Abstract
Social Media has transformed people’s lives and behaviour. Over the past decade it has also transformed the Tourism Industry. Despite this triumph, insufficient research has been published concerning Social Media in tourism, particularly for the benefit of budget oriented accommodation venues. This study offers an empirical analysis of actions taken by a Budget Venue in Seville as a part of its Social Media strategy, together with the effects of those actions on the venue’s Facebook and Instagram profile pages. The study also proposes practical solutions that can improve the Social Media strategy of such company. Relevant statistical data was collected daily from Facebook and Instagram Insights, over a period of 2 months. Both theoretical and practical aspects are mentioned in the paper.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
