Social Media Business Research Articles

Harnessing social media business affordances for internationalisation: multiple case study of small and medium-sized enterprises

Harnessing social media business affordances for internationalisation: multiple case study of small and medium-sized enterprises

Strategi Memilih Traffic yang Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.

Strategi Memilih Traffic yang Sesuai dengan Bisnis Para Pedagang Pusat Grosir Bogor Merdeka

Today's society has used social media to shop to meet their daily needs, besides that most people use social media for business, namely a means of promoting their business. This online buying and selling system is certainly very easy for consumers to make buying and selling transactions. Community service activities are carried out using problem-solving methods with a method of delivering socialization, consolidation, as well as identification of sales turnover and choosing the right business traffic for each business. Based on the dedication that has been carried out, it can be concluded that the service activities have run smoothly and the traders have obtained added value in the form of knowledge from the IAI-N Laa Roiba Bogor service team. Furthermore, this activity is expected to be able to improve the ability of traders in increasing visitors to their online stores. The suggestions that can be recommended are the need for further assistance to traders regarding how to take advantage of social media in increasing sales. Furthermore, it is still necessary to provide training that is able to trigger the enthusiasm of traders to increase additional income in addition to being able to survive during the pandemic as well as to improve family welfare.

Cyber-ethnography of cannabis marketing on social media

BackgroundSince 2012, several states have legalized non-medical cannabis, and cannabis businesses have used social media as a primary form of marketing. There are concerns that social media cannabis exposure may reach underage viewers. Our objective was to identify how cannabis businesses cultivate an online presence and exert influence that may reach youth.MethodsWe chose a cyber-ethnographic approach to explore cannabis retailers on social media. We searched cannabis retailers with Facebook and Instagram presence from Alaska, Oregon, Colorado, and Washington, and identified 28 social media business profiles. One year of content was evaluated from each profile. In-depth, observational field notes were collected from researchers immersed in data collection on business profiles. Field notes were analyzed to uncover common themes associated with social media cannabis marketing.ResultsA total of 14 businesses were evaluated across both Facebook and Instagram, resulting in 14 sets of combined field notes. A major theme was Normalization of Cannabis, involving both Broad Appeal and Specific Targeting.ConclusionsIt is concerning that Normalization of Cannabis by cannabis businesses may increase cannabis acceptability among youth. In a digital world where the majority of youth are spending time online, it is important for policymakers to examine additional restrictions for cannabis businesses marketing through social media.

SCRM Analysis of PT. SupermarketBangunan with a Balanced Scorecard Approach

The use of social media is increasingly varied and full of innovation along with the development of information technology. Initially it was intended as a means of communicating in the digital world and socializing with other people without being limited by distance and time, but now it is starting to have value in the business world. The earliest known and used examples are usage for promotions, advertisements, and info about new services. However, as companies become aware of the value of social relationships with customers, social media is again taking part for companies to maintain relationships with their customers. For business purposes, risk is a problem that must be minimized and even avoided. The application of social media in business is still risky and a standard assessment is needed to assess whether the return value that will be obtained is worth it or not. Therefore, this research uses a case study of a building materials PT in implementing Social Customer Relationship Management in business processes and assesses it using the standards of the Balanced Scorecard.

A review on social media and implications for the sales process

Innovation research has a long, historic history in the sales discipline. Starting with the role of desktops to tablets, continuing to the impact of the Internet, forward to customer relationship management and marketing force automation programs, and now to the function of social media, sales research is being shuttled into a new technology paradigm. The aim of this article is to examine the function of social networking in the sales team and the sales process. We begin the article by giving definitions of social media and examining the function and significance of social media in business. An analogy between the growth of Internet use in the sales force and the emergence of social media is shown and explored. Next, we examine the difficulties of social media in the sales and marketing interface and analyze four distinct business methods to identify who "owns" social media inside a company. We continue with a review of the various phases in the sales process and provide ways in which social media affects each individual step, thus identifying future study possibilities.

Adoption, Motivation and Patterns of Social Media Use among Women in Nigeria

The advent of digitisation which has ushered in the new and social media is providing opportunities for all to redefine and form their identities. Hence, across countries and cultures, new digital cultures are evolving, shading off repressive tendencies and giving voice to the voiceless. It is against this backdrop that this study “adoption, motivation and patterns of social media use among women in Nigeria” set out to assess the level at which women in Nigeria are digital compliant particularly in the use of social media, what motivates their presence in social media and the patterns of social media usage among them. Anchored on the Uses and Gratification as well as the Diffusion of Innovation Theories, the paper surveyed 384 females drawn from the six geo political zones of Nigeria including the Federal Capital Territory Abuja. Data collected and analysed through descriptive and inferential statistics revealed an adoption and use of social media by females of all categories but especially the younger females. The study also showed that, in terms of motivation and patterns of use, younger females’ preference for social media lies in their need for popularity and self-identity, while the older females basically use social media for business and self-improvement. The paper in general concludes that, Nigerian women use of social media is not beneficial in terms of self and economic development

Brand Engagement in the Light of Post Content Type on the Facebook Platform in the Selected Industry

The importance of social media for business and e-commerce is growing at a rapid pace. More and more people are joining these platforms. Their effective and regular use thus becomes an important aspect for businesses and their activities. In addition, we do not assume that this trend would disappear in the near future. On the contrary, the extent to which these are expected to penetrate various spheres of lives is projected to grow. With such a forecast, the need to use the right channels of social media is inevitable - not because it is "in" or easy, but because the target audience of companies spend their time there, engaging with their favorite brands and connecting with them at multiple levels. In this environment, it is important to emphasize those indicators that show the success of branding activities on Facebook. The most basic ones we discuss in this study include Likes, Comments, and Shares. It is these indicators that tend to have different values for different types of content. That is precisely why we have decided to explore this area. These indicators also affect engagement, which we also represent as a share of the sum of Comments, Likes, and Shares over the post reach. It is logical that if we can influence any of these factors, we can also influence the resulting engagement on Facebook to a certain extent. Keywords: engagement, content type, Facebook, airlines

ONLINE MARKETING ACCESSIBILITY AND BEHAVIOR AMONG BATIK ENTREPRENEURS IN LAWEYAN, SURAKARTA, CENTRAL JAVA

In this study, researchers are evaluating the accessibility of online marketing, the most preferable online shops among consumers and the income earned each month generated through it. This research is using a qualitative method on respondents from the batik entrepreneurs’ in Laweyan, Surakarta, Central Java. The primary and secondary data are collected at every research stage. Those data are further analysed using interactive model data analysis. As a result, it was concluded that batik entrepreneurs in Laweyan are actively engaged with social media, but only a few of them are capable to utilize it for their marketing activities. The main reason is due to the limited human resource capable to run an online shop effectively, therefore most of them prefer to sell their goods in a traditional offline store basis. It is very unfortunate, because we also discovered that among batik entrepreneurs who already applied online marketing, their income has increased significantly. From this research, we suggest batik entrepreneurs in Laweyan, Surakarta, Central Java to actively use online shop as an option to market and distribute their product. They could spare some time, at least once a week, to update their business social media, e-commerce page, or business website. By doing this, batik entrepreneurs could increase their income and wider their business.

Exploring Social Media Marketing In Business: Influence on Product Adoption Perspective

The importance of social media in Business cannot be over emphasized. Social media ensures effective communication between organizations and clients (customers), provides direct and timely contact with a large number of people. As there are many people with varying needs, so are many products with similar offerings competing for the varying needs of the people. This study investigates the influence of social media (Facebook, Youtube and Twitter) marketing on product adoption. 241 staff and customers of Shoprite shopping Mall, Enugu Nigeria who showed interest to participate constituted the respondents. Questionnaire was the study instrument used to elicit response from the sample of 241 respondents that took part in the study. The reliability of the study was established using Cronbach Alpha Statistical tool which yielded 0.886 considered adequate for the study. A 5 point likert structured questionnaire was used to collect data from the affected respondents. The data collected were analyzed and the study hypotheses tested with the use of linear regression. Findings revealed that Facebook, Youtube and Twitter positively and significantly influence product adoption. It was concluded that effective use of appropriate social media platform(s) influence customers’ purchase intention. That proper utilization of social media not only creates product awareness but result to product adoption amongst competing brands. It was recommended that awareness of the existence of a number of social media platforms be widely created and used based on the peculiarities of market segment(s) of the business organization. Keywords: Social Media, Marketing, Effective Communication, Business, Influence, Customer, Product Adoption. DOI: 10.7176/EJBM/12-21-14 Publication date: July 31 st 2020

SMART TECHNOLOGIES AND SOCIAL MEDIA IN BUSINESS

In the following article “Smart Technologies and Social Media in Business” is examined how rapid growth of everyday technologies during 21st century has changed user experiences, how business was forced to react and how would we could describe relationship of business and user nowadays. Theoretical and historical information is expanded with quantitative research with the purpose to look how previously mentioned changes influenced business. In these researches are used TOPSIS and EDAS method of evaluation, which showed that not only good financial indicators, but user engagement creates a successful environment for business. The results show that it is often assumed incorectly that the company with the highest turnover is well known and most effecient in creating corporate awareness. While assesing four multinational corporations we found that social media, rather than sales or advertising spend, was a decisive factor in corporate awareness. These results can be used as a basis for planning business investment in technology and marketing campaigns.

The Role of Social Media in Indonesia for Business Transformation Strategy

The rise of social media in today’s digital era is considered important because it helps people communicate and share information online. It is not surprising that ease of sharing information and communicating through social media has an impact on increasing many online activities, including business activities. This phenomenon is an inspiration that researchers can use to uncover the role of social media in Indonesia for business activities by knowing the factors that can influence a social media follower or fans into actual buyers. By surveying users of social media, 546 responses were collected from social media entrepreneurs and social media buyers. The data analysis showed there is enough evidence that social media is being used for business. The frequency of social media usage has strong links to users to use to buy products or do business in that venue. Young people, such as college students, tend to use social media for business more than those with higher levels of education who may already have permanent jobs. Multiple regression analyses have resulted in a proposed model of social media use for business and offers five major factors that influence satisfaction and performance when doing business on social media. Keywords: Social media, Social commerce, Business performance, Entrepreneurs * School of Business and Economics, Universitas Prasetiya Mulya, Kampus Cilandak, Jakarta, Jl. RA. Kartini (TB Simatupang) Cilandak Barat, Jakarta, 12430, Indonesia https://doi.org/10.21632/irjbs.13.1.99-112

Antecedents of the Use of MSME Social Media:In The Perspective of Technology Acceptance Model Theory

One effort to be able to improve business performance for SMEs is through socialmedia. The use of social media in business is to play a role in spreading product informationonline to consumers so that it supports the creation of optimal performanceproductivity and maximum profitability. This study aims to empirically examine theuse of social media by SMEs in Badung Regency using the perspective of TechnologyAcceptance Model (TAM) theory. Structural equation modeling (SEM) with Smart-PLS 3.0 software was used to analyze 390 questionnaires distributed to MSME managerswho were registered at the Cooperative and UMKM Office of Badung Regency.This research has provided empirical evidence that perceptions of ease of use, perceivedBenefit and intention to use social media as a determinant of MSME behaviorin the use of social media and then self-efficacy of social media as antecedents in theuse of social media for MSME

The Adoption of Social Media as Marketing Tools

The rapid adoption of social media in business is becoming more evident over the years. Most businesses view social media as a chance to build two-way communication with customers and to create unique marketing communication tools. Nonetheless, research on social media adoption, particularly, in the case of small and medium-sized enterprises (SMEs) is still limited. In Brunei Darussalam, SMEs are regarded as a key player in industrial development. Thus, the objectives of this study are to investigate the factors that mainly drive social media adoption among the SMEs in Brunei, to determine the types of social media platforms that they used as well as to examine the potential benefits and challenges of adopting it. The researchers administered online questionnaires to 57 CEO or managers of local SMEs. Based on the empirical findings of this research, technological factors, ease of use and perceived benefits, are the prominent drivers for social media adoption among SMEs in Brunei.

Applying the TAM and TOE Integrated Framework in Researching the Social Media Adoption in Retail Businesses in Vietnam

Social media has been growing and strongly impacting on retail businesses in Vietnam. With the advantages of applying social media in business, online retail businesses have become popular and effective. Based on the synthesis of the theory of social media and the models related to technology adoption behaviours of enterprises (TAM model and TOE model), the article proposes a research framework on factors affecting the decision to adopt social media in retail business in Vietnam.

Effect of Social Media in B2B Marketing: Invertigation of eWOM Effect in Oil and Gas Sector in Qatar

The radical growth of the internet is a factor affecting different sectors of the business environment, including changes in the marketing sector. The importance of social media communications in the marketing environment cannot go unnoticed. An important element of social media communication greatly influencing marketing is electronic word of mouth (eWOM) - involving consumer to consumer communication about products and brands- which influences consumer purchase decisions. Nevertheless, research on the importance of eWOM in the marketing of oil and gas is limited. The purpose of this research is to investigate the effects of social media in business to business (B2B) marketing through an investigation of electronic word of mouth (eWOM) in the oil and gas sector in Qatar. Possible solutions to the negative effects of eWOM will also be determined.

Process Level Social Media Business Value Configuration of SMEs in Saudi Arabia

The key enabler of strategic design based on IT is process level value; however, few researchers have tackled the mechanisms through which small and medium-sized enterprises (SMEs) can create value at the process level. This study sheds light on the mechanism of creating social media business value at the process level by identifying the interaction effects of social media and IT resources and the mediating role of management’s commitment to innovation as an organizational factor. The research model is based on the IT business value approach, quantitative and descriptive methodology is adopted, and the data are analyzed using structural equation modeling. Among the findings based on 301 SMEs in the Kingdom of Saudi Arabia, that management’s commitment to innovation is a necessary condition for social media resources to create dynamic capabilities, and the interaction effects between social media resources and IT resources on social media capability have no impact on the value-generation process at the process level. The result improves the understanding of the theoretical implications of social media business value at the process level, which can be used to guide theorizing about IT business value. SME managers, IT designers, and national decision-makers can use the findings to gain strategic advantage through social media platforms.

The role of risk‐benefit and privacy analysis to understand different uses of social media by Generations X, Y, and Z in Indonesia

AbstractThis research aims to analyse how perceived benefits and risks drive social media use despite the concern for privacy violations in Indonesia. The focus of the study is to investigate the pattern of social media use based on generational age groups. An approach based on the combination of Privacy Calculus Theory and Communication Privacy Management is used to explain the patterns of social media use. Privacy awareness and information manipulation help solving the constant social media use despite the concern for privacy violations. The findings show that Generation X uses social media mainly to maintain existing relationships. Generation Y uses social media for business and building self‐image. Generation Z uses social media for more varied purposes, eg, developing and maintaining connections, building self‐image, expressing thoughts and emotions, and seeking entertainment. Further research can use the proposed conceptual model as a quantitative approach to get broader perspectives on the issue and add demographic factors. Future research can also highlight the types of social media to generate more real results.

Effect of Social Media in B2b Marketing: Invertigation of Ewom Effect in Oil and Gas Sector in Qatar

The radical growth of the internet is a factor affecting different sectors of the business environment, including changes in the marketing sector. The importance of social media communications in the marketing environment cannot go unnoticed. An important element of social media communication greatly influencing marketing is electronic word of mouth (eWOM) - involving consumer to consumer communication about products and brands- which influences consumer purchase decisions. Nevertheless, research on the importance of eWOM in the marketing of oil and gas is limited. The purpose of this research is to investigate the effects of social media in business to business (B2B) marketing through an investigation of electronic word of mouth (eWOM) in the oil and gas sector in Qatar. Possible solutions to the negative effects of eWOM will also be determined.
 Keywords: social media, eWOM, oil and gas, B2B

SME social media use: A study of predictive factors in the United Arab Emirates

Considerable research has been conducted on social media, yet the determinants of their adoption by organizations, especially small and medium‐size enterprises (SMEs), remain unclear. Previous studies have concentrated largely on the use of social media by individuals or in large organizations. Based on data from 144 SMEs in the United Arab Emirates, this analysis features a conceptual model that encompasses various technological, organizational, and environmental factors that may influence the adoption of social media. The results show that in terms of technological context, compatibility and observability are significant in an SME's decision to adopt social media. Additionally, organizational context, the level of top management support, and the overall environmental context also have an impact on SMEs leaders' use of social media in business. Though limited in scope, this study serves as a starting point for future research on social media adoption in the Middle East region, as well as in other developing countries.