Impact Of Social Media Research Articles

Assessing the Impact of Social Media on SME Performance Using Structural Equation Modelling

Social media technology plays a crucial role in boosting productivity and competitiveness within various industries. It has made a substantial impact on the growth and vitality of small and medium-sized enterprises (SMEs) in the global economy. Through the utilization of social media technologies, SMEs can efficiently reach markets and interact with stakeholders while keeping costs to a minimum. As a result, the purpose of this study is to investigate the factors that influence SMEs' adoption of social media and the subsequent impact on their performance. The research team conducted a comprehensive study on the difficulties encountered by Small and Medium Enterprises (SMEs), considering various aspects such as technology, organization, and the environment. To gather data for the investigation, a survey with predefined answer options was administered. By adopting a quantitative methodology, the researchers analyzed 395 responses using structural equation modelling from industries such as Pharmaceutical, Automobile parts components, Electronics, IT solution Provider, Logistics, Financials, Khadi, Ceramics and glass product in Jharkhand. The results suggest that social media is becoming increasingly important for SMEs. By focusing on studying the innovative use of social media, managers and decision-makers in SMEs can improve their performance. However, Business performance refers to how well an organization achieves its goals and objective, typically measured through Sales, Brand Awareness and Customer Relationship. Additionally, incorporating social media into their operations acts as a positive mediator between technology, organization, environment, and SME performance. This research also highlights the advantages of using social media for organizations and provides insights into the motivations behind investing in this digital platform. It will help SME owner/Manager to improve marketing practices via social media adoption.

Exploring the Influence of Social Media Marketing on Brand Trust, Brand Image, and Brand Loyalty for Fore Coffee

Indonesia's utilization of digital services such as mobile payments, paid digital content, online transportation, and food delivery has been amplified due to the rise in internet and smartphone usage. The digitalization of the food and beverage (F&B) industry has experienced significant growth since 2015, particularly accelerated by the COVID-19 pandemic. According to McKinsey's research conducted in 2020, there was a significant 34% surge in the number of individuals using food delivery services during the pandemic. Fore Coffee, a coffee startup established in 2018, employs digital marketing strategies to enhance sales and promote brand recognition. Fore Coffee has successfully pleased customers using social media and mobile applications. This study utilizes the concept of brand trust to investigate the impact of social media marketing on brand image and customer loyalty. Research utilizes PLS-SEM. A digital survey was distributed to a total of 301 individuals who are customers of Fore Coffee within the previous six-month period. Studies indicate that social media marketing has a positive and significant influence on brand trust, leading to a positive impact on brand image and customer loyalty. A well-executed digital marketing strategy has the potential to enhance brand trust, image, and loyalty Keywords: Brand Image; Brand Loyalty; Brand Trust; Social Media Marketing

Impact of social media on violence reduction in sports stadiums

This study aimed to identify the role of sports media based on social media in reducing the phenomenon of violence in stadiums from the viewpoint of Sports Science Faculty students at the University of Jordan. A descriptive method was employed, and a sample of 190 students (120 males and 70 females) participated. A comprehensive review of relevant research and collection of pertinent information led to the development of a tailored questionnaire. The instrument consisted of four axes and 24 items, answered using a five-point Likert scale. Statistical data processing was conducted using the SPSS program. The results indicated that, from the students' perspective, the role of sports media based on social media in reducing violence was moderate. Additionally, statistically significant differences (p<0.05) were found according to gender across all study axes, where males achieved higher arithmetic averages. Significant differences (p<0.05) were also observed according to academic year in the axis of professional commitment to sports media, with second-year students showing higher arithmetic averages. The researchers recommend that sports media based on social media adopt a balanced language when describing matches.

A randomized controlled trial of social media promotion in neurosurgical publishing

The importance of social media has seen a dramatic increase in recent times, but much about its influence in academia is still unknown. To date, no comparative studies analysing the effect of social media promotion on citation counts have been undertaken in neurosurgical publishing. We randomized 177 articles published in Acta Neurochirurgica from May to September 2020. The 89 articles in the intervention group received a standardized social media promotion through one post on our official Twitter/X account, whereas the 88 articles in the control group did not receive any social media promotion. Citation counts, website visits and PDF downloads were tracked at one and two years post-promotion. We found no significant difference in number of citations at one year post-promotion (Intervention: 1.85 ± 3.94 vs. Control: 2.67 ± 6.65, p = 0.322) or at two years (5.35 ± 7.39 vs. 7.09 ± 12.1, p = 0.249). Similarly, no difference was detected in website visits at one (587.46 ± 568.04 vs. 590.65 ± 636.25, p = 0.972) or two years (865.79 ± 855.80 vs. 896.31 ± 981.97, p = 0.826) and PDF downloads at one (183.40 ± 152.02 vs. 187.78 ± 199.01, p = 0.870) or two years (255.99 ± 218.97 vs. 260.97 ± 258.44, p = 0.890). In a randomized study, a structured promotion of general neurosurgical articles on Twitter/X did not significantly impact citation count, website visits, or PDF downloads compared to no social media promotion. Combined with published evidence to date, the impact of social media on citation counts in academic publishing ultimately remains unclear.

The effect of mobile social media on the mental health status of Chinese international students: an empirical study on the chain mediation effect

PurposeTo explore the impact of mobile social media on the psychological well-being of Chinese international students and analyze the mechanisms of influence to enhance their overall psychological health and social interactions in a foreign environment.MethodsConvenience sampling was employed, using questionnaires on Mobile Social Media, Psychological Resilience, Body Image, Health Goal Setting, Physical Activity Level, and Mental Health Status as measurement tools. Data were gathered from 378 Chinese international students across 33 universities in South Korea, including Kangwon National University, Myongji University, Kunsan National University, Seoul National University, and Chonbuk National University. Confirmatory factor analysis, correlation analysis, common method bias testing, and chain mediation effect analysis were conducted using SPSS and AMOS 23.0.ResultsMobile social media has significant indirect effects on the mental health of international students through various factors: psychological resilience and physical activity level (effect ‘adg’ = 0.080, 95% CI [0.029, 0.144]), body image and physical activity level (effect ‘beg’ = 0.122, 95% CI [0.044, 0.247]), and health goal setting and physical activity level (effect ‘cfg’ = 0.255, 95% CI [0.123, 0.428]).ConclusionThe study shows that mobile social media benefits the mental health of Chinese international students by enhancing psychological resilience, physical activity, body image perception, and health goal setting. Collaboration between educational institutions and social media platforms is recommended to promote physical activity among international students. This collaboration can involve sharing encouraging messages, joining health communities, setting goals, and providing accessible exercise resources. Utilizing mobile apps or social media for tracking progress and goal-setting can also improve self-management skills.

Assessing the Impact of Social Media Marketing on the Purchase Intentions of Customers: The Understanding Acquired from Vietnamese English Centers

Assessing the Impact of Social Media Marketing on the Purchase Intentions of Customers: The Understanding Acquired from Vietnamese English Centers

Social media use among neurodivergent college students: benefits, harms and implications for education

PurposeSocial media have been associated with social benefits and enhanced psychological well-being among non-disabled individuals; the purpose of this study is to examine whether social media may have similar benefits for young neurodivergent adults with autism, anxiety, or attention-deficit and hyperactivity disorder who may experience communication differences. To the best of the authors’ knowledge, this first-of-its kind study explores the nature of social media use and related psychological well-being among neurodivergent college undergraduates.Design/methodology/approachThis qualitative study is part of a larger effort. The authors surveyed undergraduates with and without disabilities at U.S. higher education institutions on their social media use and psychological well-being. A total of 131 students responded, including 24 neurodivergent individuals, the results of which are reported elsewhere. Participants were 18–25 years old, of varied genders and racial/ethnic backgrounds; for neurodivergent adults, questions focused on social challenges. From the survey, a sample of five neurodivergent individuals was drawn for this small-scale, exploratory interview study.FindingsThis paper reports descriptive statistics from survey results to contextualize analysis of students’ social media use (e.g. purposes, practices, benefits and harms). Students used mainly Instagram, TikTok and YouTube to promote well-being primarily through engaging positive relationships and positive emotions. Students reported several benefits of using social media to develop their disability identity and few harms.Originality/valueUnderstanding the impact of social media use on undergraduates with disabilities could help us not only improve services as teachers, counselors and other helping professionals who support young adults to leverage their everyday technologies-in-use but also address digital equity issues.

Students’ Willingness to Communicate in English in EFL Digital Context:

This study investigates the impact of social media on students' Willingness to Communicate (WTC) in digital contexts in English as a Foreign Language (EFL). WTC is defined as an individual's readiness to communicate verbally or remain silent when given the freedom to choose. This research utilizes a Narrative Inquiry approach to explore the experiences of an Indonesian EFL learner at the University of Islam Malang. Data was collected through in-depth narrative interviews, focusing on the participant's use of social media platforms such as Facebook, YouTube, Instagram, Twitter, TikTok, and Telegram for English communication. Findings reveal that digital interactions significantly enhance the participant's motivation, confidence, and language proficiency. Social media platforms facilitate real-time communication, expose learners to diverse linguistic contexts, and provide opportunities for immersive language practice. This study underscores the importance of integrating digital tools into traditional language education to support self-directed learning and improve students' WTC in English. These insights contribute to the growing research on Informal Digital Learning of English (IDLE) and its role in language acquisition and communication readiness.

SMIAltmetric: A comprehensive metric for evaluating social media impact of scientific papers on Twitter (X)

The rise of social media has significantly influenced scholarly communication, knowledge dissemination, and research evaluation, leading to the enrichment of alternative metrics (altmetrics) for evaluating academic papers’ social impact, which assesses the social impact of academic papers through online activities, including reading, bookmarking, downloading, and commenting. However, these altmetrics often focus on the number of mentions on social media rather than thoroughly evaluating the source, content, and dissemination of these mentions. To address this gap, this study introduces the social media impact altmetric (SMIAltmetric), which is based on 44,087 publications and 860,680 tweets (now “posts”), a comprehensive scoring system for evaluating scientific papers on Twitter (now “X”), using diverse features, including literature-related, social media engagement-related, user-related, and content-related features. Employing Altmetric Attention Acores (AAS) as labels, we tested eight machine learning algorithms, with XGBoost demonstrating the highest accuracy at 0.8672. Crucial factors influencing SMIAltmetric, as identified by the SHAP value, were followers, retweets, mentions, and citation. Furthermore, consistency analysis and convergent validation between the proposed SMIAltmetric and AAS confirm the reliability and finer differentiation of SMIAltmetric. The proposed SMIAltmetric provides a more comprehensive understanding of a paper’s social media impact, enhancing the evaluation of scientific discourse and its engagement with society.

Komunikasi Interpersonal Orang Tua dalam Pencegahan Pernikahan Dini Terhadap Anak Usia Remaja di Kecamatan Medan Sunggal

Preventing early marriage poses significant challenges for parents in Medan Sunggal, exacerbated by social influences and peer pressure. Effective communication emerges as a crucial strategy in navigating these complexities, bridging generational gaps and addressing the impact of social media on adolescents. This study examines the experiences of parents in Medan Sunggal through qualitative interviews with individuals such as Ibu SR and Pak RD. Their insights highlight the effective use of open dialogue and real-life examples to educate children about the risks of early marriage. Parental efforts in fostering open communication have proven instrumental in helping adolescents understand the importance of delaying marriage until they are emotionally and financially prepared. By discussing future plans and illustrating real-world consequences, parents strengthen familial bonds and empower children to make informed decisions amidst societal pressures.

Food Safety Knowledge Among Tourism Faculty Undergraduates in Slovenia: Can Social Media Leverage Educational Gaps?

Education on food safety is vital, especially for future tourism managers undergoing training at universities. This study aims to assess the food safety knowledge of student seniors in the two Slovenian public tourism faculties, compare it with previous European and Southeast European studies, and explore the impact of social media use on food safety knowledge among tourism students. The research method utilised a questionnaire-based approach that surveyed three academic years of students until 2023/2024 from the two Slovenian public tourism faculties. Data analysis involved descriptive and bivariate statistics. The research reveals a notable scarcity of studies investigating students’ food safety knowledge within the EU. The results indicate that the average food safety knowledge score among Slovenian tourism undergraduates was 52.6%, raising serious concerns as it is lower than such scores reported in similar studies outside the EU, in Serbia and in Turkey. Slovenian tourism undergraduates demonstrated low elementary knowledge about personal hygiene and the spread of foodborne diseases. Curricula analysis showed the absence of mandatory hygiene and food safety courses at Slovenian tourism faculties, and most students (64%) recognised the need for food safety knowledge education. The findings suggest that neither students’ work experience in the hospitality industry during their studies (compulsory education at the workplace should be provided for all persons involved in food processing) nor following the food safety information on social media could compensate for the lack of formal education. This study underscores the urgency of introducing a comprehensive food safety curriculum in Slovenian tourism faculties to ensure future managers are equipped with essential food safety knowledge.

The Impact of Social Media on Adolescent Mental Health: A Comprehensive Review

Social media has become an integral part of adolescent life, with platforms like Instagram, Snapchat, and Facebook dominating their daily interactions. While social media offers numerous benefits, concerns about its impact on adolescent mental health have escalated. This research article provides a comprehensive review of existing literature to explore the complex relationship between social media use and adolescent mental health. It examines various factors such as cyberbullying, social comparison, fear of missing out (FOMO), and the effects of excessive screen time on psychological well-being. Additionally, it discusses potential protective factors and interventions to mitigate the negative impact of social media on adolescent mental health. By synthesizing current research findings, this article aims to provide insights for policymakers, educators, and parents to promote healthy social media use among adolescents.

Pengaruh Social Media Marketing dan Brand Ambassador Terhadap Minat Beli Pada Produk Scarlett Whitening

The study explores how consumer interest in purchasing Scarlett bleach products is influenced by the interaction between social media marketing and brand ambassadors. The purpose of this study was to investigate the potential impact of brand ambassadors and social media marketing on consumer interest in purchasing Scarlett Whitening products. Using purposive sampling, a non-probability sampling technique, 54 students who had purchased Scarlett products were respondents in total. Google Forms distributed questionnaires are used in the data collection method. The findings of the study showed that the t-value was 1.129 < 2.008 and that the social media marketing variable had a negative and insignificant impact on the variable that measured interest in buying Scarlett bleaching products, with an effect of 0.267 > 0.05. At 0.000 < 0.05 and 1 count 5.292 > t table 2.008, The Brand Ambassador variable has been proven to have a positive and rather significant effect on the variable of Scarlett Whitening's buying interest in products.

Role of social media to improve job performance with mediating role of transactive memory capability and employee creativity.

The increased usage of social media in organizational settings has raised questions about its effect on job performance. This study explains the interplay between social media usage, transactive memory capability, employee creativity, and job performance within the Chinese organizational context. The rationale for this study stems from the need to understand how social media usage can enhance job performance through cognitive and creative processes within teams. On the basis of earlier literature, the survey questionnaire was designed to collect data and the survey included validated scales to measure these constructs. The data is collected from 816 employees in China via online resources like social media and emails and then Structural Equation Modeling is used for empirical analysis through AMOS software. The findings show the positive impact of social media on job performance while transactive memory capability and employee creativity mediates this relationship. These findings contribute to a better understanding of how social media can be leveraged to improve job performance. Practical implications highlight the importance of fostering transactive memory capability through social media platforms, facilitating employee creativity, and ultimately, bolstering job performance. Additionally, this study underscores the need for organizations to strategically harness the potential of social media as a catalyst for innovation and knowledge sharing, thus optimizing workforce performance in the digital era.

Impact of Social Media on Individuals' Self-esteem

Social media platforms have transformed global communication and interaction, profoundly impacting how individuals perceive themselves and engage with others. In recent years, self-esteem has become a critical component of psychological well-being, influencing various aspects of individuals' lives, including their mental health, interpersonal relationships, and professional success. This review paper aims to provide an overview of the main findings from recent studies on the impact of social media on adolescents and young adults. The findings from this review will be valuable for understanding how social media influences the psychological effects of individuals. Identify gaps in the current literature and propose directions for future research to advance understanding in this field.

Wisdom of crowds or awkward squad? Social interaction and the information efficiency of the Chinese capital market

Existing studies on the impact of social media on the information efficiency of capital markets have opposing views. One often-overlooked aspect in these studies is the role of investor interaction, a core feature of social media. To address this gap, we employ social network analysis (SNA) to investigate how investor interactions on Eastmoney, China's largest online stock forum, influence capital market efficiency. Our findings indicate that online investor communication can effectively disseminate firm-specific information through social networks when investor interactions are at a moderate level. However, beyond a certain threshold, heightened interactions contribute to market noise, thereby distorting the stock price discovery process. Our mechanistic analysis reveals that increased investor interactions stimulate irrational emotions at both market and stock levels, ultimately impairing capital market efficiency. This study contributes to social network analysis and behavioral finance by illuminating the impact of online social interactions among retail investors on capital market information efficiency.

Impact of Social Media on Dental Treatment Choices among Medical and Nonmedical Graduates in Nellore City: A Cross-sectional Survey

Impact of Social Media on Dental Treatment Choices among Medical and Nonmedical Graduates in Nellore City: A Cross-sectional Survey

Cyber social proof and hazard: Investigating the impact of social media on pediatric burn incidents – Analysis and comprehensive literature review

Investigating the growing concern of pediatric burn injuries caused by social media challenges. Adolescents, seeking fame or succumbing to peer pressure, engage in risky behaviors, recording and sharing them online. The study presents two case reports detailing severe burn injuries resulting from such challenges, highlighting the physical and psychological toll on affected children and their families. In Case Report 1, a 14-year-old suffered severe burns attempting a TikTok challenge involving igniting a soaked t-shirt. The patient's critical condition necessitated intensive care, surgical procedures, and skin grafts, accompanied by complications like anemia and sepsis. Case Report 2 features a 9-year-old who sustained extensive burns while attempting another social media challenge. Treatment included escharolysis, skin grafts, and surgeries, with complications managed during the recovery process. A literature review explores social media-generated burn injuries, revealing their physical and psychological impact. The influence of social proof and peer pressure on adolescents' behavior in the digital age is discussed. The pandemic's effect on mental health is considered, emphasizing the vulnerability of adolescents to such challenges. In conclusion, the paper highlights the rising incidence of teen burn injuries linked to social media challenges. Urgent measures are needed to restrict the promotion of risky behaviors on social platforms. Alongside state-of-the-art burn treatments, comprehensive psychological care is essential for young patients and their families to cope with trauma. Increased content monitoring and the dissemination of prevention materials are recommended to mitigate the occurrence of such incidents.

Research on the Impact of Social Media on Luxury Consumer Behavior

A luxury brand needs to decide based on its own positioning whether to retail only on its official website to maintain brand tonality, or to sell some or all of its products on aggregated platforms like Farfetch. We can analyze this from the perspective of "Place" within the 4P framework. In the past, people generally believed that they would not purchase expensive items online, preferring instead to enjoy personalized customer service and tactile shopping experiences in physical stores. However, this perception has shifted in recent years. While e-commerce only accounts for 4% of luxury sales, it represents just one aspect of digital opportunities. This paper depicted that brands need to weigh the pros and cons based on their own positioning, target consumers, and market strategies to choose the most suitable sales channel. Whether retailing only on the official website or selling on aggregated platforms, brands must ensure a quality shopping experience while maintaining their uniqueness and tonality.

Re-Examining the Impact of Social Media on Political Discourse: An Elaboration of Likelihood Model Analysis of Nigeria’s 2019 Presidential Election

Social media has become an important component of political discourse. In Nigeria, social media has played a critical role in shaping political opinions and voting behaviors, especially during the 2019 presidential election. This research re-examines the influence of social media on political discourse using the Elaboration Likelihood Model as a theoretical framework to scrutinize the level of message elaboration among voters on social media platforms and the factors that impact the central and peripheral routes of persuasion. The study explored the influence of social media on voter’s attitude, behavior and opinion during the election, with the ultimate aim of analyzing how different segments of society may react to persuasive messages. The findings of the study shed light on the level of social media usage during the election, the effect of voter’s attitude and behavior, the role of political propaganda, and the factors influencing social media’s effectiveness in shaping political discourse.