Social Instagram Research Articles

Instagram Social Media as an Effort to Increase Dental Health Knowledge

Background: The high prevalence of dental and oral disease is greatly influenced by several factors, one of which is the behavior of people who are not aware of the importance of maintaining oral and dental health, this is based on a lack of knowledge of the importance of maintaining dental and oral health. Efforts to increase knowledge, namely through online media. The choice of Instagram social media is due to the high number of Instagram users in Indonesia and the tendency of Indonesian people to prefer seeing pictures rather than writing. Purpose: This study aims to analyze the effectiveness of dental and oral health knowledge before and after being given education through Instagram social media. Method: The design of this research is quasi-experimental, conducted on 37 respondents obtained by using total sampling technique. The instruments used in this study were Instagram media and questionnaires in the form of a Google form regarding dental and oral health maintenance. Analysis of the data used is a paired sample test. Results: Knowledge before and after being given education about maintaining dental and oral health through Instagram social media results in the good category (59.5%) to (86.5%), in the sufficient category (37.8%) to (13.5%), and in the less category (2.7%) to no (0%) respondents with less knowledge category. The results of the paired sample test obtained p value = 0.000, meaning that there is a difference in knowledge before and after dental health education with Instagram. Conclusion: dental health education with Instagram social media is effective in increasing dental and oral health knowledge.

Instagram Social Media as an Effort to Increase Dental Health Knowledge

Instagram Social Media as an Effort to Increase Dental Health Knowledge

The Effect of Exposure to Pilkada News on Instagram Social Media @ Beritabalimedia Against Political Participation of Beginner Voters in Badung Regency in the 2020 Pilkada

The 2020 Pilkada will be held simultaneously on December 9 to elect regional heads in 270 regions of Indonesia, one of which is the Province of Bali. Badung Regency is an area that has the highest voter participation rate reaching 84.62%. This study aims to see whether the exposure of Pilkada news on Instagram social media @ Beritabalimedia can affect the political participation of novice voters in Badung Regency. This research uses explanatory quantitative research method with Uses and Effects Theory . The data analysis technique used was simple linear regression analysis with the SPSS 18 program. The results showed that the exposure to the Pilkada news on Instagram @beritabalimedia social media had a positive influence on the political participation of novice voters in Badung Regency. When the news of the regional head election on Instagram @beritabalimedia increases, the political participation of novice voters in Badung Regency is also higher.

Evaluation of Instagram Social Media Marketing to Plan New Strategy Formulation in Menantea

Social media allows marketers to connect and engage potential customers. This led many marketing professionals to refocus on their social media marketing strategy. Menantea Toko is one of the most talked Food and Beverage Brand in 2021. Their existence surprised the public because they gained 100k followers in just 3 days. The purpose of this research is to determine how to evaluate the usage of social media Instagram Menantea and to propose a social media marketing strategy for Menantea. This form of research is taken as descriptive quantitative research. The research population is followers of Instagram Menantea. This study used a non-probability sample approach known as purposive sampling, with the minimal sampling size obtained using the slovin formula. Methods for gathering data include in-depth interviews, surveys, and Forum Group Discussions (FGD). Pearson's product moment validity test and the Cronbach's Alpha formula were used to evaluate the questionnaire's reliability. The results demonstrated that social media marketing on Instagram Menantea was effective and generated a positive response from followers.

Analysis of Netizen Comments Sentiment on Public Official Statements on Instagram Social Media Accounts

Statements issued by public officials will be pros and cons in the community, there are those who respond positively, negatively or respond neutrally. Likewise on Instagram social media, every statement written on Instagram will get various responses written by netizens in the comment’s column posted. Netizen is an acronym for internet citizens, namely people who are actively using the internet. Due to the large number of comments, it is difficult to see whether the public response is a positive, negative or neutral comment when responding to statements from public officials. Whether the statements issued by public officials through Instagram have a positive, negative or neutral impact, so that if they can be grouped into labels, it can be seen how much public opinion is against these public figures. On social media accounts, not all comments written by netizens have the same writing structure, so we need a mechanism that is able to help analyze comments from netizens by classifying them into positive, negative or neutral response classes. By applying POS Tagging to determine opinion sentences or not and also the Naïve Bayes Classifier method and the tf-idf feature to be able to classify comments into several classes of positive, negative or neutral comments. The classification testing stage uses the cross validation method to test the accuracy of the naive bayes classification algorithm and the tf-idf feature.

INSTAGRAM AS A MEDIA COMMUNICATION FOR GOVERNMENT PUBLIC RELATIONS MINISTRY OF ENERGY AND MINERAL RESOURCES

The era of digitization and information disclosure makes all information very easily accessible using new media. The number of explosions of information through changes in the industrial revolution caused the shift in the function of Government Public Relations (GPR) in government institutions. The GPR of the Ministry of Energy and Natural Resources (KESDM) needs to make adjustments to the way it communicates with the public, one of which is by using Instagram Social Media. This study focuses on Instagram as a communication medium for MEMR using the media richness theory (Media Richness Theory) and is supported by the Computer-Mediated Communications Theory. The results show that Instagram is used as a tool for delivering GPR to the public by packaging information to be more interesting in a different way, thus making GPR provide its own wealth through Instagram in building relationships with the public.

Motives For Using Reels Instagram Social Media Among Children

Technology that develops from time to time makes a person more active in using social media. Cellular phone companies are also developing various services (4G, 5G, and others) to support these needs. Social media has become an integral part of everyday life among children, where they can share information or do other things for fun. This is a necessity for them. Reels Instagram is one type of social media that is currently widely used by children. This paper aims to look at the pattern of using Instagram among teenagers. This study uses a qualitative descriptive method, with five active teenagers who use Instagram as samples or informants. Data collection techniques in this study were observation, interviews and document collection in the form of photos and other files. From the results of the study it can be concluded that Instagram is a social media that is able to meet one's needs, namely cognitive, affective, personal integration, social integration and imagination needs.

Legal Consequences of Not Fulfilling the Terms of Validity the Agreement between Online Shop Owners and Endorser on Instagram Social Media

Endorsement agreements are developments that occur in society and there are no laws that specifically regulate endorsement agreements. Along with the many needs of endorsement agreements, problems arise such as the non-fulfillment of subjective and objective conditions that cause the endorsement agreement to be canceled. The existence of an agreement, the parties should carry out the agreement in accordance with what has been agreed (consesus), but there are actions that actually violate what has been agreed. The purpose of this research is carried out regarding the unfulfilled conditions of the validity of the agreement between the owner of the online shop and the endorser on Instagram social media. The research method is normative juridical, which is descriptive analysis with literature study data collection techniques. Based on the results of the research, the legal basis for endorsement agreements on Instagram social media according to applicable regulations in Indonesia refers to articles 1313 and 1320 of the Civil Code for the legal side of the agreement and the Law Number 11 Year 2008 on Electronic Information and Transactionsarticle 5 to article 12 for the validity of endorsement agreements made online. The legal consequences of online business cooperation agreement transactions that do not meet the requirements of the validity of the agreement between online shop owners and endorsers on Instagram social media are that online buying and selling transactions are difficult to execute or real action in the event of a dispute or criminal act of fraud. Legal protection for the parties in the endorsement agreement in the event of default by one of the parties can be done by taking litigation or non-litigation.

Influence Of Facebook and Instagram Social Networking Sites Usage on Computer Science Students’ Academic Achievement in Tertiary Institutions in South East Zone, Nigeria

The purpose of the study was to ascertain the influence of Facebook and Instagram social networking sites usage on Computer Science students’ academic achievement in tertiary institutions in South East Zone, Nigeria. Two research questions and two null hypotheses tested at 0.05 level of significance guided the study . Correlational research design was adopted for the study. The population of the study consists of (859) eight hundred and fifty nine of 2019/2020 academic session in the five federal universities in South East Zone while (615) six hundred and fifteen third year Computer Science students were using the social networking sites under study. The sample size of 242 respondents was selected using Taro Yamane formula among the social networking sites users and 19%, 21%, 19%, 20% and 22% of respondents were selected proportionately using simple stratified random sampling technique among the social networking sites users from five federal universities in South East Zone. Structured questionnaire and Computer Science Achievement score from the Computer Science Department of the Federal Universities in South East Zone were used for data collection. Computer Science Achievement score from the Computer Science Department of the Federal Universities were not subjected to any other validation and reliability assessment exercise because it is an official valid document domiciled in the Departments and Exams and Records of the federal universities under study. The questionnaire was validated by three lecturers and the internal consistency of the (questionnaire) instrument was determined using Cronbach Alpha coefficient method which yielded an overall reliability estimate of 0.79. Research questions were analyzed using the Pearson’s Product Moment Correlation Coefficient (r) and coefficient of determination (r 2 ) while the hypotheses were tested at the 0.05 level of significance using Simple Linear Regression procedures. The result of the study found out that the usage of Facebook and Instagram social networking sites all recorded positive predictive influence on Computer Science students’ academic achievement. It also revealed that the usage of Facebook does not significantly influence Computer Science students’ academic achievement while Instagram significantly influence Computer Science students’ academic achievement. It was recommended among others that Teachers can adopt new strategies by channeling assignments or discussions on social networking sites like Instagram to help inculcate the habit of using these sites for academic work.Students should be encouraged to utilize social networking sites like Instagram in a manner that will promote their academic achievement positively. They should be encouraged to create educational groups and see how to use that to enhance their academic growth and worth. Keywords: Facebook, Instagram, Social Networking Sites, Tertiary Institution, Computer Science DOI: 10.7176/JEP/13-30-16 Publication date: October 31 st 2022

Abreviation Establishment in Instagram Social Media

This study aims to describe the process of forming abbreviations used on Instagram. The method used in this study is observation by taking screenshots and recording abbreviation data. Furthermore, the sample used in this study does not depend on quantity but rather on quality based on the range and depth of the problems studied. The results of this study indicate that the process of forming abbreviations still follows the old pattern, and the new pattern is in the form of only one abbreviation, each retaining the first letter of each component and retaining the first letter with a number. Furthermore, abbreviations that still follow the old pattern and the new pattern in the form of acronyms consist of three respective formation processes, namely the preservation of the first letter of each component, the preservation of the first syllable of each component, the preservation of the first syllable and the preservation of the first letter of each component, and the preservation of the first syllable of the first word and the last syllable of the last word. The various syllables and letters of some components are conserved by the omission of prepositions, and the various syllables and letters of some components are conserved by omission. The second and third patterns are the dominant new patterns used in Instagram social media. The dominant use only pays attention to sound so that it looks slangy and pleasing to the listener's ear without paying attention to its logic.

The Impact of Instagram Social Media and e-Mouth of words as a Marketing Strategy on Purchasing Decisions

Study this aim to prove and analyze the influence of social media Instagram and mouth of word on decision purchase by direct or through brand equity mediation. Method data collection used is with method questionnaire, sample study of 150 respondents. The method sample used namely purposive sampling, namely respondents who have buy fashion products in e-commerce at least twice. Method data analysis used WarpPls 7.0 . Research results show Instagram influential significant to decision purchase , word of mouth is influential significant to decision purchase. Brand equity is as mediation of Instagram's influence on decision purchases. Brand equity is also a mediation the influence of mouth of word on decision purchase

Developing Customer Engagement Through Instagram Social Media on Local Coffee Shop

Since COVID-19 has been declared as pandemic, many business sectors are affected, including food and beverage sector. As social distancing plays role in the current health protocol to prevent the mutation of Coronavirus, it is highly recommended for customers to buy food or drink in online mode rather than visiting the restaurants or coffee shops. Nevertheless, this online mode buying process would loose the emotional bond between the brand and the customers. Therefore, the marketing strategy through social media is believed as a way to maintain the emotional bond. The purpose of this research is to find out the precise model to increase the Kopi Kekinian’s customers’ participation on Instagram to strengthen the bond. The methods applied in this research is survey by distributing questionnaire for survey and by applying one-shot study data collection. The result was obtained from 155 respondents, during the data collection process from April to June 2021. The method to test the model is by applying Chi Square, ANOVA Test, and Logistic Regression. Moreover, the research result shows that the customer engagement affects the customer participation on local coffee shop brand’s Instagram social media, whereas the posting time, which plays role as the moderation that consists of weekdays and weekend, does not determine the connection between the customer engagement and the customer participation on the local coffee shop brand’s Instagram social media.

Implementation of Digital Marketing for Funsit Id Products through Instagram Social Media in Increasing Interest in Buying Followers in Makassar City

This study aims to: determine the implementation of digital marketing for Funsit Id followers, and find out how Funsit Id increases buying interest in Funsit Id account followers. The method used in this research is descriptive qualitative. Using Interview, Observation, and Documentation Methods. This research lasted for approximately one month located at Jalan Telkomas Raya no.1. The research informants are the Funsit Id owner and also followers who are followers of the Funsit Id instagram account. The results of this study indicate that the implementation of Digital Marketing for Funsit Id Products through Instagram Social Media in Increasing Interest in Buying Followers in Makassar City is using Instagram social media by utilizing various available features such as reels, instastory, as well as using brandambassador services and making give away events. And the diversity of product menu innovations presented by Funsit Id makes followers spoil their eyes through postings on the Funsit Id Instagram account so that they can increase buying interest.

The Influence of the Use of Instagram Social Media, Lifestyle, Financial Attitude, and Ease of Digital Payment Facilities in Mobile Banking on Consumptive Behavior in Students During the Covid-19 Pandemic Through the Role of Financial Literacy as a Modera

This study discusses the Influence of Instagram, Lifestyle, Financial Attitude, and Ease of Mobile Banking on Consumptive Behavior Through the Role of Financial Literacy as a Moderating Variable. The existence of consumptive behavior experienced by students causes them to have a bad financial attitude in their consumption behavior and will affect their financial condition in the future if they do not improve their financial literacy. The purpose of this study is to determine whether financial literacy can influence students to reduce consumptive behavior. This type of research is descriptive with a quantitative approach. The data analysis technique is SEM-PLS 3.0. The sampling technique used purposive sampling with a sample of 63 respondents. The results showed that Instagram had an effect on Consumptive Behavior, Lifestyle had an effect on consumptive behavior, Financial Attitude had an effect on consumptive behavior, Ease of mobile banking had no effect on Consumptive Behavior, Financial Literacy did not moderate Instagram on Consumptive Behavior, Financial Literacy moderated Lifestyle on Consumptive Behavior, Financial Literacy does not moderate Financial Attitude towards Consumptive Behavior, Financial Literacy does not moderate Ease of mobile banking on Consumptive Behavior.

Self-Disclosure as a Form of Personal Branding on Instagram Social Media Platform

Self-Disclosure as a Form of Personal Branding on Instagram Social Media Platform

Self-Disclosure as a Form of Personal Branding on Instagram Social Media Platform

This study aims to find out the implementation of self-disclosure on Instagram as a form of personal branding among Radio Broadcasters as well as MCs involved as the members of the "Solo Raya MC" community. To be able to describe a form of self-disclosure in a person, the authors applied the Johari Window self-disclosure theory which classifies self-disclosure into 4 parts. Furthermore, the theory was linked with the concept of personal branding theory by McNally & Speak to be able to understand the aspects of personal branding, namely the forms and assessment of the effectiveness of certain personal branding activity. The study data were collected through direct interviews and document studies, namely by conducting a study on the Instagram accounts of 3 informants involved. Based on the results of the study, it was found that self-disclosure was only focused on sharing information related to the profession. The informants didn't disclose personal issues considered unimportant to convey publicly via Instagram. Their personal branding was formed because they were consistent in making self-disclosures related to their profession that were packaged by highlighting their respective characters to be firmly embedded in the minds of other people or audience.

The Influence of Instagram Social Media on Consumer Buying Interest at Willow Cattura Coffee Shop

The purpose of this study was to determine the effect of Instagram Social Media on consumer buying interest at Coffee Shop Willow Cattura. Coffee Shop Willow Cattura is a coffee shop that provides some typical Indonesian coffee, researchers argue that Coffee Shop Willow Cattura uses a method of delivering messages to consumers by means of content, photos and videos on Instagram, because the Willow Cattura Coffee Shop does not have enough market because of its location. a place that is not strategic, but the willow Cattura Coffee Shop is often a recommendation from its social media. The method used is to conduct a survey that will be given to the object of the visitor to be studied. This research design has the aim of finding the effect between two variables, namely Variable (X) is Instagram social media while variable (Y) is Consumer Buying Interest. Respondents involved in this study were consumers who knew about Coffee Shop Willow Cattura through Instagram Social Media, as many as 121 people. The results of the analysis calculation, there is a statement that the value of a (constant) in the unstandardized coefficients table is 4.416 which means that if there is no independent variable, then the Consumer Buying Interest variable has a value of 4.416, and if the value of the Instagram Social Media variable is equal to one, the value the regression coefficient of the Purchasing Decision variable is 0.890. With a significant level of 0.000 and due to 0.000 <0.05, it can be said that Instagram Social Media (Variable X) has a great influence on Consumer Buying Interest (Variable Y) at = 5%. In other words, some consumers' buying interest in Willow Cattura Coffee Shop is influenced by Instagram Social Media communication.

Types of Presupposition in “BBC” Instagram Social Media

This research describes about usage and type of presupposition found in “BBC” twitter. The aim of this research is to find out the types of presupposition and the usage of this presupposition found in the “BBC.” Type of presupposition can be found in the BBC’s feed. The theory that the researcher used in this study is Yule (2010). The researcher used a qualitative descriptive method. With the data collection method is by observation. The researcher used non participatory to collect the data that means the researcher did not involve to analyze the data. There are 32 data which has relation to the type of presupposition in “BBC” Twitter Social Media. Lexical is about 10 data, 6 data contains factive, 5 data is structural, 5 data for non factive, 3 data for existential, 3 data for counter factual. The researcher also found the usage of presupposition. They are Conciseness, Interestingness, Enlargement, Emphasis, Euphemism, Concealment, Persuasion, Self- protection..

The Relationship of Experience, Satisfaction, and Trust of Y Generation Tourist Instagram Social Media Users to Tourism Destination Loyalty in Yogyakarta

The purpose of this study is to understand the factors of Y Generation Instagram users in choosing tourism destinations, so that they can be a reference for community groups to develop innovative products based on potential resources and human resource competencies to design sustainable and competitive authentic products. This research uses quantitative method. Purposive sampling is a technique for determining research samples with certain considerations aimed at making the data obtained more representative. The number of samples used as many as 385 people belonging to Y Generation, who have visited a tourism destination in the Special Region of Yogyakarta more than once and as users of social media Instagram. To test the hypothesis empirically using the AMOS 2.2 application. A decision-making model regarding tourism destination loyalty by exploring the influence of experience, satisfaction, trust and loyalty to tourism destinations. In addition, it also includes a moderating variable for the use of Instagram social media which is expected to strengthen the influence on tourist destination loyalty and take the object of Y Generation. Researchers found that the use of Instagram social media strengthens the experience, satisfaction, and trust of Y Generation towards loyalty to tourism destinations in the Special Region of Yogyakarta.

PENGGUNAAN MEDIA INSTAGRAM DALAM MENULIS KARANGAN NARASI

The purpose of this study was to determine the ability to write narrative essays using Instagram social media in the form of photos with the theme of holidays in seventh grade students of the As-Saudiyah Islamic Education Foundation. The method used in this research is using a qualitative method. The subjects of this study were 27 narrative texts written by students of class VII B in the odd semester of the As-Saudiyah Islamic Education Foundation which were carried out offline. The results showed that the ability to write narrative texts in class VII B of the As-Saudiyah Islamic Education Foundation was included in the fairly good category with an average grade of 75,55. It can be seen that 12 of 27 students with a percentage of 44,4% scored in the very good category, 13 out of 27 students with a percentage of 48,1% scored in a good category, 2 of 27 students with a percentage of 7,4 % obtained a score in the poor category. Keywords: Writing, Narrative Text, Instagram Social Media