Social Instagram Research Articles

3P Strategy in Verrel Bramasta's Political Marketing in the 2024 Legislative Election: Instagram Social Media Content Analysis

This research is based on the phenomenon that occurred in the 2024 general election, where political marketing has become a common instrument used by candidates or political parties. This is done to approach the public to gain support that allows them to win political office. This research aims to analyze the 3P (Push, Pull, Pass) strategy used by Verrel Bramasta in his political campaign in the 2024 legislative elections, focusing on the Instagram social media platform. In the context of political marketing, social media has become an important tool to gain public support and build a candidate's image. This research adopts a qualitative approach with the data collection technique of documentation from Verrel Bramasta's Instagram posts during a certain campaign period. The content analysis method is used to decipher the meaning of his political campaign content by paying attention to the use of the 3P strategy and its impact on public perception and voter participation. The results of this study show that the use of social media can strengthen the image and gain support from voters, which increases the chances of winning.

The Use of Instagram Social Media @Buna.Indonesia in Promoting Buna Indonesia Coffee Shop to Customers

This study aims to determine the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shop to customers and to find out the obstacles faced by the use of Instagram social media @buna.indonesia in promoting Buna Indonesia coffee shop to customers. In obtaining the data needed for this study, researchers used qualitative methods, descriptive research type with a case study approach. The results of this study indicate that AISAS Theory in particular plays an important role in explaining how @buna.indonesia succeeds in attracting audience attention through interesting and interactive visual content. Researchers also found obstacles faced in using Instagram social media, namely unexpected Instagram algorithm changes that often reduce the reach and visibility of content, limited features, limited resources, including time, energy, and budget. Increased competition in the coffee industry also adds to the complexity of the challenges faced.

The Influence of Word of Mouth and the Use of Instagram Social Media on Tourism Demand at Viral Tanjung Karang Beach

The purpose of this research is to investigate the impact that social media platforms like Instagram and word-of-mouth advertisements have on the demand for tourism at the popular Tanjung Karang Beach. The methodology that was utilized was quantitative research, and the data collecting procedures were carried out by means of the distribution of Google form questionnaires to 97 individuals who participated in the study. A favorable and significant effect on tourism demand is indicated by the findings of this study, which imply that word of mouth has an effect. The utilization of social media platforms such as Instagram has a favorable and considerable impact on the demand for travel. While the use of social media platforms like Instagram and word-of-mouth have a good and significant impact on tourism demand, the influence of word of mouth is also a key factor.

The Phenomenon of Fear of Missing Out Instagram Social Media in Generation Z in the 2024 Presidential Election

In the current digital era, Instagram is not only a place to share personal moments but also a political arena where individuals participate in discussions, campaigns, and other political activities. This research aims to understand the phenomenon of Fear of Missing Out (FoMO) on social media, Instagram, among Generation Z during the 2024 presidential election using Alfred Schutz's phenomenological theory. This research employs the phenomenological method, where data collection techniques used are interviews, observations, and documentation. The study uses an interpretive paradigm to allow the researcher to observe and understand the meanings, values, and behaviors of Generation Z in using Instagram to spread campaign tweets and even comment during the 2024 presidential election. The results of this research show that Generation Z feels a greater desire to use Instagram during the presidential election period. FoMO is a common experience among the informants, particularly related to the fear and anxiety of missing out on important information or discussions happening on Instagram during the 2024 presidential election. The FoMO experienced by the informants indicates a pressure to always stay up-to-date with the latest information, which can negatively impact the informants.

Tinjauan Akad Salam terhadap Jual Beli Followers Media Sosial Instagram

This research began with buying and selling Instagram social media followers where there were irregularities in the transaction,whereas in the transaction of buying and selling followers the openness between the seller and the buyer was not completely open and transparent. How is the Greeting Agreement Reviewed on the Object of Buying and Selling Instagram Social Media Followers? This is why this research is essential to research. This type of research is field research, then the approach used is qualitative. Data collection techniques use observation and interviews. The analytical method used in this research is the deductive method. From the research that has been carried out during the thesis, it can be concluded that From the results of this research it can be concluded that the buying and selling of followers is not valid, because in the transaction of buying and selling followers there is a harmony and the conditions stipulated in the greeting contract are not fulfilled, which means that the goods being bought and sold or ma'qud 'alaih must be pure and beneficial and also the goods being bought and sold must be wholly owned by oneself and known to both parties. However, when buying and selling followers, it is unclear whether the item belongs to the seller or someone else.

The Effect Of Green Marketing Mix On Purchase Intention Of Ecoprint Fashion With Environmental Awareness As A Mediating Variable In Generation Z On Social Media

This research aims to examine the influence of the Green Marketing Mix on Purchase Intention for ecoprint fashion with Environmental Awareness as a Mediating Variable in Generation Z on Instagram Social Media, with a sample size in this study of 200 Gen Z respondents on Instagram social media. Data collection in this research was done by distributing questionnaires. This analysis technique uses the Structure Equation Model (SEM-PLS) using the SmartPLS 3.0 program with outer modelmeasurements: convergent validity, discriminant validity, reliability test, and inner model measurements; Coeficient Determinant of (R2), Significance (tvalue). The results of this research show that green marketing mix has a significant effect on purchase intention, green marketing mix has a significant effect on environmental awareness, environmental awareness has a significant effect on purchase intention and there is an indirect effect between the green marketing mix variables on purchase intention through environmental awareness.

Correlation Between Intensity of Instagram Social Media User and Narcissism in Generation Z

Indonesia ranks ninth out of ten countries with an average of 3 hours and 11 minutes of social media usage per day. The Z generation uses Instagram extensively. Generation Z uses this platform to update themselves and get praise from others. This study aims to find out the relationship between the intensity of social media use on Instagram and narcissism in Generation Z. This type of research involves quantitative correlation with a cluster sample consisting of 157 active psychology students at Sumbawa University of Technology. The results show a positive relationship between the two variables with a very strong coefficient value of 0.880, which indicates that the higher the intensity, the higher narcissism, and so is the other way

Strategy for Optimizing the Use of Instagram Social Media Glow Wedding and Event Planner

Strategy for Optimizing the Use of Instagram Social Media Glow Wedding and Event Planner

The Influence of Instagram Social Media Promotion on Domestic Tourists' Decision to Visit Pandawa Beach Tourist Attraction

At Present, Instagram significantly influences someone's interest in traveling to a place or tourist attraction. For example, many things can influence someone or tourists to visit, such as interesting content created by the managers of a tourist attraction. Currently, many tourist attraction accounts promote their tourism products through content on Instagram, such as videos or photos showcasing their products. There are also many Bali Tourism Instagram accounts that are popular among Indonesian tourists, especially millennials, making it easier for tourists to visit One of the attractions in Bali, the aim of this study is to identify the Influence of Social Media Promotion on Instagram Towards the Decision of Domestic Tourists to Visit Pandawa Beach Tourist Attraction.

The The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency)

This study aims to determine the direct and indirect influence of Instagram as social media marketing, electronic word of mouth and co-branding on brand switching behavior through purchasing interest in Aerostreet shoe products. Sample in this research were people who are consumers of Aerostreet shoes as many as 120 samples. questionnaire used as the research instrument containing statements and distributed via Google form. SEM AMOS ver. 23 used as data proccesed in this research. The results showed: Instagram social media marketing has a significant and positive impact on purchase intention. Electronic word of mouth has a positive and significant effect on purchase intention. Cobranding has a positive and significant effect on purchase intention. Purchase Intention has a positive effect on brand switching. Instagram social media marketing has no effect and insignificant on brand switching. Electronic word of mouth has no effect and insignificant on brand switching. Co-branding has no effect and insignificant on brand switching. Purchase Intention can mediate the influences of Instagram social media marketing on brand switchin. Purchase Intention can mediate the influences of electronic word of mouth on brand switching. Purchase Intention can mediate the impact of co-branding on brand switching.

Peran Media Sosial Instagram Sebagai Media Promosi Objek Wisata Tankayo Eco Park

This study aims to determine the Role of Instagram Social Media as a Promotional Media for Tankayo Eco Park Sharia Malalo Tourism Object. Role is defined as having a positive meaning and is expected to be able to influence or achieve company goals. The role of Instagram social media is carried out as a result of advances in communication and internet technology which have caused significant changes in consumer behavior in seeking information. To describe this research using the AISAS theory created by Dentsu, 2005, there are 5 elements in this model, namely attention, interest, search, action, and share. This research uses qualitative methods through observation, interviews and documentation. The results showed that the management of the Tankayo Eco Park Syariah tourist attraction made Instagram the main platform in carrying out its promotional activities. Instagram social media acts as a promotional media for Tankayo Eco Park Syariah attractions by posting content in the form of photos and videos to introduce Tankayo to potential visitors carried out by the Instagram admin. Tankayo Eco Park Syariah also receives free promotions obtained through the Instagram accounts of visitors who create content and tag Tankayo Eco Park Syariah Instagram. The use of Instagram social media by Tankayo Eco Park Syariah is able to attract visitors to come directly to the attraction

The Influence of Price and Promotion Through Instagram Social Media on Generation Y Tourists' Purchase Interest at Four Points By Sheraton Bali, Seminyak

The purpose of the research is to test and determine the effect of price and promotion through Instagram social media partially and simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak. The research conducted is a quantitative research with a population of Generation Y tourists who know Four Points by Sheraton Bali, Seminyak. The sample used was 100 respondents. In conducting data analysis, the techniques used were Multiple Linear Regression, t-test, f-test, and Determination Coefficient using SPSS. Based on the results of the study, it was found that the calculated f value> f table = 143.734> 3.09 and the significance value <α = 0.00 <0.05 and it can be concluded that price and promotion through Instagram social media have a positive and significant effect simultaneously on the purchasing interest of Generation Y tourists at Four Points by Sheraton Bali, Seminyak.

Analysis of the Use of Instagram Social Media by the Jambi Province General Election Commission as a Media for Political Socialization in the 2024 Election

Analysis of the Use of Instagram Social Media by the Jambi Province General Election Commission as a Media for Political Socialization in the 2024 Election

Pengaruh Media Sosial Instagram Dan Suasana Cafe (Store Atmosphere) Terhadap Minat Beli (Studi Kasus Coffee Shop Acc Tulungagung)

This study aims to determine the effect of Instagram social media and cafe atmosphere or store atmosphere on buying interest. The number of samples in this study were 94 respondents with the sampling technique method used was non-probability sampling of purposive sampling type. The test was carried out using the help of the smart PLS 4 application. Which consists of convergent validity test, discriminant validity test, reliability test, determinant coefficient and t test. The results of the study indicate that the results of the t test (partial) Instagram social media and caefe atmosphere (store atmosphere) have a positive and significant effect on buying interest. The results of this study can be used for the development of coffee shop acc Tulungagung in the future. Keyword: Instagram Social Media, Purchase Interest, Store Atmosphere

Strategi Komunikasi Pemasaran Terpadu melalui Media Sosial Instagram "Nona Judes"

The development of technology and communication has experienced quite amazing developments and made it easier for someone to promote products for sale, especially food and beverage products. Promotion is very important in marketing a product offline or online. Before online, offline influenced selling a product to the communicant, face to face, being able to see the expression on the communicant's face directly, as technology develops now, online sales increasingly influence sales because the sophistication of current technology greatly influences marketing developments. This research aims to determine the Integrated Marketing Communication Strategy via Instagram Social Media "Miss Judes". The theory used in this research is Integrated Marketing Communication. The method used in this research is descriptive qualitative. The data collection technique is conducting in-depth interviews, where the interview is intended to obtain data and information that is reliable and can be accounted for. So the researcher conducted interviews with key informants and informants. Data analysis techniques are collected, analyzed, and interpreted to obtain an overview of the observed variables, through data reduction. The research results show that Miss Judes' marketing communication strategy carries out product and service promotion activities through Instagram social media. Through social media, these activities are more effective, whereas Instagram social media only relies on internet quota or WiFi, which is different from direct promotion.

The Role Brand Image and Location on Buying Interest Instagram Social Media at Coffee Shop in Tangerang City

This study aims to find out determine the number of influence of the variable brand image, location, on buying interest through instagram social media at Coffee Shops in Tangerang City. The method of this study is quantitative, with respondents all consumers Coffee Shop Tangerang City Case Study in Kala Coffee & Eatery and Kedai Seruput, which numbered 100 persons. The technique analysis used is simple and multiple linear regression analysis, with hypothesis testing methods, namely t-test and F-test. The results of hypothesis testing state that partially or simultaneously Brand Image, Location, and Buying Interest variables positive and significant effect on the Instagram Social Media variable, with the number of influence of each partial effect being 24% and 19%. However, the magnitude of the simultaneous influence on the independent variable on Purchase Interest is 46.6%, while the remaining 53.4% ​​is influenced by other factors not examined in this study. The influence of Brand Image and Location using the role of Social Media effectively affects consumer buying interest will increase.

Will Virtual Reality Experience Quality be an Alternative to Offline Visit Decision? Review of Literature on Tourist Behaviour on Instagram Social Media

Will Virtual Reality Experience Quality be an Alternative to Offline Visit Decision? Review of Literature on Tourist Behaviour on Instagram Social Media

Analysis of Sarcasm Language Use on Instagram Social Media (Case Study of Students from the Faculty of Social Sciences UINSU)

This article aims to examine the dynamics of sarcasm language use by students of the Faculty of Social Sciences at the State Islamic University of North Sumatra (UINSU) in their interactions on Instagram social media. The urgency of this research arises from the observation that sarcasm, although often used as a communication tool, frequently leads to misinterpretations and interpersonal conflicts in the digital context that lacks non-verbal cues. This study adopts a qualitative case study approach with a constructivist paradigm, using thematic analysis techniques to interpret data obtained through in-depth interviews and observation of social media activities. Data validity testing was conducted through source triangulation to ensure the reliability of the findings. The research results indicate that students have significantly varied understandings of sarcasm, which is often misinterpreted as serious communication, leading to undesired emotional reactions. In the segment "Social Cognition: Student Poll on Sarcastic Comments on Instagram," it was found that although students could identify sarcasm, emotional reactions to sarcasm varied, indicating a need for higher digital literacy to effectively manage and process information in social interactions. The discussion in this article emphasizes that sarcasm on social media, while being a dynamic expression tool, requires deep contextual understanding to avoid misinterpretation. Therefore, enhancing media literacy is crucial to help students understand communication nuances and reduce the risk of misunderstandings in digital interactions. This study highlights the importance of effective digital literacy education, which not only enhances students' communication skills but also prepares them to navigate the complex and often ambiguous digital ecosystem.

Celebrities and Digital Marketing: The Importance of Celebrity Engagement on Instagram Social Media Platform

Celebrities and Digital Marketing: The Importance of Celebrity Engagement on Instagram Social Media Platform

Utilization of Instagram Social Media in Increasing Product Sales, RR Management Case Study

This research was conducted at a business called RR Management which focuses on accessories, how promotional strategies through the use of Instagram social media can increase product sales at RR Management, Sumbawa to find out what promotional strategies are used to increase product sales through the use of Instagram social media at RR Management located on Jln Melati. No. 06, Kel. Bugis, Sumbawa Besar. The method in this research is to use a qualitative method with a descriptive approach to obtain the data desired by the researcher, namely that RR Management has utilized the features in Instagram as a promotional medium, the use of Instagram media in sales has increased the number of product sales and can attract many consumers. . Instagram has an important role for RR Management, through Instagram RR Management can exchange information through content such as photos and videos. The posts uploaded to RR Management's Instagram are the emergence of disseminating information to consumers. The @cv.rrmanagement account to attract a lot of attention from the public, RR Management should collaborate with influencers on Instagram. Make more use of the Live Instagram feature when new items come in so that information is spread to a wider audience. RR Management needs to be improved more consistently in uploading content on Instagram so that the @cvrrmanagement account can attract lots of customers on Instagram.