Social avoidance refers to active non-participation in social activities, which is detrimental to healthy interpersonal interaction for emerging adults. Social rejection is a kind of negative social evaluation from others making people feel social pain. However, how socially avoidant emerging adults process social feedback information after experiencing social rejection has received less attention. The current study aimed to explore the differences in social interaction feedback processing after social rejection between a socially avoidant group (n = 16) and a comparison group (n = 16) in a human-to-human interaction context. Computer game tasks with two types of interaction (cooperation and competition) were used to record the event-related potentials when receiving social interaction feedback in two conditions (social rejection and control condition). The results showed that (1) the socially avoidant group had lower reward positivity amplitudes than the comparison group when receiving social feedback; (2) the socially avoidant group presented larger P300 amplitudes in the social rejection condition than in the control condition, but the comparison group did not; and (3) social rejection evoked more negative N1 amplitudes in the socially avoidant and comparison groups. The findings suggest that socially avoidant emerging adults may have flaws in reward sensitivity during interpersonal interaction, and they might also exert more attentional and emotional resources to social feedback after social rejection.
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