Influence Of Social Variables Research Articles

The effect of social influence and social interactions on the adoption of a new technology: The use of bike sharing in a student population

The present study investigates how social influence and social interactions can affect the adoption of new technologies, using stated preference (SP) survey data combined with an “accelerated reality” experience of social interaction among the respondents. Specifically, the intention to use a pro-environmental transport mode (the bike sharing) during a public transport strike within a cohort of students has been analysed. Previous studies have modelled social influence effects using SP data by providing a hypothetical scenario with simulated interactions or information about social conformity processes (i.e. social adoption) during the survey. In our paper, in addition to the impact of assumed social norms, the effect of live/real social interactions is included in the survey. SP survey is developed to investigate the effect of Level-of-Service attributes on the hypothetical choices in the scenario of a public transport strike. Besides the pre-defined attributes characterising the alternatives in the SP design, the survey includes techniques to acquire information on conformity and social interactions. Specifically, the interviewees undertake a before and after stated preference experiment (SP1 and SP2), with a period of group discussion in between the two parts. This SP experiment involves different cognitive and interpersonal mechanisms, such as the functional information exchange on benefits and drawbacks of cycling and bike sharing. The aim is to establish whether hypothetical scenarios of social conformity are different from real/live social interactions and whether these social influence processes actually affect the individuals' mode choice. A joint SP1/SP2 mixed logit (ML) model has been estimated to explore the choice behaviour of individuals and allows us to incorporate the inertia/propensity to change behaviour between SP1 and SP2. Moreover, considering the “Reflexive Layers of Influence” (RLI) framework, the processes generated by social interactions (diffusion, translation and reflexivity) are measured and incorporated in the model. We finally show the effect of these social influence variables on the goodness-of-fit of the models and choice simulation for prediction. We also draw conclusions about the value of such enhanced choice models in understanding and predicting the impacts of social interactions on choice behaviour in the context of new transport technologies.

Influencing Factors for the Acceptance of 3G Mobile Service in Kathmandu Valley

<p>The mobile industry in recent years has been growing at a speedy pace where the use of cell phone is no longer limited to conventional usage like the voice communication, but has enriched the customer experiences with mobile internet services and other value added services. Along with the growing mobile industry, technology behind it is also changing accordingly. However, the user acceptance of technology depends on various factors that lead to either user acceptance or rejection. This study thus aims to identify the major determining factors that influence the user to use the 3G mobile internet and examines the interrelation among the determinants along with effect of the demographic variable limited to Kathmandu Valley users. The conceptual framework of this study is based on the extended version of Davis (1989)’s technology acceptance model using variables social influence, price perception, perceived usefulness, perceived ease of use, attitude to use and behavior intention. The primary survey is conducted using a set of questionnaire, which produced 180 valid responses from the mobile users in Kathmandu Valley. The reliability of the data from questionnaire is verified with factor analysis and Cronbach’s alpha. The result shows that social influence has significant influence on perceived ease of use while it has no significant influence on perceived usefulness. Price perception, on the other hand, influences the perceived usefulness. Similarly, perceived usefulness and perceived ease of use influence the attitude of use, which finally influences the behavioral intention. Along with this, social influence is also found to be the extended factors that can influence the attitude of the users, which in turn affects the behavioral intention. Demographic variables, however in this study, have shown no significant influence on the behavioral intentions. On the whole, the usage of 3G mobile internet service is not seen to be satisfying from the study. The major reasons as surveyed from the users themselves for this lower utilization seems to be higher data costs, presence of cheaper alternatives for internet like Wi-Fi internet, quick drainage of battery and slow mobile internet service provided by the mobile service providers. Thus, for mobile service providers, internet service providers are their direct competitors for 3G mobile internet services. This paper enhances understanding of user acceptance of 3G mobile internet services.</p><p>Journal of Business and Social Sciences Research, Vol. 1, No. 2, pp. 135-152</p>

QR code utilization in a large classroom: Higher education students’ initial perceptions

The integration of Quick Response (QR) codes in classrooms have been identified as an important tool in promoting active as well as distributed learning, especially in higher education. Even though the versatility of this technology within the educational milieu cannot be over-emphasized, the initial perceptions of students who are at the centre of QR integration are important towards achieving the prospects of this technology in the pedagogical process, particularly in a large classroom context. Against this backdrop, Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use of Technology2 (UTAUT2) were employed as theoretical foundation to study students’ perceptions. A questionnaire was used to collect data from 200 students, based on a purposive sampling technique with Partial Least Squares Structural Equation Modelling (PLS-SEM) employed for statistical analysis. Initial results suggested that students had very positive attitudes towards QR code utilization for course related activities which ultimately determined their intentions to accept this technology. However, their positive attitude was anchored on their perceived usefulness and easiness towards QR code which were promoted by perceived playfulness, facilitating conditions and hedonic motivation respectively. The social influence variable was not a predictive factor of students’ perception towards the usefulness of QR codes. The study provided practical examples of how QR codes can be integrated in teaching and also recommended future experimental research into QR code effectiveness as well as instructor acceptance if the technology is to be integrated on a wider national scale.

Working memory moderates the association between perceived norms and heavy episodic drinking among college students

Heavy episodic drinking (4+/5+ drinks/occasion for females/males) is highly prevalent among college students and is influenced by social factors. Among these social risk factors, perceived peer drinking norms have been shown to significantly predict heavy episodic drinking across a number of studies. However, there is little known about which students may be most and least susceptible to these influences or why individual differences may moderate the impact of norms on heavy drinking. Recent work has suggested self-control may be an important individual difference factor in this regard. Working memory (WM) is a central component of self-control that has been shown to buffer the effect of social influence variables. This study examined whether WM, as measured by memory span tasks, moderates the relationship between perceived drinking norms and alcohol use among college students reporting one or more past month drinking occasions (n = 98). Hierarchical linear regression analyses were used to examine whether WM significantly moderated the relationship between perceived norms and heavy drinking episodes (HDEs) as well as number of drinking days in the past month. Analyses revealed a significant WM x norms interaction for both drinking indices. Simple slopes analyses suggested a buffering effect of WM as higher perceived norms predicted more HDEs and drinking days at low (−1SD) and mean WM scores but not high (+1SD) WM. These results suggest WM serves as a protective factor for the influence of norms such that individuals high in WM may be more able to inhibit the impact of norms on alcohol use.

Correlation of Social Network With Patient Reported Distress and Survival in Patients Undergoing Radiation Therapy

Social network and connectivity is an important facet of a patient’s ability to successfully complete radiation therapy (RT). Social influence factors, such as marital status, living status and family dynamics of oncologic patients undergoing daily radiation therapy have been previously poorly characterized. In the present study, we examine the relation of several measures of social connectedness on both overall distress and survival in patients undergoing radiation therapy. 518 patients undergoing radiation therapy between March 2012 and May 2016 were included in the study. Patients were provided a patient reported distress questionnaire before the start of RT which assessed overall distress level from 0 (lowest) to 10(highest). Demographic information was collected by chart review. Specific social influence endpoints were reviewed, including marital status, living status (alone or with others), level of concern regarding a loved one relying on the patient for their care and level of concern regarding having enough help at home. These measures were categorized as either “not at all”, “a little bit”, “somewhat”, “quite a bit”, or “very much”. Patient distress level and overall survival significance was determined with statistical analysis including Fischer’s exact test and/or Wilcoxon rank sum test for each social influence variable. Of the cohort of patients, median age was 66 years and majority of patients were female (56%). Overall distress within the cohort was 35.3% of patients for low, 33.8 % for moderate and 30.9% for high distress. When evaluating marital status, 74.7% were married, 8.3% single and 6.8% were divorced. Marital status did not correlate with significant distress level or show a correlation with survival. In terms of living status, 447 patients (87.3%) lived with others and 65 patients (12.7%) lived alone. Living status showed no significance in terms of level of distress or survival as well. On examining family and home dynamics, patients who where “at least somewhat concerned” showed significant high levels of distress with “Level of concern regarding a loved one relying on the patient for their care” (48.3%) and “Level of concern regarding enough help at home” (60%) (p<0.001). Both social factors did not show significance in survival. Family and home dynamics were a source of significant distress for patients undergoing radiation therapy. Marital and living status showed no significance in causing distress. All four social influence factors showed no correlation with survival. Reliance and responsibility of care for the patient and family is a significant social stressor, which is not always adequately addressed in the clinic. Patients undergoing significant strain at home can benefit from social services referred by the physician. Our results show that social issues in regards to home care should be focused on in the clinic in order to reduce distress for patients undergoing daily treatment.

Investigating heterogeneity in social influence by social distance in car-sharing decisions under uncertainty: A regret-minimizing hybrid choice model framework based on sequential stated adaptation experiments

The present study is designed to investigate social influence in car-sharing decisions under uncertainty. Social influence indicates that individuals’ decisions are influenced by the choices made by members of their social networks. An individual may experience different degrees of influence depending on social distance, i.e. the strength of the social relationship between individuals. Such heterogeneity in social influence has been largely ignored in the previous travel behavior research. The data used in this study stems from an egocentric social network survey, which measures the strength of the social relationships of each respondent. In addition, a sequential stated adaptation experiment was developed to capture more explicitly the effect of social network choices on the individual decision-making process. Social distance is regarded as a random latent variable. The estimated social distance and social network choices are incorporated into a social influence variable, which is treated as an explanatory variable in the car-sharing decision model. To simultaneously estimate latent social distance and the effects of social influence on the car-sharing decision, we expand the hybrid choice framework to incorporate the latent social distance model into discrete choice analysis. The estimation results show substantial social influence in car-sharing decisions. The magnitude of social influence varies according to the type of relationship, similarity of socio-demographics and the number of social interactions.

Age trends in musical preferences in adulthood: 2. Sources of social influences as determinants of preferences

Using the Music Preferences in Adulthood Model (MPAM, Bonneville-Roussy et al., 2017), an integrative model of the psychological determinants of musical preferences in adulthood, the main objective of this article is to investigate how different sources of social influences may affect age trends in musical preferences in adulthood. More specifically, we examine how the social network (such as family and peers), and psychological interpersonal dispositions (such as one’s psychological tendencies towards conformity) may influence these age trends. In two studies with a total sample size of over 950 adults, we examine how social influence variables are associated with age trends in musical preferences, measured with music genres and music clips (samples of musical audio recordings). Results revealed that the social network and interpersonal dispositions are related to preferences for different musical dimensions. These relationships were stronger for the musical genres dimensions as compared with the musical clips dimensions. In addition, our findings showed that dispositions toward conformity moderate the relations between age and musical preferences in adulthood. Those results confirm that social influences, especially the interpersonal disposition towards conformity, are important in the adoption of different musical preferences as adults evolve in age. The results are discussed within a lifespan developmental psychology of music perspective.

CONSUMER ACCEPTANCE TOWARDS ONLINE GROCERY SHOPPING IN MALANG, EAST JAVA, INDONESIA

Online grocery shopping in Indonesia has been applied by one platform called Happyfresh, which cooperates through many modern supermarkets. One supermarket that conducts this cooperation to supply grocery products is Loka Mart. Currently, online grocery shopping facility that implemented by Loka Mart is still limited and only coverage Jakarta area. Thus, it is necessary to conduct study related to the public acceptance to the online grocery shopping in Malang City as the potential online market due to the level of education of the society. The data are obtained through the questionnaire of 140 respondents of Loka Mart consumer. Technology Acceptance Model (TAM) is employed as the foundation in this study. Besides, visibility, risk perception, and social influence variable – which used in the study of Sherah and Ai-Wen (2003) – analyzing Australian people acceptance towards online grocery shopping – used in this study. Multiple regression analysis, pearson correlation, and biserial point used as analysis instrument in this study. The study result showed that basic model of TAM – which consists of perceived of usefulness, perceived ease of use, and social influence variable – could explain public acceptance in Malang City to the online grocery shopping. Moreover, the visibility and risk perception variable have no effect in explaining public acceptance to use online grocery shopping. This result also shows that, Online Grocery Acceptance Model explains how the behavior and characteristics of the consumers in utilizing online grocery service. Perceived of usefulness is the main factor affecting online grocery acceptant and the perceive ease of use is correlated highly with perceived of usefulness.

Social influence and the invocation of rights: The effects of accountability, reputation and political skill on legal claiming

Issues relating to litigation and other forms of employee legal claiming are at the forefront of the practice of human resource management. However, organizational scholars have paid scant attention to this important aspect of organizational life. Underrepresented in this collective research have been investigations into how social influence variables impact the legal claiming process. We add to the understanding of legal claiming by evaluating how perceived levels of accountability, reputation and political skill affect individuals’ willingness to engage in contentious and non-contentious legal claiming. We also investigate the impact that social influence has on individuals’ advice to other potential claimants. This study employed a longitudinal design utilizing both scenarios and survey data collection. Results from our study partially support the conclusion that individuals are more risk-averse in their own legal claiming considerations than they are in the advice they offer to similarly-situated others. Furthermore, accountability, reputation and interpersonal influence (one aspect of political skill) were found to significantly influence the likelihood of legal claiming. The pattern of results indicates that social influence variables play a role in determining whether legal claiming will be pursued and what type of claiming will be chosen.

Moderating effects of perceived social benefits on inhalant initiation among American Indian and White youth.

This study examined whether perceived social benefits moderated the relationship between social influence variables (school attachment, peer inhalant use, perceived family caring, and parental monitoring) and stage of inhalant initiation (Study 1) and lifetime inhalant use (Study 2). Participants were 7th to 12th grade students attending schools on or near American Indian reservations, with comparisons made between American Indian and White students. A total of 3,498 American Indian and 1,596 White students were surveyed. Differences in mean levels of social influence variables were found across ethnicity and stage of inhalant initiation and lifetime inhalant use. Structural equation models were evaluated to examine variable relationships for the 2 studies. For Study 1, social influence variables did not clearly differentiate early versus later inhalant initiators, and perceived social benefits failed to serve as a moderator. More differences were observed between users and nonusers across measures of social influence (Study 2). Perceived social benefits generally did not moderate the relationships, with 2 exceptions. Low perceived social benefits provided greater protection against the influence of peers on lifetime inhalant use among White students, whereas high perceived social benefits increased risk of peer influence among American Indian students. (PsycINFO Database Record

An integrated model of festival revisit intentions

Purpose This paper aims to investigate the determinants of current visitors’ festival revisit intentions. The concepts of festival quality and satisfaction were adapted and integrated with the theory of planned behavior (TPB) from social psychology to theorize a model of festival revisit intentions. In addition, given the importance of social characteristics in festival visiting behavior, the relative impacts of three modes of social influences (i.e. subjective norms, group norms and social identity) were investigated. Design/methodology/approach Statistical analyses were conducted using structural equation modeling to examine the hypothesized relationships with the data collected onsite during the Nonsan Strawberry Festival, held in Nonsan, South Korea. The eleven constructs were incorporated into the structural model to examine the hypothesized relationships among the latent factors. Findings Results of the analyses indicated that the proposed model had an acceptable fit to the empirical data. The overall explanatory power of the model had an R2 of 84 per cent for revisit intention and an R2 of 60 per cent for satisfaction. Satisfaction was found to be the strongest predictor of visitors’ revisit intensions, followed by social identity, subjective norms and group norms. Research limitations/implications This study developed an integrated model to explain festival visitors’ revisit intentions by adopting not only visitors’ personal evaluation of the festival experience and but also a series of social influences. Practical implications Based on the results, festival managers should allocate their marketing resources for the festival program, environment and souvenirs to increase the visitors’ perception of quality. Particular attention should also be given to visitor groups and their travel companions’ influences on their intentions to revisit the festival. Originality/value The incorporation of festival quality and satisfaction and TPB extended with additional social influence variables provided a model with a theoretical basis to explain festival revisit intentions. This approach may provide an initial blueprint for further investigation of other theoretical revisit models.

Do We Follow the Leader or the Masses? Antecedents of the Willingness to Pay Extra for Eco‐Products

This paper reports on an experiment that tests for the existence of peer effects in consumers' willingness to pay (WTP) for sustainable products. More specifically, we investigate whether the premium for an eco‐labeled laundry detergent is sensitive to receiving information about the premium paid by other members of one's social group. The information manipulations in the experiment test for two distinct types of social influence, i.e., conformist and payoff‐biased transmission. We find strong empirical evidence for a conformist transmission. Participants informed about the positive premium paid by the majority of their peers reported a higher premium than individuals not receiving any information. This result shows that previous studies on the WTP for sustainable products, which explain premiums by attitudinal measures and sociodemographic traits, unwarrantedly provide an under‐socialized account. The inclusion of social influence variables significantly increases the explanatory power of the model.

A Corpus Based Analysis on Causal Relations in European Portuguese

Although causal relations and their syntactic configurations are well described for Portuguese (Paiva, 1998; Lobo, 2003, 2013; Lopes, 2004; Peres and Mascarenhas, 2008; Mendes, 2013), there is overall a lack of corpus-based studies on the frequency of occurrence of syntactic structures in written or in oral texts, and on the influence of social variables, such as education level or gender.Considering that causal relations can be conveyed by different syntactic structures, I propose an analysis of causal relations as a variable phenomenon (Weinreich, Labov, and Herzog, 1968) which occurrence is constrained by social factors. To verify if and how social factors influence the occurrence of causal relations and their syntactic expressions, two corpora of argumentative texts were gathered and analysed. Each token is encoded according to: type of causal relation (Sweetser, 1990), syntactic structure, connector used to establish the causal relation, and position of the causal clause (for adverbial clauses only). The social variables considered are: level of education, gender and age.The results of the analysis indicate that the level of education influence the type of causal relations established and the syntactic mechanism used. For example, juxtaposition is more frequent in texts written by informants with more years of formal education. This seems to indicate that the acquisition (and production) of complex structures is also dependent, among other factors (Diessel, 2004), on the semantic nexus conveyed.

A General Framework to Testing the Effect of Transport Policy Measures to Achieve a Modal Shift: A Sequential Hybrid Model

In order to achieve to minimize car-based trips, transport planners have been particularly interested in understanding the factors that explain modal choices. In the transport modelling literature there has been an increasing awareness that socioeconomic attributes and quantitative variables are not sufficient to characterize travelers and forecast their travel behavior. Recent studies have also recognized that users’ social interactions and land use patterns influence travel behavior, especially when changes to transport systems are introduced, but links between international and Spanish perspectives are rarely deal. In this paper, factorial and path analyses through a Multiple-Indicator Multiple-Cause (MIMIC) model are used to understand and describe the relationship between the different psychological and environmental constructs with social influence and socioeconomic variables. The MIMIC model generates Latent Variables (LVs) to be incorporated sequentially into Discrete Choice Models (DCM) where the levels of service and cost attributes of travel modes are also included directly to measure the effect of the transport policies that have been introduced in Madrid during the last three years in the context of the economic crisis. The data used for this paper are collected from a two panel smartphone-based survey (n=255 and 190 same respondents, respectively) of Madrid.

The Sociology of Nigerian English: Trends in English Usage in Aba Example

This paper investigates contemporary trends in the English language usage in the Nigerian situation, with specific reference to Aba, a popular commercial metropolitan city with international markets in the South East of Nigeria. The study examines the influence of the English language on patterns of language choice, attitudes and language use in the scoiety and also highlights how some sociolinguistics and socio-cultural variables in turn determine the development of the English language in the society.The study adopts a survey approach. Instruments for data collection include questionnaire, interview and observation. Data were analysed using sociolinguistics tools; Variationist linguistics serves to account for the influence of social variables and structures such as the commercial group on the innovations, development and subtle change in English in the multilingual society. Information from the study highlights that English in the Nigerian situation yields to further nativisation as it continues to serve the diverse ends of different categories of users. Hence, policies relating to language and national development need consider the sociocultural context of English usage in Nigeria.

Advertising in online social networks: the role of perceived enjoyment and social influence

Purpose – The purpose of this study is to analyse the impact of perceived enjoyment in advertising response in online social networks (OSN). The authors propose and test a structural model explaining response to OSN advertisements embracing perceived enjoyment, social influence and advertising-related variables. Design/methodology/approach – Data were gathered through the application of a structured questionnaire to a sample of 126 students of the same scientific area (marketing and communication studies). Findings – The results validate the proposed model and support nine out of ten hypotheses. The study supports the role of perceived enjoyment as a predictor of both social identity and group norms. Furthermore, social identity and group intention have a positive impact on perceived advertisement relevance. Finally, group intention towards advertisements and perceived advertisement relevance have a positive impact on perceived advertisement value, which in turn impacts positively on response to OSN advertisements. Research limitations/implications – The main limitation relates to the fact that the study mainly covered a population aged between 18-35 years old. Despite its relevance as a segment of OSN users, some caution needs to be taken in generalizing findings to a broader population. Practical implications – These results provide important indications for firms aiming at fully exploiting the computer-mediated communication of OSNs. Specifically, we confirm the role of perceived enjoyment in reinforcing group dynamics and shaping group intentions towards advertising. Originality/value – The main contribution of this study lies in the focus on perceived enjoyment as a predicting variable of social influence and advertising variables, thus impacting response to OSN advertisements.

Drinking reductions following alcohol-related sanctions are associated with social norms among college students.

Students mandated for intervention following an alcohol-related sanction event often reduce their drinking prior to intervention. Knowing the determinants of self-initiated change may help identify intervention targets for individuals who do not reduce their drinking. Guided by self-regulation theory, we tested whether fewer past alcohol consequences and higher descriptive and injunctive norms would be associated with higher levels of postsanction drinking. College students referred for a campus alcohol violation (N = 658, 64% male) reported on their drinking during the month before and after their sanction event. Results show that postsanction drinking was significantly lower than presanction drinking across 4 outcomes: (a) drinks per drinking day, (b) drinks per week, (c) peak drinks, and (d) peak blood alcohol concentration. Hypothesized social influence variables (i.e., descriptive and injunctive norms) were consistently associated with all 4 drinking outcomes; that is, students who perceived that their friends drank more and held more accepting views of drinking were less reactive to alcohol-related sanctions. Past consequences of drinking did not consistently predict subsequent drinking. Therefore, we conclude that alcohol interventions for mandated students should target both descriptive and injunctive norms to optimize their efficacy.

A social influence perspective on expressive political participation in Twitter: the case of #OccupyGezi

The aim of this research is to contribute to the growing literature on online political participation by seeking a better understanding of the social determinants of action that drive expressive political participation in Twitter. Our results revealed that social influence variables explain a significant portion of variance in online political participation independently from the antecedents identified by prior literature. While social identity and group norms were significantly related with political expressive participation in Twitter, subjective norms had no significant effect. Findings are discussed within the scope of Gezi Park protests and future research directions are suggested.

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Many firms capitalize on their customers’ social networks to improve the success rate of their new products. In this article, the authors analyze the dynamic effects of social influence and direct marketing on the adoption of a new high-technology product. Social influence is likely to play a role because the decision to adopt a high-involvement product requires extensive information gathering from various sources. The authors use call detail records to construct ego networks for a large sample of customers of a Dutch mobile telecommunications operator. Using a fractional polynomial hazard approach to model adoption timing and multiple social influence variables, they provide a fine-grained analysis of social influence. They show that the effect of social influence from cumulative adoptions in a customer's network decreases from the product introduction onward, whereas the influence of recent adoptions remains constant. The effect of direct marketing is also positive and decreases from the product introduction onward. This study provides new insights into the adoption of high-technology products by analyzing dynamic effects of social influence and direct marketing simultaneously.

Gaining acceptance for anesthesia information management systems among anesthesiologists

To the Editor, I read with interest the recent review article by Stabile and Cooper that identifies the lack of clinician involvement in the implementation, planning, design, and installation of anesthesia information management systems (AIMS) as a barrier to the adoption of health information technology. Many challenges are associated with the implementation of new AIMS in the perioperative setting, including the perception that workload will increase or autonomy will decrease. Even if AIMS use were mandated and early acceptance occur, the negative consequences of resistance may surface over the long term if the information system were viewed as prone to error or slow. Medical directors and anesthesiology department chiefs must actively manage the change process and gain physician acceptance for the new information system. Failure to gain acceptance of the AIMS may result in the unsuccessful launch of the system and huge financial losses. The Technology Acceptance Model, the most widely accepted method of adopting information technology, focuses on interventions taken by managers to change employees’ attitudes toward information technology. The model identifies two main factors that influence an individual’s intention to use information technology, namely, the extent to which the user believes that the information technology will enhance their job performance (perceived usefulness) and require little effort (perceived ease of use). Perceived usefulness is determined by social influence and system characteristics, and perceived ease of use is determined by facilitating factors, individual differences, and system characteristics. Social influence variables include the opinions about use of information technology from people who are important to the user (subjective norm) and the extent to which the user’s standing among their peers will be maintained or raised (image). System characteristics are defined by the degree to which the user thinks the information technology is important to their work (job relevance), effective (output quality), able to deliver results that are easy to observe and share (result demonstrability), enjoyable (perceived enjoyment), and matches their desired level of effort (objective usability). Facilitating factors refer to the user’s belief that the organization supports the information technology and has committed resources to maintain its operation (perception of external control). Individual differences are defined by the degree to which the user believes in their computer skills (computer self-efficacy), is apprehensive about using a computer (computer anxiety), and is motivated to use new technology (computer playfulness). Managers should take well-defined steps to target the determinants of perceived usefulness and perceived ease of use in order to improve the adoption of AIMS and influence acceptance of information systems among anesthesiologists.