Social Gatherings Research Articles

The Stability of Buddhism and Persistence of a Sufficient Living of the Laotians make Self-Immunity to Changing Socio-cultural in the Urbanity of Vientiane, Lao PDR

The research studied self-sufficiency living through the frugality practice of Laotians living in Vientiane city area. Data collections were performed using 400 surveys and 30 sets of questionnaires with community leaders, young adults, state officers, private staffs, general citizens and youths. Result found that Vientiane Laotians are strictly Buddhism and they have more than two occupations due to low wages and high cost of livings. The majority of the citizens are part of young adults’ group and women group. Due to high cost of living, urban living required Laos people to be frugal on a daily basis. They dine together and works are self-reliance. Sustainability and sufficiency are practiced among households at a medium level, but people portrayed extremely high generosity level towards each other. Environment and nature conservation are a big part of their ‘normality’. Vientiane Laotians often attend social gatherings after work. Their demonstrated strong beliefs in Buddhism, of which the religion has encouraged them to live in unity following the Sufficiency Economy Dharmachakra Model.

Scale-specific effects of urban landscape pattern on the COVID-19 epidemic in Hangzhou, China

ContextUnderstanding the scale-specific effects of different landscape variables on the COVID-19 epidemics is critical for developing the precise and effective prevention and control strategies within urban areas.ObjectiveBased on the landscape epidemiology framework, we analyzed the scale-specific effects of urban landscape pattern on COVID-19 epidemics in Hangzhou, China.MethodsWe collected COVID-19 cases in Hangzhou from 2020‒2022 and combined the datasets of land use and land cover (LULC) and social gathering point (SGP) to quantify the urban landscape pattern. Optimal general linear model with stepwise regression was applied to explore the dominant landscape factors driving the COVID-19 transmission in the city. Furthermore, multi-scale geographically weighted regression illustrated the spatial heterogeneity and scale specificity of these landscape variables’ effects to COVID-19 epidemic.ResultsEight landscape variables of LULC and SGP patterns were identified which explained 68.5% of the variance in spatial risk of COVID-19. Different optimal bandwidths across these variables in MGWR indicated their scale-specific effects. LSI of green space enhanced the spatial risk across the entire region. The effects of landscape contagion, the number of water bodies, LSI of cropland and built-up areas, and the density of commercial houses were detected to vary between urban and suburban areas. The effects of LSI of water bodies and the density of shopping malls were found to vary among different districts.ConclusionsIn this study, we firstly discriminated the scale-specific effects of different landscape variables on the COVID-19 epidemic in the urban region. These findings can help to optimize the differentiated zoning prevention and control strategies for COVID-19 in cities and guide policy-making and urban planning at a multi-scale hierarchical perspective to improve public health and urban sustainability.

Social Value in Social Activities of Banjar and Arab Communities in Pekauman Ulu Village

Social Values are a benchmark for assessing a person's or society's attitudes which are believed to be something that is considered good. There are various kinds of social values, both in daily life and in community activities. Pekauman Ulu Village is a village located in East Martapura District, Banjar Regency, it is a village in which there are various kinds of communities, such as the Banjar community and the Arab community. The Banjar and Arab communities certainly have differences in terms of habits, race and culture. These differences make the Banjar and Arab communities respect each other and value each other, from these differences the social activities that occur in Pekauman Ulu village are created. These activities, such as weddings, matrimonial recitations and social gatherings, from the activities that occur in Pekauman Ulu village give rise to social values, namely the value of cooperation, the value of tolerance, the value of helping each other and also the value of harmony between communities.

A Relative Analysis of Gardens of Pakistan and UK

Parks play an important role in improving people's quality of life, especially amidst rapid urbanization. This research aims to explore how differences in park design and management affect people's use and perceptions in both countries. The approaches used in this research are qualitative and quantitative. Data were collected through literature review, field observations, and interviews with relevant parties, such as park managers and visitors. The findings show that parks in Pakistan have great cultural significance, often used for social gatherings and recreation, with examples of historical parks such as Shalimar. On the other hand, gardens in the UK offer a diverse range of styles and functions, from formal gardens to natural landscapes, serving as an educational resource for botanical lovers. This analysis provides insights into the unique characteristics of parks in both countries and provides recommendations for park planning and management in Pakistan, taking into account best practices from the UK.

Prevalence and patterns of tobacco use among young adults in India - does perceived stress play a role?

Background: Tobacco use among young people is a public health concern. Perceived stress among young adults as a determinant for tobacco use has not been extensively explored previously in India. Methods: A cross-sectional study was conducted among young adults aged 18-30 years across India. Data was collected using a self-administered, web-based, online questionnaire, on sociodemographic characteristics, tobacco use and its pattern, and the levels of perceived stress using the Perceived Stress Scale (PSS-10). Results: The prevalence of tobacco use in our study sample was 25.7% and the mean age at initiation of tobacco use was 20.71 years. Though tobacco use was significantly associated with male gender [aOR=2.26 (1.16-4.38), p=0.01], current alcohol consumption [aOR=13.73 (6.72-28.04), p=0.00] and having known smokers among family and friends [aOR=3.13 (1.39-7.04), p=0.01], there was no association between levels of perceived stress and tobacco use. Cigarettes/beedis were the most commonly used tobacco product, 27.58% of respondents reported using tobacco products daily or for more than half the days of the week and 48.27% of respondents started using tobacco out of curiosity. Seventy percent of users used tobacco during specific events like social gatherings and vacations while 57.47% used tobacco while meeting specific colleagues/ friends. Conclusions: We found no association between perceived stress and tobacco use. However, current use of alcohol and having knowledge about smokers among family and friends significantly determined tobacco use among our study population. This necessitates more holistic approaches towards behaviour change efforts for tobacco control.

Polite Social Practices in 18th-century Scotland

This article explores the role and influence of elite women in 18th-century Scotland, focusing on their engagement with polite social practices during the Scottish Enlightenment. The Scottish Enlightenment, characterized by its integration of various disciplines and emphasis on both theoretical and practical knowledge, was a period of significant cultural intellectual development. Central to this movement was the concept of politeness, which shaped the social interactions of the elite and played a crucial role in their personal and societal advancement. Elite women were integral to the social fabric of this era, participating in mixed-gender activities and shaping the cultural landscape through their involvement in social gatherings, education, and print culture. Despite being formally excluded from public office and direct political power, these women exercised significant influence through social networks, family ties, and patronage, subtly navigating the political and intellectual currents of their time. The study highlights how these women, while adhering to socially accepted norms, found ways to circumvent formal exclusions, thereby contributing to the broader cultural and political life of Scotland. Their participation in polite sociability not only facilitated their integration into elite society but also played a vital role in the broader program of social improvement that characterized the Scottish Enlightenment. This article underscores the complex interplay between gender, power, and politics, revealing how elite women helped shape “The Golden Age” of Scotland through their engagement in polite social practices.

External Factors Modulating Pain and Pain-Related Functional Impairment in Cervical Dystonia.

Little is known about factors modulating pain and pain-related functional impairment in isolated cervical dystonia (CD). The aim was to assess the prevalence and interrelationship between pain-modulating factors and pain-related determinants of functional impairment and quality of life in CD. We analyzed pain-aggravating and pain-relieving external factors, the degree of pain-related functional impact on routine activities, and the relationship between these and pain severity, using cross-sectional data collected using the Pain in Dystonia Scale (PIDS) from 85 participants with CD. Pairwise correlation analyses and age- and sex-adjusted linear regression models estimated the relationship between pain-modulating factors and pain severity, and the impact of pain severity, dystonia severity, and psychiatric symptoms on pain-related functional impairment and disease-specific quality of life (measured using the Craniocervical Dystonia Questionnaire-24). Stress and prolonged fixed position were the most frequent and impacting pain triggers, with women reporting larger impact. The average impact of pain-relieving factors was lower than that of pain triggers. Physical exercise and social gatherings were the most impacted activities by pain in CD. The intensity of external modulating factors was a predictor of pain severity. Severity of pain, CD, and psychiatric symptoms independently predicted pain-related functional impairment, whereas quality of life was predicted by pain severity, pain-related functional impairment, and psychiatric symptom severity, but not dystonia severity. The PIDS provides insight into external modulation and functional impact of pain in CD. The pattern of external modulation of pain in CD is in line with a multifactorial modulation and complex physiology.

How Does Online Shopping Shape the Sense of Community? The Mediating Role of Various Social Activities

The rapid expansion of digital commerce, particularly same-day-delivery and next-day-delivery online shopping, is transforming daily life and community dynamics in urban settings. This study explores how these shopping behaviors impact the sense of community by mediating various social activities at both individual and community levels. Using an online survey design, this study analyzes the mediating roles of different types of social interactions, including informal social gatherings and organized community events, in shaping a sense of community. The findings reveal that while both unplanned, low-threshold interactions and more structured, organized activities contribute to a sense of community, their effects vary in strength. Stronger, more deliberate social interactions, such as resident-led events, show a full mediation effect, whereas casual, spontaneous encounters provide partial mediation. Similarly, organized community events demonstrate different levels of influence, with community-organized activities fully mediating certain sense of community dimensions and resident-engaged activities providing more comprehensive impacts. These findings highlight that same-day-delivery and next-day-delivery online shopping behaviors significantly shape the sense of community by facilitating both informal and organized social interactions.

Public information dissemination and its impact on force account implementation in Kalambo district council, Tanzania

The study assessed dissemination of public information and its impact on implementation of force accounts in Kalambo District Council in Tanzania. A cross-sectional design was employed in collecting data at one point in time with a mixed methods research approach which was used in an attempt to gain detailed information. A total of 145 participants which includes ward development committees, construction committees and community members were involved whereby 46 key informants were selected purposely based on their positions while simple random sampling technique was used in selecting 99 respondents from the community. The survey, interview, focus group discussion and documentary review method were used to gather both quantitative and qualitative data. Quantitative data were analysed using descriptive statistical analysis whereas qualitative data were analysed using content analysis. The study findings revealed that information is not easily accessible to the public and a few shared information is not clear due to confidentiality and technical language. The findings also indicate that the public is unaware about the progress force account due to ineffective dissemination of information which leads to untimely completion of works and misuse of resources. The study concludes that there is inadequate information in the implementation of force account projects, thus resulting in poor support, acceleration of low value for money and lack of accountability due to poor public scrutiny. The study recommends that the government institutions should emphasise the use of authorised social and religious gathering in an attempt to raise awareness. Moreover, the selected committee must engage the public in decision making in order to improve transparency in implementation of projects.

Sound absorbing chandeliers for multitalker noise control in large halls

During social gatherings in large halls, multiple conversations taking place simultaneously can lead to very high noise levels. Increasing the amount of sound absorption in the hall can be very effective in this context: due to the Lombard effect, the noise level drops with 6 dB when doubling the equivalent absorption area, while only a 3 dB drop occurs for sources of constant sound power. However, the possibilities for the absorptive treatment of existing venues can be highly limited, especially when dealing with architectural heritage. Therefore, in the present study, sound absorbing chandeliers, consisting of dense arrangements of absorbing objects, have been designed, developed, tested, and applied in a hard-walled historic hall that hosts social gatherings of more than 800 people. Experiments in the hall during busy events have confirmed the effectiveness of the chandeliers, yet it was also found that, since the ceiling has become the main absorptive surface, they loose efficiency due to the resulting sound field directionality. Furthermore, the individual vocal effort was observed to stay constant when the background nose level was decreasing. Both effects have been thoroughly studied and analyzed, and a prediction methodology to account for these effects has been proposed.

Help-Seeking Behaviors and Associated Factors Among Chinese Immigrant Women Experiencing Intimate Partner Violence

ABSTRACT Chinese immigrants are underrepresented in research on intimate partner violence (IPV). There is a lack of quantitative research on help-seeking behaviors and patterns among Chinese immigrant women experiencing IPV. In this study, using a cross-sectional design, we examine patterns of help-seeking behaviors among Chinese immigrant survivors of IPV, as well as associated factors. Participants were recruited through the WeChat and Prolific platforms to complete an online survey. A total of 139 women who reported IPV while residing in the U.S. participated. The survey’s questions addressed five forms of informal help and eight forms of formal help, as well as reasons for not seeking help. The survey also included measures of social isolation, loneliness, preferences for the ethnicity of people at social gatherings, depression, anxiety, sociodemographic characteristics, and immigration-related factors. Latent class analysis revealed two distinct help-seeking patterns. The majority either refrained from seeking help or solely relied on family and friends, while a smaller group sought support from a wider range of sources, but still primarily relied on family and friends. Factors associated with Chinese immigrant women’s use of broad sources for support included older age; being single, separated, divorced, or widowed; U.S. citizenship or permanent residency; attending social gatherings primarily with Americans; depression symptoms; and lower loneliness levels. The study’s findings underscore the importance of interventions to promote help-seeking behaviors among Chinese immigrant survivors by expanding social networks, fostering collaborations between mainstream IPV services and Chinese community organizations to implement community outreach, offering interventions that are empowerment-based, and training bilingual and bicultural service providers.

Exploring residents’ expectations and designers’ perspectives towards post-earthquake permanent housing: A case study in Antakya

Post-disaster permanent housing is the backbone of the recovery efforts after destructive events. It holds great potential to adopt new technological innovations and to provide improved conditions for these everyday spaces. However, previous investigations suggest that these housing projects lack consideration of the inhabitants' expectations, needs, and values due to environmental, cultural, and social factors, resulting in a dissatisfactory built environment. Following the Kahramanmaraş earthquake on February 6, 2023, this research aims to explore the expectations of affected residents in the historic district of Antakya. We expect to contribute to decision-makers, designers, and the technology industry to develop more user-centered housing recovery efforts in the aftermath of these devastating events. The findings revealed four implications from the expectations for post-earthquake homes: (1) designing for togetherness, (2) valuing community efforts and traditional work, (3) including productional activities, and lastly, (4) preserving and reminiscing heritage values. Additionally, we discussed these four implications with multi-disciplinary designers to expand the discussion space for designing post-earthquake permanent homes in Antakya. Overall, these implications suggest some future architectural changes in homes as their residents' expectations, including the creation of new heritage and production spaces using digital, physical, and mixed reality technologies, as well as the emergence of new social gathering spaces. By conducting a case study in Antakya, our research highlights the potential for the further development of post-disaster permanent homes that not only provide shelter and safety but also enhance the overall quality of life for the residents, both for Antakya and the other relevant cases worldwide.

Analysis of the impact of coronavirus infection on human health: epidemiological data, vaccination strategies, psychological aspect, consequences (literature review)

The COVID-19 (COronaVIrus Disease 2019) pandemic has caused widespread morbidity, mortality, and socioeconomic crisis around the world. Since its first outbreak in 2019, COVID-19 has evolved continuously, leading to the emergence of several variants that have gained greater transmission efficiency, severity, and immune evasion properties. Vaccination has proven to be an important strategy to control the spread of the virus and mitigate its impact. The development of multiple COVID-19 vaccines within 1 year of the virus's emergence was unprecedented. The purpose of the article was to analyze and summarize the scientific literature on the impact of COVID-19 on global health, including epidemiological data, vaccination strategies, psychological impact of the pandemic, and human health outcomes. The analysis found that COVID-19 vaccination has been very effective in reducing morbidity, hospitalizations and intensive care unit admissions. However, ongoing surveillance, monitoring of options and adaptive vaccination strategies are crucial to maximize the benefits of vaccination and effectively control the spread of the virus. Globally, the dramatic and rapid spread of COVID-19 has triggered social changes that have led to an increased burden of mental health and fear-related behaviors. The physical and social distancing imposed in many parts of the world has had a significant impact on how the general population communicates and interacts with each other. Extreme avoidance of the lack of social contact has created a sense of "disconnection" that has been further exacerbated by the inability to meet friends and family at social gatherings and supportive places such as churches, restaurants, workplaces, and sports facilities. The closure of schools and many businesses, along with rising unemployment, further exacerbated feelings of isolation, financial hardship, anxiety, and depression. The article provides information on the mental impact of COVID-19 on patients, namely, the virus contributes to mental distress, anxiety, depression, suicide risk, post-traumatic stress disorder, cognitive impairment and sleep disorders. Keywords: COVID, spread, vaccines, anxiety, depression.

Containment Measures and Alcohol Consumption Among Drinking Higher Education Students Before and During the COVID-19 Pandemic: A Multilevel Analysis in 25 Countries.

Hazardous alcohol use tends to be more prominent among higher education students. The COVID-19 pandemic severely altered student life, raising questions on its impact on students' alcohol use patterns. The current study examined cross-country variations in drinking behaviors (weekly drinking and binge drinking), and the extent to which these variations were associated with containment measures implemented during the first wave of the COVID-19 pandemic. Data were obtained from the COVID-19 International Student Well-being Study, covering students in 25 middle- and upper-high income countries. Data on government responses were retrieved from the Oxford COVID-19 Government Response Tracker. Multilevel multinomial logistic regression analyses were performed on weekly drinking (n = 44,212) and binge drinking (n = 32,785). Considerable cross-country variation existed for weekly drinking and binge drinking. In the majority of countries, a self-reported decrease in weekly drinking and a substantial self-reported decrease in binge drinking were observed. Closings of schools were associated with decreases in weekly drinking, while limitations on social gatherings were associated with increases in weekly drinking. The stringency index was associated with reporting decreased binge drinking. The study findings demonstrate a number of small yet significant associations between containment measures and changes in student drinking behaviors. Future studies are required to uncover why some students increased their alcohol consumption, particularly in countries with stricter limitations on social gatherings.

Street Puppet Theatre Shows on the Façades of Commercial Buildings as a Novel Stimulator for Social Gatherings in Smart Cities

This study investigates the innovative use of street puppet theatre performances on the façades of commercial buildings to stimulate social gatherings in smart cities. This research investigates the impact of a unique musical puppet show held throughout the 2024 holiday season in the well-known shopping mall El Corte Inglés in Madrid, Spain. This study utilises both quantitative and qualitative methodologies, such as space syntax analysis and empirical observations. It uses the UCL Depthmap 10 software program to assess urban morphology and identify integrated and segregated areas. Observations and video recordings were conducted to analyse social gatherings and behaviours during the performances. The findings reveal that these performances attract diverse audiences and foster social engagement, transforming commercial façades into vibrant public spaces. The study concludes that such innovative uses of urban architecture can significantly enhance the sociability of detached and segregated urban spaces. The research demonstrates that this particular dynamic façade not only fosters social sustainability by creating lively urban spaces but also contributes to economic sustainability by attracting potential customers to commercial centres. This research advances the discourse on smart city development and public space utilisation, offering valuable insights for urban planners and policymakers on leveraging interactive urban façades to enhance public engagement and revitalise underutilised spaces.

A socio-ecological approach to investigate the perception of green walls in cities: A comparative analysis of case studies in Turin and Lisbon

New urban greening practices are increasingly adopted to contrast and mitigate critical issues of urban areas. These strategies involve nature-inspired solutions to increase sustainability and restore natural processes in cities. In this framework, green walls play a pivotal role to reintroduce nature and provide both environmental and socio-cultural benefits in high densely cities. Despite green walls contribute to increase the aesthetic value of buildings and people's consideration of the area, methodologies to effectively assess their social benefits are still lacking.This study proposes a place-based approach to investigate the Restorative capacity of two outdoor green walls: a modular living walls system covering two facades of a public university building in Turin (Italy) and a plastic planter boxes based living wall located in an inner courtyard of a cultural centre in Lisbon (Portugal). Firstly, the two living walls were characterised through direct observation considering technical, spatial, and social aspects that influence the fruition and the biophilic perception of these public spaces. Then, a self-rating questionnaire based on the Perceived Restorativeness Scale model was given on-site to participants to investigate the influence of green walls on people's cognitive perception and well-being. The novel Green Wall Perceived Restorativeness Scale consists of 17 items that evaluate individuals' perceptions of green walls, emphasising their attractiveness, integrative role in the environment and contribution to the overall appeal and comfort of space. Similar results between sites suggest that common features such as development at maximum building height, symmetrical disposition, element repetition and plant variety are drivers of citizens perception of green walls. Outcomes support the recognised link between citizens aesthetic appreciation of green walls and their perceived sense of comfort and mental relief, related to the Being away factor. The spontaneous social gathering and citizens resting near both green walls creates evidence of the attractiveness of this nature-based solution as a landmark in the urban environment. These conclusions demonstrate the pivotal role of urban biophilic design to combine natural and artificial elements in architectural and landscape design creating an opportunity to increase the use of green walls to contribute to citizens well-being in urban settings.

Should I stay (home) or should I go (party)? Examination of drinking as a mediator of the relationship between alcohol-related social media content and adherence to COVID-19 recommendations among college students.

The COVID-19 pandemic impacted young people's drinking. Yet, despite social gatherings posing a known risk for increased contraction, some college students still congregated to drink. Furthermore, some students posted about these drinking events to their public and/or private social media feeds. It is crucial to understand the relationships between posting alcohol-related content (ARC), drinking and adherence to COVID-19 recommendations because they may have contributed to the spread of the virus. The current interval contingent, 14-day diary study assessed students' (N = 129) public and private ARC; their drinking; percentage of time wearing a mask and social distancing; and number of people they socialised with during drinking events (total crowd size) each day. Multilevel structural equation modelling was employed to examine relationships between ARC posting, drinking and behavioural outcomes. On days in which students posted both public and private ARC, they tended to drink more and in turn, reported attending gatherings with larger crowds. Curiously, on days in which students drank more, they indicated more mask wearing and social distancing, and on days in which students posted more private ARC, they also reported larger crowds. Finally, an indirect effect of drinking on the links between public and private ARC and mask wearing, social distancing and total crowd sizes emerged. Findings revealed students continued to post and drink socially despite the risks, which may have encouraged others within their networks to engage in similar risky behaviours. Future public health crises should balance young people's need for social connection with risk mitigation efforts.

Arisan Dalam Perspektif Akuntansi

This research aims to analyze social gatherings from a accounts receivable accounting perspective, the method in this research is descriptive qualitative interpretive approach. This research will reveal the experiences of research informants regarding social gatherings attended in Padang City. The selection of informants is people who are in the community and have the capability to explain the phenomena they experience. The observation area is determined randomly based on the opportunity the researcher has to carry out observations and interviews and social gathering models that are not found in other areas. Data analysis techniques refers to the Miles, Huberman, and Saldana model. In this research, reduction was carried out simultaneously with data collection so that information was obtained relating to the informant's perspective on arisan activities from a receivables or information perspective. Based on the discussion above, it can be concluded that members' desire to participate in arisan is based on the number of members' desire to save and their awareness of money. collected is closer to recognizing a receivable and if collected early will tend to be considered an investment. Another economic motive is the tendency of some people to use social gatherings as an instrument to obtain investment funds. Some people even use social gatherings as a means of investment by handing over goods or money equivalent to goods with the aim of saving money from the effects of inflation.

The Limbo Party

This piece is comprised of video stills from The Limbo Party, an audio-visual collaborative project cumulated through a long-term creative and dialogical process that explored representations of human mobility, archaeology, and landscape between 2017 and 2019. The Limbo Party features a group of “limbo experts,” Tivoli Föreningen, a self-organized association of refugees in southern Sweden. Initially, members of this group came together to learn Swedish, but then later expanded to include a wide range of practical and leisure activities. This led to the development of The Limbo Party, an arts-based investigation that considers how spatio-temporal concepts, such as limbo and twilight, can be metaphorically connected to the state(s) of waiting for asylum or other such permits. In so doing, the project explores the relationship between middle states, potential states, and suspended states in relation to migration. Together we interpreted and materialised concepts of limbo, investigating its limits and potentialities as a fertile, subversive and creative space. The first part of the process connected the contemporary reality of refugees living in Blekinge with a nearby iron-age pagan cult site. Banners were produced and placed on the ‘Dansbana’ (a typical space for dancing during social gatherings) of the local social centre followed by a party and twilight walks through the area of great archaeological significance. A second phase saw the conception and creation of a messenger-object from limbo and its ‘finding’ in the local landscape along with the the message/gift it was sent to communicate.

Intimate Language in Traditional Markets: Challenging Public Space Norms through Kristeva’s Intertextuality

The use of intimate language in public spaces is a phenomenon that emerges in the interactions of economic actors in traditional markets. Therefore, language intimacy deconstructs social norms that should not be displayed in public spaces. However, language intimacy has emerged in traditional markets for a long time in the interactions of economic actors, including sellers, buyers, porters, parking attendants, and the social gathering community. This research explores how intimate language is articulated in an economic space closely related to the ethnic identity of economic actors in traditional markets in the Jember region. The ethnic diversity in question includes Javanese, Madurese, Chinese/Chinese, and Arab. This phenomenon was researched qualitatively using a post-structuralist approach and applying Julia Kristeva's theory of intertextuality. Data analysis uses two Kristeva concepts, namely intertextuality and suprasegmental. The data is processed by looking at the text production process originating inside and outside the text. The research results show that the intimacy of language, usually used in the private sphere, has succeeded in breaking down the rigidity of language in the public sphere, besides dissolving social relations between economic actors with various ethnicities and social classes. Thus, the use of greetings in intimate language closely related to ethnic identity is experiencing development and merging with the space of familiarity and closeness built by economic actors in traditional markets.