Social Cultural Values Research Articles

TV Series as a Value Barometer of Image Media

The article is devoted to the peculiarities of the functioning of the television series genre within the framework of the development of modern mass screen media culture. The author conducts a thorough analytical review of modern scientific research in order to summarize the most important theoretical provisions on the basis of which the author builds a study of the Chinese television series "Symphonic Novel" in the aspect of actualization of social and national cultural values. The author suggests structural parameters and criteria for the distribution of values on the scale of the value barometer, depending on the possibilities of their influence on the formation of the image through the media images of the TV series. In the course of the study of its value potential, the author comes to the conclusion about the specific role of the value of "classical music", which allows reformatting the general list of values broadcast in a television series through a system of characters, storylines, motives. A television series shown abroad as a product of modern media culture can become an effective tool of "soft power of influence" due to the peculiarities of the value content of its media images. The value paradigm of the television series "Symphonic Novel", responding to the key positions of scientific and theoretical approaches to the study of the television series as a symbiosis of socio-cultural and media-cultural characteristics of the national-cultural mentality of the Chinese, at the same time becomes more flexible under the influence of the value of classical music, which as a leitmotif accompanies the disclosure of all other values in the development of the television series narrative. At the same time, the value of classical music does not distort or detract from other values, but shows their image potential. The role and place of the TV series as a hybrid genre based on the interaction of art and media communication in the structure of a multi-tiered image strategy is that the media images created in the TV series at the intersection and in the convergent interaction of genre characteristics of artistry and media communication acquire a special value potential that allows influencing the audience and forming its idea of the subject of the media message.

Welcome Refugees! The Use of Cultural Heritage to Teach Democratic Values

The main aim of this research is to analyze the implementation of a teaching unit, based on cultural heritage education, to teach democratic values among a group of migrants and refugees in Spain. An educational experiment was proposed consisting of four activities based on the Islamic heritage of the Region of Murcia. For data collection purposes, the researchers designed a pre-test and post-test instrument with 13 items divided into 3 sections (social values, democratic values, and cultural values). The analytical process was performed using the statistical package SPSS v 24. The post-test results show a higher degree of identification with the host country, shared democratic values between refugees and the host country, a better understanding of democratic participation and, finally, a good degree of knowledge about the cultural past of Spain and the Region of Murcia. In conclusion, refugees and newcomers feel more integrated and identified with the host country when they are aware of the shared past between Islam and Christianity in the south of Spain.

Sustainability Assessment of the National Museum of Egyptian Civilization (NMEC): Environmental, Social, Economic, and Cultural Analysis

This article presents an assessment of sustainability conducted post the opening of the National Museum of Egyptian Civilization (NMEC), which underwent vast development that had significant impacts, not only on the global level but also on the international attention towards Egypt’s great civilization. The study investigates the impact of the NMEC’s environmental, social, and economic sustainability and cultural value. Both qualitative and quantitative approaches were adopted. The qualitative includes a preliminary study followed by site visits for collecting data and mapping the four sustainability pillars: environmental, social, economic, and cultural. The quantitative approach has been conducted by exploiting 33 indicators to measure five sustainability dimensions in addition to the UNESCO 15 Thematic Indicators for Culture in the 2030 Agenda; the impact of NMEC on social media using the data scraping technique exploiting GitHub. Energy audit results illustrate that the total annual energy consumption is 491,376.00 kWh (79% in the ground fl. & 21% in the Mummies fl.), as well as 19.98 kWh/m2 (Gr. fl.) and 144 kWh/m2 (Mummies fl.); the first matches RIBA’s benchmark for museums, well below the ranking ‘Good’ (50 kWh/m2). Social sustainability impacts indicate that the word count’s effect on social media is 27%, 31%, and 42% on Facebook, Instagram, and Twitter, respectively, while the number of followers is 92%, 7%, and 1%. On Google, it is 1275 and ranks 4.7, whereas the number of posts is 231, 350, and 258. Economic sustainability assessment has been addressed by calculating the revenues throughout one year since the grand opening, and the total revenues amount to USD 2,794,047. The cultural sustainability assessment showed a positive response to the evaluation recorded for 9 out of 15 indicators. The sustainability assessment of the NMEC plays a key role in assuring livable and regenerative cities.

The Challenge of Engaging Communities on Hidden Risks: Co-developing a Framework for Adaptive Participatory Storytelling Approaches (APSA)

The transdisciplinary Drought Risk and You (DRY) project aimed to interweave storytelling and science as a way of increasing the different voices and types of knowledge (specialist, local) within drought risk decision-making in the UK. This paper critically reflects on our emergent process of drawing across different methodologies to create Adaptive Participatory Storytelling Approaches (APSA). APSA enable more tailoring to people and setting than existing methods, recognizing the specificity of local risk contexts and communities, and in terms of social dynamics, cultural values and local knowledge. APSA are situated, storytelling methodologies applied in the social sciences and arts/humanities, giving strong attention to meaningful participation and sustainable coproduction in both process and outputs. The paper offers other researchers and practitioners insights into working with APSA as a suite of creative storytelling options prioritizing methodological principles of active listening and adapting. APSA require creative thinking along multiple spectra, including how to balance different axes in APSA including: topic (drought risk)-focused with topic (drought risk)-peripheral or oblique, participant-led with researcher-led, and visualization-led with audio-led. We reflect on the challenges, opportunities and values of co-working with APSA, and offer a flexible framework for its application and iterative evaluation embedded through the process. We propose this as a starting point for other transdisciplinary projects to tackle themes that prove difficult for communities to connect with during community-engaged research, in this case, hidden risks like drought and climate change. This is timely given the power and mounting popularity of storytelling for behavior change, research insight and policy, and the need to capture and share different knowledges for climate resilience.

Social-Cultural Values Embodied in the film of Bumi Manusia

The purpose of this study is to find the values conveyed in the film of Bumi Manusia regarding the social values of the Javanese people and to find out the cultural values conveyed in the film of Bumi Manusia regarding Javanese society. This research is included in qualitative research. The type of research that researchers use is research (documentary research). The data collection technique carried out is to identify several images and dialogues contained in shots and scenes which depict the social and cultural values of the Javanese people. By using descriptive methods and content analysis methods, namely analyzing scenes, and character dialogues based on social and cultural values. The results of this study are expected to be able to answer research questions about social and cultural values in a film and later can be scientifically accounted for and provide advice to young filmmakers in their work.

Preparing the Community Based Education of Socio-Cultural Oriented for Children in the Industrial Revolution Era of 4.0

This paper aimed to explore the preparation of community-based education of socio-cultural oriented for children in the Industrial Revolution Era of 4.0 as a new model in Pariaman City. This study reveals the importance of a positive correlation between education and the people's behavior to remain the socio-cultural norms. This model can be constructed through cooperative and collaborative education strategy based online learning. Preparation of this educational model built through cooperation with society as a stakeholder of education. This model allows the role of society and technology synergy gave birth to quality education without neglecting the social and local cultural values of the nation. Implementation of this idea can give the two sides to be achieved that is shaping the noble personality of the Indonesian children especially based cultured supreme divinity is one, civilized humanity and smart in technology to the advanced Indonesian community in the field of science and culture by nine steps are, character education, student-oriented learning system, teachers' learning skill improvement, collaborate with community organizations, social process-oriented education system, support from local government policy and community, build social and cultural coherence and set up diverse teaching materials from a variety of perspectives studies.

The Crisis of History Education in Contemporary Japan: A Systematic Reform by Osaka-Based Historians

Abstract This paper aims to introduce the recent reform in history education across high schools and universities in Japan. Japanese education, including university history majors and teacher credential programs, has for long focused on in-depth training in narrow empirical studies, while basic theories and concepts, ones positioned across the entire spectrum of academic knowledge of history and historical research, are seldom taught systematically. This tendency, combined with other social and economic conditions and cultural values, has resulted in a secondary education history syllabus that emphasizes memorizing factual knowledge without necessary reflection on what historians articulate and deliberate over. To help researchers and teachers in history replace such a conformist form of education with competence-oriented active learning of history as a subject, Osaka-based historians, collaborating nationwide with researchers and teachers, have proposed several glossaries, commentaries, and novel exercises for understanding history and historical research and conceptualizing factual knowledge so as to provide necessary clarifications, discussions, and judgments. Thus, new textbooks written from the perspective of global history are expected to be well understood and taught in classrooms.

Negotiating in Migration and Environmental change: Experiences of Khmer communities in the Mekong delta, Vietnam

This paper reviews how Khmer people in the Vietnamese Mekong delta negotiate for their sustainable livelihood in the context of environmental change and urbanization and how potentially environmental change impacts their out-migration patterns. The concept of social risks and social networks will be developed, which is defined as how local people have been vulnerable in place of origin and destination and how they respond to enhance their socio-economic resilience. Therefore, the impacts of environmental change and urbanization can also be considered the main reasons for local people's short- and long-term mobility in vulnerable regions. The starting point of this paper will overview the migration and environmental change at the global level and rural-urban migration pattern, followed by analyzing these relevant concepts to clarify the research problem. Subsequently, the overview of the fundamental knowledge of migration in Vietnam can be understood by considering their historical process as a whole. On the other hand, to understand local people's vulnerability under this circumstance, the research investigates the social risks and its consequences for locals and migrants in general, particularly for Khmer people in the Vietnamese Mekong delta, concerning their social networks and cultural value.

THE (DE)CONSTRUCTION OF PATRIARCHAL VALUES IN TEXTBOOKS: A COMPARATIVE STUDY OF ITALIAN AS A FOREIGN LANGUAGE AND SERBIAN AS A FOREIGN LANGUAGE TEXTBOOKS

In this paper, foreign language textbooks are interpreted from a social constructivist perspective, as sociocultural products that contain not only specific subject knowledge, but also social norms, cultural values and ideologies (Curdt-Christiansen 2). From the point of view of critical discourse analysis ideology is a construct based upon assumptions and beliefs that reinforce, reproduce and legitimate asymmetrical power relations between different social groups. In line with this, we employ CDA to examine the presence of patriarchal ideologies in the depiction of the private sphere in a corpus composed of five textbooks of Italian as a Foreign Language and four textbooks of Serbian as a Foreign Language. Since the issue of patriarchal legacy in FL textbooks in previous research is primarily addressed in relation to English FL textbooks, one of the objectives of the present study is to shed a light on Italian FL textbooks that are insufficiently explored, and to compare them to Serbian FL textbooks, that are especially relevant as they were until now never approached from the perspective of gender. All the textbooks are employed in the specific educational context of foreign language teaching and learning in the post-secondary education in Republika Srpska, Bosnia and Herzegovina. The importance of the critical analysis of FL textbooks is emphasized because foreign language acquisition includes not only the development of communicative competence in the target language, but also represents a complex process of acculturation, during which students learn and incorporate the cultural values and customs of other countries. In this vein, we argue that FL textbooks used in class should not contain outdated gender stereotypes that convey the message that Italy and Serbia are places where patriarchal cultural values and inequalities are commonly accepted as undisputed societal norms; instead, it is argued that textbooks should promote a more emancipatory discourse and support the transformation of traditional gender roles that has occurred in the past decades in both Serbian and Italian society.

The Ka’ulayawaa festivals among the Wayùu. Exploring continuities and variations in forms, meanings and contexts through ethnographic sources

In this paper I review and compare the main sources of information about the ka’ulayawaa festivals among the Wayùu, an Amerindian people inhabiting in the semiarid Guajira peninsula (Northern Colombia and Venezuela). For their peculiar mix of songs, dances, imitative plays and competitive games, inserted into a same festive framework, these festivals are particularly interesting to be studied as expressive metacommentaries (in the sense of Turner) of Wayùu social structures, cultural values and worldview. Nevertheless, they have not so far been the subject of a specific anthropological analysis, also because they ceased to be celebrated around the middle of the twentieth century, that is, before the beginning of the first professional ethnographic studies on this population. Any attempt of “reconstruction” of the form, meaning and context the ka’ulayawaa festivals, and of their place in the Wayùu “socio-cosmology” must take in account not only the convergences and the divergences in the descriptions present in the ethnographic documentation available, but also, and above all, the continuous processes of change that have affected the Wayùu, at least in the last five centuries and, with an accelerated pace, in the last hundred years, and to which their sociocultural forms dynamically adapted. Most historical and ethnographic sources argued that in the ka’ulayawaa festivals “theatrical” expressiveness prevailed over symbolic efficacy, and “playfulness” over “rituality”. However, there are very strong and complex relationships between this “festive” and “playful” character of the ka’ulayawaa festivals and a series of fundamental cosmological oppositions of the Wayùu worldview, as described in the ethnographic literature. From the analysis that I have conducted, it can be said that the imitative and competitive games performed during the ka’ulayawaa festivals conformed and, at the same time, “played”, with these socio-cosmological oppositions and the order that they imply. This argument is reinforced by the most recent historical and ethnographical sources on these festivals, which highlight how their good outcome was perceived and considered among many Wayùu people as a “serious matter” and a source of concern and care on the part of all participants, especially the organizers, to the point of requiring prior intervention and approval of superhuman entities. It is therefore appropriate to take in account the coexistence of these traits in the ka’ulayawaa festivals in view of their possible analysis from the point of view of current theoretical reflections in anthropology on the relationship between rituality, playfulness and cosmology.

The Portrayal of Women in Persuasive Advertisement: Semiotic Analysis of Deeja Cosmetic TV Commercial

The purpose of advertising is to effectively promote items or services so that people will buy them. Repetition of viewing to the advertisement for the desired product strengthens purchasing habits. However, advertisements frequently contain sexual and objectification of women. This study aims to analyse the ethical decision-making that occurs due to the information presented using the micro and macro text of beauty product commercials. Thus, this study employs a social semiotics model to comprehend emotional strategies and contentious images by examining the process, effects, and consequence of ethical judgment; they function as mechanisms for propagating specific social culture and ethical values. Despite several past research studies attempting to discover beauty products' ideology using social semiotic analysis, no significant progress has been made to explore the studies on local beauty products. Therefore, a semiotic analysis will be used to obtain the data, as it is the most effective way of comprehending how meaning is produced in text. This research exclusively focuses on how Deeja Cosmetic advertisements employ female portrayal and the specific creative strategies the advertisers utilise to persuade and control their customers. From the analysis, women were presented inferiorly relative to their personalities and roles. At the same time, the findings indicate advertisers portray women as an object of desire to persuade the audience for the brand recall. Keywords: Advertisement, ethics, women objectification, sex appeal, female figure.

Imported cartoon films: Replacing African social-cultural values?


 
 
 
 This study, Imported Cartoon Films: Replacing African Social-Cultural Values, examined the impact of animation movies on the Nigerian child in the areas relating to association and cultural values and affiliation. To ascertain the impact, the study seeks parents’ and caregivers’ opinions. The sociologi- cal research method is used. A random oral interview was conducted with parents and caregivers of children between the ages of 0–14. A good number of the research population and sample size have representatives from the low, middle, and upper-class citizens residing in Sapele, Delta State, Nigeria. While most of the respondents have a television set, a phone that can access cartoon films from the internet, others have access to cable television in their homes. The study finds that children spend more time with cartoon films than with peers at school and in the neighborhood. Also, most of the cartoon films Nigeria children are exposed to; do not reflect the culture of host communities because they are foreign. The study recommends that parents should monitor children’s attachment to cartoon films and encourage more peer association. Children should be exposed more to cartoons that reflect the culture and values of the host community for cultural posterity and preservation.
 
 
 

Barriers to HIV Pre-Exposure Prophylaxis Uptake and Ways to Mitigate Them: Perspectives of Ghanaian Immigrants in the United States

African immigrants in the United States experience disparities in HIV incidence. Pre-exposure prophylaxis (PrEP) effectively prevents HIV infection, yet uptake is low among racial and ethnic minorities. To better understand PrEP adoption among African immigrants, in March 2020, we conducted interviews with Ghanaian immigrants (N = 40) to explore the barriers and ways to overcome these barriers to PrEP adoption. Participants described several barriers (e.g., low HIV knowledge and risk perception, fear of social judgment, cultural values, and norms), which may impede PrEP adoption. We categorized these barriers according to the levels of the socioecological model (individual, interpersonal, community, and organizational/structural factors). Participants also identified strategies to overcome the barriers, such as providing comprehensive education on HIV and PrEP. Our research provides foundational knowledge that can inform future PrEP research with Ghanaian and other African immigrants and offers important insights into factors that may impact PrEP adoption in this population.

A Horse Is a Horse

A Horse Is a Horse

Relationship between spiritual intelligence (SI) & job satisfaction (JS) in millennials

In this fast-paced lifestyle with escalating cases of anxiety and depression, millennial are trying to find meaning in life and at work. The presence of high-octane electronic media both in millennial’ personal & professional life is making them more anxious about their career and personal beliefs. There is a belief that a person who exhibits spiritual intelligence is most likely to achieve a sense of job satisfaction in life. Various MNCs are organizing many programs to develop and enhance the employee’s spiritual intelligence. This paper focuses on millennial working in the Defense and IT field with empirical study to analyze the influence of spiritual intelligence on their job satisfaction. Dhamodharan and Ravikumar mention that millennial, born in the period between 1981-1995, witnessed consumerism and technological advancement worldwide. People born in this era were less exposed to traditional religious teaching due to changing social-cultural values; hence they indulge in spirituality to balance their lifestyle to optimize the basic value of life. Emmons mentions that “SI is a blend of internal & external structure: spirituality being an internal structure and intelligence as an external structure to create a new structure which evolves the person with remarkable capacities to practically use their spirituality on their everyday basis.”

Formation of creative individuality and socialization of personality in autobiographic novel-essay by A. Fedorenko “Mezha”

The autobiographical novel-essay “Mezha” by the modern Belarusian writer Andrei Fedorenko is investigated. The stages, functional components, different-level socio-cultural contexts, the general structure of the processes of personality socialization and the formation of a creative individuality, which are reflected in the literary text, are determined. The increased relevance of autobiographical prose is substantiated in connection with the processes of world globalization and industrialization of modern society, the main target of which is the younger generation. The general role of fiction as a socio-cultural practice, contributing to the development of cultural competence, social adaptation and productive socialization of the individual, is analyzed, since the fundamental civilizational values and their semantic models are codified and transmitted in society to a large extent with the help of such phenomena as text and books. It is revealed that the autobiographical work of A. Fedorenko psychologically reliably reflects the content of socialization – a kind of convention between a person and society, a two-way process of an individual’s assimilation of social norms and cultural values and their creative reproduction. It is argued that the novel-essay “Mezha” has a high socializing potential, is an effective catalyst for the reflexive activity of the reader, a stimulator of creative thinking, an indirect way of comprehending the norms and rules of social and social life.

TRIBAL EDUCATION - CRITICAL PERSPECTIVES

Tribal education is the litmus test of the social sector welfare role of the state. The tribal stay outside the urban and rural fringes and live with social-cultural values that are distinctly different to the mainstream society. It is a cruel joke that people who can produce some of India's most exquisite handicrafts, who can distinguish hundreds of species of plants and animals who can survive off forests, the lands and the streams sustainably, with no need to go to the market to buy food, are labeled as unskilled. And we the mainstream urban consider ourselves to be skilled and superior. We in the mainstream are superior knowledge and skill, no doubt about it. But it is superiority to attest to the highest call of development that is sustainable development. We, the mainstream, are pursuing the parameters of globalisation in pursuit of global material life reflecting in our education especially higher education. The tribal education can be assessed on the following issues - Separate Ashramshala schools for tribal children; Medium of instruction; Teachers at school; Our school curriculum; Right to education and the tribal children.

Issues in African American Music: Power, Gender, Race, Representation

Issues in African American Music: Power, Gender, Race, Representation

Effect of Social- Cultural Values on Women Leadership in Murang’a County Government

Women globally persist to encounter obstacles related to leadership. The challenges arise from societies and traditions where the family unit of socialization is the central organization of patriarchy which is a vital notion in displaying gender disparity. This research study is based on the thinking that appropriate and structured women empowerment in a genuine manner can alter the way the county government is run especially in Kenya. The main objective of the study was to determine how social-cultural values affect women leadership in Murang’a County Government. The study is well-versed by social conflict analysis by Karl Marx. The study also adopted descriptive research design. The population under study comprises of 159 senior government officers as well as political elite in Murang’a County Government and the legislative assemble of Murang’a. The study used purposive sampling in identifying persons with requisite knowledge of the concept of the study. The primary data was collected using the questionnaire and the secondary data was obtained from the government policy documents, gender policies annual reports, strategic plans as well as periodic reports both published and unpublished. The study findings were analyzed by use of Microsoft Excel Software and presented by use of tables and percentage for ease of data interpretation and consumption by the readers. The study established that there is a historical conviction that, women are accountable to take care of kids and do household chores than involving themselves in outside home activities like career advancement or furthering in higher education. Women are over tasked with diverse domestic roles which include but not limited to cooking, take care of kids, washing among other endless roles which have neither pay nor compensation. All these actions make women fully engaged in the family unit tasks and hamper their participation in the politics and leadership of the nation. Owing to the findings, the County governments should adopt the best practices in the field of recruitment of any government vacancy which is based on fairness and gender equity. Keywords: Social-cultural values, Social conflict, Women leadership Structured women empowerment, Murang’a County Government

The Analysis Of Character Building Values Found In Aladdin 2019 Movie

Learning media is a means of communication in conveying information, to facilitate the learning process, and improve the quality of education. movies can be used as learning media. Movies present various kinds of stories that contain values in life such as social values, educational values, and cultural values. One of the movies to choose from is Aladdin 2019 movie. Aladdin 2019 is a movie adaptation from the original animation version 1992. The Aladdin 2019 movie was directed by Guy Richie, written by John August and Guy Richie. The objective of this study is to find out the character building values in the Aladdin 2019 movie and describe the character building values represented in the movie. This study used the formulation of Kemendiknas (2010) and theory from Peterson and Seligman (2004), and perception theory by Mcelmeel (2002). The researchers used descriptive qualitative research. The subject of this study used the subtitle in the Aladdin 2019 movie. The researchers have found 9 character building values in the Aladdin 2019 movie include ,social care, responsible, creative, independent, patriotism, appreciation, communicative/friendly, love of peace, and reading interest. Based on the results of data analysis, it was found that love of peace is the most dominant character building value in the Aladdin 2019 movie.