Passive design of green buildings has three benefits: economy, ecology and society. At present, there is no authoritative definition of social benefits at home and abroad, so it is very difficult to evaluate and measure. Based on Maslow’s hierarchy of needs, economic and sociological theories, 5 first-level indicators and 20 second-level indicators of social benefit evaluation system for passive design of green buildings are obtained. In addition, the structural equation model was built by “AMOS” to analyze and compare these influencing factors. The research results showed that: Among the five latent variables, Environmental Effect is the most significant, followed by Sustainability, Economic Development Potential, Overall Measurement and People Oriented. And there is a significant positive impact between the latent variables. Among the secondary indicators, “Urban environment”, “Enterprise investment environment”, “Ecological environment policy”, “Industrial scale and openness” and “Thermal comfort” are the main influencing indicators. Finally, some suggestions were put forward to provide reference for the evaluation of social benefit of related projects in the future.