Problem setting. A daily plays an important role forming of personality. Definition a daily occurence is all more often present on the pages of scientific editions and in the subjects of forums of scientists. Everyday reality is a place of stay of personality, and an everyday idea it his support. A daily is the world of experience, in that an empiric subject operates at the level of mind.Recent research and publications analysis. The general theoretic questions of history of daily are presented in works of західноєвропейських scientists of P. Berger, F. Brodel, G. Garfinkel, E. Guserl, T. Lukman, A. Lyudtke, A. Sikurel, A. Shyuts and other researchers.Paper objective. Research of philosophical sense of concept is in the context of the vital world of personality and multidimensionalness of daily occurence.Paper main body. In article cross-disciplinary approach to understanding of a concept of multidimensionality of daily occurrence and its substantial filling is used. The phenomenon of a measure arises on crossing of various vital centers therefore has a direct bearing on a problem of integrity of the vital world of the personality. On the basis of the critical analysis of different views on problems of the vital world of the personality, the axiological component of is proved in parameters of daily occurrence and it is reflexed as a component of the vital world of the personality. The philosophy of regularity is connected with rubezhny events, change of sociocultural paradigms, marginal situations of various type which express the need of considerably new movement of thinking, of thinking as the creativity capable to throw down a challenge to own stereotypes, inertness, dogmatism, social apathy in which the mobility of borders is especially shown. The present stage of development of a civilization is characteristic not only rapid change of some processes by others, but also the increased level of riskogenny situations in which there is a certain person. An exit from these situations demands from the person of adoption of non-standard decisions, creative approach.Conclusions of the research. It means that the person cannot hide for certain another, he has to act one, at own risk. As for a way of life in virtual the world as new post-human reality, it is worth to remember that everyday life - is initial and main reality, and all other realities only derivative of initial. Need of development of rules of law, morals on a basis to a konventsializm so on feeling of a measure attracts attention.