PURPOSE. Soft children's toys located in children's playrooms are ones of the most dangerous combustible materials. However, their fire hazardous properties, data on which are necessary to calculate the time of blocking escape routes from the above mentioned rooms in case of fire, have not been studied. The study is aimed at assessing the compliance with the conditions for safe evacuation from children's play rooms, taking into account experimental data on the formation of dangerous fire factors when soft toys burn. To achieve the goal, experimental studies on the specific smoke generation coefficient of soft toy samples have been carried out. METHODS. The work uses an experimental standard method for measuring smoke production capacity. Numerical experiments have been carried out to calculate the time of blocking evacuation routes by dangerous fire factors. FINDINGS. The results of measuring the smoke-generating ability of soft toy samples made in China are presented. It has been shown that the smoke generation coefficient of soft toys significantly exceeds the corresponding values for rooms with similar functional purposes. Based on the obtained experimental data and a review of literature sources, a new fire load “soft children's toys” is proposed. The authors present the results of calculating the time of blocking evacuation routes using the analytical solution of the integral model for children's playrooms of various sizes and heights in cases of the proposed fire load, which is most dangerous for rooms of similar functional purposes given in the regulatory documents. It has been found that the condition for safe evacuation during free development of fire is not met. At the same time, loss of visibility is the first dangerous factor of a fire, blocking escape routes, and the highly toxic gas – phosgene – has the shortest blocking time among toxic gases. RESEARCH APPLICATION FIELD. The data obtained can be used to calculate fire risks in children's play rooms of preschool institutions and multifunctional shopping and entertainment centers. CONCLUSIONS. When calculating fire risks in children's play areas, which contain a lot of soft toys, it is necessary to use the proposed fire load “soft children's toys”.