SME Actors Research Articles

Analisis keunggulan bersaing UMKM ditinjau dari aspek modern marketing mix 4PS pada UMKM di kota Pematangsiantar

Modern Marketing Mix 4Ps focus marketing activities on four pillars: people, process, programs, and performances. With these four pillars, marketers can create campaigns that effectively reach the target audience across various promotional channels to promote products. This study aims to analyze the influence of the Modern Marketing Mix 4Ps in terms of people, processes, programs, and performances on the competitive advantage of MSMEs in Pematangsiantar City. This study's research method includes library and field research design with a quantitative approach. The research subjects taken in this study were SME actors in the culinary sector in Pematangsiantar City. Data collection techniques using observation, interviews, questionnaires, and documentation. The data analysis method used is Partial Least Square (PLS). The data analysis test tool uses the Smartpls statistical software. The study stated positive and significant results between processes, people, programs, performance, and competitive advantage. The conclusion of this study explains that in determining a good 4PS marketing strategy, business actors should need to determine the process, price, and place, promote the right product, determine the packaging and process, and add human resources who work professionally.

User Competence And Business Digitalization For The Successful Performance Of The Financial Statements

Quality financial reports are closely related to the level of knowledge, skills, experience and use of financial technology by the business. This study aims to examine the effect of user competence and the use of financial applications on quality financial reports. This research is motivated by the problem of SME actors who don't have financial competencies and still use conventional methods. Quantitative descriptive analysis is used to describe and test the effect of the research construct. The study population is 121 SMEs who are members of the West Java Indonesian Muslim Entrepreneurs Association (IPEMI). Sample size 98 SMEs which uses a simple random sampling technique. Structural Equation Modeling (SEM) with Partial Least Square (PLS) approach uses to answer research problems and examine the effect of research variables. Research shows user competence and the use of financial applications have a significant effect on the quality of financial reports. Adequate knowledge, skills, and experience are proven to encourage the effective use of E-commerce, Marketplace, and application software by SMEs.

Implementation of SAK-ETAP-Based Accounting on the Quality of Financial Reports in Micro, Small and Medium Enterprises Batik Tulis in Sidoarjo Regency

The problem that is often faced by SMEs is the lack of knowledge in making financial reports due to a lack of knowledge about accounting science. In addition, SMEs have limited time in making financial reports. Therefore, SMEs need to know the financial statements based on SAK ETAP. So that they can record business transactions with financial statements. Starting from journals, ledgers, income statements and balance sheets. The purpose of this study was to find out how the implementation of accounting based on SAK-ETAP on the quality of financial reports in small and medium-sized Batik Tulis in Sidoarjo. The object of this research is UKM Batik Tulis Jetis Sidoarjo. Researchers conducted observations and interviews with batik SME actors to identify the financial statements of SMEs. Test the validity of the data using a triangulation test. Technical analysis of the data uses four stages, namely data collection, data extraction, data display, and conclusion drawing. Based on interviews with SMEs making batik in Sidoarjo, no one has yet implemented SAK ETAP for their business financial records. On average they only record transactions that occur, without making financial statements.

Application of Good Logistics Practices to Export-Oriented SMEs through Export Regulation Applications

In penetrating exports, SME players are often faced with obstacles such as their unpreparedness in preparing the documents needed for exports. This problem is a classic problem considering that the ability to prepare export documents is a way to export successfully. Also, SME actors need to implement Good Logistic Practices (GLP) such as product processing activities, packaging, storage and shipping management to become resilient SMEs in line with the increasing understanding of export documents. The approach used in this study is quantitative research methods with a study survey approach and normative empirical studies. Data analysis uses a correlation approach between variables. This study used data from 210 SMSs in the KUB Cilongok, with a sample of 71 respondents. The results of the study showed that 71.5% of SME players in penetrating the export market were still constrained in understanding export documents. So to achieve export capability, it is necessary to create a comfortable and balanced supply chain

Peningkatan Pendapatan Pelaku UMKM di Kecamatan Tanjung Pura Kabupaten Langkat melalui Pelatihan Strategi Pemasaran dengan Menggunakan Aplikasi E-Commerce

This community service aims to help Small and Medium Enterprise groups (SMEs), especially SME business actors in Tanjung Pura District, Langkat Regency who experience difficulties in marketing their products. So far, SME actors in Tanjung Pura District, Langkat Regency have used a traditional marketing system where SME actors only rely on customer visits along the Medan-Aceh causeway to buy the typical products offered. In addition to marketing methods that are still traditional, SME business actors are still lacking in terms of information technology literacy, especially literacy in the use of digital media as a marketing alternative which is growing rapidly. In addition to the problems above, SME business actors in Tanjung Pura District are also not optimal in product innovation. Given the problems above, the Community Service Team seeks to help overcome the above problems by providing education and training on the benefits of using e-commerce applications in product marketing and helping create online stores on e-commerce applications, namely Shoppe. Product marketing with e-commerce is expected to help SME actors optimize the development of digital media to increase their product sales.

The Role of Ex-Industrial SMEs in Bringing Prosperous Economic Development for the Residents of Wedoro Village

The problems experienced by SME actors often become obstacles in society to improve their economic business such as business licensing, limited capital, expansion in marketing, constraints during the production process, and management of financial management. This research uses a qualitative type with Parsons's AGIL theory. The aim is to find out the division of roles of recycling empowerment actors and to analyze the resilience of this community through AGIL analysis. The research location was chosen because the empowerment carried out through Ex-Industry SMEs was successful due to an equilibrium role distribution system. The research subjects were selected using a purposive method. Data was collected using two primary data types (observation and interviews) and secondary data (through digital libraries). The analysis used in this study is the AGIL scheme's structural functionalism analysis focusing on analyzing the roles of Ex-Industry SME actors and Wedoro Hamlet residents in carrying out economic activities. The data validity checking technique used is triangulation. This research shows that their adaptation is carried out by prioritizing products in terms of quality and expanding the market to be able to compete with Chinese-owned products, goal orientation is carried out through conducting market research, innovation and creativity, which are continuously updated to increase market turnover, the latency that is applied is the value of discipline and kinship to strengthen solidarity between employers and employees, and the integration that is built is to establish a sense of solidarity and employee welfare to maintain business continuity.

Love of Money, Financial Literacy, Locus of Control dan Gender Terhadap Pengelolaan Keuangan Pribadi Pelaku UMKM

This study was conducted to determine the effect of love of money, financial literacy, locus of control and gender on the personal financial management of SME actors. It belongs to quantitative research and the research sample is 35 SMEs in Wage village and its surroundings.
 The sampling technique applied is a saturated sample by making all members of the population as a sample, then distributing questionnaires through google form so that it gets 35 respondents. The purpose of sampling is saturated because the population used is relatively small. By using SPSS version 26, the data analysis techniques used include validity, reliability and multiple regression analysis.
 The results of this study state that there is no influence on the love of money variable on the personal financial management of SME actors. The financial literacy variable has a positive effect on the personal financial management of SME actors, which means that the better the literacy level of SME actors, the better in financial management behavior. The locus of control variable has a negative influence on the personal financial management of SME actors, which means that the higher the locus of control, the lower the financial management behavior. The gender variable has a positive influence on the personal financial management of SME actors, which means that the high understanding of gender roles can make the SME financial management better.

The Role Of Financial Statements On Increasing Income In SMEs

PKM (Community Service) activities carried out by the author in Kampung Kampung Baru Promise West Bar District together with Small and Medium Enterprises (UKM). The purpose of this Community Service Activity is to provide knowledge and understanding of the recording of financial statements in a simple and structured manner. Financial reports that function as a tool to analyze financial performance that can provide information about financial position, so that it can be used as a basis for decision makers in increasing income for SMEs and providing opportunities for SMEs to develop their businesses. The implementation method is to make observations that identify SME actors who have not recorded financial statements in a simple and structured manner. For the results, assistance and socialization were carried out which invited several SME players and startup business actors as many as 21 participants. In the implementation of this companion and socialization, it shows that the importance of recording financial statements for SMEs in increasing income for each period of recording financial statements. After the mentoring and socialization, the authors distributed questionnaires to measure the knowledge and understanding of the participants and the results showed that 78% of the participants already knew what financial reports were and understood how to make simple financial reports for their business.

Review Digital Marketing And Hedonic Shopping Value Affect Impulsive Buying


 
 
 
 Purpose – This study empirically examines the effect of digital marketing on impulse buying with the experience of hedonic shopping values ​​and the income results of SME actors as mediators.
 Methodology/approach – This study uses Partial Least Square (PLS) to analyze the data. Data were collected from customers who often shop at food and clothing SMEs as the population of this study. The sample is 200 visitors in Bukittinggi City, the result of non-probability sampling using purposive sampling technique.
 Findings – The findings show that digital marketing affects impulse buying directly and does not directly affect the value of hedonic shopping and income as a mediator.
 Novelty/value – This study shows a greater awareness of the importance of using digital marketing as a means of selling for business actors so that they can further increase the motivation of consumers' hedonic shopping values ​​which are still low, so that they can affect income results and also trigger consumers to make impulse purchases.
 Keywords: Digital Marketing, Hedonic Shopping Value, Income, Impulsive Purchase.
 
 
 

PERKEMBANGAN UMKM DENGAN FINANCIAL TECHNOLOGY DAN DIGITAL MARKETING SEBAGAI VARIABEL PREDIKTOR

AbstractThis study aims to analyze the influence of financial technology and digital marketing on the development of SMEs both partially and simultaneously in Cipondoh District. This research uses associative method with quantitative approach. The sample of this research is 83 respondents of SME actors from a population of 429 SMEs in Cipondoh District. Data collection techniques and tools are questionnaires and questionnaires. Descriptive data analysis technique was used to describe the responses of respondents and the distribution of data, while inferential statistical analysis was used to test the hypothesis. Data processing is assisted by Microsoft excel and SPSS software version 24. Based on the correlation test of Financial Technology (X1) and Digital Marketing (X2) with MSME Development (Y) of 69.4%, the remaining 30.6% is influenced by other variables (X) which is not studied (epsilon) but affects the development of SMEs (Y). The simultaneous influence of Financial Technology and Digital Marketing on the development of SMEs in Cipondoh District. Partially, Financial Technology and Digital Marketing each have a positive and significant impact on the development of SMEs in Cipondoh District.Keywords: Financial Technology, Digital Marketing, SME Development

Mental Accounting and Business Decision-Making within SMEs: A Covid-19 Pandemic Phenomenon

This study aims to analyze the mental accounting of SME actors in business decision-making in the midst of the Covid-19 pandemic. The objects of this study are the SMEs in Salatiga City. The data collection technique uses accidental sampling with the SME respondents who were willing to be interviewed during the research. The study employs a questionnaire from 100 respondents. This study is mixed-method research. The quantitative approach is to process the accounting information owned by SME actors in business decision-making and detect mental accounting when dealing with the COVID-19 pandemic. The qualitative approach is interviewing SME actors. The results show a mental accounting in terms of the separation of business finances and personal finances. Most SMEs actors allocate income to certain necessities. The recording of transactions has been done even though the records are limited to certain records. The income and costs incurred were separated for the business. The SMEs actors already have business decisions in the income cycle, expenditure cycle, production cycle, HR management cycle, and payroll and funding cycle decisions. In making these decisions, SME actors rely more on unwritten accounting information such as market price estimates, estimated cost of goods sold, estimated production costs, owners' memories of the amount of inventory they have, as well as direct physical inspection of inventories to make good business decisions. The main contribution of this research demonstrates that the Covid-19 pandemic has shaped new behavior relating to business decision-making by the separation of business and personal finances.

PENDAMPINGAN PEMILIHAN MEREK, PENTINGNYA MEREK DAN NILAI YANG DIHASILKAN MELALUI MEREK" BAGI PELAKU UMKM DI DESA LAU BAKERI, KECAMATAN KUTALIMBARU, KABUPATEN DELI SERDANG, SUMATERA UTARA

Small Micro and Medium Enterprises (MSMEs) is an important sector that contributes to the Indonesian economy. The existence of MSMEs is able to open up opportunities for job creation. The expected output from the existence of MSMEs is an increase in people's welfare and a decrease in the unemployment rate. Lau Bakeri village located in Kutalimbaru sub-district, Deli Serdang district is a village located in North Sumatra province where most of the population work as entrepreneurs (SME actors). Along with the role of MSMEs in the development and improvement of the Indonesian economy, on the one hand MSMEs have various problems. One of them is the absence of a brand on the products or services produced by MSME actors in Lau Bakeri village. This service activity focuses on assisting in brand selection, explaining the importance of brands and brand building strategies. This is important because the brand is the identity of a product, service, SMEs. The goal is that the products/services produced by the MSMEs in Lau Bakeri village have a good identity/image in the community, are widely known by the community, assist the promotion process, generate value, and will have a competitive advantage. The output is an increase in the welfare of MSME actors in Lau Bakeri village.

Impact of financial capital, social capital, and business digitalization on business sustainability of SMEs in Indonesia

SMEs have significant challenges amid a pandemic that is crippling the country's economy to survive and continue to struggle from bankruptcy. So, this paper analyzes the impact of financial capital, social capital, and business digitalization in improving business sustainability and finds out which variables are marketing strategies in mediating the direct influence between these three variables. Data collection using a questionnaire instrument using a survey technique. The research sample was 93 respondents as SME business owners. The research period was carried out from June to September 2021. After the data is collected, then tested using SEM-PLS using Warppls 5.0 software. The study found that financial capital can improve business sustainability, and social capital can also affect business sustainability; the same is valid for business digitization which can improve business sustainability for SME actors. Therefore, SME business actors need to pay attention to the business capital, then social capital to the community in the long term, and digitalization to improve businesses' ability to survive in a pandemic. Furthermore, we hope that this research will expand understanding to SMEs business owners to be more vigilant about several factors that can make a business go bankrupt, especially in a pandemic situation. However, the limitation of this study lies in the research sample, which only examines one province so that future researchers can compare it with other provinces. And in this study, it was found that the marketing strategy has not been successful in mediating, so it still needs to be discussed further.

Implementasi Program Corporate Social Responsibility PT. Pertamina Terhadap Pemulihan Bisnis UMKM Binaan Akibat Pandemi Covid-19

The pandemic of Covid-19 has become a problem for SMEs in Indonesia. SMEs experience a shortage of labor which causes people to lose income. PT Pertamina through Corporate Social Responsibility offers assistance to tackling the problems faced by SME actors during the pandemic by running partnership and community development program. The goal is to help SMEs to be able to survive and develop their businesses in pandemic situation. This study aims to determine the form, the stages and the performance of PT. Pertamina CSR implementation in the process of recovering the SME businesses causes by the pandemic. The basic research method uses a qualitative descriptive method. The location and informant selection was carried out purposively. Research data obtained from observation, interviews and documentation. The validity of the research using the method and source triangulation technique. The results of the study found that the form of the CSR program implemented by PT. Pertamina from before the pandemic until now has not experienced any changes, namely community development. CSR implementation by PT. Pertamina didn’t find any changes from before and during this pandemic, but what has been done in this pandemic situation is adjustment of activities. The adjustments are intensively carried out by PT. Pertamina in this pandemic is to encourage the digitization of SMEs. CSR Implementation of PT. Pertamina is carried out in four stages, starting from planning, implementation, evaluation and reporting. CSR Performance of PT. Pertamina during the pandemic can be seen through eight CSR performance indicators, namely leadership, aid proportion, transparency and accountability, area coverage, planning and evaluation, stakeholder involvement, sustainability and outcome

SME Working Capital Strategy to Increase Profitability During The Covid-19 Pandemic

The Covid-19 pandemic has an impact not only on the manufacturing sector but also on the SME sector. One way that is done by SMEs is to strengthen financial strategies to maintain the continuity of SME businesses. This study aims to see how SME actors view the existence of a pandemic in Indonesia, what business strategies and financial strategies are being carried out to survive the current pandemic situation. This study uses qualitative methods to be able to understand the perspective or point of view of looking at the financial strategies carried out by SMEs during the Covid Pandemic so that businesses can continue to this day. The research was conducted on SMEs in Natural Stone. The results showed that MSMEs experienced a decrease in sales volume. SMEs use several strategies in their financial management. One of the cost-efficiency financial strategies is to process waste into goods of the sale value. SMEs also use a risk management strategy by creating business-specific savings whose needs are used to finance the business when unforeseen conditions occur. SMEs also manage working capital by applying a conservative working model and withdrawing accounts receivable.

FAKTOR PENDORONG PERILAKU PENGELOLAAN KEUANGAN PADA PELAKU USAHA KECIL DAN MENENGAH

This study aims to analyze the influence of the driving factors of financial management behavior in the form of financial knowledge, financial attitudes, and spiritual intelligence on the behavior of SMEs in conducting financial management. This type of research is survey research with a quantitative approach. The sampling technique of 106 SMEs in this study used a convenience random sampling technique. The data used are primary data obtained through a questionnaire. Analysis of the data in the study using multiple regression analysis statistics. The results of this study indicate that financial attitude and financial knowledge of SME actors has a positive effect on financial management behavior. Likewise, spiritual intelligence also has a significant effect on the behavior of SMEs in conducting financial management.

ANALISIS PERBEDAAN TINGKAT LITERASI KEUANGAN PELAKU UKM

Financial management is one of the main problems in SMEs because if financial management does not go well, it will hamper performance and gain access to financing. Financial literacy becomes very important in financing decisions and their subsequent performance. Financial literacy enables entrepreneurs to manage risk through strategies, such as maintaining financial reserves, diversifying their investment portfolios and purchasing insurance. The purpose of this study was to determine the level of financial literacy of SME actors and to compare financial literacy between male and female SME actors. Data collection was carried out using a questionnaire to SME actors, with a sample of 384 SME actors in the culinary field. The results showed that the financial knowledge, financial attitudes and financial behavior of SME actors were good, meaning that they were able to carry out financial management well. Meanwhile, there are differences in financial knowledge and financial behavior between male and female SME actors, but the financial attitudes between male and female SME actors do not show any difference.

Persepsi UKM Terhadap Indikator People, Profit dan Planet dalam Konsep Sustainable Entrepreneurship

Sustainable Entrepreneurship emphasizes the importance of paying attention to the environment and social in running a business without looking at profit only, so that the sustainability of the business and its natural surroundings are maintained properly. This study aims to determine the perception of SMEs on the indicators of People, Profit, and Planet in the concept of Sustainable Entrepreneurship. The approach chosen in this research is quantitative using descriptive method and is included in the type of cross-sectional study. The population is an infinite population, namely SMEs in 3 districts/cities in West Kalimantan with special considerations, with a total sample of 75 SMEs taken by incidental sampling and determined by certain criteria. Collecting data through questionnaires and analyzed quantitatively descriptively. The research findings show that SME actors consider the concept of Sustainable Entrepreneurship important to be applied in their business based on people, profit and planet indicators, where planetary indicators are seen from the workforce, community and partners; profit indicators are seen from benefits and networks; as well as planetary indicators in terms of environmental resources and technology. The implication of this research is that it can be considered by local governments in implementing sustainable entrepreneurship policies.

Marketing Strategy of Batik Tulis Kenongo to Compete During the Covid-19 Pandemic

This study aims to analyze the marketing strategy of Batik Tulis Kenongo SMEs to compete during the Covid-19 pandemic. This type of study is a descriptive qualitative. The data sources used are primary data sources through direct interviews with five informants, namely the owner of the Batik Tulis Kenongo SMEs, two employees, and two customers. The data analysis technique used is data reduction, data display and concluding drawing. The results show that the marketing strategies that Batik Tulis Kenongo can use to compete during the Covid-19 pandemic are to focus on competitive prices, take advantage of recommendations from old consumers to increase the targeted market share, online marketing to increase customer buying interest, develop knowledge and human resource skills to increase productivity, focus on maintaining competitive selling prices and expanding the market through online marketing. Further research is expected to be able to measure the effectiveness of the use of social media to support digital marketing so that it can be used as consideration for SME actors in determining marketing strategies.

TAX RESPONSIBILITY TRANSPARENCY ON E-COMMERCE TRANSACTION ACTIVITIES BYSMALL MEDIUM ENTERPRISE (SME)IN MAKASSAR CITY

This study aims to determine the extent of transparency of e-commerce taxaccountability by SME in the city of Makassar. This study uses a qualitative method with a descriptive qualitative approach by conducting observations and interviews and the informants used in this study are SME actors. Data collection techniques used are data reduction, triangulation, data presentation, data verification and the final conclusion of the study. The results of this study indicate that the transparency of tax accountability on e-commerce activities by SME towards income tax payments means that most SME have fulfilled their tax obligations and some of them have not fulfilled their tax obligations due to the absence of special tax rules for selling online.