Intention Of Smartphone Users Research Articles

Purchase Intention of Consumers towards Smart Phones in Thiruvallur District

This paper explores the purchase intention of smart phone users. Smart phone plays significant role in the present scenario. Smart phones bring new changes and gives new birth to the society. Now days we cannot imagine the world without smart phones. As per the report in India nearly 30 million smart phone purchases quarterly and it keeps on increasing every year. In India the modern technological development will make a tremendous impact in 2025 and it may promote 700 million Internet users. There is also a scope for telecom market to touch Rs.10 trillion. The government also facilitates WIFI to 5,50,000 villages by March 2019 and planned policies for future India. The government also formed 5G India 2020 Forum to uplift the Indian economy. Smart phone market creates a greater impact on Indian economy and it contributes a major part in Gross Domestic Product. The decision of Indian economy is always cost oriented, wherever reasonable products sell the highest. Smart phone rendering various services through different apps. This apps supports to the consumers for food supply, booking cabs and online shopping. Mostly educated middle class people using these facilities. Recently, smart phone advertisements create greater impact on buying intention of consumers in the market. In olden days mobile advertisements exposed only about the product, but now they are showing the real face of the society. In the present scenario, India is a huge market for smart phones. Manufacturers are aware of consumer’s wants and desires. This attitude may bring lot of changes in the smart phone market. Brand image is the most predominant variable which influences the purchase intention of end users to buy the smart phones. Brand loyalty plays secondary role which is also influencing buyers while buying the smart phones. In the olden days smart phone market in India has grown mushrooming and at present the emergence of smart phone market is highly successful and an eye opening to our society.

Antecedentes e Consequentes do Valor Percebido em Usuários de Smartphone

O presente objetivou verificar a influência de atributos de motivações hedônica, utilitária e social no valor percebido de usuários de smartphones, bem como investigar o impacto do valor percebido no boca-a-boca positivo e na intenção de recompra de usuári, o de smartphones. Para tanto, propôs-se um modelo no qual o valor percebido é formado pelo prazer percebido, utilidade percebida, facilidade de uso percebida e norma subjetiva, sendo o valor percebido determinante no boca a boca positivo e da intenção de recompra. A amostra final válida foi constituída por 394 respondentes. Para a análise, foi utilizado o método de Modelagem de Equações Estruturais (MEE). Os resultados evidenciaram que smartphones que despertem o prazer e demonstrem a utilidade e facilidade de uso possivelmente serão percebidos como mais valiosos aos seus usuários. Ademais, evidenciou que a percepção de valor possivelmente conduzirá o consumidor a manter o relacionamento com a marca no futuro como também levar a compartilhar informações sobre essa experiência.

Exploring Taiwanese's smartphone user intention: an integrated model of technology acceptance model and information system successful model

Exploring Taiwanese's smartphone user intention: an integrated model of technology acceptance model and information system successful model

Exploring Taiwanese's smartphone user intention: an integrated model of technology acceptance model and information system successful model

The study is focused on behavioural intentions of smartphone users, and these are based on information system success model (ISSM) and technology acceptance model. In this study, we use SEM to examine the model that includes dimensions and relevant variables. The dimensions of model include information quality, system quality, service quality, perceived ease of use, perceived usefulness, attitude and behavioural intentions. The results indicate that there are no differences between perceived usefulness and information quality, system quality, and there is also no difference between perceived ease of use and behavioural intentions. In addition to above hypotheses the other are all supported among these hypotheses. We found the most indirect variable affect the behavioural intentions is system quality. This means that system quality is the most important factor to affect smartphone system. We also found that perceived ease of use is very important for smartphone users, and if the smartphone systems are not easy to use, they would not be accepted by people.

The Relationship between Social Factor, Dependency, Addiction, and Behavioral Intentions of Smartphones

Smartphones have affected considerably people’ lives. Some previous studies have examined the dark side of the smartphone trend such as dependency and addiction. Other studies have analyzed the bright side of dependency and addiction. This study is tending to the latter. This paper aims to investigate the link between social factor and behavioral intentions of smartphone users through the roles of dependency and addiction. It is also to identify whether dependency and addiction of psychological factors can affect behavioral intention of smartphone users. We conducted an empirical study consisting of 217 respondents who live in Gyeongnam province in South Korea. The results suggested that social needs and influence have positive effects on dependency and social influence has a positive effect on addiction. Dependency has positive effects on addiction and customer satisfaction. Addiction has a positive effect on customer loyalty. Customer satisfaction has a positive effect on customer loyalty. Customer loyalty has a positive effect on switching barriers. Meanwhile, the impacts of dependency and addiction on switching barriers are not significant. The impacts of dependency on customer loyalty and addiction on customer satisfaction are not significant. Thus, smartphone companies can use psychological addiction to sustain customer satisfaction and loyalty.

스마트폰 이용 동기와 패션 브랜드 앱 내용이 패션 브랜드 앱 수용의도에 미치는 영향

This study investigated the effects of smart phone usage motives and fashion brand app factors upon the intention to accept fashion brand applications. Data were collected from 250 female college students living in Seoul and Gyeonggi-do. 220 reliable data were analyzed by frequency, factor analysis, Cronbach's alpha, ANOVA,, Duncan test, paired t-test, chi-square analysis, regression. The results were as follows: Firstly, the 'information acquisition' and the'use of time' were considered to be the most important motive factors driving consumer's smart phone usage. Secondly, the motives underpinning smart phone user's intention to accept a fashion brand application were 'social relationships', 'entertainment', and 'information acquisition'. Thirdly, the frequently used factors during the usage of fashion brand application could be classified in order of frequency as follows: 'product information provision', 'store information provision', 'coordinated information provision', 'fashion information provision', 'entertainment provision', 'hobbies and life information provision', virtual wearing provision', 'SNS provision', and, 'events and coupons provision'. Fourthly, a factor analysis of these nine factors were classified into 'basic information type', and 'additional information type'. The influences of basic information type and the additional information type upon the intention to accept the fashion brand application showed the following significant result: The basic information type had a greater influence upon the intention to accept the fashion brand app.

스마트폰 이용동기와 활용능력이 스마트패드 사용의도에 미치는 영향에 관한 연구

The growing interest in smartphones has increased the number of studies conducted on technology acceptance and user satisfaction. It is now over two years since the launching of smartphones, but there are not many researches on the usage behavior of today's smartphone users. Smart devices have evolved from smartphone to smart pad and smart TV, but there are still not many studies on variables such as knowledge about the parent product and the ability to use it. With this, I decided to study how the motivation and the ability of using smartphones affected the smartphone user's intention to use smartpads. This study presents the usage behavior of smartphone users and proves that the ability to use a parent product (smartphone) affects the user's intention to use an extension product (smartpad). The research results showed that the smartphone usage ability affected both variety of use and rate of use. The convenience and passing time factors affected variety of use; and the social interaction, entertainment and passing time factors affected rate of use. As for the intention to use smartpads, the smartphone usage ability and variety of use positively affected the smartphone user's intention to use smartpads. This study showed that the more the user used a smartphone to pass time and for convenience, the more effectively the user could use various functions. It proves that the variety of use of smartphone is highly related to the acceptance of smartpads. This study also proves that usage ability is an important factor in using innovative products, such as smart devices.

스마트폰의 정보시스템 품질이 사용의도에 미치는 영향에 관한 연구

본 연구는 스마트폰의 품질에 따른 스마트폰의 유용성과 이용 용이성 및 사용의도에 관한 연구를 통하여 스마트폰의 수용 결정과정에 미치는 영향들을 확인 및 검증했다. 이를 위해 기술수용모델(TAM)을 확장하여 이론모델을 제시하고, 설문조사를 실시하여 회귀분석을 실시하였다. 조사 분석결과 스마트폰의 품질은 유용성과 이용용이성에 유의한 영향을 미치며, 이들은 사용의도에 유의한 영향을 미치는 것으로 나타났다. 또, 스마트폰 사용자가 일반 휴대폰 사용자보다 품질 만족도가 높고, 계속사용의도가 높은 것으로 나타났다. The main Objectives of this paper are as follows. First, we investigated effects of Smart Phone quality on the usefulness and ease of use of Smart Phone. Then, we investigated effects of the usefulness and ease of use of Smart Phone on the intention of use. Our research model is based on TAM(Technology Acceptance Model). To accomplish the purpose of this paper effectively and efficiently, a survey was conducted based on the usage of Smart Phone. Then we conducted regression analyses on the collected data and found following results. First, Smart Phone quality have a significant effect on the usefulness and ease of use of Smart Phone. Second, the usefulness and ease of use of Smart Phone have significant effects on the intention of use. Third, Smart Phone users are more satisfied with the system quality than cellular phone users. And the continuous use intention of Smart-Phone users is higher than that of cellular phone users.