Smartphone Purchase Research Articles

Realme Smartphone Purchase Decisions are Reviewed From Lifestyle, Product Quality and Suitability Prices In Way Kanan

The purchase decision is a consideration of a person assessing different options and determining the product from many possibilities. The purpose of this study is to determine the influence of lifestyle, product quality, price suitability on realme smartphone purchase decisions. The study was conducted in Way Kanan Regency by distributing questionnaires to a sample of 100 respondents through probability sampling techniques. Data was analyzed using SPSS 24. Analytical techniques in this study use descriptive analysis, data quality test, classical assumption test, multiple linear regression test, hypothesis testing. The results of this study showed that lifestyle variables influenced purchasing decisions with a significance value of 0.037. The significance value of the product quality variable influencing the purchase decision is 0.009. The price risk variable influences purchasing decisions with a significance value of 0.004. Lifestyle, product quality, and price-related variables influence purchasing decisions with a significance value of 0.000

Country of Origin and Brand Awareness on Smartphone Purchase Decisions

This study aims to determine 1) the effect of country of origin on purchase decisions for Samsung smartphones, and 2) the effect of brand awareness on purchase decisions for Samsung smartphones. The research employs a quantitative approach. Population consisting of students in Surabaya who are familiar with the Samsung smartphone brand and have either used or are currently using smartphones of that brand. The study's sample includes 105 respondents determined using a nonprobability sampling method, specifically convenience sampling, often referred to as accidental sampling. The data collection process was carried out by distributing surveys via QR codes linked to Google Forms to potential participants. Furthermore, the information collected was analyzed using the Structural Equation Model (SEM) technique, using the Partial Least Square (PLS) approach, with the help of SmartPLS. The research results indicate that: 1) the country of origin has a positive and significant influence on purchase decisions, and 2) brand awareness has a positive and significant influence on purchase decisions.

Pengaruh Desain Produk dan Inovasi terhadap Keputusan Pembelian Smartphone Redmi pada Masyarakat Kota Bima


 
 
 
 This study titled "The Impact of Product Design and Innovation on Redmi Smartphone Purchase Decisions among Bima City Residents" investigates the relationship between product design, innovation, and purchase decisions regarding Redmi smartphones within the community of Bima City. Employing an associative research method, the study gathers data from a sample of 50 respondents using Likert-scale questionnaires. The collected data undergo validity, reliability, and classical assumption tests before being analyzed through multiple linear regression. The findings suggest that while individual product design may not significantly influence purchase decisions, innovation plays a vital role in shaping consumers' choices. When considering both factors together, the study reveals a strong correlation between product design, innovation, and purchase decisions, with a correlation coefficient of 0.768. This research highlights the considerable impact of innovation in driving consumers' preferences in the competitive smartphone market
 
 
 

Factors affecting consumer behavior in Smartphone purchases in Nepal

The study aimed to determine why consumers purchase smartphones. The paper examined product attributes, social factors, pricing, and brand image factors to assess how individuals purchase smartphones. The study was conducted in the Kathmandu Valley, the capital city of Nepal. The respondents of the study were smartphone users in the Kathmandu Valley. The study utilized positivist epistemology with predetermined hypotheses and a deductive approach with a single ontological foundation. The study employed a quantitative method. A questionnaire-based survey was conducted on a six-point Likert scale to obtain the primary data. The population for this study was comprised of Smartphone users, and a sample size of 398 was used. This study applied a convenient sampling technique and a causal research design. The effect of independent variables on consumer behavior was determined using structural equation modeling. The path analysis utilizing structural equation modeling demonstrated that product pricing (β = 0.21, p < 0.05), social factors (β = 0.37, p < 0.05), and brand image (β = 0.41, p < 0.05) significantly influence consumer behavior. In contrast, the product attribute has no significant impact (β = 0.05, p >0.05) on consumer behavior. The results provide future scholars and business executives with a road map to view the emerging context of market development.

The Effect of Ecological Opinion Leading & Seeking on Remanufactured Smartphone Purchases

The Effect of Ecological Opinion Leading & Seeking on Remanufactured Smartphone Purchases

Counseling About The Dangers Of Use Of Gadgets On The Social Emotional Development Of Children Aged 6-10 In Denai Lama Village, Kec. Pantai Labu

Technological developments are very rapid and significant, which is marked by social media that is increasingly widespread and easily accessible. Evidenced by the increasing purchase of gadgets or smartphones, this is in line with the increasing number of gadget users. The use of gadgets that cannot be limited, ranging from children to adults, has an impact not only in a positive but also negative way. According to several data sources, children with excessive use of gadgets can interfere with children's emotional and social development, besides that children with a period of growth and development will experience delays in recent years. The purpose of doing this community service is to educate about the dangers of using Gadgets on the Social Emotional Development of children aged 6-10 years in Denai Lama Village, Pantai Labu District. The community service method is carried out in the form of counseling using a laptop displaying PPT (Power Point Text) data taken using an analytical survey with a Cross-Sectional Study research approach. Results: Of the 35 parent participants (male/mother) who attended, 36.0% of parents knew and were aware of the dangers of using gadgets, 64.0% of parents who did not know and were not aware of the dangers of using gadgets. Conclusion: There are still many parents who do not know and are fully aware of the dangers caused by the use of gadgets for the development of children aged 6-10 years, so education is still needed in the form of counseling and information that is easily accessible to the public.

The Effect of Product Quality and Brand Image on Xiaomi Smartphone Purchase Decisions

This study aims to determine the effect of product quality and brand image on purchasing decision Xiaomi smartphone. The population in this study are Xiaomi smartphone consumers in the region of Rungkut Surabaya. The sampling method use is non-probability so that results obtained were 80 respondents. The measurement scale used in this studies is the Skala Likert scale. The data used is primary data, namely questionnaire data from answers to respondents and secondary data, namely data obtained from sales data and supporting sources for the research topic. The analysis used is partial least square (PLS)with validity test, reliability test, and hypothesis test. The result of the study, it was found that product quality and brand image has a positive and significant on purchasing decision smartphone Xiaomi.

SISTEM REKOMENDASI PEMBELIAN SMARTPHONE

The development of communication technology allows people to interconnected with each other without being limited by distance, space and time. Smartphone is one of the communication tools that is now widely used by everyone as a communication tool between people. And now many companies offer a variety of smartphone products, but it provides difficulties to everyone in choosing the most suitable smartphone for them. Therefore a recommendation system is needed to overcome these difficulties. In this study a smartphone purchase recommendation system was made based on other user ratings, a smartphone brand that uses the collaborative filtering method. This system can recommend a smartphone brand based on the results of the similarity calculation of the users who later one user will be compared to another user then from the comparison results between users searched for the Similarity value that is closest to 1 which means similar.

Pengaruh Lifestyle, Fitur, Brand Image, Dan Kepercayaan Konsumen Terhadap Keputusan Membeli Smartphone Xiaomi Di Kota Surakarta

The purpose of the study is to ascertain the relationship between Lifestyle, Features, Brand Image, and Consumer Trust on Xiaomi smartphone purchase decisions in Surakarta City, as well as the impact of each factor on those decisions, respondents 97 make up the research sample as well. Utilizing the SPSS software, a quantitative research methodology was used. The study's findings show that the Lifestyle variable significantly influences people's decisions to buy Xiaomi smartphones in Surakarta City. In Surakarta City, feature variables significantly influence consumers' decisions to buy Xiaomi smartphones. The company's image in Surakarta City, and Xiaomi Smartphone Purchase Decisions. Between the consumer trust variables, the consumer trust variable has a considerable impact on smartphone purchase decisions in Surakarta City. In Surakarta City, the factors "Lifestyle, Features, Brand Image, and Consumer Trust have a positive simultaneous impact on Xiaomi Smartphone Purchasing Decisions "Proven"

What matters for international consumers' choice preferences for smartphones: Evidence from a cross-border ecommerce platform.

Despite the growing impact of smartphone use on countries' economies, the literature has rarely investigated the link between economic context and smartphone purchase trends. Based on 20,556 smartphones sold from a Cross-Border E-Commerce (CBEC) platform, the study reveals that relationships between GDP per capita and Smartphone Choice Preferences (SCP) as well as Purchase Quantities (PUR) are direct and partially mediated by Price (PRI), Read-Only Memory (ROM), and Random-Access Memory (RAM). That means that the economic context highlighted by the GDP plays a substantial role in smartphone choices and purchases. The study suggests that e-sellers and smartphone brands should adapt their marketing and manufacturing strategies to the countries' economic contexts to leverage the fearless competition in the smartphone industry.

The influence of product innovation and brand image on samsung smartphone purchase decision at bandung city

The buying decision for consumers is the result of various considerations in deciding to buy a product from various options that include the purchase of smartphone on the various choices available. There is a tendency because the majority of consumers to choose the brand from product innovation, price, service, and brand image for researchers try to reveal the magnitude of the influence product innovation and brand image about the purchasing decision of Samsung Smartphone brand at Bandung city. The method used is quantitative data analysis with multiple linear regression. The results of research from 100 samples taken provided information that product innovation and brand image had a significant influence on purchasing decisions by 49,5%. The variable that must be prioritized to get more significant influence is product innovation. Meanwhile, the product innovation variable is partially proven to have a greater constant than the brand image variable.

Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung)

Although the iPhone brand is not among the best-selling smartphones in Indonesia, iPhone sales are still the highest in the world. The purpose of this study is to analyze the influence of brand image, product quality, and price on the iPhone purchase decisions of students of Faculty of Economics, Bandar Lampung University. A total of 79 student respondents were used as the sample for this quantitative study. Methods used include multiple regression, coefficient of determination, hypothesis testing (t-test and F-test). The results show that brand image and product quality have a positive impact on purchase decisions, while price has a negative impact on iPhone smartphone purchase decisions. The F-test results show that brand image, product quality, and price together have a significant impact on purchasing decisions. These three variables have 58% predictive power in iPhone brand purchasing decisions, with other factors influencing the remaining factors.

Pengaruh Brand Image, Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Infinix

This study aims to determine: (1) the effect of brand image on Infinix smartphone decisions, (2) the effect of promotion on Infinix smartphone purchasing decisions, (3) the effect of product quality on Infinix smartphone purchasing decisions. The population of this study are consumers who use or buy Infinix smartphones at Pandawa Elektronik Semarang. The sampling technique used probability sampling simple random sampling method, in order to obtain a total sample of 96 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique uses the classical assumption test, multiple linear regression analysis, t test and the coefficient of determination (R2). The results showed that brand image had a positive and significant effect on purchasing decisions, promotion had a positive and significant effect, product quality had a positive and significant effect on purchasing decisions. The value of the coefficient of determination is 0.571 or 57.1 percent. Purchase decisions are influenced by brand image, promotion and product quality variables, while the remaining 42.9 percent are influenced by other variables outside the model that are not present in this study.

The Influence of Online Advertising on Smartphone Purchase Intentions During Covid-19 Pandemic

Purpose– The study aims to determine the effect of online advertising on the intention to buy a smartphone during the Covid-19 pandemic in Batam. Methodology/approach– Research using a comparative causal method. The population in this study is the Batam people. The research sample is the people of Batam who have seen the smartphone online advertisements and have the intention to buy a smartphone. The samples collected in the study were 310 respondents. The data is processed using SmartPLS and SPSS software. Findings– The results showed Informativeness, Entertainment, Incentives, and Credibility had significant positive effect towards Advertising Value. Advertising Value had a significant positive effect on purchase intention. It was also found that Irritation had no significant effect on Advertising Value.Novelty/value– This study highlight the importance of Informativeness, Entertainment, Incentives, and Credibility to Advertising Value for designing appropriate advertisements in the future in order to increase purchase intention.
 Keywords: Informativeness, Irritation, Entertainment, Incentives, Credibility, Advertising Value, Purchase Intention, Smartphone

Green smartphone purchase intentions: A conceptual framework and empirical investigation of Indian consumers

Smartphone e-waste has been largely ignored in the academic literature despite its devastating effects, especially in lower-income countries. This research explores the role of antecedents in consumers’ evaluations of the positive and negative aspects of buying green smartphones and examines the extent to which their evaluation facilitates or inhibits purchase intentions. It also explores the extent to which celebrity endorsement and brand trust moderate the relationship between the antecedents and purchase intentions, presenting a framework based on Stimulus-Organism-Response (SOR) theory and Dual-Factor Theory (DFT) assessing these relationships. A questionnaire was developed based on a literature review, and qualitative data was administered in India using the mall-intercept method. The study found that eco-conscious consumers believe that purchasing green smartphones helps fulfill their ethical obligations, positively impacts perceived consumer effectiveness, and connects with their emotional values. It also found that eco-consciousness was positively related to skepticism towards green claims, perceived quality risk, and perceived personal inconvenience. Consumers with stronger ethical obligations and higher perceived consumer effectiveness were more likely to purchase green smartphones, whereas skepticism towards green claims and perceived quality risk discouraged purchase. Celebrity endorsement was found to moderate the relationship between perceived consumer effectiveness and green smartphone purchase intentions, while brand trust moderated the relationship between ethical obligation and green smartphone intentions, with brand trust overcoming skepticism towards green claims and perceived quality risk inhibitors. The research provides insights and suggestions for smartphone marketing based on the findings.

Intelligent Blockchain-Based Secure Framework for Transaction in Mobile Electronic Payment System

The rate of smartphone purchases is rising daily, and mobile payments are now frequently accepted in various areas. It is essential to transfer money completely safe as well as quick. The encrypted distributed ledgers function provides verified real-time transaction confirmation without the necessity for intermediaries like banks and clearinghouses; blockchain provide quick, secure, decentralized, and inexpensive transaction services. Blockchain technology makes money transfer simpler with transparency and financial data security. Through these capabilities, blockchain has attracted interest from around the world. However, some challenges arise while completing some financial security needs. This work proposes a framework for secure mobile payments based on blockchain technology. The advantages of blockchain are discussed and how blockchain technology provides multi-level authentication to secure mobile based financial transactions. Due to the increased safety and confidentiality of users on mobile payment apps, the suggested system takes into account the need of developing a safe application for the mobile transactions. We have also addressed the security related challenges of blockchain based payment applications and provided potential solutions.

Layanan Garansi Toko pada Jual Beli Smartphone Bekas di Kota Palangka Raya

Guarantee is a form of service provided by sellers to consumers as a fulfillment of consumer rights, it is the right to obtain goods in accordance with the exchange the rate issued. This research aims to 1) the contract in store guarantee; 2) the implementation of store guarantee service procedure. This research is an empirical legal research with a socio - legal approach, and the method of data collection using interviews, observation, and documentation. The results showed that the contract agreed upon between the shop and the consumer regarding the application for a shop guarantee was the khiyar requirements and khiyar albi contracts. The guarantee application is made by coming directly to the store with a proof of purchase and a guarantee card. The implementation of store guarantee service procedures on the sale and purchase of second smartphones in Palangka Raya city has been carried out and fulfilled by several consumers, but from 9 (nine) consumers, there are 3 (three) consumers who experience cases of not being consumers and losses. There are 2 (two) smartphone sales shops that do not carry out their responsibilities to consumers as agreed.

What Drives Smartphone Purchase Intention? Perspective from Technology, Price, and E-Wom as Mediators

What Drives Smartphone Purchase Intention? Perspective from Technology, Price, and E-Wom as Mediators

A Study on Factors that Affecting Purchase Decision of Smartphone

 Smartphone industry is one of the fastest growing industries in India. With the global competitiveness in this industry, it's more imperative than ever to understand people's attitudes on smartphone purchases, as well as the aspects that drive their decisions. In this paper the researcher tries to present a brief overview of the Smartphone Industry in India with special reference to Tier-II and Tier-III cities. The sole purpose of this paper is to have a better understanding of how consumers behave in order for businesses to focus on the most important aspects. This paper presents how various demographic factors have an impact on the purchase decision of a smartphone and how an individual’s requirements and preferences change according to their age, location, qualification, gender and occupation etc. The results show that females do not replace their smartphones as frequently as males, and they are impacted by family decisions when acquiring a smartphone. Males, on the other hand, were shown to be more concerned with the product's features. Youngsters were found to be influenced by the type of advertisement and accessories along with the product. To maximize sales, a company must understand how to successfully target its potential customers.

A Study on Demographics Characteristics on Purchase Intention of Smartphone

Purpose: The primary goal of the study is to find out significant differences in the purchase of smartphones by gender, between age groups, and between income and education levels. This study also examines how demographics affect Nepalese users’ intentions to purchase smartphones, including gender, age groups, educational attainment, and income levels. Design/Methodology/Approach: Deductive research approach has been used in the study. The study used a descriptive research design. This study made use of primary data. 396 Smartphone users in Kathmandu were polled using a convenient sample technique through a Five-point Likert scale questionnaire. To make a diagnosis and come to reliable results, descriptive statistical analysis, independent sample t-tests, and one-way ANOVA have been used. To examine the association between these characteristics and purchase intention, gender, age groups, educational attainment, and income levels are considered independent variables. Findings: Therefore, it can be said that demographic parameters influence consumers’ purchase intention for Smartphones. Independent sample t-test and one-way ANOVA test results reveal that there is no significant difference in purchase intention for Smartphone buying between gender, age groups, levels of education, and levels of income. Originality/Value: Prior research studied the various factors influencing purchase intention, such as advertisement, country of origin, brand image, price, quality, reference groups, price, income, and personal characteristics. To the best of the authors’ knowledge, their research is the first to study the impact of age, gender, level of education, and income on the purchase intention of smartphones buying. Limitations/Implications: There are various factors influencing the purchase intention; among them, only demographic factors such as age, gender, level of education, and level of income are undertaken for the study. Only Smartphone products are taken in the study, and other products are excluded from the study. The study findings will be useful to Smartphone businesses to formulate marketing strategies and plans to increase consumers’ purchase intention and sales of the products.