Smart Tourism System Research Articles

스마트 관광 발전을 위한 사례 분석 연구: 한국관광공사 사례

For tourism, Information Technology (IT) is the one of the most important factors, therefore, tourism has been open to IT. Through internet, the sources of information became extensive. Smartphone and Social Network Service (SNS) make huge changes in tourism. In line with this, Korea Tourism Organization (KTO) is developing the smart tourism system, composed of internet, smartphone, SNS, as representative of Korea tourism. In this research, KTO`s main channels, internet, smartphone, SNS, of smart tourism system will be analyzed as well as the connectivity between the channels.

The Implementation of Smart Tourism System based on Context Awareness for Activating Local Festivals

The Implementation of Smart Tourism System based on Context Awareness for Activating Local Festivals

An analysis of smart tourism system satisfaction scores: The role of priced versus average quality

The availability of customer reviews from smart tourism systems provides an interesting research opportunity to investigate the role of consumer’s perceived quality relative to a reference group on online satisfaction scores. This paper shows a positive relationship between the satisfaction score and the difference between the consumers’ perceived quality and the reference group’s quality level. The findings support comparison-level theory coupled with the product-based norm as a comparison standard, which posits that consumers use the average quality of the product’s reference group as the relevant comparison standard. Furthermore, consumers are found to be more sensitive to negative deviations from the reference group’s quality than from positive deviations, which is consistent with prospect theory.