Smart Market Research Articles

Local Coffee Product Development Strategy

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.

Accessibility of Sustainable Beef Cattle Business Development in Mattiro Bulu District, Pinrang Regency

Beef cattle business development in Alitta Village, Mattiro Bulu Sub-district, Pinrang District, has great potential but also faces a number of challenges. In this context, this study aimed to assess resource accessibility in smallholder beef cattle farming based on the quality of farmers' human resources. Through qualitative methods and literature studies, primary data were obtained from interviews with farmers and business actors, while secondary data were obtained from relevant agencies. The results show that farmer characteristics, such as age, education, experience and training intensity, affect access to financial, technological and physical resources for beef cattle enterprises. Technology integration and innovation, smart marketing, and sustainable environmental maintenance are key strategies in developing this business. By implementing these strategies, Alitta Village can become a model for sustainable beef cattle enterprise development in the surrounding area, providing sustainable economic, social and environmental benefits to the community and surrounding environment

Impact of Tourist Motivation on Consumption Behaviour in Ice and Snow Sports Destinations

Sports tourism involves traveling to either observe or engage in a sports event while being away from tourists' usual environment. The rapid growth of the Ice and Snow (I&S) tourism sector in the current duration has encouraged the sustainable improvement of the relationship between motivational factors and consumption behaviour. Tourism stakeholders could acquire significant insights by understanding the causes of consumer behaviour, particularly in light of the increasing popularity of winter sports and tourism. The tourism business has witnessed the emergence of I&S sports tourism as a significant sector, illustrating millions of tourists to winter each destination. The study combines the data gathered from visitors to various winter sports industries with information gathered from industry experts' focus groups and interviews. This study investigates the relationships between sports tourism motivation, involvement, place attachment, and consumption behaviour following the theoretical hypothesis formulation. It explores the impact of different motivational features on tourists' expenditure models and activity preferences in winter sports environments using Structural Equation Modelling (SEM). The study emphasizes the value of smart marketing and customized experiences in raising visitor engagement and retention. Strong relationships between the variables under study are shown by demographic and correlation studies, which assess the concepts validity and reliability. The study also emphasizes how customized experiences and marketing tactics are crucial for raising visitor engagement and retention rates. Accordingly, using a variety of hypotheses, including consumer behaviour theory, this article aims to examine the link between the motivation behind I&S sports tourism and consumer behaviour.

Dilema Generasi Z: Antara Patriotisme dan Godaan Produk Asing

This abstract presents findings on the dilemma faced by Generation Z in Indonesia, who are torn between maintaining patriotism and loyalty to local products, and the strong allure of foreign products promoted through social media. This study aims to examine the extent to which the phenomenon of "Fear of Missing Out" (FoMO) and patriotism influence the purchase intentions of Generation Z students at Universitas Pembangunan Nasional "Veteran" Yogyakarta. Using a Structural Equation Modeling (SEM) approach, the results indicate that both patriotism and FoMO play a significant role in shaping the intention to purchase local products, although FoMO does not function as a mediator. These findings are essential for policymakers and business practitioners to develop smart marketing strategies, combining FoMO elements and enhancing patriotic sentiments to boost preference for local products. This provides new insights into efforts to promote domestic product consumption amidst the challenges of globalization and the penetration of foreign products.Indonesia's

SMART MARKETING AND GLOBAL LOGISTICS NETWORKS

In the context of the global digital transformation, new communication systems are being formed based on networking and platforms, increased attention to environmental issues and social needs of the population. The purpose of the article is to identify the peculiarities of smart marketing development in the context of global logistics networks. Using the methods of system analysis, the article summarises the processes of spreading smart technologies at all stages of marketing: from smart supply to smart consumption. Graphical visualisation confirms the growth of spending on the latest information technologies in marketing strategies. The essence of the smart marketing concept is revealed: it is becoming digitised and focused on sustainable development, based on personalisation of offers and advertising, acceleration of the purchase or delivery of goods, and focuses on reasonable consumer requirements. A market for new products is emerging, with a high share of digital components, eco-friendly and organic products. Smartisation processes are transforming the logistics activities of companies. New technical solutions (big data, cloud solutions, augmented reality, drone delivery, etc.) help create competitive advantages for the company, increase the efficiency of its solutions, and significantly expand the range of opportunities: personalisation of demand, satisfaction of individual customer requests, improved communications and service, scaling up operations, deeper analysis and forecasting, and the introduction of dynamic pricing.

Out of the fog: fog computing-enabled AI to support smart marketing management

AbstractMarketing and consumer research use a variety of data and electronic measurement devices for research, theory-building, and applied decision-making. Managing data deluge produced by ‘smart devices’ and internet of things (IoT) actuators and sensors is one of the challenges faced by managers when using IoT systems. With the advent of the cloud-based IoT and artificial intelligence, which are advancing a ‘smart world’ and introducing automation in many application areas, such as ‘smart marketing,’ a need has arisen for various modifications to support the IoT devices that are at the center of the automation world, including recent language models like, ChatGPT and Bart, and technologies like nanotechnology. The article introduces the marketing community to a recent computing development: IoT-driven fog computing (FC)—an emerging concept that decentralizes operations, management, and data into the network utilizing a distributed and federated computing paradigm. Although numerous research studies have been published on ‘smart’ applications, none hitherto have been conducted on fog-based smart marketing. FC is considered a novel computational system, which can mitigate latency and improve bandwidth utilization for autonomous marketing applications requiring real-time processing of ‘big data’ typical of smart marketing ecosystems.

Fog Computing-Based Smart Consumer Recommender Systems

The latest effort in delivering computing resources as a service to managers and consumers represents a shift away from computing as a product that is purchased, to computing as a service that is delivered to users over the internet from large-scale data centers. However, with the advent of the cloud-based IoT and artificial intelligence (AI), which are advancing customer experience automations in many application areas, such as recommender systems (RS), a need has arisen for various modifications to support the IoT devices that are at the center of the automation world, including recent language models like ChatGPT and Bard and technologies like nanotechnology. This paper introduces the marketing community to a recent computing development: IoT-driven fog computing (FC). Although numerous research studies have been published on FC “smart” applications, none hitherto have been conducted on fog-based smart marketing domains such as recommender systems. FC is considered a novel computational system, which can mitigate latency and improve bandwidth utilization for autonomous consumer behavior applications requiring real-time data-driven decision making. This paper provides a conceptual framework for studying the effects of fog computing on consumer behavior, with the goal of stimulating future research by using, as an example, the intersection of FC and RS. Indeed, our conceptualization of the “fog-based recommender systems” opens many novel and challenging avenues for academic research, some of which are highlighted in the later part of this paper.

"Smart markets": harnessing the potential of new technologies for endemic and emerging infectious disease surveillance in traditional food markets.

Emerging and endemic zoonotic diseases continue to threaten human and animal health, our social fabric, and the global economy. Zoonoses frequently emerge from congregate interfaces where multiple animal species and humans coexist, including farms and markets. Traditional food markets are widespread across the globe and create an interface where domestic and wild animals interact among themselves and with humans, increasing the risk of pathogen spillover. Despite decades of evidence linking markets to disease outbreaks across the world, there remains a striking lack of pathogen surveillance programs that can relay timely, cost-effective, and actionable information to decision-makers to protect human and animal health. However, the strategic incorporation of environmental surveillance systems in markets coupled with novel pathogen detection strategies can create an early warning system capable of alerting us to the risk of outbreaks before they happen. Here, we explore the concept of "smart" markets that utilize continuous surveillance systems to monitor the emergence of zoonotic pathogens with spillover potential.IMPORTANCEFast detection and rapid intervention are crucial to mitigate risks of pathogen emergence, spillover and spread-every second counts. However, comprehensive, active, longitudinal surveillance systems at high-risk interfaces that provide real-time data for action remain lacking. This paper proposes "smart market" systems harnessing cutting-edge tools and a range of sampling techniques, including wastewater and air collection, multiplex assays, and metagenomic sequencing. Coupled with robust response pathways, these systems could better enable Early Warning and bolster prevention efforts.

DAYA TARIK PENUMPANG TERHADAP TRANSPORTASI KERETA CEPAT WHOOSH

This study aims to measure and analyze the level of public attraction to the Whoosh Experience Program, as well as its impact on increasing awareness and interest in the presence of the Jakarta-Bandung High Speed Train service. Based on data on the number of tickets sold, it can be seen that the level of public attraction is always increasing. The survey results also show high public interest in the presence of this fast train. A smart marketing strategy is the key to KCIC's success in increasing public appeal to choose to use their services. A well-planned strategy, a way of communicating the product to the public that is considered attractive and the price policy decision set is well received among the public, especially users of public transportation services. This success is the basis for the Whoosh fast train to become one of the results of the development of technological projects from the public transportation sector in Indonesia and create an attraction that can be enjoyed by the entire community.

Ranking Factors Affecting Sustainable Competitive Advantage from The Business Intelligence Perspective: Using Content Analysis And F-TOPSIS

Sustainable competitive advantage, as a key factor in business success, ensures that the company is able to dominate the market with differentiated products and services over a long period of time. This advantage is especially achieved through business intelligence, since smart decisions, leveraging meaningful data and analytics, and continuous process improvement help the company maintain this advantage and experience sustainable growth. The aim of this study is to rank the factors influencing sustainable competitive advantage from a business intelligence standpoint. The research methodology consists of two stages: qualitative and quantitative. In the first step, content analysis was performed to extract indicators from previous studies. In the second step, indicators were ranked using the F-TOPSIS method. Factors affecting sustainable competitive advantage from the business intelligence viewpoint were categorized into 5 criteria, including 27 sub-criteria. The 5 main criteria are customer relationship management, smart marketing, soft and hard organizational factors, and the mental image of the product, respectively. In the second step, the sub-criteria in each criterion were ranked. In customer relationship management, the most important sub-criterion is effective interaction with customers. In smart marketing, the most important sub-criterion is feedback and continuous improvement. Among the soft and hard organizational factors, the most important sub-criteria are support from senior management and technology and infrastructure. In the mental image of the product, the most important sub-criterion is social responsibility.

Development of a Growth Hacking Model for Startups in the Construction and Real Estate Industry (PropTech Sector) in Iran

Objective: The primary objective of this study is to develop a growth hacking model for startups operating in the PropTech sector in Iran. Methodology: This study employed a qualitative research method. Data were collected through interviews with experts in the PropTech sector in Iran. Content analysis and coding techniques were used to analyze the data. The sampling was conducted using the snowball technique, resulting in a final sample of 16 participants. Data analysis was performed using MAXQDA software. Findings: The results of the study revealed that the factors influencing growth hacking include environmental, organizational, marketing, human resources, and technological factors. Additionally, growth hacking techniques such as digital marketing, continuous and rapid improvement, and the use of smart marketing technologies were identified as key strategies for the growth of PropTech startups. This model helps businesses navigate their growth trajectory by accurately identifying influential factors and utilizing appropriate techniques. Conclusion: The proposed growth hacking model can serve as an effective tool for accelerating the growth of PropTech startups in Iran. By focusing on key factors and innovative techniques, the model assists businesses in achieving greater success in today's competitive market. It is recommended that this model be further tested in other industries and countries to enhance its generalizability.

Innovation and Implementation of Teaching Mode of Higher Vocational Advertising Planning Course in the Context of AI Smart Marketing

Innovation and Implementation of Teaching Mode of Higher Vocational Advertising Planning Course in the Context of AI Smart Marketing

The Innovative Marketing Strategy to Introduce Traditional Woven Fabrics of Kubang as a Minangkabau Cultural Heritage

Kubang Payakumbuh Weaving is a cottage industry that produces traditional woven fabric using the unique weaving techniques of the Minangkabau culture. The efforts of the Kubang Payakumbuh Weaving UMKM to maintain and modernize the weaving production are aimed at remaining relevant in an increasingly advanced era. They have adopted contemporary technology and designs to enhance the attractiveness of Minangkabau woven products, thus reaching a wider market. The marketing strategy employed by the Kubang Payakumbuh Weaving UMKM to promote their products involves the use of social media and e-commerce platforms to increase the visibility and accessibility of Minangkabau woven products globally.This research reveals the positive impact of innovation and marketing strategies by the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau to both local and international communities. Not only do they preserve the weaving tradition, but they also create new economic opportunities for the local community. The research methodology includes observations and interviews with the owners of Kubang Payakumbuh Weaving UMKM as well as their customers. The collected data is qualitatively analyzed to understand the implementation of innovation and its impact on the introduction of Minangkabau cultural heritage. In conclusion, the innovation of the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau has brought about positive changes to the traditional weaving industry. Through the use of technology and smart marketing strategies, they have been able to expand their market and introduce the richness of Minangkabau culture to the world.

Unveiling Future Trends for Predicting Online Smart Market Stock Prices using Ensemble Neural Network

Predicting stock prices in the online smart market is a complex task, and leveraging advanced data mining techniques has become essential for accurate forecasting. This study proposes a novel approach utilizing an ensemble neural network combined with swarm optimization for enhanced predictive accuracy. The ensemble neural network, a robust machine learning approach, is adept at capturing complex patterns in stock market data. Concurrently, swarm optimization further refines the model's predictive capabilities, optimizing parameters for superior performance. By incorporating these techniques, the study unveils future trends in predicting online smart market stock prices, providing investors and traders with invaluable insights for informed decision-making. Existing algorithms are limited. The ensemble neural network integrates diverse models to capture intricate patterns in financial data, while swarm optimization refines the model parameters for optimal performance. The experimental results showcase an impressive accuracy of 92.5%, highlighting the efficacy of the proposed methodology. This research not only contributes to the field of stock price prediction but also provides valuable insights into future trends in the online smart market.

Evaluation of smart scenic spot construction in China

The arrival of “Internet Plus” and the 5G era has brought rapid digital transformation. Many scenic spots in China are conforming to trends of the times by embarking on this transformation and beginning to become smart scenic spots. Yet these sites continue to face challenges in the process of smart construction. Moreover, theoretical guidance on the smart construction of scenic spots is lacking. We adopted a questionnaire survey method to study smart construction at 5A and 4A scenic spots in China. Based on the results, we established a smart scenic spot evaluation system via the Delphi method and the analytic hierarchy process. Our proposed system included infrastructure construction, smart service, smart management, and smart marketing as primary indicators. With the help of a geographic information system, we also discovered that scenic spots' locations influence smart construction. Findings can inform countermeasures and evaluation standards for China's smart scenic spot construction, offering guidance for improving sites' smartness.

Innovation in Smart Marketing: The Role of Technopreneurs in Driving Educational Improvement

This study explores the influence of marketing strategies, technology utilization, inclusive education policies, and collaboration with the industry sector on the positive image of educational institutions. Employing the SmartPLS approach and statistical analysis, the findings indicate that responsive marketing strategies, effective technology utilization, inclusive policies, and partnerships with the industry sector significantly impact the institution's image in education. In this research, it was found that market-responsive marketing strategies significantly affect the positive institutional image (T-statistics: 13.197), followed by technology utilization playing a crucial role in building a positive image (T-statistics: 11.735). Inclusive education policies and collaboration with the industry sector also have a significant impact on enhancing the institution's image (Inclusive Education Policy - Positive Image, T-statistics: 5.928; Collaboration with Industry Sector - Positive Image, T-statistics: 8.834). The research results affirm the importance of implementing adaptive marketing strategies and advanced technology in constructing a positive image of educational institutions in the eyes of the public. By strengthening these factors, educational institutions have the opportunity to meet stakeholders' expectations regarding the provided educational services. This study contributes significantly to understanding the factors influencing the reputation of educational institutions and provides strategic guidance for developing the educational institution's image towards a more positive and ad aptive direction.

STRATEGI DAYA SAING UMKM MADUMONGSO ARUMMANIS TUBAN DENGAN MEMANFAATKAN TEKNOLOGI CERDAS

The thing that underlies the dedication to Ibu Rini's Madumongso UMKM is that it has not been touched by activities, namely coaching, training, capital and marketing from the Tuban Cooperative Service or any other service. The problems faced by Partners when visited by the service team from ITATS were found to be 4 aspects, namely: First, in terms of the production aspect, where production was still carried out conventionally. Second, from a marketing perspective, we do not yet have special human resources to handle marketing. Third, the financial management aspect for financial recording is not well systemized. Fourth, in terms of product, the product packaging is only made of mica plastic, so it is less attractive and less safe and the expiration date is shorter. Of the 4 aspects of problems in UMKM, the service team will provide solutions to these four aspects with an agreement with the partners, namely: First, they will buy equipment for mixing the madumongso dough. Second, create and provide training on Internet marketing or smart marketing. Third, create an application to find out financial cash flow and turnover. Fourth, provide packaging design training so that it has a high selling value and a longer expiration date of up to one year.

THE SMART MANUFACTURING: IMPERATIVES AND TRENDS

The aim of the article is to learn the processes of smart economy, in particular such aspects as a development of a smart manufacturing and a formation of a smart market. With the help of graphic visualization methods, the trends of digitalization, the penetration of the latest ICT technologies into global production and logistics processes were characterized. The methods of system analysis and generalization, made it possible to formulate the key imperatives, which characterize the formation of smart manufacturing: comprehensive digitalization, the spread of artificial intelligence, the industrial robotics and the industrial Internet of Things, the formation of global supply chains and a new type of production networks. The important features of Industry 5.0 are: a trend of green economy and ensuring the stability and the resilience of the system. The extrapolation of the obtained conclusions to Ukrainian economy made it possible to determine the key imperatives for its recovery in a smart context: global digitalization, a course towards a green economy (the priorities of which should be present in all goals and directions of post-war recovery and reform), formation of the foundations of resilience in the face of numerous internal and external challenges and threats.

Fog computing: a platform for big-data marketing analytics.

Marketing science embraces a wider variety of data types and measurement tools necessary for strategy, research, and applied decision making. Managing the marketing data generated by internet of things (IoT) sensors and actuators is one of the biggest challenges faced by marketing managers when deploying an IoT system. This short note shows how traditional cloud-based IoT systems are challenged by the large scale, heterogeneity, and high latency witnessed in some cloud ecosystems. It introduces researchers to one recent breakthrough, fog computing, an emerging concept that decentralizes applications, strategies, and data analytics into the network itself using a distributed and federated computing model. It transforms centralized cloud to distributed fog by bringing storage and computation closer to the user end. Fog computing is considered a novel marketplace phenomenon which can support AI and management strategies, especially for the design of "smart marketing".

INTERNATIONAL MARKETING STRATEGY OF THE COMPANY IN THE CONTEXT OF GLOBALISATION

In this scientific article, the importance of developing an international marketing strategy for companies in the context of globalization of the business environment and internationalization is considered. The article focuses on the processes of analyzing the markets of potential countries, selecting the most promising regions or countries, developing commercial offers for goods, services, and prices, as well as establishing plans for distribution and communication policy in international markets. The importance of in-depth market analysis and taking into account their characteristics in the formation of an international marketing strategy is emphasized, which should be aimed at achieving success in international markets by changing cognitive preferences through the use of smart marketing tools and an appropriate approach to marketing activities. This approach is defined as critical for the sustainable growth and prosperity of companies in international markets in the modern conditions of the global economy and competition. It has been proven that the successful operation of the enterprise on the global market is achieved due to a properly formed international marketing strategy. The purpose of the research is the analysis of theoretical aspects and the development of practical recommendations for the formation of effective marketing strategies in the conditions of globalization. The essence of the international marketing strategy, which should be developed and implemented when the enterprise enters foreign markets, is determined. It is noted that in the conditions of globalization, enterprises choose access to the global market and choose an international marketing strategy. For this purpose, an algorithm for forming a marketing strategy for an enterprise entering the international market is proposed, which includes the following stages: determination of the goals and possible tasks of the enterprise entering the international market, analysis of the international marketing environment, analysis of the resource base of the enterprise, decision on the feasibility of entering the foreign market, selection market, choosing a method of entering the foreign market, developing a market strategy, developing a product strategy, developing mechanisms for implementing the chosen international marketing strategy.