African countries have been heavily investing in construction projects, both infrastructure and superstructure. The construction industry is one the rapidly growing sectors in the continent and it greatly contributes to employment. The population increase and the urbanization in the continent, the strong growth of the construction sector is inevitable. However, there are still many crucial challenges to overcome, financing, available electrical grids, transportation, procurement, and skilled employees. Human Resources Management plays an important role within a Construction Organizations, Institutions, Associations or Companies in terms of work distribution. It is also the principal nerve otherwise the skeleton of any business that we want to achieve an efficient and effective goal in short, medium and long run time. Our case of study, GUICOPRESS - Guinea shows the real situation of building construction in Africa in general and Guinea in particular. Guinea is a large open work place which needs to be well - structured and organized, because of the lack of modern facilities around the country. Conakry the capital city has poor architecture and infrastructures. Shanties are sharing the same zone or space with luxurious buildings here and there so that it is difficult to see the beauty of the city although it is the largest city in Guinea. According to the business local magazine “Gniouma, 2020”, GUICOPRESS employs more than 10, 000 employees in Guinea and stays the leader of small and medium size companies in Guinea. This strong capacity of that enterprise is due to the strong policy implemented by its General Management Director, who likes innovating his works, by investing some huge amount of money in manpower and machinery purchasing. Beyond its financial contribution, GUICOPRESS - Guinea contributes a lot in the charity’s field through its social unit called “KPC for Humanity” assisting beggars, building schools in remote areas for poor communities.
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