Exploring the housing preferences between owner-occupied and investment properties sheds light on housing market dynamics and consumer behaviors. Through discrete choice experiments we identify three segments: CBD, suburban, and exurban dwellers, and segment their preferences according to when purchasing a property to live in versus purchasing one as a small-scale investment. Our findings indicate that suburban dwellers are willing to pay $2.924 million and $2.246 million more, respectively, to live in a house rather than in an apartment or a townhouse. However, they would pay around $682,000 more to invest in a house compared to a townhouse. CBD dwellers are willing to pay $643 per month extra for a newer property and suburban investors would pay around $540,000 extra for a property near the coast. CBD investors prioritize capital growth, while suburban and exurban investors are more concerned with rental return. All segments prefer Anglo-Australian neighborhoods, with suburban dwellers willing to pay $1,430 more per month for them.
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