The growth in Vietnamese consumption and development has led to the expansion of the pig sector and increased competition from other markets. The study included 260 small-scale pig producers selected through a random sampling method. Multiple regression analysis was conducted to examine the impact of (1) social profiles on innovations at pig farms and (2) innovations on the competitiveness at pig farms. The findings revealed that predominantly male farmers, with an average age of 50 and a mean experience of 10 years. A total of 60% did not utilize new innovations for production, although they did have access to knowledge on the pig market. The survey found that production innovations received the greatest ranking compared to other innovations while market innovation were the lowest one. About 70% of farms exhibited a high level of competitiveness, while no farms were found to have a poor level of competitiveness. The study observed that gender, education, occupation, experience, and pig units affected innovation scores. Enhancing the perception of market innovation and organizational innovation leads to a higher degree of competitiveness for farmers. It can be concluded that competitiveness is influenced by innovations, and their farms were competitive based on self-evaluation. Keywords: Pig farming, innovation, competitiveness, sustainable development, social demographics, farm management.
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