The article analyzes the main directions of ecotricism development, determines the formation of ecological tourism activities in Ukraine. The main potential of each country or territory is its wealth of ecotourism resources, the most important components are quality and volume, in order to use and develop resources, you need not only to have an idea about them, but also to know a lot. Obviously, the more favorable the climate, fauna or flora or diversity of cultural heritage, the richer the country and the growing demand for this area. Favorable conditions for the development of ecological tourism are the presence of diverse terrain, flora and fauna, as well as access to the sea or ocean, many rivers, lakes, waterfalls and others. Today, global environmental problems are of concern to all mankind. The environmental crisis is a major factor in understanding environmental issues and taking action to improve the situation. Firstly, ecological tourism provides an opportunity for a holistic vision of nature, man and cultural heritage, and secondly, this industry is the most relevant in the Carpathian region. Ecological tourism promotes the development of human culture and helps to acquire new knowledge, thanks to which a person self-improves realizes and improves their recreational and spiritual needs. Ecotourism covers a large sector of the industry from one-day vacations in the city and small excursions for schoolchildren to multi-day treks.