Competitiveness Of Small Businesses Research Articles

Analisis Biaya Produksi dalam Peningkatan Penjualan

This study aims to analyze production costs in increasing sales in the Sultan Bakery small industry in Bandarjo Dusun II, Kec.Pasaman, Kab.Pasaman Barat. The main focus of the research includes the relationship between production costs and selling prices, the effectiveness of production cost management on profit margins and increased sales, and factors that influence production costs in the context of market competitiveness. This research used a qualitative method with a descriptive approach, where data were obtained through observation, in-depth interviews, and documentation studies. The results showed that efficiency in managing production costs has a significant influence on the ability of businesses to set competitive selling prices. The main factors that support this efficiency include raw material management, labor optimization, and overhead cost control. In addition, the selection of quality raw materials and effective labor management help maintain cost stability without compromising product quality. This strategy not only maintains customer loyalty but also increases the competitiveness of the business in the local market. The increase in sales achieved by Sultan Bakery is consistently supported by planned cost management, production scale efficiency, and the application of modern technology. This study concludes that production cost efficiency plays an important role in supporting profit margins, increasing sales, and strengthening the competitiveness of small businesses in the local market.

STUDYING THE RELATIONSHIP MODEL BETWEEN ENTREPRENEURSHIP INSIGHT AND BUSINESS PERFORMANCE: A STUDY OF MSMEs IN INDONESIA

This research aims to examine the relationship model between entrepreneurial orientation (EO), entrepreneurship insight (EI), information technology adoption (ITA), and business performance (BP) in MSMEs in Indonesia. The research method used is a quantitative approach with survey techniques of MSME actors in various sectors in Indonesia. Data was collected through a questionnaire adapted from previous research. The research sample consisted of 200 respondents selected using a purposive sampling technique, with the criteria being that the business had been running for at least two years and had access to information technology. The results of the research data analysis conclude that entrepreneurial orientation (EO), entrepreneurship insight (EI), and information technology adoption (ITA) have a positive and significant effect on business performance (BP). The research results will provide deeper insight into the influence of EO, EI, and ITA on the business performance of MSMEs in Indonesia. It is hoped that this research can also provide recommendations for MSME actors and policymakers to increase the competitiveness of small businesses through implementing entrepreneurial strategies and adopting technology. Thus, this research contributes to the development of MSME business theory and practice in the digital era and supports efforts to improve the performance of MSMEs in Indonesia.

Marketing technologies in the public administrationof the territorial community: problems of implementation

Introduction. Increasing the autonomy of the territorial communities activities as subjects of economic relations in making management decisions, which was a consequence of decentralization, the need to ensure their self-sufficiency, new approaches to understanding the territorial community as a kind of corporation, as a local “quasi-market”, as a society, actualization of the problem of increasing efficiency the economic potential of communities determine the need for new approaches to solving the problems of their development, the search for new technologies in the public administration system. Territorial marketing is among the newest technologies that are becoming more widespread in the work of territorial communities and their local self-government bodies. Its importance is recognized by foreign and domestic scientists, although the applied aspects of its use are not sufficiently developed at the methodological and methodical level and have not been widely used in the territorial communities of Ukraine. This actualizes the choice of the research topic in the scientific work offered to the reader. Purpose. The purpose of the article is the development of theoretical provisions regarding the meaningful characteristics of marketing technologies in the system of territorial marketing, the identification of the level of their application in the domestic practice of public management of territorial communities, and the development of approaches to their further implementation in the period of transformational changes. Methods. To achieve the goal, the research used general and special methods: induction and deduction, analysis and synthesis – to form a conceptual vision of the place of marketing technologies in the system of territorial marketing, structural analysis and systematization – to determine the main elements of territorial marketing, comparative analysis – to compare foreign and the domestic practice of using marketing technologies in the management of the development of municipal entities of the basic level, generalization, reasoning – to identify institutional prerequisites and directions for the further implementation of marketing technologies in the public management of communities. Results. Based on the use of an interdisciplinary approach, in particular, a combination of marketing science, regional economy and public administration, a systematic approach to revealing the essence of territorial marketing was formed by supplementing the existing interpretation with the concept of “marketing technologies”. The author’s definition of marketing technologies is proposed, which means the methods, techniques, tools that must be applied when using the marketing approach by subjects of public management of the development of territories to achieve the goals of the territorial community. The functional load of such marketing technologies asmarketing research, socio-economic monitoring, resource analysis, comprehensive analysis of municipal projects, marketing technologies in municipal pricing, marketing technologies in evaluating and increasing the investment attractiveness of the territory, local branding has been specified. The applied aspects of the use of marketing technologies in the public management of territorial communities in Ukraine were considered, the shortcomings and obstacles to their full implementation were identified, and the directions for further implementation were determined. Discussion. Research on the use of marketing technologies to diversify activities in the housing market, the use of marketing infrastructure to increase the competitiveness of small businesses, and the use of marketing tools to ensure public relations are promising from the point of view of the development of the scientific foundations of territorial marketing.

Digital Transformation of Small Businesses in Medan City

This study aims to explore the effect of digital transformation on increasing e-commerce effectiveness through the mediating role of partnerships in small businesses in Medan City. This research focuses on digitalization strategies that can strengthen the competitiveness of small businesses in the digital economy era. The originality of the research lies in the quantitative approach that examines the relationship between digital transformation, partnership, and e-commerce effectiveness, which has not been widely studied in the context of small businesses in Medan. The research gap identified is the lack of understanding on how partnership can mediate the impact of digital transformation on e-commerce effectiveness. The method used was a quantitative survey with SEM-PLS technique to analyze data collected from 200 small business owners in 21 sub-districts in Medan. The research findings show that digital transformation has a significant influence on partnerships, but does not directly have a significant effect on e-commerce effectiveness. In addition, partnership does not have a significant mediating role between digital transformation and e-commerce effectiveness. The conclusion of this study is that small businesses in Medan need a more integrated digital strategy and adequate infrastructure support to improve e-commerce effectiveness through stronger partnerships.

Стратегирование развития малого бизнеса в Российской Федерации

At the present stage of development of the Russian economy, under conditions of increasing external and internal challenges, such as sanctions and limited access to foreign technologies, there is an increasing need for the development and implementation of strategies that promote the sustainable development of small businesses. These circumstances are of particular relevance in the context of the desire to ensure economic independence and increase the competitiveness of the national economy. In this regard, this study is aimed at identifying and systematizing the basic principles of strategic management, adapted to the operating conditions of small businesses in Russia. The authors of the article focus on the theoretical foundations of strategic management, including SWOT analysis, macro-environmental analysis and strategic planning, and their applicability to small businesses. Based on an analysis of scientific literature, monographs and practical studies, the authors identified key aspects that should be taken into account when formulating development strategies for small enterprises. The article highlights and details the main practical recommendations for increasing the sustainability and competitiveness of small businesses, including adaptation to changing external and internal conditions, as well as optimal allocation of resources and innovative development. In conclusion, it is concluded that strategic planning and management, based on in-depth and comprehensive analysis, play a key role in ensuring the long-term development of small businesses in Russia.

The Role of Leadership Agility and Entrepreneurial Orientation on Innovation Ambidexterity and Its Impact on Competitive Advantage

In a dynamic and competitive business landscape, understanding the pivotal factors influencing innovation performance is essential for small culinary businesses aiming to maintain a competitive edge. This study investigates how leadership agility and entrepreneurial orientation promote innovation ambidexterity and competitive advantage, focusing on their direct and indirect effects, particularly among small culinary enterprises. This explanatory research employs a quantitative approach. The population comprises all small culinary businesses in Madiun City, totaling 90 businesses. Using a census sampling technique, the entire population was surveyed. Data were collected through a closed questionnaire and analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS) with SmartPLS 3.0 software. The results indicate that leadership agility and entrepreneurial orientation significantly enhance innovation ambidexterity. Likewise, leadership agility and entrepreneurial orientation significantly impact competitive advantage. Notably, innovation ambidexterity significantly mediates the relationship between antecedent factors and competitive advantage, underscoring its role as a crucial mechanism in this dynamic. The study's novelty lies in exploring these relationships within the under-researched context of small culinary businesses, offering fresh insights into how these enterprises can leverage internal capabilities for greater market competitiveness. These insights are valuable for business owners, policymakers, and stakeholders in designing strategies and policies to support the development and competitiveness of small businesses.

Innovative strategic marketing practices to propel small business development and competitiveness

In today's dynamic and competitive business environment, small businesses face unique challenges in establishing their presence and achieving sustainable growth. This paper explores innovative strategic marketing practices that can propel small business development and enhance competitiveness. The primary focus is on leveraging digital marketing, personalization, customer engagement, data analytics, and strategic partnerships. Digital marketing has revolutionized how small businesses reach and engage with their target audiences. By utilizing social media platforms, search engine optimization (SEO), content marketing, and email marketing, small businesses can create cost-effective and highly targeted campaigns. These strategies not only increase brand visibility but also foster customer loyalty through consistent and relevant communication. Personalization is another key strategy that drives small business competitiveness. By tailoring marketing messages and offers to individual customer preferences and behaviors, businesses can create more meaningful and impactful interactions. This approach enhances customer satisfaction and encourages repeat business, contributing to long-term growth. Effective customer engagement is critical for small businesses to build strong relationships and foster community. Utilizing interactive content such as polls, quizzes, and live chats on social media and websites can create a more engaging and immersive customer experience. Additionally, loyalty programs and personalized incentives can strengthen customer retention and advocacy. Data analytics plays a crucial role in informing and optimizing marketing strategies. By analyzing customer data, market trends, and campaign performance, small businesses can gain valuable insights that drive strategic decision-making. This data-driven approach allows for more precise targeting, efficient resource allocation, and continuous improvement of marketing efforts. Strategic partnerships and collaborations with other businesses, influencers, and community organizations can also enhance marketing effectiveness. These partnerships can expand reach, provide access to new customer segments, and enhance credibility. Co-marketing initiatives, joint events, and cross-promotions are examples of how small businesses can leverage strategic alliances for mutual benefit. In conclusion, innovative strategic marketing practices, including digital marketing, personalization, customer engagement, data analytics, and strategic partnerships, are essential for propelling small business development and competitiveness. By adopting these practices, small businesses can effectively navigate the competitive landscape, achieve sustainable growth, and secure a strong market position in today's ever-evolving business environment.

Performance Evaluation and Optimization of 3D Models from Low-Cost 3D Scanning Technologies for Virtual Reality and Metaverse E-Commerce

Virtual Reality (VR) is and will be a key driver in the evolution of e-commerce, providing an immersive and gamified shopping experience. However, for VR shopping spaces to become a reality, retailers’ product catalogues must first be digitised into 3D models. While this may be a simple task for retail giants, it can be a major obstacle for small retailers, whose human and financial resources are often more limited, making them less competitive. Therefore, this paper presents an analysis of low-cost scanning technologies for small business owners to digitise their products and make them available on VR shopping platforms, with the aim of helping improve the competitiveness of small businesses through VR and Artificial Intelligence (AI). The technologies to be considered are photogrammetry, LiDAR sensors and NeRF.In addition to investigating which technology provides the best visual quality of 3D models based on metrics and quantitative results, these models must also offer good performance in commercial VR headsets. In this way, we also analyse the performance of such models when running on Meta Quest 2, Quest Pro and Quest 3 headsets (Reality Labs, Reality Labs, CA, USA) to determine their feasibility and provide use cases for each type of model from a scalability point of view. Finally, our work describes a model optimisation process that reduce the polygon count and texture size of high-poly models, converting them into more performance-friendly versions without significantly compromising visual quality.

Impact of Market Analysis on the Competitiveness of Small Businesses in South Africa

Due to vulnerability to risks connected with macroenvironmental variables, one of the causes restricting the ability to compete, small businesses are particularly affected by environmental uncertainty. Lack of marketing expertise leads to low-quality items, a lack of competitive awareness, lousy distribution, poor promotion, a lack of pricing strategies, and inadequately positioned businesses. This study examined the impact of market analysis on the competitiveness of small businesses in South Africa. Phenomenological (qualitative) approaches were used to address the lack of market analysis affecting small businesses to understand how detrimental towards ability to compete. According to exploratory research, one of the negative factors limiting small business competitiveness in South Africa is a lack of strategic plan. Semi-structured interviews were one of the data collection methods employed in the study. The results showed the impact of the inadequacy of market analysis on the competitiveness of small businesses. The study concludes that market analysis is essential for the competitiveness of small businesses. To eliminate gaps in the inadequacy of market analysis that negatively impact business competitiveness, the study suggested that business owners obtain industry reports from industry regulation bodies, statistical entities, feedback information from targeted businesses' social media pages and consumer complaints websites.

Public sector procurement and the support of small and medium-sized enterprises: a comprehensive public procurement regulatory framework

Governments worldwide leverage their purchasing power to advance social, economic, and environmental agendas. Public procurement can be employed as a strategic instrument to support small and medium-sized enterprises. Many countries are showing a rising interest in leveraging public procurement to foster the integration of small and medium-sized enterprises into markets. However, access to public procurement contracts is a challenge for small and medium sized enterprises. There are challenges posed by government policies that is frequently overlooked. Public procurement regulations cover procedures, methods, standards, and terms for inviting bids, evaluation, selection, negotiation, awarding, and payment of suppliers of goods and services. However, many small businesses fail to meet these procedures, methods, standards, and terms because of capacities and resources constraints. There are public procurement initiatives that are currently being implemented throughout the world to help small businesses gain access to markets. Nevertheless, these initiatives are still relatively new and unstructured. There continues to be a dearth of peer reviewed research. This paper delineates small and medium-sized enterprises from various viewpoints, underlines their importance, explains the frameworks for public procurement, and proposes government-led initiatives that could facilitate the integration of small and medium-sized enterprises into the market. It is concluded that governments should implement strategies aimed at assisting small businesses. These strategies may include non-competitive practices, subcontracting initiatives, qualification criteria, preferential schemes, and award criteria. By doing so, governments can create a fairer playing field, promote the competitiveness of small businesses, and encourage their engagement in public procurement processes. This, in turn, will foster SME growth, spur economic development, and facilitate job creation.

Meningkatkan Daya Saing Pasar UMKM Melalui Transformasi Digital

Digital transformation has become an important key in increasing the market competitiveness of Micro, Small and Medium Enterprises (MSMEs). In this research, various important aspects related to the digitalization of MSMEs are discussed, including the role of social communities in contributing ideas and finding solutions to digitalization problems, as well as collaboration between the government, educational institutions and related agencies in supporting the growth of MSMEs. This research also highlights the difficulties, variables and methodologies in running a web-based business, as well as the importance of data innovation in increasing market efficiency. Focusing on fish marketing, research also shows that the use of information and communications technology (ICT) can influence market efficiency. The results of this research provide recommendations for developing curriculum and development programs that can support MSMEs in facing the challenges of digitalization and increasing the competitiveness of small businesses.

Priority areas for increasing the competitiveness of small businesses

Priority areas for increasing the competitiveness of small businesses

ВЛИЯНИЕ НАЛОГОВОЙ СИСТЕМЫ НА РАЗВИТИЕ КОНКУРЕНЦИИ В МАЛОМ БИЗНЕСЕ И ПЕРСПЕКТИВНЫЕ ВОЗМОЖНОСТИ НАЛОГОВОГО УРЕГУЛИРОВАНИЯ

The article analyzes the impact of the tax system on the development of compe-tition in the small business segment in Russia. The aim of the study is to identify the key prob-lems of tax regulation that hinder the growth of competition and effective functioning of small businesses and to propose promising areas of tax regulation to stimulate competition. The objectives of the study are: 1) to identify the negative consequences of the existing tax system for small businesses; 2) analyzing international experience in taxation of small enterprises; 3) development of recommendations to optimize the tax system to improve the competi-tiveness of small businesses. The scientific novelty of the study lies in a comprehensive assessment of the impact of the tax system on the development of competition in small business and the development of specific proposals for its optimization. The practical significance of the research consists in the fact that the obtained results can be used by state authorities to develop an effective tax policy aimed at the development of small business and increasing the level of competition in the economy.

Using Digital Tools to Increase the Competitiveness of Small Businesses (Experience of Full-Service Bakeries)

Small businesses play an extremely important role in the economies of modern developed countries, and today only those companies that are able to respond quickly to the demands of the external environment and use available resources rationally can remain competitive. The use of digital technologies can contribute to solving the issue of rational use of resources and rapid adaptation to the external environment. The purpose of the study is to identify potential opportunities for using digital tools to increase the competitiveness of small businesses with a focus on full-service bakeries. To achieve this goal, efforts should be focused on achieving the following objectives: to define the essence and importance of small business for the economy; to outline the possibilities of introducing digital tools in the development of small business; to specify the prospects for using digital tools to increase the competitiveness of full-service bakeries. As a result of the study, the importance and role of small business for the economy is determined. It is proved that full-cycle bakeries, as representatives of small businesses, have ample opportunities to use various digital tools to improve their operations and increase their competitiveness in the long term. The study also specifies the tasks that can be solved by digital tools, provided that they are implemented in the activities of bakeries, indicating the specifics of using certain tools. In addition, the prospects and possibilities of using specific digital tools for full-cycle bakeries are determined. It is substantiated that for full-cycle bakeries today there is a significant number of digital tools that can be implemented to improve the production process, to control employees, to optimize the procurement of raw materials and supplies, to improve customer service and to focus on the specific needs and demands of target audiences. Digital tools also help create the preconditions for scaling up the business and promoting it both domestically and internationally.

Економіко-статистичний аналіз конкурентоспроможності малого підприємництва

The article discusses the small businesses role in the market economy at the current stage of its development, characterizes its advantages and disadvantages, and defines the essence of the «competitive-ness» concept. The authors have emphasized the economic and statistical analysis importance in research-ing the competitiveness of small businesses and in forming an effective strategy for its enhancement. Using economic and statistical methods such as absolute and relative indicators, averages, and the analysis of dynamic series, the article analyzes the state and dynamics of the formation, development, and market position of small businesses. It examines the dynamics of the small and micro-enterprises number, the em-ployees number, the goods and services sold volume, and their market share based on these indicators. Additionally, the study investigates changes in the structure of the goods and services sold volume by all sizes enterprises according to economic activity types and changes in the capital investments structure in small and micro-enterprises in Ukraine. Furthermore, the article establishes patterns in the development of societal phenomena and processes over time, the elements distribution in statistical populations, struc-tural shifts over time and space. The main factors contributing to or hindering the small businesses devel-opment are characterized. Based on the results of the analysis, trends in the small and micro-enterprises development in the Ukrainian market and changes in their competitive positions are outlined. Key factors that contribute to the growth of small and micro-enterprises competitiveness are identified, as well as fac-tors that impede it. This information can serve as an important foundation for the development of an effec-tive strategy for enhancing the small businesses competitiveness in modern conditions.

Increasing the Competitiveness of Small Businesses and Private Entrepreneurship as a Factor in Ensuring the Sustainability of Regional Development

The article highlights the increasing influence of small business and private entrepreneurship on ensuring the competitiveness of the region, the role, essence and content of the regional economy. Also put forward proposals for their development in connection with the integration of science and higher education, internal and external factors of technological development.

Sports entrepreneurship during COVID-19: Technology as an ally to maintain the competitiveness of small businesses

The sports sector, specifically the field of personal trainer entrepreneurship, has been severely affected by the COVID-19 crisis. However, there are still few empirical studies that analyze how the actions taken before and during this crisis can affect sports entrepreneurs' performance. This research aims to analyze which combinations of sports entrepreneurs' personal characteristics and actions performed have been most and least effective in minimizing the negative impact of COVID-19 on their businesses. A validated online questionnaire was administered to personal trainer entrepreneurs from May to June 2020 before they reopened their facilities. Fuzzy-set qualitative comparative analysis (fsQCA) was performed to assess the impacts. The results show that both post-COVID measures (adaptation of the business model) and previous strategic orientation seemed essential. Specifically, high levels of sports entrepreneurs' resilience and innovation/R&D when competing against their closest competitors before the COVID-19 pandemic and the increased use of technologies (sports services digitization) during the pandemic have been essential to maintaining the performance of the sports business. Thus, improvements in the digital competencies of personal trainers' sports entrepreneurs, the development of strategic plans and activities related to innovation/R&D and process improvements are important measures to maintain the competitiveness of small sports businesses during crises.

Increasing the competitiveness of the development of small enterprises based on the formation and spread of digital business processes

The subject of the study is the theoretical and practical aspects of the development and improvement of the competitiveness of small enterprises on the basis of the formation and spread of digital business processes in domestic small businesses of various fields and types of activity. The purpose of the article is to establish the main types and manifestations of digital business processes in small businesses, their content and competitive advantages, features of organization and management to increase the competitiveness of the functioning and development of small enterprises. The methodological basis of the article is the main methodological provisions of enterprise economics; problem-targeted approach; methods: system-structural analysis and synthesis, historical and monographic, statistical and economic. Results of the article. The competitive advantages of digitalization of business processes in small businesses have been established (optimization, productivity improvement, saving labor, money, etc., unification, improvement of the quality of products and services, etc.). It was determined that this allows us to predict their total distribution in the future. The main types of digital business processes were characterized and the addition of new ones (operations with cryptocurrencies) was substantiated. Manifestation formats, effectiveness and strategic development priorities for the future were developed. Field of application of results. The conclusions and results of the article can be used by small enterprises in the organization of business processes on the basis of digitalization; in the implementation of marketing technologies in the conditions of e-commerce; in strategies for increasing competitiveness. They will be useful in the educational process of economic specialties of institutions of higher education, in the scientific work of students, graduate students, and teachers. Conclusions. In the structure of modern social and industrial and economic activity at the level of small enterprises, digital business processes are gaining more and more importance. They are formed both in traditional activities and in the latest digital economy. However, in any case, they relate to both the main and auxiliary activities; all links of reproduction; provide significant savings due to optimization of the organization, automation, lack of need for premises, equipment, additional employees; reduce the number of errors and other negative manifestations of personal factors and thus work to increase the overall competitiveness of small businesses. Therefore, in the future, their unification by spheres of activity (food production, fashion industry, IT development, etc.) and introduction into the practice of small business management will be of great importance.

Technopreneurship-Based Competitiveness and Innovation at Small Business in Gorontalo City

Business today has been globalized. This has made business even more competitive. Companies, regardless of their size, have to improve their competitiveness. Sustainable competitiveness is the core need for innovation. This study aims at exploring the correlation between IT-based innovation or technopreneurship and business competitiveness. This was a quantitative study with survey method. The respondents in this study were small business owners in handicraft and creative content production in Gorontalo city. The data were collected by online form and after three month collecting data, data were collected were 163 respondents. Product, process and organizational innovation and business competitiveness instruments use instruments from previous research. All instruments use a Likert scale with points 1 to 5 which indicate a scale of disagreement to agreement from the respondents. The data were analyzed using PLS-SEM. The Results show that information technology-based product innovation, IT based process innovation, and IT organizational innovation significantly and positively influence the growth of business competitiveness. Product innovation of business owners in Gorontalo city, Indonesia is actively producing new products. Also, innovation is not only limited to product innovation but also production process innovation, which uses information technology. Utilization of technopreneurship is significantly able to increase business competitiveness, especially for small businesses in Gorontalo city. Utilization of innovation in information technology assumed to strongly develop business competitiveness. The business competitiveness of small businesses in the high-tech field is influenced by products, processes and organizational innovation. SMEs must be able to create products, or product segments, and services that exceed the performance limitations of traditional products by utilizing everything possible through digital models.

The Impact of Business Strategy and Human Resource Management on the Competitiveness of Millennial Women Micro-Entrepreneurs in Medan

Poverty has been a major problem for millennial women in North Sumatra and becoming micro-entrepreneurs appears to be an effective solution to overcome it. This study aims to determine the impact of business strategy and human resource management on the competitiveness of small businesses owned by millennial women in Medan City. Respondents in this study were a list of women who owned and ran businesses located in the city of Medan. In total, 77 respondents were involved in this study by considering the aspects of age, last education, length of business, business capital, source of fund, and business sector. Based on the results of questionnaire data processing which was conducted by applying data quality test, descriptive statistical analysis, classical assumption test, multiple linear regression analysis, as well as F and t-test, the study shows that the variables of both business strategy and human resource management simultaneously have certain impacts on the competitiveness of small businesses owned by millennial women in Medan City. Partially, the human resource management variable shows a significant impact while the business strategy variable does not show a significant impact on the subject matter.