Modern society is actively transitioning into an information-based one, and multimedia technologies have become an integral part of this process. Thanks to the proliferation of wireless access networks, users are becoming more mobile, and the development of the fifth generation of mobile networks, known as 5G, is a significant step in the advancement of information and communication technologies. 5G networks offer low latency and reliable connectivity, expanding the capabilities of mobile internet and machine communication. However, along with the opportunities provided by multimedia communication, there is a responsibility to consider the impact of associated technologies on the environment, as well as to address new challenges and the need for prudent resource utilization.The article defines the concept of "multimedia" and discusses various aspects of this concept, including digital storage and processing of information, components (text, photos, audio, and video), interactivity, and hypertextuality. It is noted that the transmission of multimedia data and the use of information technologies are closely linked to wireless access networks. The authors discuss challenges and solutions in the field of energy efficiency for networks. They provide statistics indicating that the information and communication technology (ICT) industry is responsible for a significant portion of global energy consumption and CO2 emissions, with radio access networks being a major contributor. Various components and technologies that can contribute to the development of energy-efficient multimedia networks based on 5G radio access technologies are examined. Specifically, heterogeneous networks, non-orthogonal multiple access (NOMA) technologies, and multiple-input multiple-output (MIMO) technologies are highlighted as key components for achieving energy efficiency.The importance of using heterogeneous networks to reduce the distance between transmitters and receivers is emphasized, along with the possibility of putting small base stations into sleep mode when there is no network load. Technologies like NOMA and MIMO are discussed as crucial components for achieving spectral efficiency and energy efficiency.Additionally, the article focuses on wireless sensor networks (WSNs) and suggests ways to optimize them for energy efficiency. This includes operating sensor units only when necessary, implementing wireless charging, using energy-efficient optimization methods, and applying efficient routing schemes. The authors also highlight the role of green data centers in reducing CO2 emissions and optimizing the use of green energy in high-performance networks. Methods such as using renewable energy sources, increasing the energy efficiency of hardware, and implementing energy-efficient routing are discussed. In conclusion, the article underscores the importance of energy efficiency and reduced CO2 emissions in modern multimedia networks, particularly in the context of 5G networks. It calls for interdisciplinary efforts to address these critical challenges in the field of information and communication technologies.
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