Indonesia is a maritime and archipelagic country that requires a fleet of ships to support the logistics supply chain throughout Indonesia. The need for the independence of the National Shipping Industry, namely Shipyards, must be developed and maximised so that it can support the reliability of the national shipping fleet. For this reason, Government policies must support the existence and development of the Shipping Industry. PT Adiluhung Saranasegara Indonesia is one of the national shipping industries in East Java which has partnerships with several SMEs (small and medium industries) in the production and operational processes. Researchers conducted research on the Implementation of Government Regulation of the Republic of Indonesia No. 29 of 2018 concerning Industrial Empowerment, especially in the Shipping Industry in the Scope of Institutional Strengthening and Empowerment of SMEs. This type of research is descriptive research with a qualitative approach which is analysed based on Van Meter and Van Horn’s theory, namely aspects of standards, goals and activities, resource policies, institutional characteristics, communication, performance, economic conditions, social, cultural, political and attitudes of implementers. As well as Milles, Hubermann and Saldana (2014) theoretical guidelines in data processing. From the results of the research, there are inhibiting and supporting factors for the implementation of this regulation. The inhibiting factor is that there is still no standard in the implementation of this regulation and the supporting factor is that the government has maritime stakeholders to support the implementation of the regulation. And the government is still not optimal in implementing this regulation. The new thing that the author found in the research is that PT Adiluhung Saranasegara Indonesia has implemented institutional strengthening which should be the obligation of the Government. Based on SWOT analysis (Strengths, Weakness, Opportunities, Threats) and the results of the Cartesius Strategy Diagram (SO-Strengths Opportunities), the strategies that can be applied are collaboration between shipping industry stakeholders to strengthen SMI institutions, increase Domestic Content Levels (TKDN), Technical Policies to support the implementation of these regulations, and maximise Technical Implementation Units (UPT) related to the National Shipping Industry SMI.