Entrepreneurial Skills Research Articles

Using social media small-group communication to promote the marketing skills of art entrepreneurs

This study examined the impact of social media-supported small-group communication on the marketing skills of art entrepreneurs. The design that was used in this study was quasi-experimental. A total of 271 art entrepreneurs were sampled for the study and grouped into three social media ( n = 90), face-to-face ( n = 90) and control group ( n = 91). A structured questionnaire was used for the collection of data for the study, while data were analysed using multiple analyses of variance. The study showed that small group communication was effective in improving the marketing skills of art entrepreneurs in the areas of social media marketing, content management, data analysis, mobile advertising, design, video marketing, project management, creativity, interpersonal skills, leadership, time management, problem-solving, critical thinking and communication skills. The study also found that small-group communication on social media can be as effective as face-to-face small-group communication. Improving marketing skills also improves business performance in areas such as sales, return on investment, and net profit. Finally, art entrepreneurs in the social media-supported group had higher scores in satisfaction, convenience and quality of communication than their counterparts in face-to-face communication. This study has shown that social media-supported small-group communication is cost-effective in promoting the acquisition of marketing skills among art entrepreneurs.

IMPACTS OF INNOVATION EVENTS ON THE DEVELOPMENT OF ENTREPRENEURSHIP SKILLS: A CASE STUDY OF CAMPUS PARTY BRASIL

This study investigates the impact of student participation in innovation events on the development of entrepreneurial skills, using Campus Party Brasil 2023 as a case study. The research adopts a qualitative and quantitative approach, combining primary data obtained through questionnaires applied to 25 students, with secondary data extracted from a literature review. Data analysis was conducted using Bardin's (2004) content analysis method, with pre-analysis and coding stages. Triangulation between primary and secondary data ensured the validity of the findings. The results indicate that innovation events provide a favorable environment for the development of skills such as problem-solving, creativity, leadership, and teamwork. The study advances the literature by offering empirical evidence that reinforces the importance of integrating practical experiences, such as hackathons and entrepreneurship marathons, into the formal entrepreneurial education curriculum. In addition, it highlights the role of these events in forming contact networks and expanding internship and employment opportunities for students, which is not widely addressed in previous studies. By examining the interaction between theory and practice in the development of entrepreneurial skills, this work contributes to a deeper understanding of how innovation events can complement academic training, providing an interdisciplinary education and preparing students for market challenges. The study suggests that the systematic inclusion of events, such as Campus Party, in educational programs can be an effective strategy to strengthen experiential learning and foster an entrepreneurial mindset.

Entrepreneurial Skills Required for Self-Employment among Electrical Installation Students in Technical Colleges in Adamawa State: A Focus on Managerial, Accounting, and Marketing Competencies

This study investigates the entrepreneurial skills required by Electrical Installation and Maintenance Works (EIMW) trade students in Government Science and Technical Colleges in Adamawa State for successful self-employment. Utilizing a descriptive survey research design, data were collected from a sample of 217 respondents, including administrators, teachers, and students, using a structured questionnaire. The findings reveal that students need a total of 20 managerial skills, with particular emphasis on effective planning and resource control. Additionally, the study identifies 22 essential accounting skills, such as determining profit and loss and knowledge of costing, which are crucial for business survival. In terms of marketing, students require 16 key skills, highlighting the importance of customer loyalty retention and effective communication. These findings emphasize the necessity for educational institutions to enhance their curricula by integrating practical entrepreneurial training. The study also recommends collaboration with local businesses to provide students with real-world experiences and continuous professional development for educators to ensure they are equipped to teach relevant skills.

Board Games and Entrepreneurial Skills Acquisition: A Mixed-Methods Study on the Efficacy of the EntreComp Framework in Higher Education

The landscape of higher education has witnessed a paradigmatic shift towards methodologies that are more interactive and engaging. The integration of gamification and board games as active learning methodologies in higher education, as well as the instruction in entrepreneurial competencies, has garnered significant interest for its potential to engage and motivate students, thereby enhancing learning outcomes. Gamification, characterized by the incorporation of game design elements into non-game contexts, offers a captivating and novel learning experience that fosters intrinsic motivation and active participation among students. One of the main ways of applying gamification is through board games, providing hands-on opportunities for students to apply theoretical knowledge in practical scenarios. A critical aspect of this educational innovation is its contribution to the instruction of entrepreneurial competencies, a domain gaining traction within higher educational settings. The European Entrepreneurship Competence Framework (EntreComp) stands at the forefront of this educational endeavor, offering a comprehensive blueprint for cultivating entrepreneurial skills and mindsets. This study is anchored in the context described above, with a focused aim to delineate which entrepreneurial competencies, as outlined by the EntreComp framework, are most effectively developed through these novel educational interventions. To facilitate this investigation, the "Game It Away!" project was initiated, encompassing three pilot studies. These pilots innovatively employed board games as the medium through which participants could acquire and hone their entrepreneurial skills. A key component of the learning process within these pilots was the maintenance of a learning journal by the students. This journal, filled with various reflective questions, provided a structured mechanism for participants to document and reflect upon their learning journey throughout the project. In this way, by using qualitative and quantitative methodologies, it is possible to verify the evolution of certain competences. The integration of gamification and board games within educational settings, particularly through the lens of the "Game It Away!" project, represents a pioneering approach to fostering entrepreneurial competencies among students. This study, leveraging both qualitative and quantitative methodologies, has illuminated the substantial potential of these innovative pedagogical strategies to revolutionize the teaching and acquisition of entrepreneurial skills as outlined by the EntreComp framework.

Implementasi Nilai-nilai Muhammadiyah dalam Pengabdian Masyarakat di Daerah Terpencil: Studi Kasus di Desa Muzoi, Kecamatan Lahewa Timur, Nias Utara

Community service is a manifestation of Muhammadiyah values, especially in 3T areas (Frontier, Remote, and Underdeveloped) such as Muzoi Village, East Lahewa Subdistrict, North Nias. This study aims to analyze the implementation of Muhammadiyah values in community service programs, focusing on education, health, and entrepreneurship. The method used is a case study with a descriptive qualitative approach through direct observation, interviews, and documentation. The results show that the community service program successfully increased the local community's understanding of the importance of clean and healthy living behaviors, entrepreneurial skills through charcoal briquette-making training, and students' motivation to pursue higher education. Despite challenges such as limited infrastructure and cultural barriers, Muhammadiyah values such as independence and social awareness were well-integrated into the daily lives of the Muzoi Village community. This study concludes that the implementation of Muhammadiyah values contributes positively to empowering communities in remote areas.

Pola Implementasi Pelatihan Batik Cap Interaktif Motif Khas Pacitan untuk Anak Usia Sekolah Dasar

The implementation pattern of interactive stamp batik training with typical motifs of Pacitan Regency for elementary school children is designed based on adaptive learning and digital technopreneurship. The purpose of this training is to introduce batik skills from an early age and equip children with technological and entrepreneurial skills. Using a qualitative descriptive approach, data was collected through observation, interviews, and document analysis. The results showed a significant increase in children's understanding and skills in making batik stamps, as well as a greater appreciation of local cultural heritage. Training also contributes to the development of technology-based entrepreneurial skills. Challenges related to limited access to technology and training materials have been successfully overcome with an adaptive and collaborative approach.

Institutional Framework and Innovative Entrepreneurship: An Analysis of their Impact on Business Development in Colombia

This research delved into the analysis of the role of institutional entrepreneurship within the Colombian business context, focusing on the process of divergent change promoted by entrepreneurs. Following the theory of institutional entrepreneurship, it examined how entrepreneurs operating in non-privileged positions within highly regulated industries challenge established conventions by developing new ventures. The study was underpinned by qualitative research of a descriptive nature, implementing a design based on a review of existing literature. The results of this analysis revealed that the integration of traditional entrepreneurial skills with supplementary and complementary competencies, oriented towards new institutional logics, can constitute an effective strategy for entrepreneurial development in Colombia. Consequently, it is concluded that institutional entrepreneurship exerts a significant influence on entrepreneurial change within Colombia. This finding provides valuable insights for future research and for the design of policies to promote innovation and entrepreneurial development in the country.

Effect of Entrepreneurship Skills Training on Agricultural Production

This study examines the impact of entrepreneurship skills training on agricultural productivity among small-holder coffee farmers in Kenya. Entrepreneurship in coffee farming involves innovation, effective resource management, risk-taking, and market adaptation—all essential for the entrepreneurial process. Given the critical role of coffee farming in Kenya's economy and the challenges faced by small-holder farmers, this research explores how entrepreneurial skills can enhance productivity and sustainability. A mixed-method approach was employed, with data collected from 12,000 farmers using questionnaires. A sample size of 387 was determined using Yamane's formula, and stratified random sampling was applied across 17 factories. Data analysis was conducted using SPSS software. The results indicate that training in business planning, technology, financial management, and leadership significantly improves coffee farming performance. The study concludes that ineffective entrepreneurship training is closely linked to poor performance in coffee farming. It recommends that the government, through the ministries of agriculture and co-operatives, prioritize entrepreneurship training for small-holder coffee farmers to enhance productivity. These findings can guide future interventions aimed at reviving the coffee industry and ensuring its sustainability in Kenya.

Higher Agricultural Education: An Exploratory Study on Skill Gap of Students

The skill gap among higher education students has become a pressing concern in today's competitive job market, prompting the need for thorough assessment and targeted interventions. This study endeavours to quantify the extent of skill discrepancies among students in higher agricultural education. Through skill gap analysis, the aim is to gauge the shortfall in agricultural and professional competencies among young scholars, delineating the areas where skills are lacking or underdeveloped. By employing an exploratory research design, the study seeks to identify and address skill gaps effectively. The target respondents comprise students from IARI, University of Agricultural Sciences (Raichur), and Banda University of Agriculture and Technology, with a sample size of 150 selected to represent the population adequately. To construct the skill gap index, various dimensions including technical, personal, problem-solving, leadership, entrepreneurial, computer, and organizational skills were pretested. Data collection involved the utilization of questionnaires and in-person interviews to evaluate competency differences among students across the three agricultural universities. Statistical methods such as the Friedman test and the Wilcoxon signed rank test was employed to analyse the gathered data. The analysis found significant disparities in the overall skill levels of students. These findings underscore the need for targeted interventions to bridge the identified skill gaps effectively. By illuminating areas of deficiency, this study provides valuable insights for enhancing the quality of agricultural education and fostering the development of well-rounded professionals equipped to tackle the challenges of the agricultural sector.

Leveraging E-Commerce Platforms: Enhancing Student Entrepreneurship Skills in Indonesia's MBKM (Merdeka Belajar-Kampus Merdeka) Program

This article examines the role of e-commerce platforms in enhancing entrepreneurship skills among students within Indonesia's Merdeka Belajar – Kampus Merdeka (MBKM) program. As a pivotal initiative aimed at reforming higher education, MBKM emphasizes independent learning and practical experience, particularly in entrepreneurship. The rise of digital technology and e-commerce presents unique opportunities for students to engage in entrepreneurial activities that foster critical skills such as innovation, financial management, and marketing. This study highlights how online shopping platforms enable students to create and manage their own businesses, providing hands-on experience and exposure to real-world market dynamics. Through a mixed-methods approach, including surveys and interviews with students and educators, the findings reveal that leveraging e-commerce not only enhances students' entrepreneurial competencies but also encourages networking and collaboration within the entrepreneurial ecosystem. However, challenges such as limited digital literacy and market competition are identified, necessitating targeted support and training. The article concludes that integrating e-commerce into the MBKM framework can significantly improve students' readiness for the business world, aligning educational outcomes with industry demands. Recommendations for educators and policymakers are provided to optimize the use of digital technology in entrepreneurship education, ultimately fostering a new generation of skilled entrepreneurs in Indonesia.

Smallholder Farmers’ Perception Of Sunflower Commercialization: A Case In Kimilili Sub-County, Bungoma County, Kenya

Low-income generation among Smallholder farmers could be attributed to their low sunflower commercialization with subsequent effects from their knowledge, entrepreneurial skills, commercializing efforts, and trust in critical stakeholders in the agricultural value chain. Thus, this study analyzed smallholder farmers’ perception of sunflower commercialization, which may contribute to improving sunflower commercialization. A pilot study was carried out in Kabuchai Sub-County before the Kimilili Sub-County, Bungoma County, Kenya survey. 288 sunflower smallholder farmers were interviewed using an open and close-ended questionnaire where a multistage sampling procedure was applied. The study used factor analysis and structural equation models to analyze the perception of smallholder farmers on sunflower commercialization. The factor analysis model reflected that smallholder farmers firmly trust agricultural cooperatives, media, and the national government in sunflower commercialization. However, they moderately trusted producer groups, farmer groups, and neighbour farmers. Smallholder sunflower farmers also strongly trusted different market outlets based on Factors 1 and 2. They strongly trusted exporters, producer groups, and neighbor farmers under factor 1 as their market outlets but lowly trusted brokers and supermarkets. Further, they highly trusted brokers and supermarkets under factor 2 as their market outlets and lowly trusted exporters, producer groups, and neighbor farmers as their market outlets. Additionally, smallholder farmers expressed their proactiveness strongly on commercial impact, commercial efficiency, and farmers’ view concerns about their sunflower commercialization. They lowly suggested marketing channels contracts, and commercial contributions to their livelihoods to shape their proactiveness on sunflower commercialization. An alpha reliability scale of over 0.79 per measurement variable and a KMO value of over 0.8 was obtained for this study, showing the internal consistency of the data. The SEM analysis showed that smallholder farmers’ entrepreneurship, trust in institutions, and market outlets influenced sunflower commercialization. However, their proactiveness negatively affected sunflower commercialization. The study recommends support of sunflower smallholder farmers in access to market information and strengthening their trust through institutions viable outcomes on them through the agricultural cooperatives, the national government, and coordination by the international markets.

The Relationship of Achievement Goal Orientations and 21st Century Skills Acquisition with the Entrepreneurship of Pre-Service Teachers.

Teachers' goal orientations and their adaptation to the 21st century determine many questions in teacher training and professional development. One of these aspects is entrepreneurship, such that the achievement goal orientations and 21st century skills of pre-service teachers have a positive role in entrepreneurship. The present study aimed to investigate the predictive role of the achievement goal orientations and 21st century skills of pre-service teachers in relation to entrepreneurship. To this end, a correlational design was conducted to analyze relationships between variables. The sample in the current study consisted of 282 pre-service teachers studying at a Faculty of Education in Anatolia Province, Turkey. The instruments were the Achievement Goal Orientations Scale, 21st Century Learning Skills Acquisition Scale, and The Scale of Entrepreneurship of College Students. The data obtained from these scales were analyzed using structural equation modeling. The results showed that the structural model of the relationships between achievement goal orientations, 21st century skills, and entrepreneurship had an adequate goodness of fit, so that most of the achievement goal orientations and 21st century skills of pre-service teachers predicted either directly or indirectly their entrepreneurship skills. The conclusion was that entrepreneurial education activities related to teacher entrepreneurship can be planned by considering 21st century skills and achievement goal orientations in teacher education.

Challenges of entrepreneurship in nursing: A narrative review

With the expansion of the global healthcare business market, nursing entrepreneurship is also expected to grow. The concept of entrepreneurship in nursing is linked to personal and professional attributes such as independence, flexibility, creativity, confidence, and responsibility. The challenges of entrepreneurship in nursing are categorized into three main areas: traditional nursing education perspectives, individual factors, and lack of support. The first challenge, traditional nursing education, includes subcategories like the absence of student start-ups, the lack of entrepreneurial content in nursing curricula, entrepreneurial knowledge among nursing educators, and the non-practical nature of nursing research in entrepreneurship. The second challenge involves individual factors, which include risk aversion, low self-belief, resistance to change, lack of knowledge, conflicting ideas, and lack of perseverance. It's important to note that perseverance is vital to overcoming these challenges. The third challenge is the lack of social support for nursing entrepreneurship, which includes subcategories like job burnout and unprofessional behavior from peers. Based on the results of this study, nursing curricula must be reviewed, with greater emphasis placed on entrepreneurship during postgraduate education. Increasing entrepreneurial knowledge and skills among nurses can enhance problem-solving abilities and risk-taking in nursing. This, in turn, can increase motivation and job satisfaction in nursing.

Developing an Entrepreneurship Training Framework for Graphic Design Students at the Tshwane University of Technology, South Africa

Entrepreneurship education has become increasingly important worldwide, including for graduates in South Africa. Like their counterparts in other emerging economies, South African graduates face challenges in starting their businesses. This study focused on Graphic Design graduates at the Tshwane University of Technology (TUT), who encountered difficulties in establishing their design businesses. The research aimed to develop an entrepreneurship education framework for the Integrated Communication Design (ICD) programme at Tshwane University of Technology. A qualitative method was used along with an interpretivism research philosophy to examine small and micrographic design businesses in Tshwane’s central business district. In this article, twelve participants were chosen through purposive sampling. Four main themes were revealed in this article namely, core entrepreneurial skills, curriculum challenges in practical education, challenges faced by graphic design graduates, and strategies for improving business performance. These findings informed the proposed framework for entrepreneurial education for Tshwane University of Technology. The study identified ten key challenges for graphic design graduates, such as a lack of contracts, mentorship, and financial support, difficulties in hiring skilled staff, limited business knowledge, reliance on government contracts, excessive subcontracting, brand recognition issues, cash flow problems, and corruption. The study concluded by emphasising the urgent need for a shift in graphic design education, particularly in South Africa. It is recommended that graphic design educational institutions and the government join hands in finding ways to sponsor these entrepreneurs financially and non-financially to make their transition into the corporate world as smooth as possible. Keywords: Curriculum, entrepreneurship education, graphic design, higher education, Integrated Communication Design (ICD), small business

TINJAUAN LITERATUR: Pendidikan Entrepreneur Mahasiswa

The purpose of this research is to identify and direct efforts needed to enhance the role of higher education institutions in entrepreneurship education. The method for searching data sources for articles was conducted through the GARUDA database (2019-2023) to retrieve relevant articles published in Bahasa Indonesia. Terms and key phrases related to student entrepreneurs were reviewed through abstracts or texts of research journals before being included in the review according to criteria. Based on the analysis of the literature review, there were 59 relevant journals found. The review results indicate that by implementing relevant curriculum provision steps, business incubators and startup accelerators, entrepreneurship skills training, collaboration with industries, funding support, entrepreneurship mindset development, and coaching and mentoring programs, universities are expected to play a more effective role in preparing students to become successful entrepreneurs. This, in turn, will contribute to economic growth, job creation, and achieving Indonesia's vision as a developed country by 2045.

Critical analysis of Rwanda’s Digital skills and entrepreneurship training toward solving youth unemployment

This study critically examines the role of digital skills and entrepreneurship training in addressing the persistent issue of youth unemployment in Rwanda. The paper primarily anchors on the Human Capital Theory and Entrepreneurship Theory to provide a solid theoretical framework, tying together education, skill development, and entrepreneurial activity as vital drivers of productivity, job creation, and economic development. By employing a qualitative methods approach that utilises qualitative stakeholder interviews, this research evaluates the effectiveness of the various policies and programs aimed at fostering digital and entrepreneurship skills to young people in Rwanda, to promote employment. The research unveils that these programs hold significant potential in equipping the Rwandan youth with relevant skills and nurturing an innovative and entrepreneurial culture. However, it also highlights key areas requiring attention: the lack of robust follow-up mechanisms and the need for continued support post-training. It advocates for policymakers and program implementers to prioritize these aspects to maximize their initiatives' impact. The implications of this study extend beyond Rwanda's borders as countries worldwide grapple with similar challenges. Therefore, the insights gleaned from Rwanda's approach could guide other nations in leveraging digital skills and entrepreneurship training to combat youth unemployment in the digital age. It concludes by recommending future research directions, including maintaining program relevance in the ever-evolving digital landscape and instituting more effective support mechanisms for venture sustainability.

An Examination Of Traditional Craft As A Component Of Tsangaya System Of Education In North Central Zone Nigeria

An examination of traditional craft as component of tsangaya system of education in north central zone Nigeria. A survey research approach and a Multi-Stage Cluster Sampling procedure. Data was gathered from 297 respondents drawn from tsangaya schools from 3 selected states in north-central Nigeria, kwara, Nasarawa and Niger State. The collection of data was using a questionnaire that was structured and well-validated. Descriptive and inferential statistics were used for the data analysis. The outcome revealed the overall mean score of 3.93 for the ten skills needed as agreed by the respondents. The overall mean score of 3.71 of the five attitudinal items as agreed. The overall mean score of 4.05 of the four awareness statements listed as agreed. The cluster mean score of 3.46 shows serious challenges towards Traditional Craft Skills. The findings show that awareness has the highest Beta value (B=0.729, P<0.05). The findings supported the formulated hypothesis, therefore, we reject H0. Followed by attitude with (B=0.400, P<0.05) the findings also supported the hypothesis, therefore, we reject H0. The challenges had the lowest Beta value of (B=0.022, P<0.05) and also have a significant impact on the traditional craft skills. The findings equally supported the formulated hypothesis, therefore, we reject H0. In conclusion, attitude and awareness had a serious impact on entrepreneurship skills acquisition program. Hence, Adj.R2 of 98.6% as shown on Table 5 is an indication of another 1.4% unexplained factors that are not considered in this study. Therefore, its recommended that Governments at all levels (Federal, State and Local governments) should come up with more effective means of supporting the traditional craft in Tsangaya School’s system in north central Nigeria

Assessing Entrepreneurial Awareness, Interest, and Skill Development Approaches Among Electrical Installation and Maintenance Works Students in Technical Colleges of Adamawa State for Self-Employment

This study assessed entrepreneurial awareness, interest, and skill development approaches among EIMW students in GSTCs in Adamawa State for self-employment. The study employed a descriptive survey research design, targeting 217 respondents, including administrators, teachers, and students from three GSTCs in Adamawa State. Data was collected using a structured questionnaire and analyzed using mean statistics and ANOVA at a 0.05 level of significance. The findings revealed that EIMW students possess a moderate level of awareness of entrepreneurship, with many students lacking sufficient exposure to entrepreneurship concepts in their curriculum. The study also found a moderate level of interest in entrepreneurship among the students, with limited practical exposure contributing to a lack of enthusiasm for self-employment. Additionally, key strategies for entrepreneurial skill acquisition were identified, including providing rewards for innovation, aligning entrepreneurial content with market needs, and fostering creativity through institutional support. The study concludes that while students show potential for entrepreneurial success, more emphasis needs to be placed on entrepreneurial education and practical exposure. Recommendations include Government should organize entrepreneurship awareness campaign in all Government Technical Colleges in order to create more awareness among students in the Technical College.

Reform and Exploration of University Students’ Innovation and Entrepreneurship Course Teaching Based on Federal Learning Under the “Internet +” Perspective

This study explores the integration of “Internet+” into university education to enhance students’ learning, innovation, and entrepreneurship (I&E) skills. By updating educational concepts and methods, we aim to establish a comprehensive I&E framework that includes mindset development, knowledge acquisition, skill enhancement, and team support. Practical training and network learning communities are emphasized to provide global platforms for skill improvement and project incubation. Through a case study, we analyze the development and effectiveness of an I&E education platform, highlighting the importance of targeted demand surveys and data analysis. Our findings demonstrate the significance of aligning talent training with industry needs, fostering creativity, and promoting entrepreneurial success through collaborative school-enterprise initiatives.

Hubungan Hasil Belajar Produk Kreatif dan Kewirausahaan (PKK) dengan Kesiapan Berwirausaha Siswa Teknik Pemesinan SMKS Dhuafa Padang

SMKS Dhuafa Padang equips students with entrepreneurial knowledge and skills through the subject of Creative Products and Entrepreneurship (PKK). However, students' entrepreneurial readiness is still low. This study examines the factors behind it, such as the narrowing of employment opportunities, entrepreneurship can create jobs, PKK has an influence on the entrepreneurial spirit, entrepreneurship learning has an important role in improving students' entrepreneurial readiness. This study uses a quantitative correlational type to determine the relationship between PKK and Entrepreneurial Readiness. Data collected in the form of numbers and analyzed using statistics. The research method used is associative quantitative, which aims to determine the influence and relationship between PKK and Entrepreneurial Readiness. This study found that PKK has a relationship with student entrepreneurship readiness at SMKS Dhuafa Padang. This is evidenced through the T test and F test, where the value of Sig. 0.05 and the value of tcount ttable (in the T test) and the value of fcount ftable (in the F test) indicates a relationship.In conclusion, PKK proved to play an important role in increasing students' interest in entrepreneurship, with 15.1% influenced by PKK and the rest by other factors.