Among all the proportions, the golden ratio has been taken into consideration for its geometrical and morphological properties, which can be found in a huge number of natural patterns, and therefore has been always considered as a model of beauty. Nevertheless, as discussed for the first time in the present paper, the cracking phenomenon of quasi-brittle materials also brings the golden ratio into play. In particular, such an irrational number appears when the average crack spacing of RC ties and beams is evaluated at different scales. This conjecture is corroborated by the results of a tension-stiffening model capable of predicting both the crack width and the crack spacing measured by the tests. In other words, it can be argued that the centrality of the golden ratio in the crack pattern of concrete members has profound physical meanings and reveals the existence of a size-effect law of crack spacing. The practical interest of this law lies in the possibility of predicting the crack pattern of large structures without knowing the material performances but by testing prototypes of the lower dimensions.