The transition to a green economy is an inevitable direction of development, requiring activation of efforts for improvement of the environmental friendliness of the economies of all countries of the world economy. The article objective resides in the study of conditions and factors, identification of the models and mechanisms of the innovation activity of the transnational corporations. The methodological foundation of the research included the historical and logical method, methods of quantitative and qualitative comparisons (when determining the cross-cultural peculiarities of the innovation activity models in different countries, and methods of expert assessment and forecasting (SPAСE-analysis). The authors improved the scientific and methodological approach to the justification of the mechanism of development and introduction of the innovation policies of the world automobile corporations in conditions of a low-carbon economy by adjusting the objectives of the innovation policies of automobile corporations and eliminating problems in the process of policies implementation into the company’s activity. They developed innovations management strategies at the US automobile companies based on the strategic situation analysis tool – SPACE-analysis. They also recommended the use of a strategy of aggressiveness for quick reduction of costs and increase of profits in a short time.
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