Site Navigation Research Articles

Usability Evaluation of an Unpopular Restaurant Recommender Web Application Zomato

Usability evaluation clarifies the user’s comfortability, satisfaction, and experience with a product. The success of the product is solely dependent on the usability factor. Web applications are excellent channels to communicate between the customers and the suppliers, for satisfying users' needs. Particularly usability evaluation of web applications plays an important role in observing the design, content, and navigation of a website. These observations help to improve the design of a web application. A proper design and content management of a web application acts as a gateway to attract more customers to use their application. Customer satisfaction would also help increase business for that particular company. The restaurant recommender web application acts as a medium for customers and restaurants. These applications help the food industry to attract customers. If the mode of communication is not effective, restaurants fail to promote their food business to the customers. Previous research studies focused on business models, restaurant reviews, and offers provided by restaurant recommenders, instead of usability evaluation. The goal of this research study is to test the efficiency and effectiveness of zomato.com through usability evaluation. The importance of this research study is to help both Zomato and other applications to increase their popularity. The methodology used was both think aloud and observations. The results were satisfactory and informative. The average time taken for website navigation tasks was 20.5 minutes. 100% satisfaction with restaurant reviews. 33% satisfaction for restaurant search and location information. 33% were not willing to re-use the Zomato website. These results convey that user satisfaction plays a major role in users returning to a website. This could be one reason for less web usage traffic in Zomato, hence leading to unpopularity. Recommendations and future research were also discussed.

Economic Problems of the Leading Russian National Newspapers: Information Priorities and Language Specificity

It contains the results of a study devoted to determining the role and place of economic topics in the largest federal publications in Russia. The range of issues covered in this area is wide, and reflects global and national trends, and the economy has a prominent place in the structure of publications. The study focuses on the definition of economically oriented content of publications: Rossiyskaya Gazeta and Izvestia. The authors pay attention to both structural (heading of printed elements, site navigation), and content elements (problems, language and stylistic features). The most characteristic materials on various aspects of the economy are analyzed. The increasing role of the economy, crisis in this area lead to increased demand for the mass audience in the news in this area.

Accessibility, Discoverability, and Functionality: An Audit of and Recommendations for Digital Language Archives

While digital archiving has long been standard for linguistics, archives themselves are heterogeneous (Aznar &amp; Seifart 2020), and archived linguistic material is important for researchers and communities, particularly for language reclamation (cf. Baldwin &amp; Olds 2007; Whalen et al. 2016; Hinton 2003, 2018; Kung et al. 2020). The format and usability of scholarly archival collections is shaped by the functions of the management practices at the stewarding institution, making an appreciation of the range of access services provided by such institutions relevant to the evaluation of individual collections. Here we report on a review of 41 digital language archives. Three factors are examined: 1) <strong>accessibility</strong>, including metadata and site navigation; 2) <strong>discoverability</strong>, or searchability and internal navigation; and 3) <strong>functionality</strong>, the overall ease of data retrieval and use. We recognize that the decisions made by both stewards and depositors can greatly impact the accessibility of archived materials; to that end, we present <strong>recommendations</strong> for how archives might increase the utility of their holdings for their users. We emphasize that our intention is not to dissuade linguists from using archives because of these issues, and we recognize the tremendous amount of work that goes into the upkeep of digital infrastructure, often with very limited institutional support. Implementing such recommendations at an institutional level can establish a fairer peer-review process of archival collections. By delineating precisely what standards fall under the archive management level and what procedures individual depositors are responsible for, the roles of “archivist” and “depositor” become clearer.

Accessibility of the Affordable Care Act (ACA) marketplace websites

ABSTRACT Background The Affordable Care Act (ACA) mandated that creation of online health insurance websites to ease the complex process of shopping for and enrolling into coverage. Ensuring that these sites are not only available but also meet digital accessibility standards is important so that individuals with disabilities are able to access healthcare services and efficiently obtain insurance coverage. Method We evaluated each of the marketplace sites in 2020 to assess whether they are digitally accessible. We employed a custom audit tool based on a subset of the Web Content Accessibility Guidelines (WCAG) 1.0 and 2.0 AA and used content analysis to compare the site’s accessibility statements with best practices. Results Nearly all of the ACA marketplace websites have significant room to improve their digital accessibility. Notable technical problem areas include lack of text equivalents for images, difficult site navigation, and lack of optimization for mobile use, particularly on those pages that provide instructions on how to get in-person help. Conclusions Given that access to health insurance is a primary predictor of access to health care – sites must be easy to use and accessible to all individuals regardless of ability. Barriers to online enrollment, such as those identified in this work, may exacerbate disparities in quality of care, treatment continuity and affordability for individuals with mental and physical disabilities. Entities providing health-related online information & engagement should be aware of actionable opportunities to improve digital accessibility to optimize the enrollment process for both maintaining coverage and assisting those that remain uninsured.

Web-based provider training of cognitive behavioral therapy of insomnia: engagement rates, knowledge acquisition, and provider acceptability

ABSTRACT Insomnia is common but severely underreported and undertreated. One possible reason for this problem is the lack of providers in cognitive behavioral therapy for insomnia (CBT-I). To address this we created CBTIweb.org, an online training platform for providers to learn the basics of sleep, assessing insomnia, and CBT-I. The present study assessed the reach of CBTIweb by examining engagement, knowledge acquisition, and perceived acceptability. Participants who registered for CBTIweb self-reported their practice setting and personal characteristics (i.e. degree, profession, licensure status). Knowledge acquisition was assessed with pre- and post-tests, and provider acceptability was assessed via a survey. In the first three months after launching CBTIweb, 2586 providers registered and 624 of these completed the training within three months of registering. Chi-square tests of independence revealed no differences in completion rates by education or profession, though trainees were more likely to initiate and complete treatment than licensed providers. Paired t tests revealed significant knowledge acquisition, and most providers positively rated the website navigation, content, aesthetics, and understanding of core CBT-I skills. This study demonstrated CBTIweb is an effective platform for training health professionals to be minimally proficient in the gold standard treatment for insomnia disorder.

A Practical Model to Increase Usability of Website Navigation by User Experience Design Strategies

A Practical Model to Increase Usability of Website Navigation by User Experience Design Strategies

Smart and Adaptive Website Navigation Recommendations Based on Reinforcement Learning

Smart and Adaptive Website Navigation Recommendations Based on Reinforcement Learning

Разработка метода извлечения ключевых слов на основе вероятностной тематической модели

The article considers the task of topic modeling. A new method for extracting keywords has been developed based on topic modeling to analyze a collection of documents describing the goods of an online store. A comparative analysis of the basic method for extracting keywords and the proposed method was carried out. Illustrative results are presented that describe the advantages of this approach. The resulting solution can be used to simplify site navigation and search for relevant products.

Penggunaan website Sumbar Travel terhadap pemenuhan kebutuhan informasi wisatawan di Sumatera Barat

Travel trends have influenced tourist information to be easily accessed by tourists. Several institutions use digital media a lot in promoting tourism in an area. One of them is the Sumbar Travel website used by the West Sumatera Provincial Tourism Office. This study aimed to determine the use of the Sumbar Travel website to meet the information needs of tourists in West Sumatera through analysis of information content, website usability, appearance, and website navigation systems. This study used correlation quantitative research methods. The study results found that the website's information content contributed to fulfilling the information needs of tourists by presenting attractions, culinary, and cultural activities of West Sumatera, as much as 52.5% and 47.5% were determined by other variables. The website's appearance played an essential role in meeting tourist information needs, which contained tourist objects and photos of West Sumatera tourist attractions, as much as 51% and determined by other variables 49%. The website navigation system played an essential role in meeting tourist information needs by providing various tourist information categories by 29%, and 71% were determined by other variables. The website's usefulness contributed to the fulfillment of tourist information needs by 42.5%, and 57.5% were determined by other variables. This study concludes that there is a significant relationship between the influence of the Sumbar Travel website and meeting the information needs of tourists in West Sumatera.

Preliminary results of motor threshold site navigation using modern fMRI for clinical rTMS treatment

Preliminary results of motor threshold site navigation using modern fMRI for clinical rTMS treatment

User Interactions With Health Insurance Decision Aids: User Study With Retrospective Think-Aloud Interviews.

BackgroundTwo barriers to effective enrollment decisions are low health insurance literacy and lack of knowledge about how to choose a plan. To remedy these issues, digital decision aids have been used to increase the knowledge of plan options and to guide the decision process. Previous research has shown that the way information is presented in a decision aid can impact consumer choice, and existing health insurance decision aids vary in their design, content, and layout. Commercial virtual benefits counselors (VBCs) are digital decision aids that provide decision support by mimicking the guidance provided by an in-person human resources (HR) counselor, whereas more traditional HR websites provide information that requires self-directed navigation through the system. However, few studies have compared how decision processes are impacted by these different methods of providing information.ObjectiveThis study aims to examine how individuals interact with two different types of health insurance decision aids (guided VBCs that mimic conversations with a real HR counselor and self-directed HR websites that provide a broad range of detailed information) to make employer-provided health insurance decisions.MethodsIn total, 16 employees from a local state university completed a user study in which they made mock employer-provided health insurance decisions using 1 of 2 systems (VBC vs HR website). Participants took part in a retrospective think-aloud interview, cued using eye-tracking data to understand decision aid interactions. In addition, pre- and postexperiment measures of literacy and knowledge and decision conflict and usability of the system were also examined.ResultsBoth the VBC and HR website had positive benefits for health insurance knowledge and literacy. Previous health insurance knowledge also impacted how individuals used decision aids. Individuals who scored lower on the pre-experiment knowledge test focused on different decision factors and were more conflicted about their final enrollment decisions than those with higher knowledge test scores. Although both decision aids resulted in similar changes in the Health Insurance Literacy Measure and knowledge test scores, perceived usability differed. Website navigation was not intuitive, and it took longer to locate information, although users appreciated that it had more details; the VBC website was easier to use but had limited information. Lower knowledge participants, in particular, found the website to be less useful and harder to use than those with higher health insurance knowledge. Finally, out-of-pocket cost estimation tools can lead to confusion when they do not highlight the factors that contribute to the cost estimate.ConclusionsThis study showed that health insurance decision aids help individuals improve their confidence in selecting and using health insurance plans. However, previous health insurance knowledge plays a significant role in how users interact with and benefit from decision aids, even when information is presented in different formats.

Applying Implicit Association Test Techniques and Facial Expression Analyses in the Comparative Evaluation of Website User Experience.

This research project has the goal to verify whether the application of neuromarketing techniques, such as implicit association test (IAT) techniques and emotional facial expressions analyses may contribute to the assessment of user experience (UX) during and after website navigation. These techniques have been widely and positively applied in assessing customer experience (CX); however, little is known about their simultaneous application in the field of UX. As a specific context, the experience raised by different websites from two well-known automotive brands was compared. About 160 Italian university students were enrolled in an online experimental study. Participants performed a Brand Association Reaction Time Test (BARTT) version of the IAT where the two brands were compared according to different semantic dimensions already used in the automotive field. After completing the BARTT test, the participants navigated the target website: 80 participants navigated the first brand website, while the other half navigated the second brand website (between-subject design). During the first 3 min of website navigation, emotional facial expressions were recorded. The participants were asked to freely navigate the website home page, look for a car model and its characteristics and price, use the customising tool, and in the end, look for assistance. After the website navigation, all the participants performed, a second time, the BARTT version of the IAT, where the two brands were compared again, this time to assess whether the website navigation may impact the Implicit Associations previously detected. A traditional evaluation of the two websites was carried on by means of the classic heuristic evaluation. Findings from this study show, first of all, the significant results provided by neuromarketing techniques in the field of UX, as IAT can provide a positive application for assessing UX played by brand websites, thanks to the comparison of eventual changes in time reaction between the test performed before and after website navigation exposure. Secondly, results from emotional facial expression analyses during the navigation of both brand websites showed significant differences between the two brands, allowing the researchers to predict the emotional impact raised by each website. Finally, the positive correlation with heuristic evaluation shows that neuromarketing can be successfully applied in UX.

The Finding My Way UK Clinical Trial: Adaptation Report and Protocol for a Replication Randomized Controlled Efficacy Trial of a Web-Based Psychological Program to Support Cancer Survivors.

BackgroundCancer survivors frequently report a range of unmet psychological and supportive care needs; these often continue after treatment has finished and are predictive of psychological distress and poor health-related quality of life. Web-based interventions demonstrate good efficacy in addressing these concerns and are more accessible than face-to-face interventions. Finding My Way (FMW) is a web-based, psycho-educational, and cognitive behavioral therapy intervention for cancer survivors developed in Australia. Previous trials have demonstrated that FMW is acceptable, highly adhered to, and effective in reducing the impact of distress on quality of life while leading to cost savings through health resource use reduction.ObjectiveThis study aims to adapt the Australian FMW website for a UK cancer care context and then undertake a single-blinded, randomized controlled trial of FMW UK against a treatment-as-usual waitlist control.MethodsTo an extent, our trial design replicates the existing Australian randomized controlled trial of FMW. Following a comprehensive adaptation of the web resource, we will recruit 294 participants (147 per study arm) from across clinical sites in North West England and North Wales. Participants will have been diagnosed with cancer of any type in the last 6 months, have received anticancer treatment with curative intent, be aged ≥16 years, be proficient in English, and have access to the internet and an active email address. Participants will be identified and recruited through the National Institute for Health Research clinical research network. Measures of distress, quality of life, and health economic outcomes will be collected using a self-report web-based questionnaire at baseline, midtreatment, posttreatment, and both 3- and 6-month follow-up. Quantitative data will be analyzed using intention-to-treat mixed model repeated measures analysis. Embedded semistructured qualitative interviews will probe engagement with, and experiences of using, FMW UK and suggestions for future improvements.ResultsThe website adaptation work was completed in January 2021. A panel of cancer survivors and health care professionals provided feedback on the test version of FMW UK. Feedback was positive overall, although minor updates were made to website navigation, inclusivity, terminology, and the wording of the Improving Communication and Sexuality and Intimacy content. Recruitment for the clinical trial commenced in April 2021. We aim to report on findings from mid-2023.ConclusionsReplication studies are an important aspect of the scientific process, particularly in psychological and clinical trial literature, especially in different geographical settings. Before replicating the FMW trial in the UK setting, content updating was required. If FMW UK now replicates Australian findings, we will have identified a novel and cost-effective method of psychosocial care delivery for cancer survivors in the United Kingdom.Trial RegistrationInternational Standard Randomized Controlled Trial Number (ISRCTN) 14317248; https://www.isrctn.com/ISRCTN14317248International Registered Report Identifier (IRRID)DERR1-10.2196/31976

The Impact of Provider Websites on Patient Decision Making

It is imperative for health care providers to demonstrate performance excellence through a virtual exposure. Currently, providers use various online strategies to capture consumers’ attention, and by analyzing existing approaches, provider specific strategies will be identified that will enhance organizational virtual planning and increase market share. Achieving superiority by leveraging competitive advantage, highlighting recognitions, and eliminating wasteful information is vital from an operational and marketing perspective. By addressing patient questions and concerns through simplified website navigation, providers could ‘tip’ patient decision making in their favor. This research explores the importance and impact of the patient online experience and reveals current flaws on provider webpages.

Usability, Acceptability, and Safety Analysis of a Computer-Tailored Web-Based Exercise Intervention (ExerciseGuide) for Individuals With Metastatic Prostate Cancer: Multi-Methods Laboratory-Based Study.

BackgroundDigital health interventions such as tailored websites are emerging as valuable tools to provide individualized exercise and behavioral change information for individuals diagnosed with cancer.ObjectiveThe aim of this study is to investigate and iteratively refine the acceptability and usability of a web-based exercise intervention (ExerciseGuide) for men with metastatic prostate cancer and determine how well individuals can replicate the video-based exercise prescription.MethodsA laboratory-based multi-methods design was used, incorporating questionnaires, think-aloud tests, interviews, and movement screening among 11 men aged 63 to 82 years with metastatic prostate cancer. Overall, 9 participants were undergoing androgen deprivation therapy, and 2 were completing chemotherapy. Data were collected in two waves, with changes made for quality improvement after participant 5.ResultsThe intervention’s usability score was deemed moderate overall but improved after modifications (from 60, SD 2.9 to 69.6, SD 2.2 out of 100). Overall, the participants found the intervention acceptable, with scores improving from wave 1 (24.2, SD 1.1 out of 30) to wave 2 (26.3, SD 2.1 out of 30). The personalized multimodal exercise prescription and computer-tailored education were seen as valuable. After wave 1, website navigation videos were added, medical terminology was simplified, and a telehealth component was included after expert real-time telehealth support was requested. Wave 2 changes included the added variety for aerobic exercise modes, reduced computer-tailoring question loads, and improved consistency of style and grammar. Finally, the participants could replicate the resistance exercise videos to a satisfactory level as judged by the movement screen; however, additional technique cueing within the videos is recommended to address safety concerns.ConclusionsThe acceptability and usability of ExerciseGuide were deemed satisfactory. Various problems were identified and resolved. Notably, the participants requested the inclusion of personalized expert support through telehealth. The resistance training algorithms were shown to provide appropriate content safely, and the users could replicate the exercise technique unaided to a satisfactory level. This study has optimized the ExerciseGuide intervention for further investigation in this population.Trial RegistrationAustralian New Zealand Clinical Trials Registry (ANZCTR) ACTRN12618001978257; https://anzctr.org.au/Trial/Registration/TrialReview.aspx?ACTRN=12618001978257

Formalized approaches to assessing the usability of the user interface of web applications

The paper proposes an approach based on the use of mathematical methods for modeling the behavior of the designed web application and user behavior. This approach allows an evaluation of the usability of this application. The paper discusses the models of user interfaces (UI), which are used to assess the convenience of site navigation. The possibility of using two classes of UI models is shown – structural-logical (ontological) and probabilistic. Models of the first class are used to assess the degree of comprehensibility of the proposed UI navigation on the search web resource in the accepted terms. For this, mathematically defined measures of similarity between the elements of the UI and their relationships and the elements of a hypothetical (but plausible) model of the user’s perception of the search area in a given subject area are used. In particular, the paper substantiates the possibility of using Jaccard and Levenshtein lexicographic distance metrics as such measures of similarity. Probabilistic models are based on Markov chains. With the help of these models, in the presence of reliable statistical data collected during the trial operation of a web application or its prototype, it is proposed to estimate the average number of user steps required to solve a specific problem of finding information about a subject area object. The paper provides some recommendations on the use of similarity measures to improve the usability of the UI of web applications. In addition, data on the technique for estimating the probabilities of transitions of Markov chains and semantic connections are presented. To clarify the features of the UI analysis models proposed in the article, the website of the RTU MIREA Admission Committee (https://priem.mirea.ru) is provided with a fairly simple organization that provides a search for information about admission and training at the University. The application of the approach described in the paper, along with traditional methods of testing the usability of UI, will increase the overall level of usability of applications, and thereby reduce the cost of identifying and correcting related errors.

A novel approach to training educators to conduct school-based adolescent e-cigarette education and prevention: Using the Tobacco Prevention Toolkit

Background and objectiveEmerging tobacco products, especially e-cigarettes, present a challenge for educators tasked with providing adolescent tobacco prevention education, as they typically have insufficient time to stay uptodate with the latest information on all tobacco products. To equip educators to implement e-cigarette and other prevention materials, we developed a novel, experiential training of the Tobacco Prevention Toolkit, comprising three components: (1) information session, (2) website navigation demonstration, and (3) hands-on curriculum demonstration allowing educators to present and practice Toolkit lessons. MethodsWe evaluated this experiential training using a post-training survey, conducted with 486 participants (75% female) from 21 separate trainings. Surveys included demographic questions, training evaluation questions, and 4 open-ended questions administered via Qualtrics. Quantitative data were analyzed for frequencies via R statistical software. Qualitative data were analyzed using grounded theory. ResultsTraining participants overwhelmingly agreed or strongly agreed that their knowledge of e-cigarettes increased as a result of the training; they were satisfied with the overall training; and they indicated intention to use the Toolkit in the future. Participants favored the enthusiastic presenters, the information about e-cigarettes, the website navigation, and the curriculum demonstration features of the training. Participants requested more time for various components of the training, more in-depth information about e-cigarettes, and more direction for Toolkit implementation. ConclusionsThis novel, experiential training increased educator-reported knowledge of tobacco products and was overwhelmingly well-received, suggesting that such training can be important for effective dissemination of other e-cigarette prevention and intervention curricula.

Application of Collaborative Filtering Personalized Recommendation Algorithms to Website Navigation

This article builds a personalized management and push design for the functional and performance requirements of website personalized recommendations. The system uses PHPstorm as the development platform and Hadoop distributed file system combined with DBMS design algorithm to achieve data level research, and uses a combination of customer-based collaborative filtering and project-based collaborative filtering to categorize clients and web pages in personalized recommendation, which improves the calculation and personalization of website navigation to a certain extent.

Customer Affecting-Satisfaction Factors in Electronic Banking Systems: Three Significantly Selected Research Perspectives

The future of the highly competitive global banking is electronic banking via internet. This trend of electronic delivery of banking products and services is necessitated by the customers' demanding more Internet-customized daily transaction. Hence, customer affecting-satisfaction factors need to be thoroughly investigated in order to deliver efficient electronic banking. Consequently, this paper reviewed three approaches to reach the most influential customer affecting-satisfaction factors. These customer affecting-satisfaction approaches are prioritizing based on cause and effect relationships, understanding with the use of a questionnaire survey and better communicating using e-mail and social media. The pool of customer affecting-satisfaction factors is quality of services, reliability, privacy and confidentiality, site aesthetics, ease of use, convenience, communication speed (via e-mail and social media), fulfillment, responsiveness/contact, efficient and other future emerging factors. The most important factor results from first, second and third approach is the ease of use, friendly website navigation, and communication speed respectively.

Contestations of nationhood and belonging in contemporary African women travel writing

Contemporary African travel writing produces interesting possibilities redefining the directions of the genre. One of these promises manifests in how the crisis of nationhood and belonging impacts subjects’ navigation of sites of travel. African travel narratives by women foreground fractured intimacies encumbering journeys, especially when subjects travel «home». Such texts extensively grapple with the complexities of negotiating the personal and the collective in a bid to unravel belonging. This article examines two travelogues by African women: Leah Chishugi’s A Long Way from Paradise: Surviving the Rwandan Genocide and Noo Saro-Wiwa’s Looking for Transwonderland: Travels in Nigeria as explorations of how reading precarities of nationhood through embodied travel re-imagines private journeys as a means to tease out public anxieties of nationhood and belonging. In the process of narrating precarious journeys, African women complicate the travelogue into a political statement of belonging and its paradoxes.