The paper analyses various aspects of the use of relational and cloud data warehouses as well as methods of integrating ETL and ELT data. A comparative analysis of these approaches, their advantages and disadvantages are provided. A central relational data warehouse is proposed that provides a single version of truth (SVOT), which allows standardising and structuring data, avoiding differences and providing the access to the same information for all users of an organisation. It is analysed the methodological approaches to implementing a data warehouse: top-down, bottom-up, and from middle. It is described cloud data warehouses that use cloud technologies to provide scalability, availability and fault tolerance, which is important for the companies with huge amounts of data. The advantages and disadvantages of ETL and ELT are analysed: ETL transforms data before it is loaded into the warehouse, which makes it easier to maintain data confidentiality. ELT performs transformation after loading, which allows for more flexible data processing directly in the warehouse. In the article, we deal with the approaches to implementing a data warehouse: top-down is suitable for strategic planning, bottom-up allows for faster results, and the middle approach combines both methods to achieve optimal efficiency. We considered cloud data storage: compared to relational storage, cloud storage is more flexible, scalable and efficient, providing speed and reducing infrastructure costs. It is described cloud storage architectures: massive parallel processing, hybrid architectures, lambda architectures, and multi-structured architectures. They provide high performance and flexibility in data processing. It is described data storage technologies: Data Lake, Polyglot Persistence, Apache Iceberg, Apache Parquet, and columnar databases that provide efficient storage and processing of large amounts of data