In the scientific research, the scientific interpretation of the concept of «social management» was studied and it was established that today social management is a logical continuation of evolutionary changes in scientific management theories, which reflect changes in the economy and the entire system of socio-economic relations in Ukraine. The author's interpretation of the concept of social management is proposed. The paper considered the history of the foundation of the Red Cross Society in Ukraine. The existing and adopted legal documents and acts, governing the activities of the Red Cross Society takes place on the territory of Ukraine, are described. It was established that since February 24, 2022, when the armed conflict in Ukraine escalated, the Ukrainian Red Cross Society promptly mobilized all forces and resources and began providing assistance to the affected population. Since February 24, 2022, volunteers and employees of the Ukrainian Red Cross Society have been working around the clock in different parts of Ukraine. The article describes the existing activities and analyzes the amount of assistance provided over the past 9 months in Ukraine. It is established that the Red Cross Society in Ukraine is engaged in the following activities: humanitarian aid, evacuation of the population, assistance to liberated cities, assistance to internally displaced persons, assistance at railway stations and border crossing points, assistance to vulnerable groups of the population. The article found out that the patronage service, founded in 1961, aims to provide free medical care, provide care and social and household services to lonely disabled senior citizens, people with disabilities, war and labor veterans, and also conduct educational and preventive programs among the population. The emphasis is placed on the study of such a direction of their activity as social assistance to vulnerable groups of the population (single or conditionally single people who need outside help, receive help with housekeeping, personal hygiene support, delivery of food and medicine purchases, house cleaning, etc.) – Project «Care at home».