Summary A new waterflooding process, toe-to-heel waterflooding (TTHW), was developed, based partly on a recently developed thermal TTH displacement process, TTH air injection (THAI). TTHW is a novel oil-recovery process that uses a horizontal producer (HP) and a vertical injector (VI). The HP has its horizontal leg located at the top of formation, while its toe is close to the VI, which is perforated at the lower part of the formation. TTHW realizes a gravity-stable displacement, in which the water/oil mobility ratio becomes less important and its detrimental effect on sweep efficiency is diminished; the injected water always breaks through at the toe, after which water cut gradually increases. A systematic investigation of the TTHW process in a Hele-Shaw laboratory model mimicking a simulated porous medium showed that the process substantially improved the vertical sweep efficiency as compared to conventional waterflooding. Following these semiquantitative tests, a more comprehensive 3D-model testing was undertaken to investigate the overall sweep efficiency of the process. The 3D model consists of a metal box filled with glass beads and saturated with oil at connate-water saturation. Oil was displaced with high-salinity brine, either in a TTH configuration or in a conventional array, using only vertical wells. A staggered line drive was used by injecting water in two vertical wells located at one side of the box and producing oil by using either an HP with its toe close to the injection line or a vertical producer located at the HP's heel position. Several TTHW tests were carried out at different injection rates. For a given injection rate, the TTHW results were compared to those of conventional-waterflooding tests. For the same amount of water injected, the ultimate oil recovery increased by a factor of up to 2, as compared to that for conventional waterflooding. All in all, the results of these investigations show that the novel TTHW process is sound and can be optimized further.