The messages on barrier gestures to COVID-19 rather seem to produce reactance. This study aimed the mediating effect of fatalism on the relationship between emotional intelligence and psychological reactance to COVID-19 barrier messages. Data were collected from 232 participants using a composite questionnaire containing the emotional intelligence, psychological reactance and fatalism scales. The simple mediation model were used for data processing because it fit with three variable mediational study design. The results showed that fatalism mediates the relationship between emotional intelligence and psychological reactance vis-à-vis messages on barrier gestures to COVID-19. Emotional intelligence inhibits fatalistic beliefs and eliminates psychological reactance. In the health crisis context it is important to take socio-emotional variables into account when designing awareness campaigns inviting individuals to adopt preventive behaviors, especially when those represent the main means of eradicating the pandemic. More implications of these results, as well as future perspectives were discussed.
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