Abstract Rural areas have been modified during centuries of agriculture practice and, in the last decades, of other economic activities like mineral extractions and processing industry, including also touristic activity. A challenge for ensuring sustainable development in rural areas is to cover the development needs of the community. Tourism has been indicated as a good development strategy for Romanian rural areas. The article is presenting the advantages and limits in supporting touristic activity in the framework of Leader approach at the level of a Local Group of Action in Romania, Alba and Hunedoara Counties. Leader approach is offering limited support for rural area in order to encourage cultural activities, architecture rehabilitation, valorizing natural landscape and rural tourism. Through its direct and indirect impacts, tourism attracts significant foreign exchange, investment and know-how and stimulates the local economy, with a significant multiplier effect on many other areas of the economy. In the same time, it has to be paid a great attention to the effects generated upon the rural communities by the tourists’ activities. Certainly, tourism development should be considered with all financial, material and human efforts that have to be done in order to support it. Tourism development in rural area should be strategically planned and its negative effects on nature and social-cultural environment of tourism areas should be limited.
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