Sicilian Wine Research Articles

Qualitative determinants of wine demand: an exploratory analysis of two Sicilian wines “Catarratto” and “Nero d’Avola”

This article analyzed the socio-cultural representations associated with two Sicilian wines, Catarratto, and Nero d’Avola. The study was carried out in the area of western Sicily, where most of the wine growing is concentrated. In particular, for ‘Catarratto’, the research was conducted in the area of the Gulf of Castellammare in the province of Trapani, an area particularly suited to the cultivation of the ‘Catarratto’ vine from which the white wine is obtained; for ‘Nero d’Avola’, the research was conducted in the area of Menfi in the province of Agrigento, an area particularly suited to this black vine. Our objective was to determine how the players in the wine chain, and who indirectly deal with wine, construct their mental model relating to wine to suggest to companies the appropriate wine marketing actions to take to increase their competitive advantage. To achieve the objective of the research, ten focus groups consisting of wine consumers, teetotalers, wine opinion leaders, wine merchants, wine shop owners, medical doctors, and food experts were conducted. During the focus group, we gave these subjects a document in which they had to explain what wine evokes in them. The results of the research confirm that wine is a complex food product whose consumption evokes sensations, memories, and pleasures. The study provides an important source of knowledge on the current cultural significance of wine and its consumption in these two areas of Sicily. Therefore, the study highlighted the quality of these two Sicilian wines can guarantee competitiveness at the company and sector levels.

Characterization of Polyphenols in a Sicilian Autochthonous White Grape Variety (PDO) for Monitoring Production Process and Shelf-Life of Wines

Sicilian wines have shown a growing expansion in the international market, and over 60% of the production of them is focused on quality products. Grillo is a white grape variety, and it is among the best-known variety, with a cultivated area of 6300 ha and with the vocation of being particularly predisposed to aging for years or even decades. This paper aimed to perform a physiochemical (SSC and pH) and polyphenolic characterization of Grillo wines that were produced by a selected winery in the years 2011–2021 using an optimized RP-HPLC-DAD method. The polyphenols fraction was assessed by means a semiquantitative analysis on which, statistical processing was carried out. The HCA and PCA highlighted the presence of three clusters in the samples. Cluster 1 was composed of the samples from the years 2011–2014, cluster 2 composed of the samples from 2015–2017, and cluster 3 composed of the samples from 2019–2021. Using an HSD Tukey test, it was possible to point out that some compounds were makers of specific clusters and therefore, specific vintages. This preliminary study showed that polyphenols are suitable markers that can be used to identify Grillo vintages, and they should be also related to the storage conditions or different production processes.

Visitor’s Motivational Framework and Wine Routes’ Contribution to Sustainable Agriculture and Tourism

Wine Routes develop inside the larger context of wine tourism (WT), which is increasingly important for rural communities. Italy is one of the most important countries in the world for wine production and tourism. Sicily is one of the leading regions in Italy for wine production and wine tourists. This study focuses on the Sicilian wine routes (SWRs) and gives an excursus of their development during the last ten years, highlighting strengths and weaknesses. Moreover, the study wants to make an attempt to bridge the existing gap in the literature and highlight the nature and extent of the contribution of the SWR to the development of the WT ‘product’ from the perspective of the increasingly booming sustainable–rural tourism. Face-to-face interviews were conducted along the SWRs with 283 wine tourists, 65 wine enterprises, and eight expert stakeholders. The motivations for tourists to visit the first time and their intention to return were investigated by the explorative factor analysis. Moreover, the wine tourist profile was highlighted. Findings outline some specific features of the general experience economy model where visitors’ emotional involvement and local cooperation appear crucial for the integrated territorial development of the backward rural areas of wine regions in different parts of the world. Managerial implications of findings are discussed.

Influence of Coherent Context for Positioning Distinctive and Iconic Sicilian Sparkling Wines: Effect of a Sensorial Experience on a Gulet

Spumante wines produced in Sicily region (southern Italy) have sensorial characteristics significantly different from those produced in other Italian regions, because of the great differences of terroir. Offering a product included in a coherent and consistent context allows consumers to differentiate in the marketplace. The aim of this study is to propose solutions for Sicilian wineries for positioning Sicilian Spumante in the market, based on empirical data. Moreover, it was investigated whether a positive experience in a context consistent with the Sicilian sparkling wines could influence consumers’ consumption intentions. A blind sensory test was performed by 146 expert wine tasters. Opinions regarding sensorial quality, value, and suitable selling place for all wines tasted were investigated. Out-of-context and in-context preferences were analyzed. Development of the unipolar model to describe the stimulus-organism-response (SOR) process was attempted. Findings contribute to experiential marketing actions for other iconic wines and wine regions.

Energetic Retrofit Strategies for Traditional Sicilian Wine Cellars: A Case Study

Sicily is characterized by rural buildings, Palmenti, destined to wine production, which are scattered along the countryside and part of the local historical heritage. There are different types of rural buildings, but all have in common the use of ancient and well-established bioclimatic techniques for wine conservation and aging. Most of them were built with the double function of living space for the owner and productive spaces for all the activities correlated to the cultivations. Indeed, many rural houses, destined to the wine production, are characterized by wineries and wine cellars (the first for the wine production, the second to store the wine for the aging process). The growing production of high-quality Sicilian wines, very appreciated all over the world, leads to upgrade the ancient Palmenti to seek optimal hygrothermal conditions and, therefore, to guarantee high performance of the produced and stored wines. The purpose of this study is to investigate how the retrofit measures taken to comply with the energy regulations could affect the thermal behavior of a wine cellar constructed with consolidated bioclimatic technics. The results show the importance of not insulating the solid ground floor for maintaining suitable temperatures for the fermentation and aging of wine. This study can be useful for future analysis when comparing the optimal hygrothermal conditions of wine cellars located in homogeneous viticultural areas (with same climate, geology, soil, physical features, and height) in other parts of the world.

The Sicilian cooperative system of wine production

PurposeThe purpose of this paper is to verify whether, besides the traditional organisational models mainly implemented by wine-making cooperatives, more modern and hybrid organisational forms can be profitably applied within an increasingly competitive wine market.Design/methodology/approachThe study outlined in this paper deployed a mixed method. Specifically, an archived analysis, a survey and a descriptive case study (including visits, interviews and documentary analysis) were the methodological techniques used in this study, which were “in series but integrated” between themselves. In this paper, the landscape of Sicilian wine cooperatives is described by collating and processing different types of statistical sources, which have been integrated by direct surveys undertaken in 2017. Thereafter, the study focussed on a wine cooperative with a specific business model and a strategic edge by analysing its strategic choices and main structural and governance characteristics. Within this case study, a financial ratio analysis, which was based on 2011-2017 financial statements, was conducted to analyse the profitability, financial balance, capital structure and debt relationships of the wine cooperative.FindingsThe Sicilian wine cooperative system is still predominantly characterised by partial and vertical integration, implemented by cooperatives which elect to sell mainly bulk wine to wine merchants. In such a context, there is scope for other degrees of integration and strategic inter-firm alliances; the latter includes “vertical quasi-integration”. The study demonstrated how the wine cooperative under investigation is overcoming the structural problems of the regional wine sector and why it is retaining such a strategic alliance with one of the most important Italian wine conglomerates. Indeed, it has acquired greater strength and reliability since its collaboration with the aforementioned wine company. Thus, total revenue and the company’s market share of packaged wine have increased. However, there are still margins for improving sales’ profitability.Research limitations/implicationsThis study has territorial limitations but Sicilian wine cooperatives generally play an important role in the regional, Italian and European wine industries. As such, this research should be considered as an exploratory study, deserving further investigation into different strategic choices within the wine cooperative system by performing cross-case comparisons. Results may also be useful in orienting cooperative strategies in Sicily (or further afield) to small-to-medium wine cooperatives, often lacking specific abilities relating to the distribution, marketing and selling of their wine. Public agricultural policies may also be enlightened by these research pathways.Originality/valueThe authors contend that their study provides hitherto missing information relating to inter-firm strategic alliances, which wine cooperatives might implement to enhance their competitiveness and survive in the long-run.

The role of internal resources in the competitive positioning of Sicilian wine cooperatives

The paper is an original article that uses accounting frameworks to determine what creates a competitive advantage in a cooperative business model. In particular, it investigates the influence of tangible, intangible and financial resources on the business performance of cooperatives operating in the Sicilian wine industry, with the RBV of the firms as a theoretical background. Using a linear regression model, our results show that tangible and financial resources are a source of a sustained competitive advantage. This study fills the gap existing in the strategic management literature related to the role of resources, tangible and intangible, in the cooperative system, providing both theoretical and practical implications.

The role of internal resources in the competitive positioning of Sicilian wine cooperatives

The role of internal resources in the competitive positioning of Sicilian wine cooperatives

Internal resources as tools to increase the global competition: the Italian wine industry case

PurposeThe purpose of this paper is twofold: first, it identifies distinct organizational models in a sample of small and medium enterprises operating in the Sicilian wine industry; and second, it identifies the key factors enabling a superior export success.Design/methodology/approachInternal resources were analyzed theoretically in order to achieve the aims of the study. Subsequently the empirical investigation was carried out administering a questionnaire to a sample of 102 wineries in Sicily, Italy. A cluster analysis was performed in order to group these firms into homogeneous categories.FindingsThe findings show that success in the international market is more common among wineries characterized by a larger physical and economic size, a longer experience in the international market, managed by entrepreneurs-owners who are highly educated and proficient in foreign language, and implement voluntary certifications.Research limitations/implicationsThe results need to be interpreted within the context of the study’s research design; more specifically, the reader should take into account that the study focuses exclusively on one industry and on one region (wine in Sicily).Practical implicationsThe findings offer a valid support for managers who could use this results to better focus their effort and choose the most appropriate strategy in order to improve their performance in foreign markets.Originality/valueVery few empirical studies have been carried out on the impact that internal and in particular organizational resources have on the firms’ organizational models operating in the wine industry.

Social media as a strategic marketing tool in the Sicilian wine industry: Evidence from Facebook

Over the last few years, many companies have integrated social media, and social networking sites in particular, into their communication and media plan, leading to a deep transformation of the organizational models and changing the companies׳ marketing dynamics. This study has dual aims: first, to recognize and validate the firm׳s social media (SM) efforts in its use of the Facebook platform; second, to examine the relationships among the firm׳s SM efforts and some firm and managerial characteristics. In order to achieve these research aims, data on 45 wineries were collected and analysed, using a model that considers three different dimensions of the firms׳ activity on the social platform. The results show that mainly small firms, in physical and economic terms, led by managers with a higher educational level, have become more involved in SM as shown by high values of intensity, richness, and responsiveness. On the contrary, large companies׳ social-media efforts have been more modest. The results of this study need to be interpreted within the context for which our research was designed. Findings have some theoretical and practical implications.

Study of product repositioning for the Marsala Vergine DOC wine

Italian production of wine is very diversified and Sicily is one of the major regions with regards to quality and quantity of wine. The Marsala is the oldest fortified Sicilian wine, which is very valuable because of its organoleptic qualities and its production process. Marsala wine has been gaining for over a century in the Italian and foreign market, but, after a century of fame, it entered a long phase of decline because of inappropriate producers' decisions and new competitors. The objective of this study is to investigate strengths, weaknesses, opportunities and treats of Marsala Vergine DOC wine for repositioning the product in the market. The focus group and factor analysis were carried out. Results highlighted the key-factors producers need to focus on, in order to reposition the wine in the market and meet preferences of a distinctive target consumer. Integrated strategies may be developed with stakeholders basing on results.

Chemometric analysis of minerals and trace elements in Sicilian wines from two different grape cultivars

Chemometric analysis are used for food authenticity evaluation, correlating botanical and geographical origins with food chemical composition. This research was carried out in order to prove that it is possible linked red wines to Nero d’Avola and Syrah cultivars of Vitis vinifera according to their mineral content, while the values of the physical and chemical parameters do not affect relevantly this discrimination. The levels of mineral elements were determined by ICP-OES and ICP-MS. Samples from cv Nero d’Avola had the highest content of Zn, Cr, Ni, As and Cd, whereas the highest mineral concentration in cv Syrah samples was represented by K, Mg, Cu, and Sb. The research highlights that it is possible linked red wines to Nero d’Avola and Syrah cultivars of V. vinifera according to their mineral contents, adding knowledge to the determination studies of the wine botanical origin.

‘Green’ Wine through a Responsible and Efficient Production: A Case Study of a Sustainable Sicilian Wine Producer

Sustainability is progressively gaining importance in the winegrowing sector. Implementing this concept implies environmental soundness, social equity and economic feasibility. A proliferation of initiatives to develop the sustainable production of wine started officially in Italy since the year 2010. The objective of this paper is to illustrate the reshaping of Sicilian winegrowing according to the ‘Triple bottom line’ approach to sustainability. By analyzing the case-study of the Tasca d’Almerita firm, pilot farm of various national projects in wine-sustainability, we found that adopting sustainable operative, organizational and competitive strategies has lead to a well-managed and growing business with positive socio-economic implications at the local level.

Determinants of Sicilian Wine Consumption: Evidence from a Binary Response Model

The growing importance of Sicilian wines in the Italian market provides the context in which this paper is set. This study presents the results of a recent survey on Sicilian wine consumption in Italy. By means of a binary response model, this paper evaluates the main determinants (demographic profile, preference and attitudes) that influence Italian consumers’ preferences for Sicilian wines. The estimates, based on the stated preference of 953 Italian wine consumers, emphasize that income and habits to purchase at wine shops and the habit to drink between meals significantly influence the willingness to consume Sicilian wines. Furthermore the sample propensity to consume the Sicilian wine increases for white wines and when the consumption takes placed in public spaces.

Drinking Wine at Home: Hedonic Analysis of Sicilian Wines Using Quantile Regression

In recent decades, the Sicilian wine industry has experienced a booming expansion because of the growing preferences of Italian consumers for Sicilian wines, especially in extra-regional markets. These consumers have been paying closer attention to Sicilian premium wines. For this reason, the objective of this study is to inform professional investors and wine managers about the consumer preferences with respect to the most important segment categories of domestically consumed Sicilian wines. Using the quantile regression technique, we analyzed the role of wine attributes and prices as an information tool in order to value for each wine segment the implicit price of the attributes affecting wine consumers’ choices. The results indicate that Protected Designation of Origin (PDO) and Geographical Indication (PGI) certification is the main determinant in the wine price mechanisms and certified wines achieve premium prices that are progressively higher as the price level of the wine increases. Furthermore the effect of the brand on price formation seems to have a significant impact for low-end wines, whereas it has no specific impact on the price mechanism for high-end wines.

Implementation of green harvesting in the Sicilian wine industry: Effects on the cooperative system

This paper contributes to assessing the effectiveness of the GH measure to contribute in reducing the supply of wine grapes, and thus contrasting the fall of wine prices in those years when especially abundant productions are expected. By analysing the application of this measure to the Sicilian wine sector during the three-year period (2010–2012), we assess its effects on the regional wine cooperative system. The results from the analysis of the statistical data show that the GH measure was successful in terms of the number of applications, the supported area and financial expenditures, and contributed with other factors to determining a reduction in wine grape production. The empirical survey shows that GH has been contributing to contrast the fall of wine prices in this region and helping the recovery of the wine market. However, an increase in operating costs as well as difficulties in the planning activities of the cooperatives has been recorded.

THE COST ADVANTAGE OF SICILIAN WINE FARMS

This study presents the results of research carried out on a Sicilian wine farm in order to demonstrat e the economic convenience of the mechanized harvest. After the determination of the minimum optimal farm size that justifies the introduction of grape harve ster in the farm, it has been estimated production cost and the relative profitability of two wine grape cultiv ars (Chardonnay and Nero d’Avola), comparing three hypotheses of harvest: manual, with farm property g rape harvester and with rented grape harvester. The economic analysis shows that the introduction of th e grape harvester in the wine farm is justified in large sized farms. However, even in small farms the use o f rented grape harvester decreases the harvest cost s, increasing profit and achieving a cost advantage fo r the wine-producer farm.

Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning

Negli ultimi anni il packaging e stato considerato dalle aziende vinicole uno tra i piu importanti strumenti del marketing. Infatti, grazie all’utilizzazione di immagini e testi, e possibile comunicare chiaramente al mercato messaggi coerenti con i prodotti, con i valori dell’azienda e con i target di consumatori di riferimento. In questo studio si e voluto conoscere quanto le etichette siano importanti per le cantine siciliane nelle scelte di posizionamento dei loro vini. Si e voluta, inoltre, misurare l’influenza che le etichette esercitano sui consumatori, indirizzando ed orientando le preferenze al momento dell’acquisto di un vino, senza tralasciare l’eventuale effetto attrattivo causato dal nome della cantina. Pertanto, e stata effettuata un’indagine campionaria per conoscere le opinioni dei consumatori su un campione di etichette di vini siciliani opportunamente selezionato, dopo aver classificato le etichette in quattro macro-categorie. In tal modo e stato possibile misurare la dipendenza statistica, rispettivamente, tra i prezzi edonici (attribuiti dai consumatori) e reali (di mercato) dei vini aventi quelle etichette, e le quattro cate- gorie di etichette considerate. Successivamente e stata anche misurata la concordanza statistica tra i due ordini lineari dei prezzi dei vini (edonici e di mercato). I confronti sono stati effettuati, sempre, in due diverse situazioni: prima eliminando il nome della cantina dalle etichette mostrate e poi lasciando che il consumatore potesse vederlo, volendo testare, in tal modo, l’influenza del brand name. Infine, per ciascuna categoria di etichettte, sono stati confrontati i prezzi edonici con i giudizi assegnati dai consumatori alle caratteristiche estetiche ed al design di ciascuna di esse. I risultati hanno messo in luce che le cantine siciliane hanno saputo ben centrare, nella scelta delle etichette per i loro vini, i target di consumatori prescelti, in coerenza con la mission ed i valori fondamentali dell’azienda. Le etichette, infatti, ben rappresentavano le caratteristiche qualitative dei vini a cui facevano riferimento, essendo risultate coerenti con il prezzo di mercato del vino e con i contenuti comunicati dall’azienda. Sono risultate alcune differenze di opinioni in base alla presenza o meno del nome della cantina nelle etichette.

What to show on the wine labels: a hedonic analysis of price drivers of Sicilian wines

Unlike previous literature, we construct a hedonic model of wine price that incorporates all the main categories of variables simultaneously to enable a better evaluation of their importance on wine price formation. A comprehensive model has the advantage of providing more reliable estimates of the attributes' implicit prices thereby facilitating firms' pricing and improving effectiveness of wine production and marketing decisions. We utilize two different datasets of Sicilian wines collecting data from influential wine guides. Our results suggest that wine price strongly depends on objective features such as vintage, alcoholic content, geographical origin, grape variety, producer size and cellaring potential. In addition, use of containers like tonneaux and barrique positively affects prices, whereas use of concrete containers has a negative influence. No univocal indications emerge with regard to the effect of the type of company, type of viticulture and firm age. As for sensorial characteristics, our analysis provides novel evidence of the importance of olfactory variables such as aroma intensity and the presence of particular smells in the wine. Finally, current guides’ grades and firm reputation play a crucial role in determining wine prices as well.

Determination of terpene alcohols in Sicilian Muscat wines by HS-SPME-GC-MS

Muscat is a grape family used to obtain several sweet, aromatic white dessert wines common in the Mediterranean area. Currently, three Sicilian cultivars (all classified DOC) are known: ‘Moscato di Siracusa’ the oldest and very rare today; ‘Moscato di Noto’, a modern derivative of the first and finally ‘Moscato di Pantelleria’, now the most common. This study concerns the volatile profile of 15 different Sicilian Muscat wines produced in different years using HS-SPME-GC-MS. In particular, four fundamental terpene alcohols (linalool, geraniol, nerol and citronellol) were considered. The principal aim was to study the evolution of aromatic compounds in wine during aging, and the information obtained is useful for production and marketing. It was found that the amount of terpenes decreased with aging, thereby reducing the quality characteristic of these wines. An accurate analysis of chromatograms could characterise Muscat wines on the basis of geographic origin.