After annealing with various heating rates, all the strips containing 58 ppm sulfur consisted of {110} grains, showing a magnetic induction over 1.95 T. Magnetic induction in the strips containing 11 ppm sulfur, on the contrary, varied from 1.98 to 1.48 T, depending on the additional amount of {100} and {111} grains. Direct isothermal annealing and a heating rate of 25 °C/h were advantageous for obtaining final {110} texture. These results are explained in terms of the segregation kinetics of sulfur affected by heating rate and the grain boundary pinning effect of the segregated sulfur.