To explore the ecological economy of industrial clusters in Jiangxi, based on the research and analysis of the industrial cluster of Poyang Lake ecological economic zone in Jiangxi province, the strengths and weaknesses of Poyang Lake’s ecological cluster and its opportunities and challenges were analysed through SWTO analysis. Through the study, the orientation of the Poyang Lake ecological industrial cluster in the process of development could be found, the opportunity in the process of development could be taken advantage and the short board could be made up at the same time. Moreover, after the comprehensive analysis of practical experience in the process of domestic and foreign ecological industrial clusters, the in-depth study of the actual situation of Poyang Lake ecological economic clusters in Jiangxi Province was made. The results showed that the ecological economic clusters needed to be improved to a certain degree. As a result, some suggestions are proposed for the industrial cluster in the economic zone. On the basis of vigorously promoting ecological philosophy and strengthening the basic infrastructure and so on, it is necessary to create qualified plant and animal products and then process the clusters, establish ecological animal husbandry, sustainably utilize local resources to develop aquatic animal and plant industry, and construct ecological economy and industrial value chain.