Shopping Mall Management Research Articles

Exploring Malaysian Mall Manager's KSAOs

In Malaysia, property managers are required to enrol with The Malaysia Board of Valuer and Estate Agent to get their licenses. However disagreements between the licensed and unlicensed property managers reap in the mass me dia, particularly in prominent areas such as technical knowledge, skills, attitude and abilities which contribute to the performance of the shoppi ng mall management. These prompt the aspiration to determine the list of competencies that are crucial for the Malaysian shopping mall managers. This article outlines the knowledge, skills, abilities and others characteristics which are essential by mall managers based on the existing literature. Forty five variables are identified and validated by subject matter expert of five practicing shopping mall managers. The response rate of 45.5% is a mix of the results of self-administered postal and face to face surveys carried out. Internal consistency analysis is conducted to confirm the validity of survey instrument. Exploratory factor analysis and internal consistency analysis are conducted to recover and determine the reliability of the constructs. Thirteen items are omitted, leaving three main constructs i.e. knowledge, skills and conscientiousness. The values of Cr onbach's alpha for each construct are 0.780, 0.971 and 0.944 respectively. We wish this paper will initiate new understandings on the essential competencies required by Malaysian Shopping Mall Managers.

인터넷 상품정보 추출을 통한 M-commerce 콘텐츠 제공자 시스템의 설계 및 구현

최근에 WCDMA, LTE 등 이동통신망의 기술 발달과 모바일 폰의 성능 향상과 보급 확대로 모바일 폰을 이용한 M-commerce가 급속도로 확산되고 있다. 모바일 쇼핑몰은 보통 인터넷 쇼핑몰과는 다른 별도의 사이트로 구축되어 운용되고 있다. 이는 별도 사이트 구축에 따른 비용 추가는 물론, 유 무선 환경간의 콘텐츠 비연동으로 인하여 사이트 운영의 비효율성을 초래한다. 본 논문에서는 인터넷 쇼핑몰로부터 사용자에게 관심 있는 상품 항목을 추출하여 모바일 쇼핑몰 콘텐츠를 구성하는 M-commerce 콘텐츠 제공자 시스템을 개발하고, 인터넷 쇼핑몰에 적용하고, 평가한다. 평가 결과는 사용자의 모바일 폰에 전송되는 데이터가 일반 웹브라우저를 사용한 경우와 비교해서 크게 감소된다는 것을 보여준다. M-commerce services are rapidly emerging with recent advances in mobile devices and wireless communications. Internet Shopping mall managers provide mobile phone users with their mobile shopping malls for m-commerce. However, these mobile shopping malls usually have their own sites which are not compatible with their Internet shopping malls, thus resulting in inefficiency to manage the two kinds of shopping malls. In this paper, we develop a M-commerce content provider system to effectively bring Internet shopping malls to mobile phones by extracting items only concerned to users from product documents. We then apply and evaluate the system over a specific internet shopping mall site. The results show that the system reduces considerably the amount of data transferred to user's mobile phones compared with using general web browsers.

인터넷패션쇼핑몰 유형 분류에 대한 고찰

Internet shopping malls for fashion products(e.g., apparel, cosmetics and accessory) may become a major player with a promising future because of its tremendous growth in e-commerce. In addition, the fashion market has been segmented by various types of shopping malls on the internet. For many types of internet shopping malls, literatures give us numerous types, such as general mall, specialty mall, open-market, mall-in-mall, department-mall, brand-mall, and a specialized category mall, etc. Although each mall specializes in different activities, a unified categorization with managerially meaningful implications has not been made. This paper aims to explore criteria of internet shopping malls based on previous research related to shopping mall types for fashion products. The results found that internet shopping malls for fashion products were classified based on physical space, openness of the mall, number of companies, method of profit, specialization of products, number of product categories, and brand products dealt with. Internet shopping mall for fashion products was classified into online malls versus online malls versus offline mall, open mall versus closed mall, single mall versus multi mall, retail-trade mall versus syndicated mall, general mall vs specialize mall, one-product category mall versus multi-product category mall, and brand mall versus non-brand mall. These findings could offer an important contribution in research and practice, and an insight into developing appropriate strategies for effective fashion shopping mall management related products.

A Decision Support on Planning Retail Tenant Mix in Shopping Malls

Consumption and shopping patterns are subject to changes for a variety of product categories. Shopping malls are becoming new places that consumers visit where the shopping itself has changed meaning and focus. Retailers are now concerned to find ways of presenting themselves inside these modern buildings and adapt to rapidly changing consumer expectations. Shopping malls, on the other hand, should focus on planning the appropriate retail tenant mix that will contribute their image and attract more visitors and shoppers. Although tenant mix selection has been a concern for shopping mall managers, no best way or strategy is offered as solving this problem. In this study, a multicriteria decision making framework is developed to prioritize the factors related with planning retail tenant mix within shopping malls. Shopping mall managers and experts are interviewed in accordance with the iterative steps of the decision making process. First of all, the factors are identified by the respondents. Then they are requested to indicate the relationships among factors. Analytical Network Process (ANP) is selected to construct the framework because of the dependencies and feedback relationships among the factors. Finally, the relative strengths of direct influences of factor pairs with respect to the third affected factors are revealed based on the pairwise comparison questions. As a result, the priorities of the factors are computed. Retail store's creating variety in shopping mall with its product offer, satisfying the needs of the shopping mall's target consumers, sales revenue per square meter, awareness of the retail store brand, being an anchor store for the shopping mall are found as the important factors. The priorities of factors can give guidance to shopping mall management team as a rating tool. The total rating score of a candidate retailer can be computed as the weighted average of individual contributions of the store with respect to each factor where weights are the computed priorities. This score can be used as a resulting acceptance/rejection decision of including a retail store into tenant mix. The proposed framework can also be utilized for open-air centers and hybrid centers. The priorities of the factors found at the present study can be compared with those of further studies conducted in different countries and cultures.

Shopping mall management and entertainment experience: a cross-regional investigation

Some scholars theorise that the creation of entertainment experience may play an essential role in enhancing the shopping mall's competitive edge. However, empirical research on the entertainment paradigm's effectiveness for shopping mall management generates inconclusive or even contradictory results. The current study, based on theories and empirical findings relevant to mall management coupled with an exploratory research, proposes the ‘Holistic Entertainment Experience for Wooing Shoppers’ model and then empirically tests its hypotheses with a cross-regional survey. In consequence, the current study helps to extend the theoretical and practical scopes of the entertainment paradigm and provides several strategic principles for mall managers.

How can shopping mall management best capture mall image?

One way to generate more traffic in a mall is to build a strong mall image perceived by shoppers as delivering a unique bundle of benefits. Such effort has to be guided by a performance metric, namely a comprehensive measure of mall image. We hypothesize that mall image can best be conceptualized in terms of five major dimensions a la Ailawadi and Keller [Ailawadi K.L., Keller K.L. Understanding Retail Branding: Conceptual Insights and Research Priorities. J Retail 2004; 80 (Winter):331–342.] retail branding dimensions: access, store atmosphere, price and promotion, cross-category assortment, and within-category assortment. The predictive (nomological) validity of the mall image measure was tested in relation to mall attitude, mall patronage, and word-of-mouth communications. We validated the mall image measure using data generated with mall-intercept surveys in two different malls in a large city in Canada ( N = 861). The data provided support for the predictive validity of the mall image measure. Managerial implications of the mall image measure are also discussed.

The Service Recovery Strategies, Customer Satisfaction, Customer Loyalty

This paper reports on a study investigating key attributes of service recovery strategies in internet shopping mall. In theses day, service recovery has received important attention in the service operation management literature. Service recovery involves those actions designed to resolve problems, alter negative attitudes of dissatisfied consumers and to ultimately retain these customers. The study examined that service recovery strategies (apology, compensation) impact on the customer satisfaction. And customer satisfaction impacts on customer loyalty with SEM (Structural Equation Modeling). This study can be used a strategic implication for internet shopping mall managers to develop successful service recovery strategies.

Small Business Failure Rates and the New Zealand Retail Sector: Perceptions of Shopping Mall Managers

Evidence from 220 small business start-ups in both managed and unmanaged shopping centres in New Zealand shows that the difference in failure rates between the two are statistically significant under one definitions of failure, as defined by Watson and Everett (1996). Average annual failure rates range from 0.5% to 9.6% in this study compared with much larger government reported ‘discontinuance’ rates, thus supporting the notion that the actual small business failure experience requires closer and more detailed examination before the ‘risk of failure’ for small businesses can be understood and not assumed to be the same as the lack of continuance. This study suggests that small business failure rates would be best modelled and reported in order to provide a more accurate assessment of failure rates as well as a deeper understanding that ‘discontinuance’ is not necessarily failure’ and not, therefore, to be confused with a risk measure.