Shopping Lifestyle Research Articles

Shopping Life Style dan Stimulus Media Iklan Terhadap Ekpetasi Pelanggan (Studi Kasus Produk Fashion)

As a woman, of course there is a desire to buy and try various desired products. This is not strange considering that as a woman, of course, you want to look elegant and beautiful. Before buying, of course, someone will be presented with various ad impressions that are intended to carry out promotional activities with the aim of making the goods sell well in the market. To prove this, the researchers carried out further research activities using quantitative research methods. Data collection is done by first distributing questionnaires to the informants. After the questionnaire data was collected, the data was then processed using SPSS software. The results of the study show that there is a positive and significant influence between Shopping Life Style and Advertising Media Stimulus on Customer Expectations (Case Study of Fashion Products).
 Keywords: Shopping Lifestyle and Advertising Media Stimulus, Customer Expectations

THE EFFECT OF SHOPPING LIFESTYLE AND FASHION INVOLVEMENT ON IMPULSE BUYING BEHAVIOR

Impulse buying is a buying decision by consumers spontaneously shortly after seeing a product offer, nowadays people are increasingly making impulse purchases because of their lifestyle, especially in fashion products. Retailers must understand the phenomenon and study the factors causing it so as to be able to maximize it, to be able to attract consumers to make impulse buying. This study aims to determine the effect of shopping lifestyle and fashion involvement on impulse buying behavior. The form of this research is quantitative research with an associative approach. The population in this study were consumers of Delipark Mall Medan with a sample of 100 people. The data collection technique was carried out with primary data with questionnaires through google form. The results of this study indicate that shopping lifestyle and fashion involvement have a significant effect on impulse buying behavior. In simultaneous testing, the shopping lifestyle and fashion involvement variables have a simultaneous effect on impulse buying behavior, with the magnitude of the relationship between the Shopping Lifestyle and Fashion Involvement variables on the Impulse Buying Behavior variable of 0.561, with a fairly close category. While the remaining 30% is influenced by other variables beyond this study.

PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING PEMBELIAN HIJAB MEREK RABBANI DI KECAMATAN SAWOO KABUPATEN PONOROGO PADA MASA PANDEMI

Hedonic Shopping Value on Impulse Buying on Rabbani Brand Hijab Purchases. All data used in the analysis is data obtained from observations, interviews and various literatures concerning Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Value on Impulse Buying in Rabbani Brand Hijab Purchases in Sawoo District, Ponorogo Regency during the Pandemic Period. Based on research that Shopping Lifestyle has an effect on impulse buying for the purchase of Rabbani brand hijab in Sawoo sub-district during the pandemic, this is evidenced by t count > t table (3.961> 1.985), Fashion Involvement has an effect on impulse buying for Rabbani brand hijab purchases in Sawoo sub-district during the pandemic, this is evidenced by t count > t table (2,499 > 1,985), Hedonic Shopping Value has an effect on impulse buying for the purchase of the Rabbani brand hijab in Sawoo sub-district during the pandemic, this is evidenced by t count > t table (2,130 > 1,985). Simultaneously there is a significant influence between Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Value on Impulse Buying on Rabbani Brand Hijab Purchases in Sawoo District, Ponorogo Regency during the Pandemic Period, which can be proven by F count > F table (34.3949 > 2.70 ). And the magnitude of the influence of Shopping Lifestyle, Fashion Involvement, and Hedonic Shopping Value on Impulse Buying on the Purchase of Rabbani Brand Hijab in Sawoo District, Ponorogo Regency during the Pandemic Period is 51.8%. While the remaining 48.2% is influenced by other variables that are not in this study.

Pengaruh Gaya Hidup Berbelanja Online, Kemasan Serta Negara Asal Terhadap Keputusan Pembelian

This study aims to determine whether the Online Shopping Lifestyle, Packaging, and Country of Origin influence partially and simultaneously on Purchasing Decisions. The population in this study are consumers who have bought at Starbucks Bondongan, Bogor city with a total sample of 250 people. The sampling method used is a non probability sampling method with the type of purposive sampling. The data analysis method uses multiple linear regression to determine the effect of the Online Shopping Lifestyle, Packaging, and Country of Origin on Purchasing Decisions. Data testing was performed using SPSS 20. The results of this study are as follows: (1) The results of multiple regression analysis produce a regression equation: Y = 0.94 + -0.07X1 + 0.132X2 + 0.666X3 + Error or Purchase Decision = 0,94 + -0,07 Lifestyle Shopping Online + 0,132 Packaging + 0,666 Country of Origin. Through this equation it is concluded that every increase or increase of 1 unit in the variables X1, X2, and X3 then Y will increase. While the coefficient of determination (R Square) generated is equal to 0.660 which means that the independent variables (Lifestyle Shopping Online, Packaging, and Country of Origin) have the ability of 65% in explaining the variation of the dependent variable (Purchasing Decision). (2) The simultaneous effect of the three independent variables on the dependent variable is significant as indicated by the calculated F value = 8.239 and the significance value = 0.000. The calculated F value obtained is greater than F table 4.22 and the significance value obtained is less than 0.05 or 5%, so it can be stated that the independent variables (Online Shopping Lifestyle, Packaging, and Country of Origin) together have a significant effect on the dependent variable (Purchase Decision). (3) Variable X1 (Lifestyle Shopping Online) obtained t count of 0.0186 smaller than t table 1.65 and a significance value of 0.0853 or 8.53% greater than 0.05 or 5%, so it can be stated that variable X1 partially (individually) has no effect on the variable Y (Purchase Decision). (4) Variable X2 (Packaging) obtained t count of 2.481 is greater than t table 1.65 and the significance value of 0.014 or 14% is greater than 0.05 or 5%, so it can be stated that the variable X2 partially (individually) influences variable Y (Purchase Decision). (5) Variable X3 (Country of Origin) obtained by t count of 14.416 is greater than t table 1.65 and a significance value of 0.000 or 0% is less than 0.05 or 5%, so it can be stated that the variable X3 is partially (individually ) affect the variable Y (Purchase Decision).
 
 Keywords: Online Shopping Lifestyle, Packaging, Country of Origin and Purchasing Decisions

Analysis of The Effect of Shopping Life Style and Fashion Involvement on Impulse Buying Behavior on Morningclo Thrift Store Consumers

The purpose of this research is to find out the effect of shopping lifestyle and fashion involvement on the impulse buying behavior of Morningclo Thrift Store consumers. The method used is quantitative research. The population used in this study were 85 Morningclo consumer employees. The data technique in this study was carried out by distributing questionnaires using a Likert scale. Based on the results of data analysis, it can be denied that the shopping lifestyle (X1) has a significance value of 0.000<0.05 . So it can be said that H1 is accepted which means that the shopping lifestyle has a significant effect on impulsive buying behavior at Morningclo Thrift Store and the fashion engagement variable (X2) has asignificance value of 0.000<0.05. So it can be said that H2 is accepted which means that the price has a significant effect on impulsive buying behavior at the Morningclo Thrift Store.

The relationship among shopping motives, orientation and purchase intension: Theorical overview and research model

Shopping orientation is defined as a shopping lifestyle, emphasizing an individual way of purchase, and reflects on a consumption perspective as a complex economic, social, and entertainment phenomenon. Thus, it has been considered as the best way to understand the nature of consumers. In spite of being an important construct in marketing literature, nowadays, the classification of shopping orientations has been inconsistent in the scientific community, especially with the rapid growth of the internet, several orientations are emerging. Therefore, this paper aims to review some relevant theories and previous empirical research to determine typical current shopping orientations and propose a research framework exhibiting the relationship among the antecedents (shopping motives) and the consequences (purchase intention) with shopping orientations. The findings indicated three main shopping motives comprising control, intimacy, and self-expression impacting on seven shopping orientations, namely quality, brand, recreation, novelty, price, convenience, and impulse, all of which collectively influence purchase intention. Furthermore, shopping orientation is assumed as a mediating variable to control the impact of shopping motives on purchase intention. This theoretical framework is a significant contribution for literature, from which some management implications are also recommended.

The impact of hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka

Traveloka is an internet-based tourist information or travel application that allows users to search for and purchase a variety of products and services by online platform, including transportation, lodging, lifestyle, and financial services. Despite the fact that Traveloka is well-known among the general public, there is still lack of knowledge that tourism industry has not used it as promotional and sales media for its products and services. This research was conducted at Banyuwangi in order to determine the impact of partial and simulta-neous hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka. The SPSS Version 22 application was used to conduct the research, which included multiple line-ar regression analysis procedures, multiple correlation coefficients, coefficients of determination, T-test, and F-test. Sample size of this study were 100 respondents based on purposive sampling. It showed that hedonic shopping value, shopping lifestyle, and positive emotions all have both partial and simultaneous significant impact on customer purchasing decisions at Traveloka, so conventional tourism industry who de-cides to join the Traveloka are expected to be able to offer and sell tourism products or services that are able to provide and adapt into consumer shopping lifestyles, for example by providing promotion, discounts, and cashback for tour packages or services. Therefore, the results of this research can be applied as recommenda-tion for tourism industry, especially for travel agents who has been joined Traveloka as a member so that they can be more competitive in this digitalization era.

A push–pull–mooring view on technology-dependent shopping under social distancing: When technology needs meet health concerns

Due to COVID-19, we have witnessed an accelerated digitalisation process in shopping activities as consumers embrace a variety of digital technologies that facilitate their ‘in-home’ or contactless shopping lifestyle. This study aims to investigate the emerging phenomenon of technology-dependent shopping under social distancing. Exploratory factory analysis and structural equation modeling are employed for data analysis. Anchored on the push–pull–mooring framework, our findings suggest that consumers’ health concerns (push factors), technology needs (pull factors), task–technology fit considerations (mediators) and pandemic-induced psychological states (mooring factors) are all critical contributors to the adoption of technology-dependent shopping with varied explanatory powers. The findings also provide guidelines for retailing operators to direct consumers towards the contactless shopping channel as a responsive strategy to the pandemic.

Analysis of Hedonic Shopping Value, Fashion Involvement on Impulse Buying with Shopping Lifestyle and Positive Emotion as Intervening Variables in Malls

This study aims to determine the Hedonic Shopping Value Analysis, Fashion Involvement of Impulse Buying with Shopping Lifestyle and Positive Emotion as Intervening Variables at SOGO Tunjungan Plaza Surabaya. The sample used is 100 respondents. Samples were taken by incidental sampling method. The data analysis technique used is PLS-SEM analysis with the SmartPLS 3.0 program. The results of this study indicate that Hedonic shopping value has an effect on impulse buying. Fashion involvement has an effect on impulse buying. Hedonic shopping value has an effect on shopping lifestyle. Shopping lifestyle has an effect on fashion involvement. Hedonic shopping value has an effect on positive emotion. Fashion involvement has an effect on positive emotion. Hedonic Shopping Value has an effect on impulse buying. Shopping lifestyle has an effect on positive emotion. Positive emotion has an effect on impulse buying.

Pengaruh Shopping Lifestyle dan Positive Emotion Terhadap Impulse Buying (Studi Pada Konsumen UD Putra Tiga Saudara Majalengka)

This purpose of this research is to find out the influence of a shopping lifestyle and positiveemotion against impulse buying on UD Putra Tiga Saudara Majalengka consumer, buyingeither partially or simultaneously. This research is a survey research using descriptive andverification approaches. The sample of this research is 150 people. They are concumer of UDPutra Tiga Saudara Majalengka. Data collectionof this research used questionnaire method.Likert measurement scale is used on this research. The analysis of data processing is usedSPSS 21. Data analysis were performed using test of validity, reliability, the test of the classic,coefficient determination analysis and hypothesis testing using t test and F test. The resultsobtained of shopping lifestyle, positive emotion, and with impulse buying in UD Putra TigaSaudara Majalengka including high category. As for influence of shopping lifestyle andpositive emoton of impulse buying partially and simultaneously have a positive and significanteffect.

The Effect of Store Atmosphere and Packaging Design toward Impulsive Buying with Shopping Lifestyle As a Moderating Variable at Carrefour in Jakarta

Thisresearchwasconductedtoexaminethe factorsthatinfluenceimpulsivebuying in Carrefour Jakarta consumers, which consists of shopping lifestyle, store atmosphere and packaging design. This study uses survey methods by distributing questionnaires. The population of this study consisted of Carrefour Jakarta consumers, while the number of samples was 96 people. Sample selection is done using random sampling techniques.ThedataanalysistechniqueusedinthisstudyusesSEMwiththeWarpPLS analysis tool. The results of the study prove that store atmosphere does not have a significant effect on impulsive buying. Packaging design has a positive and significant effect on impulsive buying. Store atmosphere has a significant effect on impulsive buying with shopping lifestyle as a moderating variable. But shopping lifestyle cannot moderate the packaging design relationship to impulsive buying. The contribution of this research is to see the role of shopping lifestyle in moderating store atmosphere and packaging design towards impulsive buying.

The Effect of Shopping Life Style and Positive Emotion on Buying Impulse (Case Study of the Palembang City Hypermarket)

This study aims to determine: (1) the effect of Shopping Life Style on impulse buying on customersat Palembang City Hypermarket, (2) the effect of positive emotions on Impulse buying on customers atPalembang City Hypermarket, (3) the effect of Shopping Life Style and positive emotions impulse buying forcustomers at the Palembang City Hypermarket. This study uses primary data obtained by survey methods bydistributing questionnaires that have been tested for validity and reliability. The population in this studywere customers at the Palembang City Hypermarket. The sampling technique used purposive samplingmethod with a total sample of 150 people. The data analysis technique used is path analysis. ShoppingLifeStyle has a significant effect on the Hypermarket impulse buying in Palembang. Positive emotions have asignificant effect on Impulse Buying at Hypermarket consumers in Palembang.

The Influence of Service Quality and Promotion on Consumers' Repurchase Decision with Shopping Life Style as a Variable Moderating at Franchise Minimarket in Medan

The Influence of Service Quality and Promotion on Consumers' Repurchase Decision with Shopping Life Style as a Variable Moderating at Franchise Minimarket in Medan

Shopping Life Style and Fashion Involvement on Buying Interest of Fashion Product with Motivation as Intervening Variable in the High Income Community of Siulak Mukai

Shopping Life Style and Fashion Involvement on Buying Interest of Fashion Product with Motivation as Intervening Variable in the High Income Community of Siulak Mukai

PENGARUH FASHION INVOLVEMENT DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING MAHASISWA POLITEKNIK NEGERI BATAM

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Fashion Involvement dan Shopping Lifestyle terhadap Impulsive Buying Mahasiswa Politeknik Negeri Batam, untuk mengetahui sejauh mana kedua variabel tersebut dalam mempengaruhi perilaku konsumen dalam melakukan Impulsive Buying. Penelitian ini menggunakan metode deskriptif yang melibatkan 85 mahasiswa jurusan Manajemen Bisnis sebagai responden. Pengumpulan data dilakukan dengan penyebaran kuesioner. Data yang telah diperoleh dianalisis dengan metode analisis linier berganda yang pengolahannya menggunakan program SPSS statistic versi 23. Hasil penelitian secara parsial menunjukkan bahwa variabel Fashion Involvement memiliki pengaruh negatif tetapi signifikan terhadap Impulsive Buying dan variabel Shopping Lifestyle memiliki pengaruh positif dan signifikan terhadap Impulsive Buying. Sedangkan hasil penelitian secara simultan menunjukkan bahwa kedua variabel bebas memiliki pengaruh positif dan signifikan terhadap Impulsive Buying.

SHOPPING LIFE STYLE MEMEDIASI HUBUNGAN HEDONIC DAN UTILITARIAN VALUE TERHADAP IMPULSE BUYING

Shopping Life Style memediasi hubungan Hedonic dan Utilitarian Value terhadap Impulse Buying Krido Eko Cahyonokridoeko@gmail.comKhuzainiHermono WidiartoSekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya ABSTRACT Sidoarjo an area affected by national disasters such as mud, giving the image to the public that the disasters had a negative impact on the existence of a small industrial centers are located in Tanggulangin. The level of public purchases on product bags and suitcases showed a declining trend since the occurrence of the disaster. Aware of the result, efforts to provide stuimulus reappointed to the general public to shop in the Center Industrial Bags and Luggage in Tanggulangin, Sidoarjo. This study requires data and information from respondents are skin products consumers who shop at Sentra Leather Industry waas. The purpose of this research is to know Hedonic and Utilitarian direct effect on Impulse Buying, To know Hedonic indirect effect on Impulse Buying through a shopping lifestyle, To know Utilitarian indirect effect on Impulse Buying through lifestyle shopping. To test the effect of intervening variables used path analysis method (Path Analysis). Path analysis is an extension of the multiple linear regression analysis that serves to assess causal relationships between variables that have been previously defined. In this study, there are four variables that will be analyzed parameters are Hedonic, Utilitarian, Shopping Lifestyle Shopping on Impulse Buying with Lifestyle as an intervening variable.

PENINGKATAN IMPULSIF BUYING BERBASIS POSITIVE EMOTION, SHOPPING LIFE STYLE DAN HEDONIC MOTIVATION

This study aimed to analyze the increase in impulse buying based on positive emotion, life styleand hedonic shopping motive in Paragon Mall Semarang The study population was a visitorParagon Mall Semarang. The sampling technique uses accidental sampling technique, which isa technique of making it by chance encountered and suitable for research, obtained the numberof samples of 100 people. Analysis tools is the path analysis, which previously tested thevalidity and reliability as well as the classical assumption. The results showed that the hedonicmotive significantly affect life style shopping. Hedonic motive has a significant positive effect onimpulse buying. Possitive emotion has a significant influence on impulse buying. Shopping lifestyle has a possitive influence significantly to impulse buying. Possitive emotion to become anintervening variable between hedonic motive and impulse buying. Shopping life style to becomean intervening variable between hedonic motive against impulse buying.Keywords: Hedonic motive, possitive emotion, life style shopping, impulse buying.

Antecedents and consequences of Indian consumers' attitude towards organic clothing purchase

The present study is an attempt to study the impact of four antecedents (hedonic shopping value, utilitarian shopping value, lifestyle and informational influence) on the attitude towards organic clothing. Further, to examine the impact of attitude on the purchase intention and ecological behaviour. The six hypotheses were tested with structural equation modelling technique. The data was collected through a structured questionnaire from Indian consumers of age group 18 years and above. Results indicated that hedonic shopping value; lifestyle and informational influence have positive influence on the attitude towards organic clothing. Further, attitude positively influences ecological behaviour and purchase intention for organic clothing. The insights from the study may help marketers to gain competitive advantage. They may design programs to educate consumers about healthy lifestyle. Marketers can also do segmentation based on lifestyle patterns and do the promotions accordingly. Further, considering the enormous potential of Indian apparel retail and organic clothing sectors, exploring key factors related to consumers' attitude may enrich the general understanding of this emerging sector.

An Exploratory Analysis of Relationships between Cellular Phone Uses' Shopping Motivators and Lifestyle Indicators

The convergence of the Internet and mobile communications has led to the development of an emerging market for mobile commerce. This creates a new challenge for information system personnel as they often are called upon to implement system capabilities to enable and support innovative business initiatives. This study conducted a questionnaire survey to gather perceptual data from college students in Taiwan about the use of cellular phones as an online shopping vehicle. The purpose of this research is to explore the relationships between motivating factors for online retail shopping using cellular phones and lifestyle indicators. The results of data analysis revealed the existence of significant relationships between the two sets of user characteristics variables. Significant effects of shopping motivating factors and lifestyle indicators on cellular phone users' willingness to purchase online using wireless communication devices were also found. These results may provide valuable hints for companies' implementation of mobile commerce initiatives.