Shopping Intention Research Articles

THE EFFECT OF LONELINESS AND NOSTALGIC ADVERTISING ON MOBILE SHOPPING INTENTION: A CONCEPTUAL FRAMEWORK

Factors influencing mobile shopping intention have been discussed very frequently in the literature. However, the effect of psychological reasons like loneliness on mobile shopping intention has received little attention in the consumer behaviour literature. Especially, there is a dearth of studies regarding how lonely consumers respond to mobile shopping intention when exposed to nostalgic advertising. Grounded on the Uses and Gratification Theory (UGT), this article conceptualizes that lonely consumer when exposed to nostalgic advertising may enter the flow state and eventually engage in mobile shopping. Consistent with prior literature, the authors consider four distinct dimensions of advertising-evoked personal nostalgia: past imagery, positive emotions, negative emotions, and physiological reactions. Marketers face considerable challenges when appealing to lonely consumers to engage in mobile shopping. This article provides a framework to aid marketers to successfully develop marketing strategies to engage lonely consumers in mobile shopping. Theoretical and managerial implications are discussed. Keywords: Loneliness, Nostalgic Advertising, Mobile Shopping Intention.

How sales promotion display affects customer shopping intentions in retails

PurposeThe purpose of this paper is to examine the impact of sales promotion display on customer intentions to purchase and repurchase, focusing on the moderating roles of perceived product quality and price fairness.Design/methodology/approachThis study employs a descriptive, quantitative, non-experimental research method using a cross-sectional design with a self-administered questionnaire. In total, 415 department store customers responded to the survey through an online research panel provider in Australia.FindingsThe results indicated that sales promotion display significantly affects the purchase and repurchase intentions. The findings also highlight the moderating role of perceived product quality and price fairness on customer shopping intentions. Lastly, it is confirmed that the joint moderating effects of perceived product quality and price fairness in the relationship between sales promotion display, purchase and repurchase intentions are significant.Practical implicationsBased on the study findings, managers could drive customer purchase and repurchase intentions using suitable visual objects in sales promotion and their appropriate in-store placement.Originality/valueThe present study introduced sales promotion display as a new dimension of store physical environment. This is the first study to investigate the relationship between sales promotion display and customer shopping intentions and incorporates customers' cognitive perceptions of price and quality in the conditioned effect of sales promotion display on shopping intentions. Moreover, this study brings up new insight into retailing literature by applying the classical conditioning theory in examining the links between sales promotion display and customer shopping intentions.

A Conceptual Model for the E-Commerce Application Recommendation Framework using Exploratory Search

The users helped by the search engine for online transactions in e-commerce; nonetheless, there is still a lack of search interest from the user and online shopping intentions. To boost the user's search for product recommendations, use a search engine for the quest but not for purchasing purposes. Existing frameworks have some significant problems in the recommendation technology, such as new product problems, fewer evaluation problems, a vast amount of data, etc. Many e-commerce applications lack a better search experience like an Exploratory search system. This research work aims to create a conceptual model for recommendation systems using exploratory search, to study the behavior of users and the efficacy of exploratory search in terms of the quality of the search results produced. Several machine learning algorithms are used in this research to classify e-commerce products and evaluate the performance of these algorithms. The full-text search mechanism is used to implement an exploratory search system. The exploratory search system is evaluated by three criteria called to look up, learn and investigate. After the experiments and evaluation, it is observed that AdaBoost over decision tree performs better than the other classification algorithms implemented. The exploratory search system satisfies the three requirements that are lookup learn and investigate during the search process. Contributions to this work are to build a conceptual model for the recommendation system through the dataset of user events and finding the implementation of an exploratory search mechanism in an e-commerce application.

Investigating consumers’ online social shopping intention: An information processing perspective

Online social media is transforming the way customers communicate and exchange product information with others. Consumers increasingly rely on the opinions and recommendations from social media members when making purchasing decisions. However, information received from social media may have different meanings and social implications for consumers. Based on the theory of informational social influence and heuristic-systematic model (HSM), we develop a model to understand the relative importance of informational social influence, normative social influence, and perceived information quality on the consumer’s social shopping intention under different levels of product involvement. The results of the structural equation modeling (SEM) using a sample of 503 consumers in the Facebook brand fan pages indicate that social influences have a greater impact on the consumer’s social shopping intention than perceived information quality. Three social interactional factors (perceived similarity, familiarity, and expertise) have a positive effect on social shopping intention via the mediation of informational, normative social influence and perceive information quality. The multiple-group analysis suggests that high product-involved consumers are motivated to exert more cognitive effort to evaluate the product information. In contrast, low product-involved consumers are more susceptible to informational social influence. We draw on these findings to offer implications for researchers and practitioners.

가상현실과 증강현실 쇼핑의 체험적 요소가 상품 구매 의도에 미치는 영향

가상현실과 증강현실 쇼핑의 체험적 요소가 상품 구매 의도에 미치는 영향

The effect of information privacy concern on users' social shopping intention

PurposeThe purpose of this research is to examine the effect of information privacy concern on users' social shopping intention.Design/methodology/approachBased on the 340 valid responses collected from a survey, structural equation modeling (SEM) was employed to examine the research model.FindingsThe results indicated that while disposition to privacy positively affects privacy concern, both reputation and laws negatively affect privacy concern, which in turn decreases social shopping intention. In addition, trust partially mediates the effect of privacy concern on social shopping intention.Research limitations/implicationsThe results imply that social commerce companies need to mitigate users' privacy concern in order to facilitate their shopping behavior.Originality/valueThis research disclosed that privacy concern receives a tripartite influence from users (disposition to privacy), platforms (reputation) and governments (laws). The results help us gain a complete understanding of information privacy concern mitigation in social shopping.

Beyond Browsing: Motivations for Experiential Browsing and Goal-Directed Shopping Intentions on Social Commerce Websites

This study investigated motivations and potential influence paths driving experiential browsing and goal-directed shopping intentions coexisting on social commerce (s-commerce) websites based on the model of goal-directed behavior (MGB). Surveys and research model tests were conducted using SmartPLS. Results revealed that users have more substantial social and hedonic motivations and social desire than utilitarian motivation for using s-commerce websites, which can lead to a higher experiential browsing intention. However, goal-directed shopping intentions of users can only be boosted using utilitarian motivation through the mediation of attitude toward s-commerce or commercial desire. Moreover, the results revealed the critical role of user attitude toward s-commerce compared with that of user desires in both experiential browsing and goal-directed shopping intentions. This study is the first in which the MGB was extended to explore the influence paths driving experiential browsing and goal-directed shopping intentions in the s-commerce context by simultaneously considering the mediating roles of desire and attitude. The empirical results of this study can be utilized by companies and s-commerce websites to develop effective strategies for strengthening user motivation to use s-commerce websites, which can enhance their shopping and browsing intentions.

Online Shopping Intention for Consumer Electronics Products: A Literature Review and Conceptual Model

Internet and its related technologies have opened the new spectrum for the marketers. One of the highest growing segments is business to consumer E-commerce. E-commerce offers enormous opportunities for the marketer to promote products and services. Thought these opportunities come along with notable challenges. To capitalize on the opportunities and to develop the strategies to deal with challenges that are prevailing in e-commerce market online retailers and website developers have to understand the customer's point of view towards the intention of online shopping. It is necessary to understand the factors that drive consumer online shopping intention. In line with this, the paper proposed a conceptual framework for consumer's online shopping intention. The framework used behavioral intention theories to develop a conceptual model that identify factors affecting consumer's online shopping intention for consumer electronic products. Keywords: E-commerce, online shopping, purchase intention, conceptual model, literature review Cite this Article: Hemantkumar P. Bulsara, Pratiksinh S. Vaghela. Online Shopping Intention for Consumer Electronics Products: A Literature Review and Conceptual Model. E-Commerce for Future & Trends. 2020; 7(1): 24–32p.

Online Alışverişlerde Kargo Hizmetlerinin Tüketici Algılarına Etkisi

Günümüzde online alışverişlerin önemi giderek artmakta, tüketicilerin alışveriş alışkanlıkları değişirken alışverişlerini online mağazalardan yapanların sayısında da önemli bir artış gözlenmektedir. Bununla parallel olarak online mağaza açan şirketlerin sayısı da giderek çoğalmakta ve şirketlerin sundukları hizmetler de çeşitlenmektedir. Bu bağlamda sunulan kargo hizmetleri de tüketiciler için önemli hale gelmiş, satın alma kararında önemli bir etken haline gelmiştir. Özellikle online alışverişlerde sunulan kargo hizmetlerinin çeşitliliği, siparişin gönderileceği kargo şirketini seçebilme imkanı, kargonun tüketiciye ulaşma hızı gibi konular tüketicilerin alışveriş yaptıkları online mağazaları seçerken dikkat ettikleri unsurların başında gelmektedir. Bu çalışmada senaryo bazlı deney yöntemi kullanılarak kargo ücretinin tahsil zamanı, kargonun ulaşma süresi ve kargo şirketini seçme imkanı manipüle edilerek online alışveriş niyeti, online tüketici tatmini ve algılanan hizmet kalitesi üzerindeki etkileri incelenmiştir. Sonuçlar kargo ücretinin satın alma sırasında ödenmesinin, ürün tesliminin üç iş günü içinde yapılmasının ve kargo şirketini seçebilme imkanı olmasının online alışveriş niyetini, online tüketici tatminini ve algılanan hizmet kalitesini artırdığını göstermektedir.

A Study on Customer Attitude and Shopping Intention Towards Health Care Products

Context: The study aims to identify various factors that influence purchase intention towards health care products. The study purpose of the paper is to recognize various purchase intention factors. A survey of 100 respondents was carried out with the help of the questionnaire. The researcher used Anova and Regressison analysis to check the hypothesis and to analyse the data. The result identified various attracting features that lead to purchase of health care product. Involvement and awareness towards healthy life style and time management played great impact over the customer shopping intention. This paper provide insights to the manufactures of health care products about the various determinants that the customer consider being most important and significant contributor in decision making process before making the purchase.Context: The study aims to identify various factors that influence purchase intention towards health care products. The study purpose of the paper is to recognize various purchase intention factors. A survey of 100 respondents was carried out with the help of the questionnaire. The researcher used Anova and Regressison analysis to check the hypothesis and to analyse the data. The result identified various attracting features that lead to purchase of health care product. Involvement and awareness towards healthy life style and time management played great impact over the customer shopping intention. This paper provide insights to the manufactures of health care products about the various determinants that the customer consider being most important and significant contributor in decision making process before making the purchase.

An Empirical Model of Mobile Shopping Attitudes and Intentions in an Emerging Market

This paper aims to build an integrated model of factors affecting mobile shopping attitudes and intentions. A sample of 1,330 of active mobile subscribers was involved in a self-administered survey. Exploratory and confirmatory factor analyses were used to assess the research constructs, unidimensionality, validity and composite reliability. Structural path analysis was also used to test the proposed research model and hypotheses. The findings show that ease of use has a positive effect on usefulness and m-commerce attitudes. M-commerce attitudes have a positive effect on m-commerce intentions. Perceived risk has a negative effect on usefulness and m-commerce attitudes. Enjoyment and e-trust have a positive effect on m-commerce attitudes. Perceived trust has exerted the strongest effect on m-commerce attitudes providing evidence that contextual factors provide a better explanation of users' m-commerce attitudes than TAM.

The Role of Online Trust in Forming Online Shopping Intentions

The main focus of this study is to investigate the impact of online shopping trust towards online shopping intentions in the Kingdom of Saudi Arabia, while the online shopping experience of consumers will be assessed for moderation between attitudes and intentions. The nature of the study is quantitative and a correlational design has been selected for the study. Primary data is collected from a sample of 452 people having online experience in major cities of Saudi Arabia including Jubail, Riyadh, and Jeddah. SPSS and Smart PLS are used to run different statistical techniques to test the proposed model. The results of the study show that online trust positively impacts online shopping attitudes which in turn positively affect intentions, also online shopping experience of consumers has a positive impact as a moderator between online shopping attitude and online shopping intention.

Carcity as a Desirable Attribute of Luxury Fashion Brands in Millennial Marketing

Purpose – Marketing literature considers scarcity a mechanism that increases the desirability of the offer and an inherent attribute of luxury products. This market needs to capture the millennial segment. The objective of this paper is to develop a proper scarcity strategy to be used when connecting luxury brands to millennials. Design/methodology/approach – An empirical study based on an experimental design was carried out to test the effect of each of the strategies (second line, my luxury, or exclusive selection of cheaper products) on different dimensions of how millennials perceive luxury brands (refinement, elitism, and hedonism), looking for causality relationships. Findings – The hedonism factor, closely connected with purchase experience, seems to be the most valuable for millennials and best encouraged by the second line strategy. In this way, luxury brands draw millennials into their market in a natural way, through an accessible price. But the second line strategy could imply a process of brand devaluation for the traditional customer base. Limitations – The difference in the results obtained using the “current shopping intention” and “future shopping intention” variables deserves more attention. Different ways of measuring future shopping intention could be applied to test the effects on the results. Originality/value – A different methodology, that is, an experimental study is presented to compare marketing strategies in the luxury market. In this way, a better relationship between exclusivity and the needs of millennials can be established as regards their attraction to luxury brands.

TV홈쇼핑 특성과 구매의도의 관계 연구

TV홈쇼핑 특성과 구매의도의 관계 연구

THE QUALITY AND MANAGEMENT DEVELOPMENT FOR TRADITIONAL GROCERY STORES IN DUSIT DISTRICT, BANGKOK

The objectives of this research were: 1) to survey the level of consumers’ awareness on traditional grocery stores in Dusit District, Bangkok, based on location, service quality , risk, shopping enjoyment, value for money, shopping satisfaction and future shopping intention; 2) to survey the influences of factors including: location, service quality, risk, shopping enjoyment, value for money and shopping satisfaction on future shopping intention of the consumers of the traditional grocery stores in Dusit District, Bangkok. Quantitative and qualitative analyses are used in this research. The quantitative sample comprises of 400 consumers in Dusit District, Bangkok, to whom questionnaires were distributed. In-depth interviews were also conducted with five owners of traditional grocery stores in the same area. In analyzing data of this study, both multiple regression analysis and SPSS for windows were employed.
 According to the results of this research, it was found that consumers have moderate level of awareness on location, service quality, risk, shopping enjoyment, value for money, shopping satisfaction and future shopping intention. The factors including value for money, shopping enjoyment and the risk strongly influence on shopping satisfaction and the shopping satisfaction influences on the future shopping intention. This research also indicates that the factor on shopping enjoyment mostly stems from the consumers organize activities together at traditional grocery stores.

Will this session end with a purchase? Inferring current purchase intent of anonymous visitors

Abstract Understanding the online behavior and intent of online visitors is the subject of a long line of research. mechanisms to understand the purchase intent of visitors, to increase the number of visits that end with a purchase. anonymous visitors garner little attention, having no shopping history or known interests. Compared to profiled returning customers whose history is known, anonymous visitors garner less attention. The lack of a known shopping history or interests makes it hard to learn from their behavior, or infer their shopping intent. Here, we suggest the use of products’ popularity trends and visit’s temporal information to infer the purchase intention of anonymous visitors. We model these dynamics and utilize our model to infer purchase intent of visitors of two large real e-commerce retailer sites. Our model identifies online signals for purchase intent that can be used for online purchase prediction.

Consumers’ decisions in social commerce: the role of guanxi elements

Purpose Recently, the popularity and growth of social media have boosted the development of social commerce (s-commerce). The purpose of this paper is to investigate consumers’ decisions in s-commerce, for which this study conducted empirical research on WeChat, a very popular social media in China, to validate how guanxi elements (e.g. ganqing, renqing and xinren) affect consumers’ decisions in s-commerce. Design/methodology/approach To examine the research model, an online survey instrument was developed to gather data. The hypotheses were tested using partial least squares modeling. Findings The results confirm that guanxi elements are positively related to eWOM sharing intention and social shopping intention. Moreover, these effects are mediated by a sense of belonging. Originality/value This study enhances the existing literature by introducing the concept of guanxi elements to the context of s-commerce, and linking the concept of guanxi elements and consumers’ decisions. Moreover, this study improves the theoretical and empirical understanding of guanxi elements by investigating its impact on eWOM sharing intention and social shopping intention. Third, the results confirm that guanxi elements not only influence a sense of belonging but also conjointly impacts eWOM sharing intention and social shopping intention in s-commerce.

Relation of Country-of-Origin Effect, Culture, and Type of Product with the Consumer’s Shopping Intention: An Analysis for Small- and Medium-Sized Enterprises

To obtain information about foreign markets is a very complex task for small- and medium-sized enterprises. This work’s aim is to find out how certain variables are related to the consumer’s shopping intention. It will help these firms to get a better knowledge of this intention. The work is specifically centred on products related to the gastronomy of a particular place. Through a sample of 154 tourists who visited this destination, we sought to know these products’ degree of acceptation. Via structural equation modelling, it has been possible to determine the relevance which the variables of country of origin, gastronomic culture, and type of product have regarding the shopping intention. The work’s novelty is to contribute a methodology of gathering information in the destination on the likes and behaviour patterns of foreign consumers without the need of costly research in their countries of origin.

An integrated view of particularized trust in social commerce: An empirical investigation

With the prevalence of social media and social networking, social commerce is becoming increasingly popular in both business and research areas. As in other types of e-commerce context, trust is also indispensable in social commerce. In this study, two types of trust have been discussed. This study represents an initial attempt to provide an integrated view of particularized trust in social commerce, including particularized trust antecedents, trust transfer and trust performance, so as to promote trust formation in social commerce. Using data collected from 614 social commerce users, we demonstrate that trust disposition, quality-assured shared information, familiarity and endorsement by other members are four antecedents of particularized trust. The results also indicate particularized trust can be transferred into system trust, and particularized trust only exerts positive effect on social WOM intention while system trust only exerts positive effect on social shopping intention. Furthermore, we prove perceived similarity can strengthen the relationship between trust disposition and particularized trust as well as the relationship between quality-assured shared information and particularized trust.

Influence of customer perceived value on the online shopping intention of aquatic products under B2C E-commerce

Fresh food e-commerce enter into the golden period of development in the network age. Based on the perspective of consumers’ perceived risk of aquatic products, 306 questionnaires were used to construct the impact model of perceived value and perceived risk on the intention of online shopping, and the moderating effect between the customer perception and online shopping intention was studied by using the website specialization as an moderator variable. The results show that consumers’ perceived ease of use and usefulness will enhance their willingness to buy aquatic products, and perceived economic risks and perceived privacy risks have negative impact on online shopping aquatic products. The website specialization of aquatic product has a moderating effect among the consumer's perceived ease of use, usefulness and perceived economic risk, but it does not play a moderating role in the consumer's perceived privacy risk.