Shopping Environment Research Articles

Models of ecological renovation of industrial buildings for the creation of shopping, entertainment or recreational complexes

The article examines the key features of the functional planning and spatial architectural treatment of the typological group of public buildings and structures during renovation of industrial buildings in coastal areas in order to create promising models of two different types of multifunctional spaces: a shopping and entertainment complex, and a public park. Both approaches exploit the structural and spatial advantages of these buildings and modern architectural-ecological techniques, such as: adaptive reuse, structural reinforcement, and integration of natural light and environmentally friendly materials. The key differences lie in their focus: shopping and entertainment centers emphasize commercial activities and leisure through a dynamic shopping environment, while public parks give preference to green areas and outdoor recreation, integrating extensive landscape design and environmental sustainability methods into the project. Overall, these renovation models not only improve the urban environment, but also contribute to the well-being of the population and restoration of the environment in the area.

The Effect of Perceived Security Risks on Mobile Banking Adoption in Fashion Retail Industry. A Case Study of Mwanza Region, Tanzania

The adoption of mobile banking among fashion retailers is increasingly recognized as a powerful catalyst for economic empowerment and financial inclusion. It reduces reliance on traditional banking methods, allowing consumers and suppliers to engage in transactions without the constraints of banking hours or physical locations. This flexibility enables online transactions to occur anytime and anywhere, fostering a more dynamic and responsive shopping environment. However, its adoption is very limited in fashion industry. This study was set to explore security issues that affect adoption of mobile banking by fashion retailers in Mwanza municipal councils. The study is grounded on perceived risk theory which explain how individuals assess risk and make decisions under uncertainty. The data for this study were collected using a close-ended questionnaire distributed to a sample of 200 respondents, who were selected through a simple random sampling technique. The study employed a combination of content analysis and binary logistic regression analysis as its analytical approach. The study revealed a negative effect of fraud, phishing attacks, and transaction errors on the adoption of mobile banking, while highlighting the positive influence of security literacy in encouraging this adoption. The study concluded that that mobile banking service providers should implement comprehensive user education programs focused on security best practices, including the importance of strong passwords and awareness of phishing schemes. Additionally, enhancing authentication methods and establishing robust transaction error resolution processes that can mitigate risks and foster greater trust in mobile banking among fashion retailers.

The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App

The Impact of Mobile Data Cost on Consumer Price Sensitivity: A Study of a Hotel Booking App Mobile data cost arises from the perception that mobile data are more expensive than Wi-Fi because of additional charges incurred when exceeding fixed data quotas. Understanding mobile data cost is a global and industry-wide concern as the perception of this cost is common in both developed and developing countries, and even subtle behavioral shifts because of this cost can have significant impacts given the prevalence of mobile shopping. Using hotel search data, we find that consumers are approximately twice as price sensitive when using mobile data compared with Wi-Fi, leading to an average revenue reduction of $17 per hotel booking. Additionally, consumer search effort decreases across decision stages when using mobile data rather than Wi-Fi, showing that mobile data users pursue satisfactory options without extensive search effort, obtain less product information, and therefore rely more on price information, becoming more price sensitive. This study provides implications for mobile shopping environments in which limited mobile data plans are common, suggesting that firms should consider consumers’ connectivity types in marketing strategies, offer data subsidies to encourage more thorough searches, and develop customized recommendations and app versions for mobile data users and that policymakers should monitor potential price discrimination to protect consumer interests.

IDENTIFYING DETERMINANTS INFLUENCING THE ONLINE SHOPPING ADOPTION BEHAVIOR IN THE FASHION AND APPAREL INDUSTRY: AN EMPIRICAL FACTOR ANALYSIS

The rapid growth of e-commerce has reshaped consumer behavior in the fashion and apparel industry, making it essential to understand the factors that influence online shopping adoption behaviour. This study aims to identify key determinants affecting consumer choices in this digital shopping environment. A questionnaire designed for the study was administered to 290 respondents across various regions of Gwalior city. Through factor analysis, five critical determinants emerged: Ease of Use, Price Sensitivity, Trust and Security, Social Influence, and Perceived Usefulness were identified. Each of these factors contributes uniquely to shaping online shopping adoption behavior. Ease of Use emphasizes the accessibility of online platforms, while Price Sensitivity reflects consumers attention to cost advantages through online mode. Trust and Security address concerns over data protection, Social Influence captures the impact of peer and societal recommendations, and Perceived Usefulness highlights the value consumers place on convenience and benefits. These findings provide actionable insights for fashion & apparel e-retailers aiming to enhance their platforms, tailoring strategies to meet consumer needs and encourage engagement in the online shopping space.

Research on Consumer Purchase Intentions Towards VR Shopping and Traditional E-commerce in the Post-Pandemic Era

In the post-pandemic era, significant changes have occurred in consumer shopping habits and preferences. This study investigates consumer purchase intentions towards virtual reality (VR) shopping and traditional e-commerce. Findings reveal that consumers are increasingly inclined towards novel and convenient shopping experiences. VR shopping, with its immersive nature, attracts a large number of young and tech-savvy consumers. Meanwhile, traditional e-commerce maintains its importance due to a wide selection of products and stable shopping environments. The pandemic accelerated consumer acceptance of online shopping, and VR shopping, as an emerging technology, is gradually unleashing its market potential. However, both methods have their advantages and disadvantages, and consumers consider personal needs, technological acceptance, and shopping experience factors in their purchase decisions. Using collected samples, this thesis analyzes consumer purchase intentions towards VR shopping and traditional e-commerce, and proposes recommendations with identified issues as the basis.

Marketing Strategy Analysis Based on the 4P Theory: A Case Study of Sephora

Sephora is an old brand, it has been known to the public since its opening, its products sell well, and decades later it is still popular around the world, and its sales have been rising, thanks to its unique 4P marketing strategy. Sephora's marketing strategy has achieved great success, and this paper will analyze their strategy by the way of literature analysis. Sephora, as a giant in the beauty industry, owns many brands and has many customers, which can be attributed to their marketing strategy. Sephora's marketing strategy mainly focuses on a wide audience, high tolerance, both online and offline stores, product diversification, self-service shopping to provide customers with a comfortable shopping environment, cultivate customer loyalty, and a wide price range. Sephora has a clear positioning and operates numerous chain stores globally. It also provides customers with specialized services to make customers clearer about their needs and strengthen customer loyalty with unique services. Sephora has gained a large number of followers with its wide range of prices, product diversification, geographical location and proper promotion.

Investigating the Factors Affecting Customer Trust in E-Commerce

In the rapidly evolving landscape of e-commerce, the foundation of customer trust has emerged as a critical determinant of success for online businesses. This article delves into the multifaceted nature of trust in e-commerce, identifying and analyzing key factors that influence consumer confidence and loyalty. Through a comprehensive examination, we highlight the importance of website design and usability, security measures, customer reviews and testimonials, customer service and support, and the impact of brand reputation and influencer endorsements. The discussion extends to actionable strategies for e-commerce businesses to build and maintain customer trust, emphasizing the need for continuous improvement and adaptation to changing consumer expectations and technological advancements. Real-life case studies provide insights into successful and unsuccessful attempts to foster trust online, underscoring the lessons learned. The article concludes by reflecting on the dynamic nature of trust in e-commerce, urging businesses to stay vigilant and proactive in creating a trustworthy shopping environment. This analysis serves as a valuable resource for e-commerce businesses aiming to navigate the complexities of building trust in the digital age.

Impact of Augmented Reality (AR) and Virtual Reality (VR) on Retail

This research explores the prospective change that Augmented Reality (AR) and Virtual Reality (VR) bring to the retail business, including sales interactions, individualization, sales results, and managerial analytics. AR augment physical space with digital content and VR involves the complete creation of a virtual world reminiscent of the physical shopping environment. These technologies mediate the gap between conventional physical store and e-store, providing distinctive solutions like augmented reality fitting and real-life assistant interfaces. As this study is based on a quantitative, cross-sectional survey research design, data is collected by means of self-administered online questionnaires in order to capture consumers’ attitude and behaviour concerning AR and VR. The result shows how these technologies enhance customer interactions, improved customer satisfaction, better sales as well as trying to minimize returns. Furthermore, the combination of AR and VR facilitate the creation of new competitive advantages for retailers such that unique shopping experiences can be provided. It also helps in practicing sustainable business by avoiding the compulsion for physical stock and lowering the logistic expenses. This research gives practical recommendations about applications and further perspective of AR and VR use in the retail business, which can contribute to its transformation based on these technologies. Ultimately, this research underscores the pivotal role of AR and VR in shaping the future of retail, driving innovation, and fostering stronger connections between brands and consumers. effectively utilize Artificial Intelligence while ensuring they remain competitive in the global marketing landscape.

Social Exclusion and Consumer Preference for Crowded Shopping Environments: The Moderating Role of Time Perspective

Introduction: This study investigates how social exclusion influences consumer preferences for crowded shopping environments and examines the moderating role of time perspective. Specifically, it explores the mediating role of social connectedness and how present hedonism and fatalism impact these preferences.Methods: Three experimental studies tested the hypotheses. Participants were randomly assigned to social exclusion or inclusion conditions, and their preferences for crowded environments were measured. Time perspective (present hedonism and fatalism) and social connectedness were also assessed.Results: Results show that socially excluded consumers prefer crowded environments to fulfill their social connectedness needs. Present hedonism intensifies this preference, while present fatalism diminishes it. The findings demonstrate the significant role of social exclusion and time perspective in shaping consumer behavior.Practical Implications: These findings provide actionable strategies for retailers to design environments that address the psychological needs of socially excluded consumers. Retailers can use these insights to create targeted marketing strategies, especially in a post-pandemic context, where social interactions are evolving.Originality/Value: This study offers new insights into the psychological mechanisms behind consumer behavior in response to social exclusion. By integrating Belongingness Theory and Time Perspective Theory, it deepens the understanding of how social exclusion drives consumer preferences for crowded environments, highlighting the moderating effects of present hedonism and fatalism

Shopping motivations of Paylater users

ABSTRACT Objective Despite Paylater’s increasing popularity in Indonesia, no research potentially has explored the influence of Paylater users’ shopping motivation on purchase intention. This topic is important to research to create a healthier shopping environment for marketers and users. This paper presents two studies addressing this gap. Method Study 1 explored the values of shopping motivation influencing purchase intention in Indonesia using a non-experimental method with 299 participants aged from 18 to 40 years in Indonesia. Study 2 used experimental vignette methods to strengthen the first study’s results. This study involved 752 participants with the same characteristics as Study 1. Results The results of Study 1 show that both utilitarian and hedonic motivations influence Paylater users’ purchase intention in Indonesia, and all shopping motivation values positively influence utilitarian and hedonic motivations. In Study 2, we found that values of convenience, customisation, adventure/exploration and gratification affect the purchase intention of Paylater users in Indonesia. Conclusion The results demonstrate both motivations influence purchase intention, but hedonic has the most significant influence, and all shopping motivation values are significant. Therefore, each value can motivate Indonesian Paylater users’ intention to purchase. Key Points What is known about this topic:

Exploring the Impact of Consumer Information Search on Communication Product Choice in a Multi-channel Shopping Environment Using TAM Model

In the era of ubiquitous technology and information accessibility, multi-channel shopping has emerged as a prevalent consumer purchasing mode. This diversified shopping landscape presents consumers with an array of shopping channels and product options, profoundly influencing their shopping behaviors and decision-making processes, particularly in the realm of information search. This study delves into the impact of consumer information search behavior on communication product choice within a multi-channel shopping environment, employing the Technology Acceptance Model (TAM) as the theoretical framework. The findings unveil a significant correlation between consumers' acceptance of various shopping channels and their information search behavior, which in turn shapes their communication product choices. Notably, consumers' perceptions of ease of use, information richness, and transaction security associated with shopping channels influence their channel acceptance, subsequently impacting their communication product choice behavior. These insights hold valuable implications for companies in crafting more effective marketing strategies and promotional plans, while also contributing to academic discourse on consumer behavior and the application of the Technology Acceptance Model.

The Antecedents of Utilitarian and Hedonic Motivations for Online Shopping Satisfaction

Empirical studies indicate that utilitarian and hedonic shopping motivations have a profound effect on customer satisfaction in a physical brick-and-mortar shopping environment. Studies have also started to surface which underscore the importance of these motivations in the realm of e-commerce. The study, therefore, seeks to determine the antecedents of utilitarian and hedonic motivations for online shopping satisfaction. A quantitative research method with a descriptive research design was implemented in this study. The data was collected through a survey method from a sample of 215 online shoppers in an emerging economy, South Africa. The study utilised previously validated scales. Multivariate regression analysis was performed to determine the factors that influence utilitarian and hedonic motivations for online shopping satisfaction. The results reveal that information availability, cost saving, wider selection, convenience, and efficiency are the antecedents of utilitarian dimensions that determine online shopping satisfaction, while status, adventure, social shopping, idea shopping, and gratification are considered the antecedents of hedonic motivations of online shopping that influence satisfaction. The results of the study offer insight into why consumers engage in online shopping by determining the factors that influence utilitarian and hedonic motivations. Accordingly, the study offers practical recommendations to e-retailers on how to best serve their customers by focusing on the individual building blocks of utilitarian and hedonic shopping motivations.

Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments

PurposeDespite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that all women, even those with lower body appreciation, should feel included in this setting. However, studies have yet to quantitatively explore the mediating role of women’s positive body image between clothing size and in-store experiences. To address this gap, this study examined the in-store experiences of 642 women from largely Western nations (Mage = 45.96, standard deviation (SD) = 9.31) who self-reported as straight-, mid- and plus-sizes and the mediating role of body appreciation.Design/methodology/approachParticipants completed online questionnaires with measures including clothing size, body appreciation, in-store experiences and preferences for in-store changes.FindingsWomen of mid-size and plus-size were more likely than women of straight-size to report lower body appreciation, which led to a greater desire for guidance from staff about styles but less likelihood to approach them, higher discomfort going up a size and lower confidence trying on clothes. In contrast, straight-size women generally felt more comfortable and confident in-store clothes shopping. A direct link between clothing size and lower purchase intentions without in-store representation was found; however, body appreciation did not mediate this link. Preferences for in-store changes included better support from sales staff and more inclusive imagery.Originality/valueThis study indicates that in-store clothes shopping may not feel like retail therapy for women who identify as mid-size or plus-size and experience low body appreciation. It highlights the need for comprehensive reform within the fashion retail industry by prioritizing inclusivity through better staff support and in-store representation for all sizes.

Research and Evaluation of Multi-Sensory Design of Product Packaging Based on VR Technology in Online Shopping Environment

The development and application of virtual reality (VR) technology significantly enhances consumer immersion. Exploring a multi-sensory evaluation model for virtual packaging is valuable for integrating VR technology with packaging. This study developed a multi-sensory evaluation model for virtual packaging using the analytic hierarchy process (AHP). Eye-tracker experimentation was conducted to identify consumer attention indicators when interacting with virtual packaging. These indicators were quantified using Saaty’s nine-level importance scale and expert input, resulting in a comprehensive multi-sensory evaluation model. Subsequently, a VR shopping system focused on potato chips and cola as packaging design objects. This system was evaluated using the established model, and the results were analyzed. Based on the findings, improvements were made, and the system was re-evaluated using the modified model. The post-improvement evaluation demonstrated significantly enhanced sensory experiences. These results validate that the developed evaluation model effectively guides multi-sensory design approaches for packaging within a VR environment.

Robotic Stretcher for Spinal Muscular Atrophy Patient: Test of User Controllability with Operating Device and Monitoring System

Diseases such as amyotrophic lateral sclerosis and spinal muscular atrophy (SMA) often cause motor disabilities through the progressive loss of muscle power. Also, many SMA patients must lie horizontally and thus cannot operate a wheelchair. The aim of this study was to develop a robotic stretcher for an SMA patient with severe motor disabilities to enable her to maneuver independently inside a building. The concept underlying the stretcher is that the user should be able to drive the stretcher using a suitable operating device while watching a display feed from cameras mounted on the stretcher. We have developed new devices with an operating device and its algorithm, monitoring system, mechanical frame, and control system tailored to the user’s limited abilities (motion in only one finger). We have verified their functions through tests of a prototype machine operated by the target user. The tests were conducted with the machine positioned on the ground to simulate a shopping mall environment. The subject was able to control the machine effectively, aided by the monitoring system that provided visibility of the stretcher’s position within the environment. Remarkably, even without specific guidance, the subject could operate the stretcher efficiently. To enhance the stretcher’s operability, we considered focusing on controlling the straight motion performance of the mechanical body, which includes two independently motor-driven wheels and casters.

VicubelabLab-Personalised Adaptive Aisle (PAA) for Viewability and Reachability of Products in VR Shopping Environments

To improve users’ tendency towards shopping in Virtual Reality (VR), en-hancing the User Experience (UX) of the VR shopping environments is of primary importance. Product viewability, reachability, and personalisation are some of the primary UX factors in a shopping environment. This paper proposes and discusses three factors for a Personalised Adaptive Aisle (PAA) in a VR shopping environment to improve the shopping experience. They are 1) Shelf placement for viewability and reachability, 2) User view-point in VR, and 3) Personalised Product placement.

The Impact of Marketing Stimuli and Consumer Personality on Impulse Buying in Digital Shopping Environment : An Analysis of the Moderating Effect of Referrer Trustworthiness

The Impact of Marketing Stimuli and Consumer Personality on Impulse Buying in Digital Shopping Environment : An Analysis of the Moderating Effect of Referrer Trustworthiness

Effect of Augmented Reality (AR) and Virtual Reality (VR) experiences on customer engagement and purchase behavior in retail stores

This review paper explores the impact of Augmented Reality (AR) and Virtual Reality (VR) technologies on customer engagement and purchasing behavior in retail settings. As immersive technologies continue to evolve, AR and VR are increasingly employed to enhance the shopping experience, offering interactive and personalized engagements that traditional retail cannot match. Through a comprehensive analysis of recent literature, the paper highlights how AR applications, such as virtual try-ons and interactive product displays, significantly enhance customer engagement by providing novel and enriched shopping experiences. Similarly, VR facilitates virtual store visits and immersive product interactions, leading to higher levels of customer satisfaction and brand loyalty. The paper discusses key metrics for evaluating engagement and purchase behavior changes, including increased dwell time, higher conversion rates, and enhanced customer satisfaction. Additionally, the review identifies challenges, such as technological integration and user adaptation, which may impede the full potential of AR and VR in retail. The findings underscore the transformative potential of AR and VR in reshaping the retail landscape by bridging the gap between digital and physical shopping environments, thus driving more informed purchasing decisions and fostering deeper customer connections. Future research directions are suggested to address the limitations and further investigate the long-term impacts of these technologies on consumer behavior.

Discovering online Chinese consumers’ impulse buying in live streaming by the theory of planned behavior

<p class="MsoNormal" style="margin-top: 8pt; text-align: justify;"><span lang="EN-US" style="font-family: 'times new roman', times, serif; color: black; font-size: 12pt;">The study explores online consumers’ impulse buying intentions and behaviors on live streaming platforms. Unlike traditional shopping modes, the development of real-time video streaming provides online consumers with a distinct approach to interacting with live streamers and browsing online products in real-time, potentially causing their impulse buying intentions. To understand online consumers’ impulse buying intentions and behaviors, the paper establishes the research model based on the theory of planned behavior (TPB) model and analyses influencing factors from attitude, subject norm and perceived control aspects. Through the data analysis based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the research results show that, three factors positively affect online consumers’ impulse buying intentions and lead to their final behaviors. Meanwhile, control variables, including gender, age, and income level, demonstrate insignificant effects across the model. Unlike existing literature, the current study displays the distinct features of live streaming platforms and discovers online consumers’ impulse buying intention based on the TPB model. The results are helpful for related scholars and departments to pay more attention to the live shopping environment and understand online consumers’ impulse buying issues.</span></p>

Consumer decision-making processes in digital environments—A psychological perspective

This conceptual paper examines the influence of psychological principles on consumer decision-making within digital shopping environments, integrating psychological theories with empirical observations to understand how cognitive, emotional, and social factors shape consumer behaviors online. By reviewing existing literature and applying a constructivist epistemology and relativist ontology, the study develops a conceptual framework highlighting the impact of digital interface design, information availability, and personalized marketing on consumer choices. The paper analyzes various examples and identifies vital psychological triggers and decision-making barriers, offering strategic insights for enhancing digital marketing practices. This research contributes to academic and practical understandings of digital consumer behavior, proposing that a more profound integration of psychological insights can lead to more effective and ethically grounded marketing strategies in the digital era.