Shopping Behavior Research Articles

Exploring the Impact of Social Media Sites on Compulsive Shopping Behavior: The Mediating Role of Materialism.

This study aims to examine the influence of social media sites and television advertisements on compulsive shopping behavior, and whether this influence is mediated by materialism in the university students of Saudi Arabia. Data was collected from 487 students at Saudi universities. AMOS and Structural equation modeling (SEM) were utilized to examine the data. The research supports the Hypothesis that adolescents who are more materialistic are more prone than less materialistic adolescents to engage in compulsive shopping behavior. The findings were consistent with other research, suggesting that the same remains true in the culture of Saudi Arabia. The research's findings show that television advertisements and the use of social media sites positively related to compulsive shopping behavior among university students, and materialism mediated the relationship between television advertisements and social media sites. The research emphasizes the significance of comprehending the materialistic attitude and consumption choices of adolescents and offers crucial information for scholars, decision-makers, and management of top companies.

Positive and Negative Effects of Tiktok on the Shopping Behavior of Young People Today

Positive and Negative Effects of Tiktok on the Shopping Behavior of Young People Today

Role of Experiential Trust in E-Shopping Behaviour: An Emerging Market Perspective

Addressing the limited research on online shopping trust in the emerging e-market context, this study examined how online experience affects experiential trust, attitude, perceived risk, perceived usefulness, and purchase intention. Further, experiential trust was tested as a mediator between online experience and attitude, perceived risk, and perceived usefulness. A structured questionnaire was administered to collect data from 583 respondents. The proposed hypotheses were tested through structural equation modeling using AMOS 23 and hierarchical regression analysis. The result indicates that online experience is significant in forming experiential trust. The findings also show that experiential trust plays an important role in influencing e-shoppers’ purchasing behavior. Furthermore, it has been found that online experience and experiential trust function as distinct predictors of perceived risk in online shopping behavior. This study provides new insights into online shopping behavior in emerging e-market scenarios. Practically, the findings suggest the strategic importance of generating experiential trust in the e-retailing context and indicate the utility of past online experiences.

Regional Differences of Women’s Online Shopping Behaviour in Kazakhstan: An In-Depth Analysis of the Factors

Despite the growing popularity of online shopping, there is a lack of research on regional differences in consumer behaviour and preferences, particularly among women. The study aims to investigate the regional differences in women’s online shopping behaviour in Kazakhstan by conducting an in-depth analysis of the factors influencing female consumers. Using data from a survey of 400 women across different regions of Kazakhstan, logistic regression analysis was utilised to examine the relationship between online shopping frequency and several independent variables. The analysis found that the pandemic significantly affected online shopping behaviour in Kazakhstan, leading to decreased shopping frequency across all regions. Additionally, we found that women living in urban areas were significantly more likely to shop online frequently than those in rural areas, with an odds ratio of 0.504 (p = 0.014). The research also revealed notable differences in Internet penetration rates, with Karaganda, Pavlodar regions and Astana city having the highest rates among women (93.1 %, 93.0 %, and 94.5 %, respectively), while Atyrau and Kyzylorda regions had the lowest (80.7 % and 80.0 %). Therefore, it is recommended that policymakers should focus on expanding Internet infrastructure in remote regions by developing customised online marketplaces that meet the needs of urban areas like Almaty city. The findings of this study underscore the importance of considering regional differences in understanding the factors that drive online shopping behaviour in Kazakhstan. By investing in initiatives that promote e-commerce adoption and cater to consumers’ unique needs and preferences in different regions, policymakers can help foster a more inclusive and dynamic e-commerce ecosystem in Kazakhstan.

A Study On Consumer Education Towards External Stimuli Affecting Online Shopping Behavior – Analysis Using Jamovi

This research explores how external cues, including economic, social, political, technological, and cultural factors, influence consumer purchasing decisions on the internet. Using a mixed-method research strategy, it examines the theoretical underpinnings and empirical data on the influence of external stimuli on internet shopping behavior. Furthermore, this study gives suggestions to educate consumer towards online shopping. The findings can help internet merchants and marketers create successful marketing campaigns, enhance user experience, and strengthen customer bonds. To ensure representation across all demographics and buying inclinations, a varied sample of online consumers is gathered. Advanced statistical approaches are used in the data analysis to find patterns, trends, and connections between environmental factors and consumer purchasing behaviours.

Green growth in e-commerce : Environmental management and customer actions

The global e-commerce industry has been experiencing rapid growth, especially post COVID-19 pandemic, which has significantly transformed market structures and consumer shopping behaviour. The waste generated and the plastic pollution due to e-commerce is increasing tremendously post pandemic. The surge in e-commerce has contributed to an alarming increase in packaging waste, aggravating the plastic pollution crisis. Research indicates that traditional in-store shopping can substantially reduce CO2 emissions highlighting the environmental impact of online shopping. In response to these challenges, many e-commerce companies are implementing green technologies and sustainable practices to mitigate environmental impacts. However, individual customers also play a crucial role in promoting sustainability in online shopping. By making informed choices, consumers can significantly reduce their carbon footprint and contribute to a more sustainable future. This research explores effective strategies for managing environmental impacts and integrating green technologies in e-commerce operations, emphasizing the collaborative efforts of companies and customers to achieve sustainability. The research reveals that though majority of customers are concerned about environment and sustainability; while shopping they aim to satisfy their immediate needs. Customers have shown willingness to opt for the strategies like concession on returning the packaging, discounted price for less packaging and bulk purchases in a single order if introduced and implemented effectively by e-commerce companies.

Digital Marketing Effect on the Shopping Behavior of Customers: An Analysis

Digital Marketing Effect on the Shopping Behavior of Customers: An Analysis

The Impact of Hedonic Shopping Motives on Online Fashion Clothing Shoppers’ Compulsive Buying Behaviour in Sri Lanka

The Internet has undoubtedly made people’s lives easier than the past by providing various forms of facilities from mere information search to advanced business operations. With the development of the Internet, buying goods through online platforms too has increased leading to excessive buying patterns irrespective of the actual need for goods and services. With increased stress levels, work life pressure and many other factors, people tend to buy goods excessively from physical as well as online platforms. A number of scholars have examined the factors affecting this compulsive buying behaviour. Further, many researchers have investigated the impact of hedonic shopping motives towards compulsive buying behaviour. However, there is a dearth of literature in the South Asian context in relation to online compulsive purchase patterns. The current study focuses on examining the impact of hedonic shopping motives towards online compulsive buying behaviour of fashion clothing shoppers in Sri Lanka. The hedonic shopping motives include adventure seeking motive, gratification seeking motive, idea shopping, role shopping, value shopping and social shopping motives. The survey was conducted among 384 online fashion clothing shoppers in Sri Lanka to validate the proposed model empirically. The findings of the study provide evidence of the impact of hedonic shopping motives towards online compulsive buying behaviour among fashion clothing shoppers in Sri Lanka and ultimately provide a better understanding of the motives affecting online compulsive buying behaviour.

Changes In Retail Consumer Shopping Behavior After The End Of Covid 19 In Indonesia: Towards Digital Transformation Behavior

This study aims to determine the changes in online shopping behavior of retail consumers after the end of covid 19 in Indonesia and the possibility of online shopping sustainability in the future towards digital transformation. Changes in consumer behavior occur due to the application of social distancing, including changes in the selection of retail product purchase locations and changes in transaction models to obtain the required retail products. The change of buying and selling locations and payment models from offline to online is inevitable. Therefore, Indonesian people are now increasingly accustomed to making purchases of various purposes online. Now, more and more people are making purchases online, so the impact on online stores is beginning to be seen with the increase in transaction activity. Research methods using previous research literature. The type of retail in this study is limited to the category of independent traditional retail stores such as food stalls, mini supermarkets, grocery stores and fashion stores as well as online shopping services that are still valid until the time of this study. Suggestions for consumers and businesses to continue to adjust online shopping behavior with the Times and technological sophistication towards digital transformation. In the future, online shopping is still needed because of the practical way with digital transformation service facilities that match consumer demands.

Digital Retail Trends: Analyzing Online Shopping Behaviour among College Level - Students in Nepal

Background: Online shopping is a pivotal component of electronic commerce, allowing consumers to purchase products or services directly from sellers over the Internet. It typically involves using a web browser to access digital storefronts hosted by retailers. Its significance continues to grow as technology evolves and consumer preferences adapt to the digital age. Objective: The main objective of this study is to examine the effect of price, convenience, and security on the online shopping behaviour of college-level students in Kathmandu. Valley. Design/methodology/Approach: The study employed an analytical research design and targeted college-level students from the different colleges of the Kathmandu Valley involving online shopping. We selected 400 respondents using a convenience sampling technique. Primary data has been collected by adopting a well-structured questionnaire mainly containing a five-point Likert scale. We applied correlation and regression approaches to analyze and interpret the data to obtain the outputs of the study. Findings: The study reveals an association between price, convenience, and security with online shopping behaviour. The result also showed that online shopping behaviour is significantly influenced by two main factors, namely convenience and price. Nevertheless, security is a relatively insignificant determinant of online shopping behaviour. However, gender does not affect all the variables. Conclusion: In summary, for college students, online shopping behaviour is significantly influenced by price and convenience, with security playing a minor role. Online shopping companies should focus on user-friendly website design and stable pricing to attract and retain customers. A well-designed marketing mix aligned with customer expectations is crucial for effective online business. Government support for network infrastructure and online business policies is also essential. Keywords: Online shopping behaviour, price, convenience, security, and students

Reinvestigating millennial shopping behavior on the sharing economy platform: The moderating role of COVID-19 awareness level

Drawing from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), this study aims to develop a predictive model concerning the shopping behaviour of millennials within the realm of the sharing economy (SE) mobile application. To accommodate prior research findings while providing novelty, this study integrates hedonic enjoyment and price-saving orientation as predictive factors, alongside the level of COVID-19 awareness as a moderating variable. An online survey was administered, and primary data was collected by distributing an electronic questionnaire link randomly via email and social media platforms. Employing a sampling judgement technique, 260 millennials in Indonesia who utilize the SE (Gojek) mobile app were identified as participants. Results from the PLS-SEM analysis reveal that performance expectancy, effort expectancy, social influence, price-saving orientation, and habits exert a favorable and significant impact on behavioral intentions. Furthermore, habits and behavioral intentions were found to significantly influence the actual usage of the SE app among millennials. Conversely, hedonic enjoyment demonstrated no significant influence on behavioral intentions. Moreover, the moderating role of COVID-19 awareness was observed to both enhance and diminish direct relationships. The implications, both theoretical and practical, along with recommendations for future research, are deliberated upon.

Analysis Of The Impact Of The Shopee Application On Students' Wasteous Behavior

Currently, many people are using e-commerce. As devout Muslims adhere to Islamic law, every individual should use e-commerce applications wisely and avoid extravagance. Extravagance is spending wealth excessively on unnecessary purposes or exceeding the limits of reasonableness in shopping. Islam always teaches its followers not to be excessive (extravagant) and advocates for simplicity. The purpose of this study is to determine whether students have avoided extravagance in shopping on e-commerce platforms. The method employed in this research is descriptive research and field study. The respondents in this study consist of 30 students from Muhammadiyah University of Yogyakarta. In this research, 86% of the respondents are still exhibiting extravagant behavior, primarily due to their inability to control their finances and their preference to shop according to their desires. There are 14% of respondents who have managed to avoid extravagance, mainly because they can manage their finances well and only shop for necessities by reducing their desires, thus restraining themselves in controlling their shopping behavior

Analysis of the consumptive behavior of Muslim consumers: A study on social, psychological, and financial literacy

This research aimed to examine how social, psychological, and financial literacy factors influence the online shopping behavior of college students. The study included 350 undergraduates from Jakarta who were selected using a convenience sampling method. The data was analyzed using regression analysis, which revealed that social and psychological factors significantly negatively impact students' online shopping behavior. On the other hand, financial literacy has a significantly positive impact. This study gives students and the community important insights into managing finances effectively and avoiding impulsive purchases of unnecessary items.
 Public interest statement
 As the Muslim population continues to grow, it becomes increasingly important to understand the values, preferences, and needs of Muslim consumers. This knowledge can help businesses develop relevant products, improve marketing strategies, and build stronger relationships with their target markets. This study provides valuable insights into consumer behavior, particularly among Muslim consumers.

SALES PROMOTION, LIVE STREAMING, SUBJECTIVE NORM TERHADAP IMPULSIVE BUYING DENGAN PAYLATER SEBAGAI VARIABEL MODERASI

E-commerce has profoundly altered the shopping behaviors of consumers in Indonesia. Additionally, fintech companies have introduced "paylater" services, revolutionizing the payment process for online purchases. Paylater operates on a Buy Now Pay Later (BNPL) system, allowing consumers to make purchases and defer payment. This innovation enhances the ease and security of online shopping, enticing users with enticing sales promotions. A survey targeting e-commerce users in Indonesia was conducted and subsequently analyzed using structural equation modeling (SEM - PLS). Employing a quantitative descriptive approach with a cross-sectional design, data was collected offline over 14 days in DKI Jakarta, Indonesia, yielding a final dataset from 122 respondents out of 210 obtained. Research outcomes revealed that sales promotion, subjective norms, and e-commerce live streaming features significantly influence impulsive buying behavior among consumers. The use of paylater services moderates this relationship, indicating that frequent paylater users tend to exhibit more impulsivity in their purchasing patterns. Despite the convenience offered by paylater services, there are associated risks such as debt accumulation and financial mismanagement. The findings of this research can serve as an educational tool for potential paylater users, encouraging responsible use and financial management. This research substantially contributes to the growth of fintech companies and micro, small, and medium-sized enterprises (MSMEs), ultimately fostering economic development and providing a reference for future researchers exploring similar topics.

Research on Exhibition Marketing Strategies in the Context of Network Era

Abstract In the network era, consumers’ behavior of shopping through the Internet can be seen everywhere in daily life. In this paper, starting from consumers’ online shopping behavior preference, the equilibrium mode of conventional advertising is studied, based on which the mass and targeted advertising strategies under decentralized and centralized decision-making modes are proposed, respectively. After comparing and studying the marketing channel structure in various modes, the corresponding advertising optimization model was established to derive four theorems. According to the deduced theorems, the enterprise revenue model is constructed and solved to maximize the benefits. Compare the mixed and separated equilibrium models of the two-stage model in the sales process, and at the same time, construct the XGBoost algorithm model to classify the characteristics of consumers’ shopping behaviors and collect the enterprise’s product marketing strategies. The results of the empirical experiments show that the reasons why consumers do not buy the exhibits of Company W are mainly due to “the price is too high”, “the sense of participation is insufficient” and “the attraction is too low”, with the values of 2.5, 2.5, 2.5, 2.5 and 2.5 respectively. The number of consumers who are satisfied and very satisfied with W brand exhibitions is the largest, and the number of people in all four aspects is around 50, so the marketing strategy of W company exhibitions adjusted according to consumer behavioral preferences is effective.

Understanding excessive shopping behavior: A review of classification and measurement

Aşırı satın alma davranışı geçmişte daha çok tüketici araştırmalarında ele alınsa da, günümüzde psikolojik bir sorun olarak kabul görmektedir. Önceleri tüketici araştırmaları arasında daha çok yer bulan aşırı alışveriş davranışının psikolojik bir sorun olarak nasıl isimlendirileceği ve hangi sınıflandırma içinde yer alacağı konusuna dair tartışmalar alanyazında devam etmektedir. Bu sorunun bir dürtü kontrol bozukluğu, Obsesif Kompulsif Bozukluk (OKB) ve ilişkili bozukluklar ya da davranışsal bir bağımlılık olarak ele alınması seçenekler arasındadır. Geçmişte çeşitli isimlerle anılan bu sorun günümüzde alanyazında daha çok kompulsif satın alma ve alışveriş bağımlılığı olarak yer bulmaktadır. Fikir birliği olmayan diğer bir konu ise bu davranışın nasıl ölçüleceğidir. Sorunun hangi bağlamda ele alındığına bağlı olarak ölçüm aracının davranışın hangi boyutlarını ele aldığı da değişmektedir. Bu gözden geçirme çalışmasının amacı aşırı satın alma davranışının sınıflandırması, ölçümü ve ele alındığı bağlama göre geliştirilen ölçüm araçlarının özelliklerini incelemektir. Böylece klinikte ve satın alma davranışı araştırmalarında hangi ölçüm aracının tercih edilebileceğine ve buna bağlı olarak tedavi planının nasıl şekilleneceğine dair bir bakış sağlanmış olacaktır. Sonuç olarak aşırı satın alma davranışının doğasının ve hangi bağlamda gerçekleştiğinin ayrıntılı değerlendirilmesi gerektiği ve davranışın farklı bağlamlara göre farklı sınıflamalar içinde yer alabileceği söylenebilir.

The impact of consumer reviews and ratings on purchase decisions on the Tokopedia marketplace in Indonesia

The rapid development of technology has caused a shift in consumer shopping behavior from offline to online around the world including in Indonesia, one of which is marked by the growth of e-commerce which has increased significantly. E-commerce Tokopedia is one of the largest e-commerce in Indonesia which provides a variety of features that are a source of information for consumers in determining the products that consumers will buy, one feature that is quite important is consumer reviews and ratings. The purpose of this study was to determine the effect of the variables of consumer reviews and ratings as independent variables on purchasing decisions as the dependent variable on the Tokopedia marketplace in Indonesia. This study used a survey method by distributing questionnaires to 130 respondents. The sample was taken using the purposive sampling technique, which is a sampling technique with criteria according to the researcher's determination. The analytical method used in this research is Multiple Linear Regression Analysis. The results showed that the variables of consumer reviews and judgments had a suggestive effect on the purchasing decision variable.

Unravelling the Threads of Customer Loyalty: Motives Shaping Supermarket Patronage in Sri Lanka

Over the past couple of decades, profound changes in the business context in Sri Lanka, including the presence of global brands, emergence of new retail business formats, dominance of the service sector, application of direct marketing, industry convergence, and deregulation, have significantly shaped customer behavior. Accordingly, the supermarket concept has sparked renewed interest among shoppers in the contemporary retailing context in Sri Lanka. This note mainly focuses on comprehending the behaviour of supermarket shoppers and evaluating the motives behind their level of loyalty in the context of supermarket patronage in Sri Lanka. Recent study findings reveal that three major factors, namely ‘product motive’, ‘services motive’ and ‘location motive’ have significantly contributed to enhancing supermarket patronage in the context of grocery shopping in Sri Lanka.

Cross-Border Shopping on the European Union Fast-Moving Consumer Goods Market: Determinants of Lithuanian Shoppers’ Behavior in Poland

The sustainable economic development of a country or region can be encouraged by cross-border trade as it enables transnational cooperation and encourages entrepreneurs to search for more innovative and socially responsible practices. The Fast-Moving Consumer Goods (FMCG) sector was chosen for the research, as consumers purchase and use or consume these products frequently as they satisfy continuous consumer needs. The research supplements the scientific discussion on cross-border shopping and trade by presenting the research results from the Lithuania–Poland border region. The aim of the article is to identify the factors encouraging and suppressing Lithuanian customers shopping for FMCG in Poland. A questionnaire survey was provided in Poland and Lithuania by interviewing Lithuanians shopping for FMCG, and logistic regression was used. Key determinants of Lithuanian shopping behavior in the Polish FMCG market were established, i.e., economic and regional factors, income level, and professional activity. Finally, based on the research results, a model of Lithuanian consumer behavior in the cross-border FMCG market in Poland was composed and might be used and practically applied by local authorities and businesses to manage customer flows.

Digital Consumerism among Nepalese College Students: A Study of Online Shopping Behavior

Online shopping is a form of electronic commerce that allows consumers to purchase products or services directly from sellers over the Internet using a web browser. The main objective of this study is to explore the relationship between price, convenience, security, and online shopping behavior of students in Kathmandu. The research adopted the analytical research design. Four hundred students from different colleges in Kathmandu Valley were selected for this study. The convenience sampling method was used while selecting the respondents. The questionnaire survey was developed to collect primary data. The study adopted cross tab, independent t-test, and correlation to analyze the data. Convenience is the most preferable factor when selecting a product in online shopping. Price, convenience, and security are positively correlated with online shopping behavior. As per the result, the price highly correlates with online shopping behavior. Hence, online shopping companies must maintain the product's standard price to meet consumers' expectations. Online shopping companies also consider improving websites with solid security mechanisms for the convenience of online shopping to build up the company's image. Likewise, the firm should consider the preferable factors of online shopping for a better budget allocation for promoting their online business. Future researchers can study the online shopping behavior of the general public with a larger sample size.