Shopping Behavior Research Articles

Investigating online shopping behavior of generation Z: an application of theory of consumption values

PurposeThe tech savvy generation Z consumers constitute a significant market of online shopping. Understanding their shopping behavior is thus a pressing need to expand the e-commerce business. Under this backdrop, the study aims to predict the online shopping behavior of generation Z customers in Bangladesh.Design/methodology/approachThis study used the theory of consumption values (TCV) along with shopping enjoyment to understand the online shopping behavior of generation Z. A structured set of questionnaire was used to gather the responses on a five point Likert scale. A total of 411 valid responses were considered after discarding incomplete responses. The collected data were analyzed using the partial least squares structural equation modeling (PLS-SEM) approach with the help of smart PLS 4.0 software.FindingsThe statistical findings reveal that functional value is the most significant determinant of online shopping behavior among generation Z followed by social value, conditional value and epistemic value. The study also reveals that relationship between emotional value and online shopping behavior and relationship between conditional value and online shopping behavior is moderated by shopping enjoyment.Originality/valueThe paper contributes to the consumer behavior literature as the findings provide a comprehensive model from values perspectives to understand online shopping behavior among Gen Z customers in a developing country like Bangladesh. The findings of this study offer important insights to the marketers also since it reveals the values consumers consider while shopping online. The findings might help practitioners develop their online strategies to expand the business.

Türkiye'de Çevrimiçi Alışveriş Davranışları: Hanehalkı Bütçe Anketi

The aim of the study is to examine the determinants of online shopping attitude in Turkey within the lifestyle approach. This study clarifies the features of households associated with online shopping behaviour and this may assist policymakers to develop effective policies such as the improvement of appropriate marketing strategies aimed at keeping current online customers and attracting the new ones. The nationally representative Household Budget Survey (HBS) micro data set obtained from Turkish Statistical Institute for 2019 is used in the empirical analysis. The ordered probit model is employed to determine the factors affecting online shopping attitude of households. The analysis's findings highlight the fact that household income is the factor that has the highest impact on online shopping. Furthermore, gender, age, education level, and financial status of the household head are all key factors in online shopping behaviour, according to the results of the ordered probit model. Last, the job industry code of the household head, household type, ownership status of the house, accessibility to in-store shopping facilities and the existence of the household member who has a saving behaviour and who has a newspaper or magazines habit have statistically significant effects on online shopping behaviour.

The Impact of COVID19 Pandemic on Offline and Online Shopping in China

While the effects of COVID-19 have faded, little is known about its impact on shoppers are. This may be due to the scarcity of detailed data. Because of this, in this paper, this paper uses a systematic review to detail the changes in shopper behaviour in China as a result of the epidemic. To this end, I analysed the 2020 data literature on shopping to investigate How shoppers' Habits Changed During the COVID-19 Pandemic. It was finally shown that there was a substitution effect between online and offline shopping during the COVID-19 pandemic. As a result, we find that online shopping has gradually reduced people's willingness to shop offline since COVID-19. And with the introduction of government policies, such impacts are diminishing, but while the decision to shop remains almost unchanged. And a lot of this is down to the fear of infection and the effects of sealing control. The findings of this paper provide some reference for consumer recovery in the post-epidemic era, as well as for the response strategies of enterprises when they may face another epidemic in the future.

Halal Food Shopping Behavior of Millennials: Evidence in Indonesia

The global community is beginning to realize the importance of consuming halal food. The presence of the halal food industry can arouse the enthusiasm of people who want a shopping system that complies with their religious rules. This study aims to examine halal-labeled food shopping behavior of Indonesian millennials through four determinant factors, namely, spirituality, image, trust and satisfaction. In this study, validity and reliability were tested using partial least square (PLS) based on structural equation modeling (SEM). This study proves that spirituality cannot be directly associated with halal-labeled food shopping behavior. On the other hand, spirituality with the mediating variables of trust and satisfaction can predict shopping behavior for halal-labeled food. This research is limited to halal food consumers in Jabodetabek. To get more significant results, further research is recommended to expand the observation area to a national scale.

Pleasure, quality or status? an analysis of drivers of purchase of fresh pork in China

What are consumers aiming to get when they buy fresh meat? Is it the emotional pleasure, the nutritional quality and functionality, or the status that goes with it? We examine this question for Chinese consumers buying fresh pork. In order to understand the driving forces for pork purchases, we use the concept of perceived value of a product, and distinguish emotional value, quality/performance and social value, together with price/value for money. We look at how perceived value of pork products in China is related to consumers’ attitude to these products and to their repeated purchase of these products. In addition, we look at how value perception and its role in determining attitude and purchase behavior differ between different consumer segments, distinguished based on their shopping behavior. An online survey was carried out in 5 Chinese 1st and 2nd tier cities. Respondents were segmented based on their usage of different ways of shopping for pork using latent class cluster analysis. Relationships between constructs were estimated using PLS. Quality/functional value was the strongest determinant of attitude, but emotional value was both the strongest direct determinant of purchase behavioral and the strongest determinant overall when taking effects mediated by attitude into account. Customer journey segments differed in their pattern of determinants of attitudinal and behavioral loyalty. We conclude that buying fresh meat is, for Chinese consumers, mostly driven by the expected pleasure and to a lesser degree by quality and functional properties like safety and healthiness. The latter do have an impact on consumers’ attitude to the product, but less so on their buying behavior, suggesting that attitude and purchase are driven by different mental processes. We discuss implications for future demand for fresh pork in China.

Generation Z fashion shopping behaviour during and after the COVID-19 pandemic: the effect of sustainable consumption

COVID-19 made significant changes in the fashion retail markets in European countries because stores were closed due to government restrictions. The study aims to examine the fashion shopping behaviour of Generation Z consumers before and during the first wave of COVID-19 and its influence on the future development of fashion shopping behaviour. Based on the literature review and knowledge gap identified, the authors developed hypotheses to examine the relationship between Fashion & Style (FAS), Sustainability (SUS), and Circular Fashion Economy (CFE) and their impact on shopping behaviour after the first wave of the COVID-19 pandemic. The authors analysed the results of the measurement model (n = 589) and the direct and indirect mediating effect of the latent variables on the shopping frequency before (BEFORE) the pandemic and on the shopping frequency during the pandemic (DURING) and after the pandemic (AFTER). The results of the measurement model show that significant relationships exist in the proposed model, namely, the relationship between IS and SFB, FAS and SFD, SUS and SFD, SUS and CHA, FC and CHA, and SFD and CHA. Furthermore, the selected demographic variables acted as a mediator for the measurement model.

Home Deliveries and Their Impacts on Travel: Capturing Shopping Behavior and Attitudes towards Shopping in a Travel Behavior Skeleton Approach

Attractive options such as home delivery services (e-commerce) may shift the travel for shopping purposes to a more voluntary activity. Research is faced with the question which (latent) characteristics of people might indicate a higher potential to use home delivery services as a substitute for individual travel. Therefore, an appropriate survey instrument is needed which in its function fully depicts both individual travel and particular shopping behavior. Further, it should be supplemented by psychological aspects relating to shopping behavior and shopping-relevant transport modes. This work presents an extensive literature review and a survey approach which has been exploratively tested.

A Study on the Behaviour of Shoppers Towards Online and Offline Platforms Using a Qualitative Approach

A Study on the Behaviour of Shoppers Towards Online and Offline Platforms Using a Qualitative Approach

Do Store and Brand Attachments Influence Customer Loyalty? Evidence From Migrant Workers in Taiwan

The number of migrant workers in Taiwan has been increasing annually. Over the past decade, migrant workers have contributed to the nation’s economic growth, particularly in the construction, fishing, nursing, and public service sectors. Although many practitioners and scholars have articulated the significance of managing and understanding the migrant workers’ work and living conditions, research on the complex influences targeting their shopping behavior, attachment, and customer loyalty has not been steady. This study aimed to develop and empirically test a framework to examine the effects of store image, service quality, product attributes, and sales promotion on store and brand attachments, affecting customers’ loyalty to stores among migrant workers. The study employed the Mehrabian-Russell Model and attachment theory as theoretical bases. Empirical data was collected from 504 migrant workers in Taiwan through the purposive sampling technique using a questionnaire survey. Data analysis, hypotheses testing, and model validation were performed through SmartPLS 3.2.8 statistical software. The findings showed that store image and service quality were positively related to store attachment. Product attributes and sales promotion were positively related to brand attachment. Additionally, store and brand attachments are positively related to customer loyalty. Therefore, store and brand attachment were mediators linking store image, service quality, product attributes, and sales promotion to customer loyalty. According to the findings, the study offers implications and suggestions for researchers and practitioners in the retail sector, especially for retail stores related to migrant workers.

“Understanding Consumer Behavior in Online Shopping: A Study in Lucknow City”

“Understanding Consumer Behavior in Online Shopping: A Study in Lucknow City”

Social Presence and Factors Driving Consumers Impulsive Online Buying - A study w.r.t. Bengaluru Urban.

Purpose : Impulsive buying is instant buying without any pre plan. It happens because of emotional or psychological trigger which makes a consumer to complete a buy spontaneously which did not originally intended to buy. The main intention of the present study is to probe the impact of social presence on consumers impulsive buying behavior in online shopping. Further, the study also conducted to know how the demographics impacts impulsive buying and factors driving consumers impulse buying behavior on social commerce online. Theoretical framework : The study reviewed the available literature belonging to different theories affecting consumer while buying goods online. Largely it confirms to different models of consumer behavior like Maslow's theory of need hierarchy i.e., (ready to eat), psychological model (mood upliftment) and economic model (about seeking discounts). Design: A well drafted and previously well known questionnaire was administered as schedule as the sample was only 50. The study conducted in select locations of Bengaluru Urban where one can find the presence of different e-commerce players. The study consider both primary and secondary data. Following area sampling method, qualitative response were gathered from respondents and qualitative analysis has been done. Findings : The study found all the demographics impacting on the study and it was further found that there exist high degree of significant variables and relationship between the attributes. Among the variables of characteristics of online buying the statement unplanned stood as the highest and the unintended is the second highest variable factors which are ranked after obtaining "WA" are trustworthiness, website case of use and social interaction factors as the second ranked and browsing as the third ranked variables of factors impacting online impulse buying.

Consumer Behavior and Preferences in Online Shopping in Bangladesh: A Case Study in Rangpur City.

Consumer Behavior and Preferences in Online Shopping in Bangladesh: A Case Study in Rangpur City.

Understanding Consumer Buying Behavior in Online Shopping: Exploring Transformative Trends in Digital Marketing Platforms through Innovation and Adoption for Sustainability

Understanding Consumer Buying Behavior in Online Shopping: Exploring Transformative Trends in Digital Marketing Platforms through Innovation and Adoption for Sustainability

Influence of Omnichannel Integration Quality on Consumer Cross-channel Retention Behavior

With the increasing cross-channel shopping behavior of consumers, retailers are making changes to implement an omnichannel integration strategy to achieve channel synergy and offer customers a highly consistent and seamless shopping experience. Improving the effectiveness of omnichannel integration strategies to enhance cross-channel consumer retention presents an urgent challenge for companies. Therefore, this study constructs a theoretical framework based on the S-O-R model, designating omnichannel integration quality as the independent variable, customer satisfaction as the mediator, and product involvement as the moderator. A total of 299 valid questionnaires were collected and analyzed to examine the interrelationships among these variables. Findings indicate that omnichannel integration quality positively impacts consumer cross-channel retention behavior; customer satisfaction serves a partial mediating role, and product involvement positively moderates the relationship between omnichannel integration quality and cross-channel retention. Based on these findings, the study offers recommendations for omnichannel retailers aiming for cross-channel retention: integrate channel resources, enhance customer satisfaction; pay attention to product involvement, and customize strategies to individual needs.

ВЛИЯНИЕ ЦИФРОВЫХ ТЕХНОЛОГИЙ НА ПОВЕДЕНИЕ ПОТРЕБИТЕЛЕЙ: РОЛЬ ОНЛАЙН-ПЛАТФОРМ В ЭЛЕКТРОННОЙ КОММЕРЦИИ

The article provides a comprehensive analysis of online shopping behavior, identifies their expectations, preferences and problems, and analyzes seasonal and holiday influences on online shopping. The main advantages of online shopping are a wide range of products, the ability to study reviews and high speed of purchase. However, significant disadvantages have also been identified, including inconsistency of products with the description and fraud risks. Feedback from other shoppers and the ease of use of platforms were important factors contributing to positive experiences. Local platforms such as Wildberries and Ozon dominate the market despite the competitive influence of international players. Spontaneous purchases are common, but the extent of their frequency varies among users. The relevance of the study is underscored by the need to further explore the impact of artificial intelligence on online shopping and purchasing behavior, which could significantly change the market in the future.

Online shopping behavior of consumers: An empirical study in preference to Kolkata city

Online shopping behavior of consumers: An empirical study in preference to Kolkata city

City Logistics concepts and their effects on urban freight transport – A case study from Berlin

In the research project presented, the effects of online shopping behaviour on freight transport – primarily on courier, express and parcel (CEP) transport were estimated and shown using the microscopic transport simulation MATSim and the integrated logistics module Jsprit. In the framework of case studies for Berlin, Germany, selected logistics concepts, including same-day and instant deliveries as well as food deliveries were examined and their effects on the urban freight transport and their ecological effects were shown. Based on the results, concrete recommendations for action for transport and environmental policy were derived.

Impact of Digital Marketing Tools on Brand Awareness and Online Shopping Behavior: An Empirical Study.

Impact of Digital Marketing Tools on Brand Awareness and Online Shopping Behavior: An Empirical Study.

Exploring the Impact of Social Media Sites on Compulsive Shopping Behavior: The Mediating Role of Materialism.

This study aims to examine the influence of social media sites and television advertisements on compulsive shopping behavior, and whether this influence is mediated by materialism in the university students of Saudi Arabia. Data was collected from 487 students at Saudi universities. AMOS and Structural equation modeling (SEM) were utilized to examine the data. The research supports the Hypothesis that adolescents who are more materialistic are more prone than less materialistic adolescents to engage in compulsive shopping behavior. The findings were consistent with other research, suggesting that the same remains true in the culture of Saudi Arabia. The research's findings show that television advertisements and the use of social media sites positively related to compulsive shopping behavior among university students, and materialism mediated the relationship between television advertisements and social media sites. The research emphasizes the significance of comprehending the materialistic attitude and consumption choices of adolescents and offers crucial information for scholars, decision-makers, and management of top companies.

Positive and Negative Effects of Tiktok on the Shopping Behavior of Young People Today

Positive and Negative Effects of Tiktok on the Shopping Behavior of Young People Today