Objective: This study proposes sustainable communities for rural tourism, using Mae Kampong Village in Chiang Mai, Thailand, as a case study. The theoretical framework: The determinants of a sustainable rural community-based tourism model include (1) cultural experiences, (2) homestay, hotel, street food, and shop experiences (services, prices, and facilities), and (3) eco-friendly practices and natural experiences. Method: The researchers utilized a meticulous approach, which involved purposive sampling, to select Mae Kampong Village. This research is a systematic review that gathers secondary data and observations for the primary data. Content analysis was employed to understand and synthesize the data. Results and Discussion: The findings indicate that sustainable rural tourism communities based on environmental awareness encompass cultural experiences, tourist experiences (services, pricing, facilities), and eco-friendly actions inside the village. Research Implications: Sustainable rural tourism should employ Mae Kampong Village as a best practice model for sustainable rural tourism regarding cultural experiences, responsible tourism practices, and environmental management to accomplish sustainable development growth (SDGs). Originality/Value: The village offers authentic encounters with Lanna culture through tourist experiences, natural experiences, and community connections. However, this qualitative observation was without respondents. Additional questionnaires and interviews are recommended for further studies to comprehensively examine the village's environmental awareness activities, such as organic farming and renewable energy. This will help tourists and locals benefit from sustainable economic growth while safeguarding the village's natural and cultural heritage. Emphasizing community-based tourism and providing inexpensive and accessible experiences will be instrumental in achieving sustainability goals.
Read full abstract