Shop Atmosphere Research Articles

The Influence of Interior Design and Service Quality on Interest in Revisiting Café Arabica, Central Park Mall

Purpose : this research aims to determine the influence of interior design and service quality on interest in returning to Cafe Arabica Central Park Mall. Research Methods : this research is a type of quantitative research and uses a questionnaire as a data collection technique. The sample used was 80 people selected using purposive sampling technique. The analytical method used is Multiple Linear Regression Analysis, T Test, and F Test. Results and discussion : The results of this study show that there is a significant partial or individual influence between interior design variables and service quality on interest in returning visits. Apart from that, it can also be seen that there is a significant influence between interior design variables and service quality simultaneously on interest in returning to visit. Interior design is related to creating a room or shop atmosphere that can influence and create an image in the mind of a visitor that influences the buyer's emotions, and generates or influences interest in visiting. In addition, the level of visitor satisfaction depends on the quality of service. Service companies really depend on service quality because it will influence visiting interest. Implication : It is hoped that the contents of this research for the Arabica Central Park Mall Cafe can become a reference for assessing consumers' interest in returning to the cafe and also become an input for improving the quality of service and implementing better types of design as time goes by in order to increase the level of interest in returning to visit. towards Arabica Cafe Central Park Mall.

Pengaruh Harga, Kualitas Pelayanan Dan Store Atmosphere Terhadap Kepuasan Pelanggan

The advent of contemporary lifestyles has precipitated a surge in the number of coffee shops, which have become pivotal sites for social interaction and work. In light of the pivotal role coffee shops play in contemporary society, it is crucial to gain insight into the factors that shape consumer satisfaction. The degree of consumer loyalty to a product, in this case coffee, is significantly influenced by the level of satisfaction experienced by the customer. The objective of this study is to gain insight into the influence of price, service quality and shop atmosphere on customer satisfaction at Sarang Kopi Susu Café in Karanggede, Boyolali. This research employs a mixed-methods approach, integrating both qualitative and quantitative techniques. The research population comprised all customers of the Sarang Kopi Susu Café. A sample of 100 respondents was selected using purposive sampling. The data were analysed using multiple linear regression analysis, a t-test, an F-test and a coefficient of determination (R²). The results of this study indicate that variable X1, namely price, has a positive but insignificant effect on customer satisfaction. Conversely, the variables of service quality and store atmosphere have a significant effect on customer satisfaction at Cafe Sarang Kopi Susu Karanggede, Boyolali.

PENGARUH KUALITAS PELAYANAN KERAGAMAN PRODUK DAN SUASANA TOKO DALAM MENENTUKAN LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA TOKO KOSMETIK SOMAYA SITUBONDO

The purpose of the study was to determine the effect of service quality, product diversity and shop atmosphere on consumer loyalty, with customer satisfaction as an intervening variable at Somaya Situbondo Cosmetic Shop. The sampling technique used in this study was a saturated sample. Data analysis and hypothesis testing in this study using the Structural Equation Model - Partial Least Square (PLS-SEM). The results showed that service quality has a positive and significant effect on customer satisfaction, product diversity has a positive and significant effect on customer satisfaction, shop atmosphere has a positive and significant effect on customer satisfaction, service quality has a positive but insignificant effect on customer loyalty, product diversity has a positive and significant effect on customer loyalty, Shop atmosphere has a positive and significant effect on customer loyalty, customer satisfaction has a positive but insignificant effect on customer loyalty, service quality has a positive but insignificant effect on customer loyalty through customer satisfaction, product diversity has a positive but insignificant effect on customer loyalty through customer satisfaction, shop atmosphere has a positive but insignificant effect on customer loyalty through customer satisfaction.

Pengaruh Lokasi, Variasi Produk, Kualitas Pelayanan dan Suasana Toko Terhadap Keputusan Pembelian dimarwah Kiby Pare

In this research, the influence of location, product variety, service quality and shop atmosphere on purchasing decisions at Marwah Kiby Pare can be explained. In this research, quantitative methods and analytical techniques used in this research are used, namely validity test, reliability test, correlation test, multiple linear test, t test (partial test), f test (simultaneous test), and coefficient of determination test. The sampling technique used in this research was incidental sampling and the sample used in this research was 99 respondents. In this research it can be concluded that location, product variety, service quality and store atmosphere have a positive and significant influence on purchasing decisions. And location, product variety, service quality and store atmosphere have a simultaneous and significant influence on purchasing decisions

The Influence of Store Atmosphere on Purchasing Decisions and Visitor Satisfaction as an Intervening Variable at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia

This research aims to determine the effect of store atmosphere on purchasing decisions and visitor satisfaction as an intervening variable at Kopi Praja Bintaro, South Tangerang, Banten Province, Indonesia. This type of research is quantitative descriptive with path analysis using Accidental Sampling; the sample size is 100 respondents. The data collection technique is by distributing questionnaires with a Likert scale of 1 to 5. The research results show: (1) The shop atmosphere has a significant effect on visitor satisfaction; (2) Visitor satisfaction has a significant effect on purchasing decisions; (3) The store atmosphere has a significant effect on purchasing decisions through visitor satisfaction. The atmosphere at Kopi Praja Bintaro South Tangerang creates a positive experience for visitors that is comfortable, friendly, and satisfying. This increases customer satisfaction, builds long-term relationships, and expands the popularity of these places in the local community. It is essential to maintain a friendly and fun atmosphere with staff peering in and giving open feedback to improve the quality of service.

Analysis of Consumer Satisfaction of Ornamental Fish in Palembang City (Palembang Bird Market Case Study)

This research aims to analyze the level of consumer satisfaction at the Palembang Bird Market and analyze the main variables that greatly influence the level of consumer satisfaction. Data collection and processing will be carried out in September – October 2023 in Palembang City. The research method used is the case study method, with a sampling technique namely purposive sampling. The data analysis used is the Customer Satisfaction Index (CSI). The results of this research showed that the Customer Satisfaction Index (CSI) value was 76.89% in the satisfied category. The variable with the highest level of satisfaction is the product quality variable for ornamental fish health attributes with a Mean Satisfaction Score (MSS) of 4.46. The variable that has the lowest level of satisfaction is the shop atmosphere variable on the shop cleanliness attribute with a Mean Satisfaction Score (MSS) of 2.89. The main variable that most influences satisfaction by looking at the level of importance is the product quality variable on the attributes of variations and types of ornamental fish with a Mean Importance Score (MIS) value of 4.76.

The Influence of Food Quality and Store Atmosphere on Consumer Satisfaction with Purchasing Decisions as an Intervening Variable

This research aims to examine the influence of food quality and shop atmosphere on consumer satisfaction with purchasing decisions as an intervening variable (case study of Rocket Chicken in Kemusuk Sedayu Bantul). This research uses quantitative research methods. The variables in this research are food quality, store atmosphere, consumer satisfaction, and purchasing decisions. The respondents in this research were consumers at Rocket Chicken in Kemusuk Sedayu Bantul. The number of samples in this study was 200 people. The data source used is primary data. The data collection technique used was a questionnaire distributed via Google Form. Data analysis techniques use SPSS 23 which consists of validity and reliability tests, descriptive statistics, classical assumption tests, regression tests, hypothesis tests, coefficient of determination, and Sobel tests. The results of this research show that there is a positive and significant influence of food quality and shop atmosphere on consumer satisfaction with purchasing decisions as an intervening variable (Case Study of Rocket Chicken in Kemusuk Sedayu Bantul). Suggestions for future researchers to add other variables as intervening variables.

The Influence of Prices, Baristas, Product, and Store Atmosphere on Sustainability Coffee Shop Business in the Lowlands

Business sustainability in the lowlands is the ability to continue to adapt to changing consumer trends and preferences. Therefore, these business actors must carry out research related to the sustainability of the business. This research aims to determine the influence of prices, baristas, products, and atmosphere on the sustainability of coffee shop businesses in the lowlands. The research was conducted in Tangerang City, which is a lowland area and has many modern coffee shops. The research time is July to September 2023. The research design used is quantitative and survey methods. The research population is coffee shop consumers in Tangerang City whose number is unknown so the sample size was determined deliberately, namely 100 consumers. Data analysis uses the Structural Equation Modeling instrument. The research results show that the price and product variables have a positive effect on the sustainability of coffee shop businesses in the lowlands of Tangerang City, but the barista variables and shop atmosphere have no effect. The indicator that can best explain the condition of the price variable is "price according to brand" and for products is "product innovation". For this reason, it is recommended that coffee shop business managers in the lowlands of Tangerang City maintain or improve product branding and innovate products so that their business is sustainable

Analysis of The Role of Store Atmosphere in Influencing Consumer Purchasing Decisions at XYZ Cooperative

A cooperative is a business entity consisting of individuals and legal entities that is based on the principles of kinship and economic democracy and is a means of increasing economic progress for cooperative members and the community. This research aims to determine the influence of Store Atmosphere on consumer purchasing decisions at the XYZ Bandung Cooperative. Several members explained that the reason for reducing purchases of goods at the XYZ Cooperative was because they felt that some goods were not given enough attention, such as whether the goods on display were still suitable for consumption or not, communication of information either through social media or information boards was still not working well, the prices of goods were not high. expensive and less affordable for members and other consumers to buy. The research method used was quantitative, the sampling technique used probability sampling and a sample of 43 domestic and foreign tourist respondents was obtained. The analytical tool used was simple regression analysis and the hypothesis used a significance test using the SPSS analysis tool. The results of this research explain that the Store Atmosphere has a positive and significant influence on purchasing decisions at the XYZ cooperative and several dimensions of the Store Atmosphere such as the exterior, store layout and interior appearance have a positive and significant influence on purchasing decisions at the XYZ cooperative. There needs to be more attention from the management of the XYZ cooperative in paying attention to the shop atmosphere so that consumers, especially members, can increase their purchasing decisions at the XYZ Cooperative.

The Influence Of Prices, Baristas, Products, And Store Atmosphere On Sustainability Coffee Shop Business In The Lowlands

Business sustainability in the lowlands is the ability to continue to adapt to changing consumer trends and preferences. Therefore, these business actors must conduct research related to the sustainability of the business. This research aims to determine the influence of prices, baristas, products, and atmosphere on the sustainability of coffee shop businesses in the lowlands. The study was conducted in Tangerang City, a lowland area with many modern coffee shops. The research time is from July to September 2023. The research design used is quantitative and survey methods. The research population is coffee shop consumers in Tangerang City, whose number is unknown, so the sample size was determined deliberately, namely 100 consumers. Data analysis uses the Structural Equation Modeling instrument. The research results show that the price and product variables positively affect coffee shop businesses' sustainability in Tangerang City's lowlands. Still, the barista variables and shop atmosphere have no effect. The indicator that best explains the condition of the price variable is "price according to brand" and for products is "product innovation". For this reason, coffee shop business managers in the lowlands of Tangerang City are recommended to maintain or improve product branding and innovate products to sustain their business.

Baristas, Products, Store Atmosphere, Prices, Social Media, And Consumer Satisfaction Coffee Shop In The Lowlands

Coffee shop business opportunities show a positive trend, encouraging business actors to set up new coffee shops. The growth of coffee shops causes competition to become increasingly high. Therefore, coffee shop management must strengthen the main variables in its business. The main variables in a coffee shop include barista, product, price, atmosphere, social media, and customer satisfaction. This research aims to determine and describe the variable conditions of barista, product, price, atmosphere, social media, and consumer satisfaction. The research location is Tangerang City, Banten Province, Republic of Indonesia, considering that the area is included in lowland topography and many modern coffee shops are standing. The research was conducted in July-September 2023 with a sample size of 131 respondents. The research design is descriptive, using survey methods. Data analysis uses confirmatory factor analysis (CFA) instruments and the calculation of variable scores, which are compared with expected scores. The research results show that the condition of the barista is in the very skilled category (83.57%), the condition of the product is in the outstanding category (82.33%), the condition of the coffee shop atmosphere is in the very comfortable category (83.77%), the condition of the price is in the very affordable category (83.17%), social media conditions are in the outstanding category (81.76%), and consumer satisfaction conditions are in the very satisfied category (81.50%). The results of this research are very useful in planning/determining coffee shop business management strategies to win competition in the lowlands.

DAMPAK SUASANA TOKO, KUALITAS LAYANAN DAN HARGA HAMMER STOUT TERHADAP MINAT BELI ULANG KONSUMEN

The purpose of this study is to ascertain how pricing, service quality, and store atmosphere affect consumers' inclination to repurchase Hammerstout products in Bandung. The study examines three independent variables: pricing, service quality, and store environment. Repurchase interest, on the other hand, is the dependent variable. Descriptive and verification research methods were employed in this study. The study's population consists of Hammerstout customers, the exact number of whom is unclear. With a sample size of 150 respondents, non-probability sampling combined with purposive sampling is the method employed in this study. In the meanwhile, multiple linear regression analysis is the analytical technique employed in this study, with a significance threshold of 5% for the coefficient of determination. The study's findings indicate that Hammerstout consumers' repurchase interest can be influenced by shop atmosphere, service quality, and price. These variables can account for 58.2% of the dependent variable's explanation, with other factors accounting for the remaining 41.8%.
 Keywoard: Store atmosphere, Service Quality, Price and Repurchase Interest

The Effect of Baristas on Consumer Satisfaction through Coffee Shop Atmosphere as an Intervening Variable

Coffee shop is a rapidly growing business in the downstream agribusiness subsystem in various countries. The role of the barista and the atmosphere of the coffee shop are vital in providing consumer satisfaction to win the competition in the market. The research objective was to analyze the influence of the barista on customer satisfaction through the variable atmosphere of the coffee shop in the city of Cirebon. Cirebon City was chosen as the research location because it can represent a lowland city with many modern coffee shops around the world. The research was carried out in June-October 2022 using a survey method and a quantitative design. The research population is coffee shop consumers in Cirebon City, and the number of samples is 120 respondents. Measurement of variable indicators using a Likert Scale, data analysis using Structural Equation Modeling, and Sobel test. The study results concluded that the barista influences customer satisfaction through the coffee shop atmosphere as an intervening variable. The most dominant indicators explaining quality: barista is "hospitality," customer satisfaction is "feeling happy," and the atmosphere of the coffee shop is "coffee room/place" and "toilet." For this reason, it is recommended that coffee shop business actors improve the quality of hospitality barista, products, and room and toilet designs to help satisfy consumers and win the competition.

CONSUMER BEHAVIOR IN MAKING DECISIONS TO BUY COFFEE AT COFFEE SHOP IN BOGOR CITY

Brand Image, coffee shop atmosphere and service quality are factors that influence consumer behaviour in purchasing decisions. This research is located Bogor City focusing on coffee shop using a sample of 112 millennial and Z generations. The data collected by distributing questionnaires. Furthermore, the data that has been collected was analyzed using descriptive analysis and Partial Least Square analysis. The results of this study indicate that brand image does not affect consumers purchase intention of coffee products in Bogor city coffee shops, brand image and service quality have a significant positive effect on consumer purchasing decisions of coffee products in Bogor city coffee shops, Atmosphere coffee shop and service quality have a significant positive effect on purchase intention of consumers of coffee products in coffee shops in Bogor and purchase intentions do not significantly mediate the effect of brand image, Atmosphere coffee shop, and service quality on consumer purchasing decisions for coffee products in coffee shops in Bogor.

The Effect of Product Quality and Store Atmosphere on Purchase Decisions at Otsky Bandar Lampung Distro

Today's society realizes that clothing is more than just clothing needs, but also fashion needs. The shift in clothing style to being a medium to show one's existence in the community has made the clothing business grow rapidly today. Distro is one of the many apparel businesses that have sprung up in Indonesia today, especially in the city of Bandar Lampung. Otsky is a local clothing distribution that is popular with the people of Lampung. Otsky's shop has good product quality and a good store atmosphere. On the other hand, the researchers conducted a survey and found several complaints from consumers about unsatisfactory product quality in terms of materials and product form. Apart from that, there are complaints about the shop atmosphere at Otsky, which has a reasonably dense layout so that it fills the room which affects convenience when shopping. This study aims to determine whether product quality and store atmosphere can influence purchasing decisions at Otsky Stores. The research method used is quantitative, namely a process of finding knowledge that uses data in the form of numbers as a tool to analyze information about what you want to know. This study using a survey method by distributing questionnaires to Otsky Shop buyers. The population of this study were buyers of Otsky Stores in Bandar Lampung and 100 respondents were taken. The results of this study indicate that product quality (X1) and store atmosphere (X2) influence purchasing decisions (Y). The store atmosphere variable shows a result of 0.490, which is higher than the product quality variable, which has an impact of 0.447 on purchasing decisions.

Impact Of Pester Power and Cultural Factor on Parental Buying Decision: Changing Food Preferences in Pakistan

This study's four primary aims are as follows. First, it examines the impact of children's pester power on parental buying behavior, especially regarding fast food demands. Fast food is becoming more popular, especially in advertisements targeting younger people. Second, it looks at cultural variables, especially in the Asian setting, and how parents make fast-food purchasing choices. Third, it examines parents' socioeconomic status, influencing their purchasing decisions. Finally, the shop atmosphere may impact parents' buying behavior (s). A causal link between the independent and dependent variables was established by an exploratory investigation. This study was cross-sectional and usually related to numerical data belonging to variables (independent, dependent) and target groups. The data were gathered via a poll of parents of school-aged children (aged 12 to 18 years). PROCESS macro was used to test the hypothesized framework. The findings demonstrated a sound and robust association between pestering power and parental purchase decisions, both directly and in an in-store setting. Similar to this, there is a strong and positive correlation between cultural traits and parental buying choices, both directly and indirectly via the in-store environment.

Pengaruh Promosi Media Sosial, Suasana Toko dan Budaya Konsumen Terhadap Keputusan Pembelian Konsumen Kafe di Lombok Timur

This study aims to determine the effect of social media promotion (X1), store atmosphere (X2), and consumer culture (X3) on purchasing decisions of cafe consumers in East Lombok. Respondents in this study amounted to 110 consumers. The type of research used is associative research with a quantitative approach. The data collection method uses a survey through a questionnaire. The analysis technique used is Multiple Linear Regression using SPSS version 26.0. The results of this study indicate that: (1) Social Media Promotion has no significant effect on the Purchase Decision of Cafe Consumers in East Lombok. (2) Shop Atmosphere has a positive and significant effect on Purchase Decisions of Cafe Consumers in East Lombok. (3) Consumer culture has a positive and significant effect on purchasing decisions of cafe consumers in East Lombok

The Influence of Service Quality, Shop Atmosphere and Word of Mouth on Purchasing Decisions at Coffee Shops Such as Lenteng Agung South Jakarta City

This study aims to determine the effect of service quality. Shop atmosphere, word of mouth on purchasing decisions at coffee shops for example. The data source for this research uses primary data in the form of a questionnaire. The research data was given to 96 respondents who had purchased at a coffee shop, for example, with statistical data analysis methods using IBM SPSS Statistics version 25 software. The results of this study showed that there was no positive and significant effect of variable X1 on Y while variables X2 and X3 have a positive and significant influence on Y. There is no effect of the service quality variable (X1) on the purchasing decision variable (Y), which means that the presence or absence of the service quality variable will not affect the purchasing decision at the Seumpama Coffee Shop. While the store atmosphere variable (X2) and word of mouth variable (X3) have a positive and significant influence on the purchasing decision variable (Y). That means the better the atmosphere of the shop and word of mouth, the higher the purchase decision at Seumpama Coffee Shop.

Peran Kualitas Pelayanan dan Suasana Toko dalam Meningkatkan Keputusan Pembelian

The increasing number of products offered by stores makes consumers more observant in making purchases, so that consumers consider before making a purchase. This has an impact on Distro B Kuningan consumers, based on the survey results obtained several symptoms of consumer purchasing decisions, including a decrease in the number of sales and a decrease in the number of buyers in 2019 and 2020. This study aims to determine the effect of the store atmosphere on purchasing decisions, to determine the effect of service quality on purchasing decisions, as well as knowing the effect of store atmosphere and service quality on purchasing decisions. This type of research is explanatory with a quantitative approach and survey methods. The results showed that there was a positive and significant influence of service quality on purchasing decisions, there was a positive and significant influence of store atmosphere on purchasing decisions, and there was a positive and significant influence of store atmosphere and service quality on purchasing decisions. Based on the results of the research, it was recommended that Distro B Kuningan pay attention to and improve the shop atmosphere to make it more attractive, and improve the quality of service delivered to customers.

Dampak Citra dan Suasana Toko Terhadap Kepuasan Konsumen

Satisfaction is part of the consumer's experience with a product or service being offered. Store image is a public perception of the company or its products, therefore for the company to have a good image is very important. The shop atmosphere is another important element in a reseller product warehouse. Retailers want to create unique store experiences that fit their target market and drive consumers to buy. The purpose of this study was to determine how much the relationship between the image of the store and the atmosphere of the grocery store in Karawang regency and to determine how much influence partially and simultaneously between the image of the store and the atmosphere of the shop on consumer satisfaction of Lotte Grosir in Karawang Regency. This research is quantitative research with descriptive and verivative research methods. The sample in this study were 100 Lotte Grosir consumers in Karawang Regency. simple random sampling, namely taking the sample randomly. The results showed that the shop image and the shop atmosphere had a strong relationship as indicated by the correlation value of 0.813. There is a partial and simultaneous influence between store image and store atmosphere on customer satisfaction at Lotte Grosir in Karawang Regency.