In this research, the melting dynamics of NaNO2-based shell and tube-type latent heat storage are comparatively evaluated for various orientations of the storage (vertical and horizontal) and various shell shapes (cylindrical and frustum). Furthermore, the performance of the various storage configuration is compared with the horizontal cylindrical storage having bottom eccentricity in the heat transfer fluid passage. The enthalpy porosity method is incorporated to evaluate the thermal behaviour of the various storage configurations. A total reduction in the charging time is noticed as 18.42% and 34.21%, respectively, in the vertical frustum storage and horizontal cylindrical storage unit as compared to the vertical cylindrical storage unit. It is revealed that the accelerated melt front movement along the entire length of the storage improves the heat transfer in the horizontal cylindrical storage units. At 250 min of the charging cycle, horizontal cylindrical storage stores 100% of the targeted energy, while vertical cylindrical storage and vertical frustum storage store only 80% and 90%, respectively, of the targeted energy storage capacity. The enlarged melt front developed by the downward eccentric shifting of the inner heat transfer fluid passage further augments the heat transfer rate in the horizontal cylindrical storage. The total charging time of the horizontal cylindrical storage is noticed as 250 min, 230 min, 210 min, 200 min, and 190 min for bottom eccentric locations of 0 mm, 5 mm, 10 mm, 15 mm, and 20 mm, respectively. A 20 mm shifting of the inner tube results in a maximum curtailment of 24% in the charging time of the storage than the horizontal cylindrical storage having a concentric inner tube.