Market Value Of Shares Research Articles

The Net Present Value of Market Share

This article evaluates the dynamic interaction of market share and profit. The determinants of market share are compared with published empirical research and illustrated in a consumer product industry. The effects of market growth, maturity and decline, competitive attack, price leadership, and heavy user strategies on market share and profit are analyzed theoretically and simulated over a 10-year period.

The Net Present Value of Market Share

The Net Present Value of Market Share

The Value of Market Share and the Product Life Cycle—A Game-Theoretic Model

The paper presents a dynamic, game-theoretic model of marketing competition in an oligopoly. The equilibrium solution to this model is used to investigate how a firm’s optimal marketing expenditure per unit sold, which can be interpreted as a measure of the value of market share, depends on current and future market demand, which in turn can be related to the product life cycle. The results support and refine the conventional wisdom that the earlier it is the life cycle, the greater is the value of the market share.

Cash Recycling in Distribution

The product portfolio and product life cycle concepts are not recent in management education. Indeed the product life cycle has been around for some considerable time and the product portfolio concept of a range of products at various stages of their respective life cycles with differential market share and growth rate values has been implicit in many companies' policies for some time.