Share Of India Research Articles

Potential of marketing medicinal plants in Uttarakhand

There is a large population all over the world who are dependent on medicinal plants for their primary healthcare needs. According to WHO, the international market of herbal products is estimated to be of the tune of US $62 billion which is poised to grow to US $5 trillion by the year 2050. The share of India is less than 1% in the world medicinal plant trade. Uttarakhand with its unique geographical location and rich heritage of traditional use of medicinal plants promises a good future, thus moving towards the ambitious goal of becoming a herbal state. There exists established markets in the state but is lacking in the field of marketing these produce. Steps like value addition, creating brand identity, product certification and a strong MIS (market information services) will help in effective marketing of state’s medicinal produce at national and global level.

Globalization of Indian Economy: Challenges in Trade Logistics and Transportation

Increasing globalization of the Indian economy has become a significant factor in the evolution of the nation's transportation network. Between 1991 and 2005, the share of India's gross domestic product accounted for by trade in goods and services has grown from 4.9 percent to 11.1 percent. Liberalization of world & Indian trade policies has occurred allowing industries and nations to use trade as a major source of economic growth; mMulti-national trade blocks have developed solidifying the trade, transportation, and institutional links within broad regions of the world (e.g., the Americas, Europe, ASEAN, SAARC); in general and in Pacific rim in particular. mSupply chains have become globalized as industries seek out the cost and market advantages that different parts of the world offer for different elements of the supply chain. As such, this paper tries to hightlight the different effets of Globalization on Indian Economy.

A brand share prediction model based on several disparate sources of data: an empirical model of detergent choice in Mumbai, India

We describe the application of a nested logit function for modelling consumer brand choice using household transaction data from the Indian market. This is unique since it is one of the first attempts to integrate disparate consumer information sources available at various levels of aggregation towards developing a prediction model for brand market share in India. We test the usefulness of the model for forecasting brand market share in the premium detergents market in Mumbai, India. The results of the model building exercise reveal the importance of advertising, specifically the role of ad message in influencing brand choice. It is concluded that such modelling initiatives show significant returns for market planning exercises in developing markets. However, the need for streamlining the collection of market data and its subsequent organization in a form that can help develop more portent prediction models is apparent.

Impact of Globalisation on the Marine Exports of India

Marine fisheries are fast becoming an attractive and highly globalised sector of the world economy. The marine fisheries sector in India has grown from its subsistence level during the early 1950s to a major industry with a gross capital investment of around 42 mn. at 1995 price level. The paper makes an attempt to establish the growing potential exists in this sector and how this sector can be harnessed properly to raise its own marine exports. It suggests that countries like South East Asia and Middle East once accounted for negligible share of India's marine exports are emerging as major markets for marine products. Lastly, the paper provides some policy analysis and implications relating to this sector.

Growth of Population of India and Pakistan, 1801-1961

Undivided India in 1941 had an area of 1,582,989 square miles. The share of India and Pakistan together in 1941 was 3.03 per cent of the area and 17.30 per cent of the population of the world, and 15.9 per cent of the area and 32.10 per cent of the population of Asia. The share of area remained much the same, but the share of population had decreased slightly to 16.92 per cent of the world, and 31.14 per cent of Asia in 1961.