The shale gas revolution has rekindled interest in olefins production due to the abundance of ethane as a raw material resource. However, the main technology still revolves around the cost-intensive distillation operation. Hence this work aims to investigate the economic optimisation of olefins synthesis from petroleum in the light of recent developments. A model-based approach is applied to determine the optimal sequencing of separation and reaction processes for a multi-component hydrocarbon mixture feed to produce mainly ethylene and propylene. a mixed-integer linear program (MILP) is formulated based on a superstructure that captures numerous plausible synthesis alternatives. The model comprises linear mass balance reactor representation and simple sharp distillation based on split fractions for product recovery. Integer binary variablesis used for selecting the task for equipment and continuous variables for representing the flowrate of each task. To expedite converging to an optimal solution of a least total annualised cost configuration, the formulation is appended with logical constraints on the design and structural specifications derived from heuristics based on practical knowledge and experience. The modelling approach on actual case studies based on two such petrochemical facilities operating in Malaysia is implemented. Additionally, the solution analysis is enriched with the investigation on a second- and third-best (suboptimal) configurations obtained through appropriate integer cuts as constraints to the model. The results show good agreement with existing plant configurations, thus substantiating the value and verification of the proposed model-based optimisation approach.