In traditional optics education, shadows are often regarded as a mere triviality, namely as silhouettes of obstacles to the propagation of light. However, by examining a series of shadow phenomena from an embedded perspective, we challenge this view and demonstrate how in general both the shape of the object and light source have significant impact on the resulting soft shadow images. Through experimental and mathematical analysis of the imaging properties of inverse objects, we develop a generalized concept of shadow images as complementary phenomena. Shadow images are instructive examples of optical convolution and provide an opportunity to learn about the power of embedded perspective for the study of optical phenomena in the classroom. Additionally, we introduce the less-known phenomenon of the bright shadow.