The article considered scientific approaches to interpreting the concept of «trade innovation» or «innovation in trade», reflecting its various aspects. It is proposed, given the need for practical application, to use this term in the real sense (as an object). The author's definition of this term has been formulated, taking into account the peculiarities of trade activity, which makes it possible to more fully take into account its components and purpose. Specific features of trade innovations that distinguish them from production and other innovations have been identified: components, goals, mechanisms, spheres, approaches, and directions. It is noted that in order to ensure the innovation process, it is necessary to implement quality management mechanisms for the provision of trade services and the promotion of goods on the market. Three subjects take part in the innovation process: the donor, who generates innovative ideas, develops innovative techniques and technologies and creates information products; a catalyst that provides support for the diffusion of innovation; and a recipient who implements innovation in his own economic activity (trading enterprises). In order for trade innovations to be implemented in practice, it is necessary to ensure: the search for innovative ideas, the development of innovative products, and the evaluation of the effectiveness of use. It is noted that the novelty of the innovation, its application (technical, technological, organizational aspects) and commercialization (financial and economic aspects), which is mandatory, are equally important for trade innovations. It has been established that the efficiency of innovation implementation depends on the level of receptivity of the commercial enterprise to innovative changes and the availability of opportunities for their implementation. Within the scope of innovative development, the trade enterprise uses: object (introduction of new equipment, technologies) and process approaches (new forms and types of trade). It is noted that in trade, unlike other industries, innovations arise due to changes in consumer needs, and not as a result of scientific and technological progress. However, this industry can adopt innovations created in other industries (in particular, industry) by adapting them. Special attention should be paid to the creation, maintenance and improvement of the brand in ensuring the innovative activity of the trading company. A classification of trade innovations has been developed, which considers the classification criteria in terms of the spheres of origin, implementation, impact and consequences. This makes it possible to comprehensively characterize the types of innovation based on the selection of the main classification features.
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